Last Updated 2 weeks by Emily Standley-Allard
Here are some essential and easy to digest tips to expand your small business. As a budding entrepreneur, launching your own business will undoubtedly fill you with excitement and myriad plans for the future, and sometimes, this ambition to drive you and your new company forward can often come at the expense of attention to detail.
Specifically, instead of imaging how much potential reach the products or the services you’re offering could have, you should concentrate on the here and now and look for ways and means of actively, yet steadily, growing and expanding.
With this in mind, here are five effective methods of doing just that!
Hire a Professional Website Designer
First and foremost, when you want to appeal to the largest target audience possible, the more professional, comprehensive, and efficient your official company website is, the more likely you will achieve profitable results.
Essentially, you are faced with two different options here: either outsource all matters pertaining to website building and design to a third-party professional, or else get a DIY website and teach yourself on the job such important elements such as how much time it takes for each page to land throughout your site.
Other core advantages of hiring a professional website designer include:
- An increase in the volume of traffic to your site
- A responsive and visually stimulating design
- A more professional and formal appearance
- Reliability and security
- A customized and unique finished aesthetic
- A way to save valuable time and money
Expand your small business – Strive to Understand Your Customers Better
Without your customers or clients, you simply would not have a business to grow and expand in the first place, and as such, every effort needs to be made to try and understand their buying habits, their needs, and their preferences when shopping for the products or services your company provides online.
From now on, be much more attentive to the feedback you receive and, crucially, pay extra special attention to the negative and critical comments, just as much as the positive, glowing reviews.
This way, you are placing yourself in a far better position to develop your services and products to fill any niche in the market and furthermore, it will also help you to identify those areas within your small business which require attention and improvement.
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Improve Your SEO Ratings
Unless you have already successfully acquired a recent qualification, or at least undertaken a course online from home, into search engine optimization, it is strongly advisable to instead hire a third-party company, either as a one-off or on a regular basis, to assist.
Trying to expand a small business, it would make logical sense to contact a smaller, more local SEO agency that will apply the personal touch and tailor your website’s content accordingly.
Other tried and tested methods of vastly improving your search engine optimization rankings include, amongst a host of others, the following:
- Repurposing existing content into different kinds of formats
- Experimenting with content partnering
- Utilizing broken link-building
- Leveraging industry-standard glossaries for building links
- Optimizing older content
- Target keywords containing higher commercial intent
Establish Customer Loyalty
Once you feel as if you are responding more accurately and directly to what it is you have discovered your customers are looking for, from everything from the useability of your website to how the products themselves are delivered, it is time to build on your customer loyalty.
Luckily, there are a wide range of relatively simple ways of doing this, such as the creation of a beneficial customer loyalty program, encouraging feedback as much as possible from both satisfied and unhappy customers, engaging with potential customers on social media, and arranging a percentage discount for referrals.
Greatly Enhance Your Levels of Customer Service
The fifth and final top tip for making productive changes to how you manage your small business with a view to expansion and growth is to revolutionize your current customer service plan.
Even though the modern world, specifically the internet, makes it simple for a huge range of choices to be readily available for potential clients and customers, word of mouth is still a viable and valuable source of information.
This means that should an individual customer enjoy the experience of doing business with you and investing in your products; they are much more likely to recommend you to their friends and family.
From monitoring each and every touchpoint and striving to improve the language you use to interact with your customers to automating your customer service online so people are able to receive immediate answers to their queries, small improvements will go a long, long way.
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