Last Updated 10 months by Emily Standley-Allard

When comparing ways social media will skyrocket business to other forms of traffic, such as PPC, Facebook Ads and targeted email campaigns, the numbers typically are going to look a little disheartening. Yet, social media still reigns supreme in the digital universe. Learn how to leverage the knowledge and skyrocket your business, your traffic, your authority, engagement, connections and your income massively and passively through these 13 methods.

While you will see a spike in the number of visitors and pageviews, that will often be accompanied by higher bounce rates, lower pageviews per visitor, and a lower average time on the site. 

Especially in times like today, with the global Covid-19 Pandemic, there has never been a more crucial time when social media has been a most viable asset for businesses and readers to stay in touch and remain connected with their audience.

Love it or hate it businesses of all sizes and niches need social media to remain engaged, share and make everyone aware what’s happening in their community.

It is also a critical avenue during this time to vastly grow your services and offers as well as a beneficial way to spread positive messages while continuing to build your presence online.

“In the midst of difficulty lies opportunity” – Albert Einstein.

4.89 Billion people use Social Media Worldwide! That’s about 45% of the population!

How to Use Social Media to Your Benefit

Every blog and business or professional benefits from understanding social media’s importance when  it comes to reaching their target audience and strengthening their brand.

Social media allows you to reach people locally, nationally, regionally and even across the globe. You can customize your message to resonate with your audience more appropriately and retain more control over the messages you share with the world.

More people nowadays check a companies’ social presence before they even go to their website or make a phone call.

If you have had to make a shift in your business due to the Pandemic, social media is the perfect platform to make your customers aware of this!

Think of your favorite restaurants nowadays offering take out and pick up services rather than eat in options. Social is the main form of delivering this news.

Sprout Social is my #1 recommended tool for social media marketing, automation, curation and management.

With stats like this you’d be a complete fool to ignore the power of social media.

Depending upon one’s niche this will determine the ideal social platform and best way to actively engage with customers.

A business owner of a technical industry will definitely need to be on LinkedIn to connect with like-minded readers, whereas a blogger will need to focus all their energy into Pinterest to obtain followers.

Therefore it’s so crucial that social engagement is a part of your overall plan to promoting your business.

With that being said we all know how time consuming social media marketing is.

It’s a full time job within itself! That’s why automated social media programs are so vital.

For bloggers, a tool like Sprout Social can make all the difference between a site that has 10K views and one that has 1 million.

How to Create an Epic Social Media Marketing Strategy

1. Social Media for Business is Free

Unless you’re paying for a consultant or a link bait specialist, marketing your website with social media is completely free.

Yes it does cost you time, but this is where the automated apps and programs (like Tailwind, Buffer, Crowdfire, Hootsuite and Social Warfare) come in so handy.

This bit of time pales in comparison to the value of the traffic that you can get in return.

There are countless ways to market a website or blog.

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Just about all of them involve spending money (which isn’t always a bad thing), and of the ones that don’t involve money, the vast majority of them require a lot of testing only to find out they may be a complete waste of time.

I’ve never tried any other type of free marketing that brought even 1% of the results I’ve gotten with social media at my primary blog.

Most new bloggers especially are on a tight, or non-existent, budget when it comes to marketing.

If this is the case, social media is your answer.

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2. Social Media Gives Quick Results

Building a successful website takes a considerable amount of time and effort.

Search engine rankings, for instance, can take years to build in a competitive niche.

On the other hand, with social media you can develop content and be seen by thousands of visitors within the same day.

For this reason, social media is a great option for getting a new website or blog noticed right away .

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3. Social Media is Flexible

There are so many different social media websites that just about every imaginable niche is covered in one way or another.

There are social news sites, bookmarking sites, and general networking sites.

Whatever your needs and your audience, there should be an option to use social media for your benefit.

Also, you’re not stuck to using the same social media sites over and over.

If you’re not reaching the traffic you need in one place, there’s usually other options that will work for you.

My course has taught thousands of people how to grow and monetize their social channels even with a small following:

Mastering the Art of Social Media – Scale, Grow and Monetize Your Business!


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4. Social Gets Easier with Time

If you’re new to blogging and social media and you feel like everyone else is getting traffic but you, understand that it takes some time and effort, but it will get easier.

Once you have established a bit of a reader base and you’ve hopefully attracted some social media users to your blog, it will be much easier for you to get votes and ultimately get more exposure.

The more you use social media the more you will understand about how it works and how users will respond.

It’s important to follow your social analytics to determine this. Sprout Social makes tracking your most popular content easy!

5. Social Media Will Lead to Other Valuable Sources of Traffic

Although visitors from social media sites may be less responsive than other types of visitors, success with social media will likely increase the number of inbound links and backlinks you receive.

Links will boost your search engine rankings and they’ll also drive click-through traffic your way.

Both are generally high quality traffic sources.

If you plan to cut out the need for social media by purchasing links from other sites, you’re running the risk of being penalized or banned by Google.

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For some, this is a risk worth taking, but in most cases I would strongly discourage taking this chance.

Personally, I focus on building links for my primary blog through the combination of content and social media.

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7. Social Media Users are More Predictable

You will get to know your social media audience pretty well after a while, and this way you can easily cater content to their preferences with a high success rate.

Social analytics will help you easily decipher this and give you a good idea of what is likely to draw a response rate and what won’t.

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Social media influencer by


8. Social Doesn’t Require as Much Time as You Might Think

Personally, I don’t even have to be on Social Media every day to drive traffic and generate business.

If you use smart scheduling tools like Sprout Social they’ve made it so easy you can schedule in advance, from your phone, bulk upload multiple posts, boost traffic from old posts and so much more!

With the right approach you can get fantastic results with just a few hours per week on social media sites.

9. Branding Through Social Media is Possible

One of the great benefits to the exposure that you can get through social media is the result it has on the branding of your blog.

Branding is key to building a success blog in the long-term, and social media is an excellent, free option for helping visitors to see your blog in a particular light.


Why Social Media Branding is Essential for Your Success

Remember earlier I mentioned to social media can provide instant results?

In addition to sending loads of traffic directly, the links that result from social media success can get your new posts ranking very well with search engines almost immediately.

It’s not uncommon to see a large number of visitors from Google searches to a brand new post that just drew a lot of links directly from social media.

While it will take a while to build search engine rankings as a whole, it is possible to create specific posts to rank well right away.

Especially if you do that proper link building and keyword research. 

11. Social Allows You to Leverage Your Existing Traffic

Do you already have a solid blog with a steady flow of traffic?

If so, chances are you could leverage that traffic to draw even more visitors with social media.

You may want to use voting buttons, quizzes or even add contests on your posts to prompt more engagement.

12. Some Visitors Will Be Targeted

The biggest knock on social media traffic is that it’s not targeted, and that is typically true.

However, visitors from niche social media sites can be very highly targeted, and on top of that, a portion of visitors from general news sites will be targeted as well.

For example, if you get 1500 visitors from a post on the page, maybe only 100 of them will have much of an interest in your site.

Still, that’s a quick 100 visitors that you wouldn’t have had without social media. And then that number could double or triple when they share your post.

All shares and acknowledgement is relevant and important!


13. The Future of the Internet is Social

Social media and social networking aren’t going away any time soon with 4.89 Billion users and growing!

The major players and the types of social sites may change of the course of time, but this is a trend that online marketers need to adjust to.

Don’t be left behind by your competitors. Find more ways to build up your website or blog through the power of social media!

Check out my 7 Module course (plus big bonuses) to learn how I built up a 6 figure business by monetizing social media platforms:

Mastering the Art of Social Media – Scale, Grow and Monetize Your Business!


Follow for the best ways to grow your social accounts and your business and profits online! And try Sprout Social for FREE! It’s the #1 tool for social media automation and scheduling.

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