Last Updated 6 months by Emily Standley-Allard

I’m excited to offer this guest post on 7 proven ways to make passive income on Etsy from Julie Berninger the creator of Millenial Boss. Creating passive income is a must these days for anyone looking to increase their income, purge debt, save money for the future and be financially free. Read on to find out more!

Julie paid off nearly $100k of debt and is on her way to financial independence. She hosts a Podcast and is obsessed with tracking her money saved via the free app Personal Capital.

She also is the creator of The Side Hustle Course where she teaches people how to sell printables on Etsy to earn passive income. Thank you, Julie!

How to Make Passive Income on Etsy

Hey! I’m Julie and I’m a 30-year-old new Mom living in Seattle, Washington. I work full-time in tech during the day and as a side hustle, I’m an Etsy seller as well as a blogger and podcaster.

julie berninger etsy printables course creator

I’ve been selling on Etsy since 2017 when I started selling temporary tattoos for bachelorette parties.

I’ve since transitioned into selling digital downloads since these products are much more passive.

What I like about selling printables is that I make a digital file one time and then thousands of customers can download it.

My top seller is a scavenger hunt printable that took me less than two hours to make and has made me over $1,000 from just that one product.

The ROI for selling printables on Etsy can be insane!

You have to know what you’re doing though in order to make any money.

Here are 7 tips I’ve learned from selling printables on Etsy over the last year.

etsy printables
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1) Pick a niche that sells

People are usually shopping on Etsy for specific events or gifts, and they are willing to pay more for items related to big events. That is why the wedding, bachelorette, and bridal shower niches are so profitable. I focused my efforts there and I’m able to charge more than sellers who sell clipart to customers who want to scrapbook for example.

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2) Bundle your items

I started bundling my one-page printable bachelorette games into packs of 4 games.

Customers loved it and I liked making more dollars per sale.

It also helped offset the cost of paid advertising. I typically run a few dollars per day worth of ads on the Etsy Ads platform and have seen a positive return on investment.

3)  Create seasonal products

The bachelorette party printable niche is really only popular in the Spring and Summer. I do make sales in the fall and winter but not nearly as many.

This got me thinking about what other printables I could sell in other seasons.

I started putting up fall-themed listings (pumpkin clip art, fall floral wall art) recently and saw an increase in sales.

There is so much you can do to take advantage of seasonal trends. For Thanksgiving, you could make printable place cards and menus for example. For Christmas, you can make printable gift tags, invitations to open houses and much more.

I share an eBook with my readers called “The Seasonal Products Secret” where I share 12 months of printable ideas. It also gives tools and tips for making sales on Etsy.

I’m giving it away to any readers too and you can download it at this link.

FREE eBook to Create Printables

4) Know Etsy SEO

Once you list your product, you’re going to want to focus a little bit on improving your position in Etsy search.

My favorite Etsy SEO tips are to match your tags with your listing title, use the free tool eRank created especially for Etsy sellers, to find better search terms, and to switch up your tags to highlight seasonal trends.

For example, your spring-cleaning checklist can become a summer cleaning checklist a few months later.

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5) Make it easy for the customer

Give the customer everything they need to know in the listing images. I like to call out that the printable is a digital download and they will not receive anything in the mail in the listing images.

Some people never read the text description and just buy based on the pictures. For that reason, I include all important details in the listing images.

Click on the image to learn more about the E*Printables side hustle course to make passive income from Etsy for no obligation.

eprintables course

I also clearly name all the files that they will download so they are easy to use.

If the printable is editable, I give instructions in a PDF with the order.

Some sellers will even go as far as including a link to a YouTube video on how to use the product. I don’t do that but I love the idea and may implement that in future!

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6)  Use coupons

I have a coupon where if a customer enters ‘FLAMINGO’ they get 10% off. I advertise the coupon in my listing images, in the listing description, in the thank you note that gets automatically sent after the order.

Customers love discounts and the 10% is not a big loss for me. The margins on printables are huge because I don’t have manufacturing costs besides my time!

New!! With the new launch you can get $50 off when you use discount code “JUNE50”.

7)  Practice good graphic design

This last one used to be hard but not with the right creator tools.

So if you want to do this side hustle and don’t think you’re creative enough or good enough at design, do not worry!

I did learn a few tips though to make my printables look better and stand out more.

First, I started utilizing more white space in the printables.

My previous printables were crammed to the margins and I’ve since started to use the less is more approach. They look better!

Second, I try to stick with a max of two fonts on the printable. Anything more just looks really distracting.

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Using these two simple tricks have helped me increase my sales on Etsy.

etsy printables stats

Overall, I’ve used these 7 tips to get to almost $6,000 in sales over the last month. The best part is that I don’t put any time into this side hustle and it runs on auto pilot. I only made one printable in 2019 and made thousands of dollars!

If you’re looking for a low time-intensive side hustle and earning an extra $5k per year passively sounds good to you, this could be a good side hustle for you.  It’s a bit of a learning curve to learn how to make the printables but once you get over that hump, you’re golden.

I’ve been teaching others how to sell printables on Etsy the past few months after receiving so many questions from people who heard about my side hustle on my podcast.


If you’d like to join the next launch of the course, learn more by clicking the link! 

There’s a full 30-day refund so if don’t like it you can cancel at any time. It’s guaranteed!

Follow me for more great tips on the best side hustles, building an epic business online and how to make more money from home or anywhere!

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