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A Better Blogging Recipe
The proof is in the pudding as they say. These are the exact nuts to bolts steps to start a successful blog from scratch – step by step. There are no hidden secrets, gimmicks or services I want to sell you. Just a super simple blogging recipe recipe that can and has turned blogs into million dollar a year businesses.
This post contains affiliate links. For more information please read my disclosure.
I’ve put together this blogging recipe guide from the top bloggers in the world who make over 1 million per year. That’s not a typo. Since I’ve implemented their methods I’ve made between $2,000-$5,000 per month and I’m a relative newbie blogger.
Most beginner bloggers quit because they think it’s easy. It is simple to set up a blog anyone can do it, on the other hand, it’s not so easy to keep up with the level of consistency required.
Starting a new blog requires the same time and effort as starting any new business online or not.
This blogging recipe requires three things; patience, persistence, and perseverance.
But if you enjoy writing, want to be your own boss, and are looking for a career that allows you to work from anywhere in the world, take vacations whenever you want, pay off debt or loans, and make an unlimited passive income that most people only dream of in their lifetimes…hey, it’s not a bad gig:-)
Let’s get started.
Is Blogging a Business?
Make no mistake your blog is a business. The second you decide you want to make money off of it, it is a business and you should treat it as such.
This means you better take it seriously and have the right tools to operate it successfully.
And like any business, it will keep you up at night and give you your share of headaches. You may also think of quitting. A lot.
In the blogging world, you are sharing information with people who want to learn from your expertise. The acronym WIIFM (what’s in it for me?) should be your mantra. Because that is what people want to know from your blog. They don’t care about anything else trust me. Once you can provide them with valuable information that they can use that they keep coming back to you for (key) you are gaining their trust.
Your blog is a lead generation tool. Keep providing genuinely valuable information to your audience and they will look to you as their authority. They will purchase the advice you have to offer. Hopefully. If it solves their pain or their problem, whatever that is.
How to Blog
Step 1: Set up Your Blog
The first step is to set up your blog, but where should you start?
If you want to monetize your blog you need a self-hosted blog. Self-hosting is when you own your own domain. That means that you can’t have it hosted on a free host like blogger.com or Tumblr.com.
Why Do I Need A Self Hosted Blog?
If you own your own site and all of the contents then you CAN have ads on it, join affiliate programs and work with big brands and eventually have an e-commerce shopping page if you like.
A ‘Free’ host site can shut you down whenever they like because they own it. So keep that top of mind! You don’t want to do all that work for nothing!
A Note on Niches
You have to pick a niche for your blog. Don’t get talked into writing a ‘lifestyle blog’ unless you have a team of 100 people writing a gazillion articles for you like the Huffington Post.
There’s way too much competition out there.
Yes, we all have a lot of different interests but you want to build an audience who come to you on a regular basis as an authority on a particular subject.
It’s too difficult as a beginning blogger to write about a huge niche like health one day and finances the next.
You may want to focus on a smaller, more unique niche, i.e. How to Collaborate With Brands as a Social Influencer, Best Budgeting Apps for Single Moms, or Email Marketing Copywriting Strategies to Grow Your Business…you get the drift.
However, with that being said you want to write about something that has a lot of interest attached to it as well.
A niche that is too unique and doesn’t have a lot of competition will be a tough sell. (There are always exceptions)
Read my post on niches to hone in on to get an idea on what you think is right for you.
Get a domain name. Run some ideas through a domain checker like godaddy, namecheap, networksolutions etc. to see what is available. Always pick one that gives people an idea of what your blog will be about and make sure it ends in .com.
You can see if the name you like is available right here:
I started on the Squarespace platform but WordPress is hands down the Holy Grail for beginning bloggers.
Upload a theme of your choice. Something that represents your style yet looks professional. There are free, low cost or premium themes from a variety of companies.
Mine was from PipDig in the UK, now it’s on the Genesis Framework. There are literally thousands of gorgeous ones out there.
Important! Don’t stress too much over it and don’t spend too much time laboring – you can always change it up later if you’re not happy.
Once you’re all set you’re ready to start writing, publishing content and drawing traffic!
Methods of Drawing Traffic to Your New Blog
There are two methods of drawing FREE traffic to your new blog:
- Search engines
- Social Media
And Paid Methods
To increase traffic through the search engines you have to do keyword research.
You can start out with Google’s FREE Keyword Tool, Buzzsumo but I highly recommend SEMrush which allows you to check your stats, analytics, toxic links, do audits and even peek in on your competitors keywords as well.
It’s an all in one toolkit for bloggers and marketers alike.
Affiliate marketing is how a lot of bloggers earn into the 6 figures and more.
The key to getting anyone to read your posts is to write intriguing, captivating headlines that grab your target reader’s attention.
This is one of the most important tactics because if no one even clicks on your headline they won’t ever read your articles, emails or get to your website and you won’t drive any traffic!
Copywriting is one of the most crucial investments you can have in your blogging business.
Step 3: Convert Visitors into Email Subscribers
Every single blogger and online entrepreneur will tell you that building your email list is the most important thing you need to do and I’m no exception.
Growing your list will determine how successful your blog will be. This is because once you have emails you have a personal way to reach out to your readers.
You don’t want people to visit your blog and leave, never to return again lost in cyberspace.
Your job is to convince them to subscribe.
Get an automated email marketing system like Mailerlite which is FREE up to 1,000 subscribers. I also recommend ConvertKit for bloggers that has amazing autoresponders, sequences and broadcasting features.
Make certain you have a Sign-up form on your blog whether in pop up form, slider, or sidebar. It must be compelling and offer an invaluable incentive for them to sign up. Something they absolutely must have that is of value, that will solve their PROBLEM OR PAIN.
Step 4: Send Valuable Content That Builds Trust
People won’t buy from you unless they trust you and like you. Not everyone will like you but they must trust you. Don’t bombard them will things you are trying to sell.
I can’t tell you how many times I’ve unsubscribed because I’m overloaded with people trying to sell me something.
Build a relationship and a connection. Offer valuable free content, expertise and advice. Notice how I keep adding the word ‘value?’.
If your content isn’t adding anything to the knowledge base of the web, why would Google want to rank it? The best content out there provides value. It offers a series of clearly defined benefits for users.
It takes into account your bank of resources and ideas, open market space, and un-addressed consumer needs, and weaves them all into a convenient and high-impact post that will continue helping readers long after it’s been published.While the way you provide value will depend in large part on your industry.
For example, if you ran a fashion business, you could post content about which type of clothing is trending for each particular month.
If you run a social media company, you could post troubleshooting material or FAQs for users. Both of these things will be valuable and helpful for your audiences, both now and in the future.
Struggling to figure out how to create valuable content? Consider these questions before you write:
Who is my target audience?
What problems or concerns do they have?
Do I have information they’d find helpful?
What content is currently popular in my niche?
Do I have any unique viewpoints that would benefit my readers?
Once your audience sees that you’re not just trying to sell them something every two seconds they’ll be wondering if your knowledge, product or service is actually worth the price for your paid offerings.
However, and this is where many bloggers make a critical mistake.
Never assume what your audience wants. Take your time and do your research to discover what your readers are truly looking to know.
Listen to your audience. Read their comments. Read their replies to your emails. Take surveys. Ask questions. Find out what their biggest problems are.
Then and only then do you spend the weeks and months it takes to create a product or service that SOLVES it.
Now these are the basic steps for creating a blog.
As you can see it’s pretty simple. You need very little technical knowledge to do it.
The key is following the recipe and not swaying from it.
There are several ways to earn money from a blog. Smart bloggers don’t rely upon one system.
Read the most profitable items to sell on your blog:
Types of Things Blogs Can Sell
How much money can you make from blogging?
The fact is, most bloggers make as much money as any other type of online entrepreneur in the beginning:
Which ain’t much. Why? I’ll tell you.
Because most Quit. Plain and simple. Patience, persistence, perseverance.
And it’s NOT because there’s no money in it.
Check this out:
Smartblogger makes more than $1 million per year, Making Sense of Cents over 150K per month, Chasing Foxes 100K monthly, Pinch of Yum, Just a Girl and Her Blog, ViralNova, ViperChill, Matthew Woodward, Pat Flynn…I could go on and on…and it’s nowhere close to the most profitable blogs out there.
The Penny Hoarder made 20 Million last year through Affiliate Marketing. Yup.
And mid line bloggers earn between $2-10K or more per month on their blogs. There all sorts of various income levels. It simply depends on what you put into it and how you choose to monetize your blog.
Step 5. Get Creative With Graphics
A good blog these days has to have an incredible design. There’s just too much competition out there to have a blasé website. If you have zero design skills no worries! There’s plenty of ways to get your blog looking stunning and professional with little cost these days.
Creative Market is a digital artist and bloggers dream! They have everything in the way of photos, themes, fonts, graphics, add-ons, plugins, palettes, even 3D!
Powered by Creative Market
Now, if you think this is really something you can put your time, passions, hopes, efforts, dreams and energy into, you’re ready to move onto the nitty gritty party:
I hope this blogging recipe helped get a clear idea into some of the ways you can create your own money making blog.
There’s many different directions you can go in.
Blogging is a perfect way to showcase your products and services, excellent for SEO, and share information about what you know with the world.
With blogging you can have your own little part of the internet created especially by you!
Write about your passions and interests, help people with their problems, lead them on the path to be successful, teach what you already know or what you want to know, and be a part of an amazing community of other bloggers!
For business, it’s a great driver for traffic to a website and establishes you as an authority in your niche.
Get started on this amazing journey today!
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