The 12 Most Profitable Digital Products to Sell Online in 2023

Last Updated 2 days by Emily Standley-Allard

If you’re a content creator, blogger or creative entrepreneur who wants to make revenue online, creating profitable digital products to sell online is one of the best ways to earn money. Many bloggers have created online digital empires selling simple printables, templates, courses, and creative digital assets alone. Read on to learn about the 12 most profitable digital products to sell online.

This multi-million dollar industry gives you the potential to have multiple streams of income producing strategies. Having the right digital products to sell online should definitely be one of them.

Digital products formed about ‘evergreen topics and categories’ (content that never goes out of style) can add an amazing source of passive income to your business for years to come regardless of your niche.

Looking for ways to make money from your blog? Read my post: 6 Proven Ways to Monetize Your Blog.

Why Sell Digital Products Online?

According to several online sources, Post-COVID research suggests that the market size has crossed $250 billion in 2020 and is expected to reach around $500 billion by 2027!

E-learning market size statistics

Some of the reasons why online Digital Products are so popular are the following:

• None of the hassle of producing/storing/shipping physical products
• Passive income (create it once and then sell infinite copies)
• No start-up costs or risks (you can create your digital product for free and the only thing you lose is the time taken to create it)
• Can easily create products for any niche or interest

The Top Digital Products to Sell Online

Here are my top 12 picks for the most profitable digital products to sell on your website, social media posts or blog.

These apply to any Niche market.

Sell eBooks Online

Some people would say everyone, and their brother has an eBook to sell but it’s not your eBook, is it?

eBooks are still one of the best digital products to sell online. They’re very versatile and can be long or short.

Here’s an example of one I created to help creators be successful in choosing and running an online business:

How to Build Your Epic Online Business

eBooks are great because:

• They take virtually no cost to create
• They are delivered for free (less the cost of your subscription)
• They can be accessed instantaneously and, on the fly,
• They establish you as an authority

eBooks that sell best are usually written in the form of a how-to guide.

Just make sure that they provide a wealth of valuable information to your readers.

Always over deliver with free lessons, one on one training, free resources – this should always be your motto.

Depending upon the eBook, the content and the niche, you can create it and launch it in 24hrs, a week or a month.

Another fantastic option that will make you stand out from the crowd is to have what’s known as an ‘interactive’ eBook.

This is more exciting that your typical eBook and tends to keep readers much more engaged.

Read more about how to make an interactive eBook here:

How to Make an Interactive eBook – And Why It’s Necessary

Sell Swipe Files Online

A swipe file is just a short PDF document or template that contains a proven, effective formula for something.

If you have an area of expertise, you can share the process and teach them to do the same.

Are you a pro at email marketing?

You could sell a swipe file of pre-written tips on the steps it takes to run a successful email campaign.

Do you have a knack for Instagram or Pinterest Marketing?

Create a swipe file of your exact strategy and sell it.

Profit off your knowledge and strategies and provide value to others.

Whether the subject is how to get fit off the keto diet, how to plan a budget and stick to it, 100 profitable side hustles, how to do your taxes, how to stop your baby from crying, or sharing your expertise on how to pick the best WP Recipe plugin for foodies and food bloggers, there is an audience out there for you.

No matter what the topic, people like to see it in an easy to read, accessible little digital product bundle.

Swipe files take much less time to put together than eBooks do.

If you can write a blog post, believe me you can put together a bangin’ swipe file!

Just makes sure it’s well organized and packed with great, actionable info.

Sell Online Courses

An online course is a slightly more involved and an in-depth digital product to create but once it’s done you can charge more for it and in the long run, I guarantee it will make you the biggest profits.

Teachable and Podia make it extremely easy to put these courses together for you.

You simply have to put the content together.

You can also add videos, power point slides, worksheets, written lessons, graphics, voice overs, whatever bells and whistles you want to make it as attractive package as possible for your audience.

The course can be about any topic as well.

You could make a course about How to Make Courses! That would be extremely helpful to online entrepreneurs.

Julie and Cody from Millenial Boss created a highly popular course (it’s so popular there’s even a waiting list!) about how to create and launch your own Etsy Printable shop which teaches you step-by-step everything you need to know to launch your printable shop and be successful from day one on Etsy.

If you’re interested in growing your social media reach and monetizing it, I created a course exclusively on how to leverage and monetize your Social Media platforms to market and grow your business or blog to the fullest of your ability.

As long your course is useful and there is a need for it and it solves your reader’s problems, you will make money.

Try taking a poll or survey beforehand to see how much interest you can generate in a topic is a great idea to see if it’s something your audience would be interested in.

This way you know before you create the course, and won’t waste your time building something no one has an interest in.

You can even put them on a ‘waiting list’ while you create it and take ‘pre orders’.

If you need help putting it together you can always outsource help from Fiverr or Upwork with little things like cover design, table of contents etc.

Sell Stock Photos Online

Creating stock photos is a very profitable digital product that online entrepreneurs are always in search of.

There’s a demanding market right now for styled stock photography.

Everyone from bloggers to business owners to social media managers are looking for the perfect photos to post on social media and use to create graphics.

You can sell your photos individually or in bundles or create a subscription-based website for your customers.

A perfect example of this is SmugMug, Creative Market , Haute Stock or Shutterstock which offers a monthly membership for access to stunning, professional stock photos that can match your site.

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Promoting your business to the right audience is crucial.

If you sell a specific style/type of stock photo you want to make sure you promote to those businesses that use those particular types of images for their blog and social media.

Sell Digital Printables Online

Printables are hot hot hot!! And there is a huge demand for them!

Printables are digital files that you create, and your customers can print them out and use for whatever purpose they like.

Printables can be in the form of:

• Shopping lists
• Design templates
• Workbooks
• Etsy printables
• Budget/weight trackers
• Gift tags for weddings/showers
• Calendars
• Blogging Planners
• Art prints
• Lesson plans for teachers
• Sewing patterns
• Legal templates
• Themes and more!

Printables are fun to design and a drag and drop software such as Canva is really simple to use and Free for simple elements.

Infographics are becoming increasingly the norm in business today and on the web so anyone who is able to produce them for others and turn around and sell them is positioning themselves in a wonderful opportunity.

How to Build Links with Infographics to Boost Your Rankings

With printables there are sellers who market them consistently from their websites, social media and Etsy shops who make full-time incomes

There are bloggers who currently make over 2 MILLION a year making printables. Why not you?

Digital Templates to Sell Online

No one can deny that Templates make EVERYONE’S life so much simpler!

They are meant for a variety of uses such as; websites, social media posts, resumes, media kits, logos, emails, even wedding seating charts

If you want to design your own even with no design skills Canva is my absolute favorite;

Canva is perfect for designing any type of graphic and presentation you need without the time consuming, complicated process, headache and knowledge required of Adobe and Illustrator.

I mean if you’re not going to be a full-time graphic designer there’s really no point.

WordPress Themes to Sell Online

If you are a site designer yourself with coding expertise, consider selling your own WordPress themes!

You can target a certain type of styled theme for a certain niche business and market specifically to them.

Bluchic and Elegant Themes for instance markets to female bloggers and businesses who want their site to have a very feminine, styled look.

You can join designers on Creative Market, Fiverr or even have your own independent business.

Digital Products – Content Scripts to Sell Online

Businesses and entrepreneurs need help with content scripts.

They don’t always have the time or the people in house to create them so they look for easy online solutions.

A downloadable script can cut their workload down a ton!

These can be made in the form of:

• sales funnel script
• email marketing script
• applying and interviewing for jobs script
• a guest post pitch script

For $20 companies would be willing to pay for these to save them 10-20hrs worth of labor!

For example, in this post I wrote a simple email script you can send to companies to get sponsored ads for your website:

How to Pitch to Brands and Get Sponsors for Your Blog

Digital Graphic Design Elements

If you can create Graphic design elements, then you are practically guaranteed to have a very profitable digital product!

These can be anything you create including fonts, textures, accents, brushes, illustrations, social icons, and more.

These graphic elements are perfect for sprucing up a blog and make it stand out especially for designing Pinterest Pins!

Creative Market is an entire marketplace devoted to digital art especially for bloggers and creative artists and entrepreneurs alike.

Start your own shop on Creative Market or Etsy to make a fine side hustle or full-time business!

You no longer have to be an artist to create any vision or design of your dreams with Photosonic!

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Digital Products Patterns

If you are crafty, then patterns might be your perfect digital product to sell.

One couple began selling patterns for doll clothing through SendOwl and eventually began earning $600,000+ per year!

They currently sell their patterns at Pixie Faire.com.

Doll clothing patterns are not the only option though.

For craft bloggers, you might consider selling crochet or knitting patterns for other crafty people to use in their DIY projects.

5 Popular Blog Niches That Drive Traffic and Make Mega Money

Digital Products Idea – Membership Sites

Out of all the digital products to sell, membership sites require the most time and energy, but there’s a great potential for earning.

Just keep in mind that you will constantly be having to provide new material, courses, content and valuable information, answer questions and provide a multitude of digital products; webinars, podcasts, virtual conferences and loads of information, plus easy access to you, so don’t go into this lightly!

What exactly is a membership site?

It’s a private area of a website or forum where members pay a monthly fee in order to have access to you or exclusive information, as well as other members.

You can start a membership site for any niche.

Podia goes over exactly how to create an online course or membership site, technology to consider when setting it up, important things to pay attention to at different stages of your membership site’s life cycle, and even gives examples of successful membership sites for inspiration.

Why Offer a Membership Site with Podia?

There are also platforms and software for easily setting up and creating membership sites like Memberpress through WordPress. They handle all the complex payment processes for you.

Another great option if you’re not quite ready for a membership site is a Facebook group

This is a wonderful way to build a following, start networking, collaborating and create interest.

You don’t have to deal with the technical aspects of a membership site either.

You will however always have to come up with valuable content, pose intriguing questions and lead the group consistently so it doesn’t become stagnant.

How do I gain my readers’ trust so they know they can trust the content of my site?

If your readers know that you provide valuable content, you have solved problems for them in the past, that you are an authority in your niche and you’re not trying to sell them something every five seconds they will grow to trust you.

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Some bloggers opt to show their audience their own results. This can be hugely inspiring and impressive.

You can still charge for your digital product provided it’s really worth the value and provides epic content.

The only thing you need to do next is get started!

Don’t let analysis lead to paralysis. The most important thing is to choose one and go for it!

Legal Website Templates

Here’s an example of high affiliate earnings you can make from creating digital templates.

Amira a Lawyer from ASelfGuru designed affordable legal website templates which is another highly necessary and fantastic example of a Digital product that is making excellent profits online!

As an online business owner you need to not only comply with the law in terms of having the proper disclosures, terms of agreements, GDPR policies and privacy statements but you also need to protect your website and your blog from numerous annoying but very real headaches, not to mention potentially thousands of dollars.

These affordable legal templates are not only necessary but are so convenient and offer every online blogger, business owner and entrepreneur, everything necessary to protect themselves online.

They are trusted by thousands of bloggers, entrepreneurs and businesses to give you the peace of mind you need to run your online business without worry of threat of being sued.

12. Sell Videos Online

A video with a dedicated script describing a companies’ services or products is a much-needed digital product to offer to your clients.

They’re very easy to create with today’s software and relatively inexpensive to put together.

Businesses love these marketing videos and they’re also great for increasing your engagement rates and ROI on YouTube and other social media platforms.

How to Sell Your Digital Products Online

I use the platform Podia to sell all my digital products, courses, webinars and guides!

There are numerous other platforms for selling online, but Podia is one of the most user friendly to use with the most advanced and professional appearance.

It’s also designed specifically for selling Digital Products, downloads, courses and memberships.

All you have to do is upload the file of your digital product and you can start selling immediately.

They have a gorgeous platform with many easy-to-understand options where you can host your courses like a pro.

Podia offers a free trial for 14 days and they can even migrate everything over for you from another platform.

What I like about Podia is that there is no tech involved! And with Podia everything is stored all in one place. You can host an UNLIMITED number of e-books, videos, music, courses, PDFs, swipe files, tutorials, guides and more.

Podia handles everything for you including payments, and you can sell from anywhere; on your blog, social media sites and anywhere you can post a link.

Another great thing is that they have a pre-launch page to display your products before they’re even finished!

You can also integrate with your favorite email service provider to easily auto add or auto tag customers on your list if they sign up for your course or products.

And that’s not all! Aside from having awesome customer service, they also have an affiliate program on the Shaker plan where you can have your very own affiliate program.

So once you create a product you can have other people promoting your course globally!

I’ve made just over five figures with my downloads and courses that can teach you how to grow your business online so be sure to check out Podia to start creating your own online courses today! 

Become an affiliate and make up to 40% on guides and courses too!

Why Offer a Membership Site with Podia?

Conclusion

There you have it! The 12 most profitable digital products to sell online.

Follow us for the best ways to generate more income online or grow your online business from anywhere!

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About socialbuzzhive

Emily Standley-Allard is a nationally published author, content creator, social media and SEO professional. She is a digital content strategist who has helped companies and individuals improve their online presence since 2014.