The above title rings a resounding bell in today’s Digital age. Competitors at the top of their Digital Advertising game will crush those who don’t show up immediately on the Web. Don’t let that be you! Below are the:
Top 7 Digital Marketing Strategies that work
Text ads that appear in one of the top four positions of the search engine results page (SERP) like Google or Bing when a prospective client searches for your products, services or company. Paid search ads are “Pay Per Click” (PPC). You don’t pay when someone sees your ad, you only pay when someone clicks and visits your website or landing page.
Paid search campaigns show ads to prospective clients in your area when they are searching for your products, services or your company ‘right now‘. In other words, only people with a clear and present need will see your ads. It helps to build some recognition of your company but more importantly, clicks to your ads are from local, relevant prospects that make for GREAT LEADS.
Search Engine Optimization (SEO)
Everyone knows the best source of new business is Referrals. But did you know the second best source is the internet? Google IS the new Yellow Pages and when customers and clients in your area are looking for the things you sell, are you there? If you’re not there, then to a customer you don’t exist.
SEO is the effort that improves your natural (organic) rank in Search Engines like Google and Bing. Natural results appear in the large section below paid ads, images and map listings. Natural results generate approximately 70% of clicks on the search engines and since there’s no cost for these clicks, an investment in SEO can pay you back with increased website traffic over time.
Directory Listing Service
Part of the natural results for most searches includes directories or website aggregators such as Yelp, YP, US News, Findlaw, WebMD and many others. In fact for certain popular searches, you will only find such aggregators and no companies listed. This is because the directories are getting into the game of SEO to capture clicks and sell premium listings and advertising space.
Everyone uses the search engines differently. Some click on ads, some click on the map and some skip down to the natural results. Within the natural results, many people use Yelp when searching for certain types of businesses. By listing in the directories and on the map, you will improve your exposure, generate a new source of website activity and improve your SEO.
Graphical ads (much like magazine ads, only digital) can appear on a broad range of websites where your targeted prospects are likely visiting. Banner ads are “Pay Per Click” (PPC). You don’t pay when someone sees your ad, you only pay when someone clicks on it and visits your website or landing page. Banner ads can be shown based on age, gender, income and search history.
Banner advertising BUILDS your brand and name recognition. Ads are shown on relevant websites or to people who have searched for your products and services in the last 30 days. Not only are your products and services getting recognized, but clicks to your website from a relevant audience are good prospects to convert into leads and sales.
Social Media Advertising
Love it or hate it, businesses of any size can no longer afford to ignore social media. Studies show that over two-thirds of consumer buying decisions are influenced by social media. For that reason alone, businesses of any size cannot afford to ignore it. Social media monitoring tools can do more than track what people are saying about you on Facebook. The best social monitoring programs looks at news, blogs and even forums. Do you know what people are saying about your business?
These tools can search for keywords of interest to you, analyze the sentiment toward your company (halting and eliminating potentially negative reviews which would harm your business), and identify leads and key influencers to help you grow your business. While not every business needs an all-inclusive, enterprise-level program, there are some reasonably priced programs that can mine the internet for the information you need to take your business to the next level.
If you feel like your business could use a free social media ‘audit’ contact me today.
In terms of advertising on social it’s much like Banner Advertising except that ads appear in the “newsfeed” of Facebook and Instagram, in the form of images on Pinterest and in various forms on LinkedIn and Twitter. The platform and target methods are determined by what type of product or service you are selling, whether you are in the B2B or consumer market and what specific demographic you need to reach.
Is this how you feel with social media in business?
Advertising on Social Networks is more likely to catch users ‘in the moment’ when they are actively engaged with the content on their screen. In this state, prospects are far more likely to notice and reach your message and click on the ads resulting in a visit to your website. Social media advertising builds your brand, name recognition and awareness of your product just like Coke has done.
AdEdge in Westport, CT. has really new, cool “Get a 5 Star” service that; 1) tracks average customer satisfaction rates over time, 2) identifies unhappy customers so that you can address their concerns and 3) encourage customers who are happy with your products or services to leave positive reviews for you in the most prominent online directories.
AdEdge builds custom pages for your clients and a reporting page for you.
This service allows you to track your customer SATISFACTION, identify problem areas in your business and encourage those customers and clients who love you to leave you positive reviews on the internet. Having lots of good reviews diminishes the importance of poor or fair reviews. It improves your reputation and makes you a much more attractive business to contact. Learn more about it below!
Google analytics is a tracking software that informs you of where all your website traffic is coming from and how beneficial the website traffic is from various sources. You can tell how many people come to your website from direct traffic, natural/organic, paid, social media and other sources.
It’s possible to also drill into each traffic source to gather additional market data and intelligence. For example, a high tech firm such as AdEdge can tell how many visits were generated by your paid search campaign, how long those visitors spent on your website and whether or not they took a desired action such as becoming a lead or buying something. It’s also possible to tell which campaigns, keywords and ads are working the best. Google analytics is a great tool that allows to optimize your campaigns’ performance.
For a FREE SWOT analysis of your Social Media Strategy contact me today.