Social media influencer marketing is a type of marketing where the focus is placed on influential people rather than the target market as a whole on social media. It identifies individuals who have huge followings and therefore influence over potential customers and therefore orient their buying decisions and activities around these influencers. Being a top […]
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Which Social Media Channels Are Best For Generating Business?
I had someone contact me one day saying she wanted to create an ‘online presence’. She was an author and knew very well that she need to have one to be relevant. There are certain social platforms that work best for some niches than others. Which social media channels are best for generating business? The […]
How to Increase Online Visibility After Your First Year in Business
How to Increase Online Visibility After Your First Year in Business I’m proud to have this guest post written by Jenny Hale owner of JH Marketing Results who is a prominent online visibility consultant who specializes in helping busy and motivated female online entrepreneurs who are established and ready to scale past current $5k months […]
2019 Content Marketing Trends You Need for Your Business
Content marketing is at the center of your connection between your customer and your brand. The sales and SEO tactics that you used in 2018 are not likely to work today. That’s why it’s important for you to stay on top of emerging content marketing trends. Today’s content marketing strategy will require you to connect […]