Last Updated 1 year by Emily Standley-Allard

Do you need help quantifying your website’s SEO performance in 2023? How can you know what needs to be changed to improve your results? Here’s 8 important KPIs to track for better SEO!

Whether you’re trying to market your plumbing business online, your ecommerce store, your blog, or optimizing your already well-established digital processes, tracking key performance indicators (KPIs) is the best way to answer the above questions.

You no longer have to make uninformed decisions on your websites. KPIs are integral in determining approaches that work and which need to be changed.

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How Can I Get Better SEO Performance for my Website

The best way to get better search engine optimization (SEO) performance is by tweaking your website’s design and marketing approach based on data from various indicators.

Below are eight vital KPIs to measure your ecommerce business performance:

1. Organic Traffic

This indicator provides data on the number of people visiting your site from organic results.

You should always consider this metric, as it determines how successful your objective of growing and reaching out to more people has been.

Consistent growth in organic traffic suggests your website and its content has had a positive SEO return.

Poor data with this indicator suggests you must change tact and develop new content to reverse the trend.

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2. Organic CTR

The click-through rate compares the number of people that click on your link with the total number of users that viewed the search results.

A high CTR suggests your website has high traffic and appeals to users searching for specific content.

Consistently updating your content and title increases your click-through rate, as your website contains relevant and appealing data.

Low CTR implies your title does not appeal to users, as they opt for other websites with potentially similar content.

3. Branded Traffic

Every business wishes for high brand awareness to continually increase clicks and revenue returns.

Branded traffic is the traffic your website receives from people that search terms containing your brand name. You must monitor this indicator to know how well your marketing has worked to attract potential clients.

Branded searches lead to high conversion rates as users already know which content they want, increasing the likelihood of visiting your website.

This indicator is tracked using Google Search Console:

  • Add any keywords relating to your brand, including misspelt ones, to the Google Search Console filter.
  • Follow the changes in total clicks and impressions in real-time.


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4. Search Rankings

The higher your website ranks for relevant keywords, the higher the conversions.

Search rankings are a vital KPI that directly relates to your SEO performance.

Therefore, you should do everything possible to ensure your website ranks as high as possible. It involves knowing the right keywords to use in your content that results in better search rankings.

Various tools can help you monitor your search rankings, such as Serpstat and Ahrefs.

For example, with Serpstat, you just input your domain, select the appropriate SERP, input a list of keywords, and start tracking your rank. 

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5. Search Visibility

This KPI refers to the number of times your domain is presented to users in search results for the various keywords it ranks for.

Search visibility is the first goal of SEO, as it means your website is being presented and viewed by users.

Therefore, tracking your search visibility is essential in determining your website’s SEO performance and knowing what must be tweaked for better results. 

Google Search Console helps track search visibility as a new impression is made every time a user searches for a keyword, and your domain is presented in the results.

6. Bounce Rate

The bounce rate shows the number of users that visited your website and left without taking any other action.

It suggests your content is irrelevant to what they were looking for or was insufficient.

The normal bounce rate ranges from 40%-60%, and anything higher implies your content doesn’t fit the search query.

You can track your bounce rate using the Overview report on Google Analytics. 

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7. Cost Per Click

Every measure you take to attract more users to your website has an expense, and you should constantly monitor it to know if the investment is worth it.

Even though you might not pay Google a fee for each click, your expenses include copywriting, SEO expert fees, and other miscellaneous costs.

The cost per click should decrease if your SEO practices are successful over a specified period.

If your cost per click is constant or increases after a couple of months, you should rethink your entire SEO strategy since it is not successful in bringing on new users.

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8. Return on Investment (ROI)

All businesses strive to generate profits.

Business owners make decisions based on what they feel is the best way for the organization to increase its margins and grow.

Therefore, your search engine optimization process should have positive returns if the exercise is to be successful. 

The best formula to calculate your ROI is (Return from the investment – Initial investment) / Initial investment.


To rank high in Google SEO is more critical than ever!

Discover how to implement an effective SEO strategy for all your web pages, including what you need to rank in the top 10 on Google without paid tactics or a ton of technical experience with our Ultimate SEO Boss guide! 

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