“The Money Is In The List”
Yes, we’ve heard this before. But yet our inboxes are filled to the gills. Marketing firms spend thousands on talented copywriters to develop catchy subject lines just to get potential customers to open emails. What are the chances that your email is even seen or will it wind up in the junk bin? And why do you as a new blogger or website owner even need an email campaign?
This post contains some affiliate links. Please read my disclaimer for details.
Email is still a hugely powerful and essential tool for everyday online business. As a beginner blogger or online business owner you absolutely need to have an effective email campaign.
‘A 10,000 email list is worth $100,000 a year in business’. – Blog Tyrant.
Social media alone won’t cut it. In fact, Email CRUSHES social media for converting people into long term customers.
Why Do You Need an Email List?
- Direct access to your readers.
- Increase sales every time you share an amazing offer or product.
- Better ideas from readers.
- Great personal connections you can’t accomplish using social media.
- Help and support when you need it in the form of feedback from your readers.
- Grow expertise by helping your readers one on one.
Additionally, if you nurture and educate your email list well, you can predict about $1 per email subscriber per month. It’s a rough estimate of your monthly blog income if you work hard at it. So if you have a warm email list of 2,000 subscribers, you can expect to make about $2,000 and pay your rent or mortgage right?
What is Email Marketing?
Email marketing in it’s most basic form is a form of direct marketing that uses electronic mail to promote commercial or fundraising messages to an audience. However, the scope of the term is used to refer to:
• Sending emails with the purpose of making the relationship of a merchant with its current or previous customers to encourage customer loyalty and repeat business.
• Sending emails with the purpose of acquiring new customers to purchase something immediately.
• Adding advertisements, offers and coupon codes to the previous customers to utilize something immediately.
As a blogger, if you have your customer’s email address, then you can use email marketing to grow your business. Unlike social media, once you have the potential customer’s email you own it. As a marketer, hopefully you know it’s vital to make sure the database you have is updated constantly with fresh contacts.
If you are not working on building your email list already you are literally leaving money behind.
Read this list of 15 crucial things you need to do to get started growing your Email list and make continual income from it!
1. Create Awesome Content:
You hear all the time about content being King. Inbound Marketing is the go to tactic that attracts, engages, compels and delights potential customers. But what if your content stinks? This is where you need to put your money where your mouth is. Regardless of how great your marketing plan is you need to have superior content to back it up.
Make sure that it subscribes to your niche and is laser focused on task to what your reader is looking for. How many sites ask you to subscribe to their newsletter? The 1st thing is you need to ask yourself is why would people subscribe to your newsletter in the first place? What is it that makes YOU subscribe to someone else’s newsletter?
Nowadays people are bombarded with emails flowing to their inboxes so what you offer has to be something pretty darn new & unique that they can’t find elsewhere, or something they really NEED to have that serves them a vital purpose at that exact moment in their lives. Sound hard? Yes, and no.
It takes awesome content to create interest, pique interest and to stay interested.
Just like any relationship in your life, your potential customer, reader, buyer needs a reason to stay connected to YOU, a purpose that YOU are giving to them that only YOU specifically, and no one else can fulfill. Your content plays a major role here. The acronym WIIFM (What’s in it for me?) is VITAL in your customer becoming a long term subscriber!
I seriously recommend adding video into your email marketing campaigns now to keep your readers engaged as well. Perhaps not for every single email but definitely incorporate it every now and then.
Videos Bring Your Brand To Life
There’s no better way to add a strong meaning to your content and bring your brand to life than video.
It’s tailor- made for brand storytelling.
And unlike plain text content, its message is much more memorable and long-lasting.
Now whether that is just for the time being or for the long haul is up to you:) Think about your audience, who they are, what drives them and what you can provide for them:)
2. Sign Up For An Email Marketing Service
When I first started blogging I read from other bloggers to not wait to sign up for an email marketing service but I was hesitant because I didn’t have anything to offer. Now I totally get it and I’m reiterating their message here to YOU about why it’s so important – Do not wait another second to sign up for an email service such as MailChimp, Constant Contact, Aweber or ConvertKit. It’s vital to the success of your online business that you do!
I regret not starting my email service sooner. This is money left on the table that you can’t recoup. Don’t let this happen to you.
These are the 5 main reasons for this: Resource – WordPress for Beginners:
- Email is Personal – Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct, personal, and casual.
- Email is Purposeful – To get your email a user needs to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
- Email is Targeted – As we mentioned earlier the user has already shown interest in your products / content. Since you already know what they like, you can deliver them highly relevant content and offers to get better results. This is called segmentation, and we will cover that later in the article.
- You Own Your Email List – You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platform change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
- Email is One-on-One – People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
This is precisely why every smart business in the world has an email list. MailChimp is free to start and simple to use. Constant Contact offers a free trial and they have excellent customer support.
And ConvertKit is wonderful for Bloggers and website owners who want to grow their online business and capture more subscribers who visit their site. Click on my link to read more about ConvertKit here.
3. Offer a Free Giveaway:
In your email you can run an online contest and offer free giveaways, an Ebook, a digital download-able product, a free printable, a pdf, a course, a planner, or any type of other valuable resource that you feels matches up with your niche for your reader.
Adding a bonus of your own can help convert followers into purchasers. If they are getting a great deal, then it would be quite hard for them to turn down the offer. Sometimes people make a purchase either out of curiosity or just because the bonus is that great!
This is called an ‘Opt in’ so this way, any of your readers who want to participate in the contest, or receive the product or offer, have to give you their email in exchange:)
4. How to Create an Engaging Opt-In Message:
Use these 5 proven ways to create an engaging opt-in message.
- Use Social Proof – or a ‘Herd Mentality’ – If it’s good enough for 1,000+ people it must be good enough for me! i.e. ‘Join 8,000 followers on Twitter and subscribe to our list’
- Humanize the Benefit – Touch on ‘pain points’ that your audience has. Answer questions that potential readers have that you can possibly answer for them.
- Make them feel Exclusive – People like to feel like they’re on the ‘inside’ of something – offer exclusive access to privy info.
- Offer an Incentive – If offering a product, try Free shipping or a discount.
- Are They Worth it?– You’re the expert and they want what you have – offer access to your hacks and expertise in exchange for their email.
5. Use Your Facebook Page for Promotion:
Facebook is the major platform for online marketing, promoting your offers & making money online. It’s also a tremendous way to build your email list.
You can post your offers on your timeline of your Facebook page. It’s preferable to do this on your FB business page rather than your personal page in my opinion. But every now and then it doesn’t hurt to throw in a business post on your personal page.
Don’t forget to add a call to action button or email sign-up form FB page too, so if there are any new product launches or services, you can easily share them on your Facebook page and add your website link so people can easily check out your blog/website.
7. Add Call-to-Action Button on your Blog/Web Page:
You should also add a call-to-action button on ALL your blogsite & website page. Similar to adding an Opt In offer so anyone can easily sign up or subscribe your newsletter. Add an appealing incentive or freebie offer such as:
- A Private Facebook group
- Free webinar related to the topic
- Free coaching or consulting session
- A special discounted price on your product or service
- A related product that you offer for free
8. Promote Offers on LinkedIn & Pinterest:
Promote your subscription link on your company page and discussion groups. Share your links on different LinkedIn groups in exchange for emails. When they like your products or services then may contact you or share their email with you and you can add them to your master email list.
Promote Offers on Pinterest.
Unlike a lot of people realize, Pinterest is not a social media platform but a powerful visual search engine. Create a special board for your niche, offers, coupon codes, special discounts, affiliates and business offers.
You can also start your own Group board, ask people in similar niches to join and collect emails that way as well. Read more about group boards on pingroupie.com
9. Sign Up Cards On YouTube Videos:
Another way to grow your email list is to start making videos and publish them on YouTube. YouTube is the 2nd largest search engine. You can also add offers and email sign-up cards & annotations on your videos. You can also add offers and an email sign up the link in the description box.
10. Choose a Pop Up Email Box For Your Website:
Automated email marketing services offer a pop up email box that will appear with whichever opt in message you choose, and timed appropriately. This may help an undecided guest to submit their email last minute before leaving your site. ConvertKit and Aweber both have two of the best options. I’ll be posting a comparison of the two companies soon.
11. Add a Call-to-Action on Guest Post Content:
While writing for a Guest Post you have to add a link and call-to-action in your content. Add an email sign-up link in your Author Bio so people can reach you easily.
13. Run a Promotion on a Partner Website:
You can promote your email newsletter or any offers on partner websites which is very helpful and great way to get new customers and readers.
If you find a blogsite that has the same niche as yours with a high level of readership you can ask to put your link, or banner or email subscription link on their site too.
14. Arrange an Online Webinar:
Once you get established somewhat you can advertise to host an online Webinar in your field of knowledge on your blogsite, or FB live or YouTube and request registration via email.
15. Add QR Code:
Another unique way to get email addresses from your readers is to create your own QR code which is like a bar code, from email subscription. Customers can directly scan the QR code from their smart phone and download eBooks or subscribe to your newsletter.
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