Last Updated 2 years by Emily Standley-Allard
This post talks about all the strategies and ways you can start elevating your digital branding. Proper branding strategies are one of the most vital parts of building up your company image. If you want people in specific circles to talk about you and what you do, then you must develop key branding strategies and expand them over time. All the elements of your digital branding strategies must work together to change how the world sees you.
In a survey by Stackla, 86% of consumers indicated authenticity informs which brands they support. If you want to show others who you are, you must start by knowing your own principles as a company. Dig deep into why you do what you do, so when asked about your core values, you know how to answer.
Is your digital branding falling a bit flat?
Fortunately, there are many ways to elevate your digital branding strategies and take your business name to the next level. Here are a few of our favorites.
1. Check Your Values
If you’ve taken the time to figure out who you are and what you stand for, you likely have a list of core values. You likely started your company to help other people. Make sure all the efforts you expend take you closer to your objectives.
Over time, it’s easy to let things creep into your company that don’t resonate with your audience. These things might be good activities. You might give back to the local community, help others, or even develop new products.
However, if they don’t resonate with your values, these are wasted efforts and can hurt your overall branding.
Anything that doesn’t align needs to go or be adjusted to match your principles.
Consistency matters when it comes to people remembering your company and feeling comfortable recommending you to others.
2. Hone Your Message
Ideally, your message should be around two or three sentences. If you were in an elevator with someone and had one minute to tell them about your business, could you do so? Hone your message down to a few sentences that summarize who you are and what you do.
You can then share the pitch in your marketing.
Cut back on the content on your site, email messages, and even texts you send out.
Studies show that a few sentences are all you need on most web pages.
Signage content slides, for example, appear for between 8 to 12 seconds. Keep your messaging on point to fit within the allotted time.
Your message should matter to the customer. They may not care that you were the first in the area to open your doors.
What they will care about is that you have experience because you were the first and you’ve kept up on changing trends.
3. Seek Fans
One of the most powerful forms of branding is word-of-mouth marketing. If you want a team of loyal followers who help define your company, you must seek out people who are most likely to love your product or service.
Figure out who your buyers are and create personas for them.
Where do they hang out online or in your local community? How can you reach them and turn them into superfans? Form a street team and let them try new products first in exchange for a review. Invite them to member-only events. Seek them out and ask for their help in spreading the word.
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4. Find a Niche
Consider what makes your business stand out from others in the same industry. What is your unique value proposition (UVP)? What do you offer that competitors don’t?
Put yourself in the shoes of your typical customer. What would they most care about? Do you offer the best customer service? Pay attention to what competitors say their UVP is and come up with something different but still desired by your target audience.
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5. Tap Into Videos
According to Wyzowl’s State of Video Marketing Report for 2021, approximately 86% of businesses use video in their promotional efforts. Using videos to help brand your firm gives you an edge over brands not using them.
You can show your personality, educate consumers, and establish yourself as an authority in the field. Take the time to experiment with different types of videos. Just make sure you stick to a common tone so you present a consistent image to users.
6. Dig Into Data
Even if you’re already using data to figure out what appeals most to your target audience, you can always add to your analytics and get more specific in your efforts. Survey your customers and ask what types of information they’re most interested in.
Figure out the pain points of your audience and solve them through your marketing efforts. Brand yourself as the go-to source for a solution to any problem in your industry.
7. Tap Into Trends
Throughout history, there have been different trends. Some circle back, like family focus, while others come and go like beehive hairdos.
To improve your digital branding strategy figure out what the current trends are and how they might relate to your industry.
You can set your brand up as being on the cutting edge by posting social media snippets tying into a trend or by offering specials and sales. Be known as the brand that’s always on top of the next big thing.
Look to both technology and trending popular topics on social media and in news cycles. Align yourself with what makes sense for your brand image and don’t be afraid to try something new if it makes you more memorable to your customers.
Eleanor is the editor-in-chief at Designerly Magazine. She was the director at a marketing agency prior to becoming a freelance web designer. Eleanor lives in Philly with her husband and dog, Bear.
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