How to Build Trust With Your Online Audience
Building a relationship takes time, effort, diligence and sacrifice. This holds true with any type of relationship be it personal or professional. Customers are not going to believe in you, have faith in you, and follow your advice unless you prove yourself to be an authority of whatever services you are trying so hard to promote. You may know you are an expert. But how do you prove that to your readers to build up their trust? How can you show them that you are the solution to their problems? The harsh reason why you’re not making money online is quite simple. The reason is that you have not built yourself up enough qualified authority to be a known expert in your niche.
This post contains some affiliate links. Please read my disclaimer for more details. If you decide to purchase anything you will incur no additional costs whatsoever and all the products I recommend I have personally tried.
The bottom line is this. You will not make an impact on your readers and cause them to convert and go to you time and time again as the expert of choice unless you prove yourself in your realm of expertise. Whether that be lifecoach, gardener, weightloss expert, CPA, etc. You’re an expert blogger and you want to teach others to blog? Why should they follow your advice and not the advice of 50 other ‘experts’ out there?
How can you connect with your readers in the midst of so much competition? There’s so much noise out there. People still want to be heard. They want their problems to be resolved, their issues understood. How are you able to go about doing this in age when anyone can ‘google’ the answer to anything, yet not really feel the answer was dedicated to them specifically? What keeps them from going elsewhere?
In a personal relationship two people want to be heard. They want to be ‘seen’ by the other. Not just superficially. They want to be understood. And the same is true in business.
The only way you’ll ever get a true following is if you build a true connection with your readers and your customers. And the way to do this is to listen. Ask questions, listen to the answers that come your way and listen some more.
- In this blog post, I am going to answer the questions on your mind: “Why am I not making money online” and “Why isn’t my website converting?”
- Occasionally, someone will take action but make no money. This can be very confusing and disheartening.
- The reason they are not making money or conversions is because they have fundamentally misunderstood how making money online works.
- I am going to teach you what that misunderstanding is, and tell you what tools you should use to fix it.
You Need to Build a Relationship with your Readership (as noted above)
- The biggest mistake wannabe Internet marketers make is that they do not build a relationship with their readership.
- They mistakenly think that creating a niche blog with random blog posts related to the subject will make them money.
- They put banners on the website, hoping visitors will click on them.
- Even if people click on banners, the traffic won’t convert because the traffic is cold.
- To make money, the website needs to build a relationship with the reader so they will trust your recommendations.
The Easiest Way to Build Trust with Readers is through Email Marketing
- Millionaire affiliate Mark Ling taught me in AffiloJetpack that the way he doubled his income was by getting rid of banners and replacing them with opt-in forms.
- Email marketing builds trust because people read their emails. When they receive regular, high-quality emails that are useful, they will grow to trust you.
- Replace banners with email newsletter opt-in forms. Use opt-in freebies to encourage people to sign up.
- EXAMPLE: In AffiloJetpack, Mark Ling provides you with a 49-page eBook—“How to Make Super Affiliate Commissions”—to give as opt-in bait for Internet marketing websites.
- When readers get more than they expected, their trust will grow.
- Always give more than what is expected.
How to Write Emails that Build Trust
- To build trust, readers need to feel like you care about them. They want to know that you hear and understand their problems. How can you do this? By asking questions. By listening. Truly.
- If you send too many hard-sell emails, readers will feel used. Hard-sell emails are written to promote a product—and do not provide high-quality content that they can use.
- For every 1–2 hard-sell emails, send 3–4 soft-sell emails first. This builds a relationship.
- Soft-sell emails are basically high-quality articles emailed directly to them, with a brief product recommendation put at the start and end.
- PROOF/EXAMPLE: in AffiloJetpack, Mark Ling’s year-long email autoresponder sequences have 3–4 soft-sell emails for each 1–2 hard-sell emails he sends.
- If readers receive quality emails before they are directly marketed too, then they will be less skeptical, as you have proved you know about the niche.
Here are 5 more ways to build trust among your readers through email marketing:
Include Full Contact Details
Always include your full contact details in your email. Don’t just mention your email address. Also include your business’s address, phone number and social media accounts.
Just seeing your contact information listed in the email will provide a sense of confidence to subscribers. I hate when I go to look at the contact info of a website and see nothing there. Feels completely sketchy to me!
Use a Recognizable Sender Name
Another helpful tip for establishing greater trust with your subscribers is to use the same recognizable sender name throughout all of your marketing emails.
If you constantly switch between different sender names, it can lead to confusion among your subscribers, at which point they may view your brand as being less trustworthy. The bottom line is that you should stick with a single, recognizable sender name with all your emails.
Include Brand Elements
A good marketing email should include all of the key brand elements, such as your name, tagline, logo, color scheme, etc.
While there’s no rule stating that you must include brand elements in your marketing emails, doing so will instill greater trust and confidence in your subscribers. In other words, it’s better if your company colors, font, logo and style all have a cohesive look across your marketing channels.
Have you received any positive comments from past customers or clients? If so, you should consider using them in your emails as testimonials (note: ask the customer for permission beforehand).
Studies have shown that consumers trust online reviews just as much as personal recommendations, attesting to the power of testimonials.
Send Mobile-Friendly Emails
When crafting your marketing emails, make sure they are compatible on both desktop computers AND mobile devices.
Nearly half of all emails are opened on a smart phone, tablet or another mobile device. To boost conversions and instill greater trust in your readers, always make sure your emails are mobile friendly.
These are just some of the ways to build trust with your readers. Naturally, bloggers and online business owners can always improve upon this.
Following up on questions posed to you on social media accounts is another really important thing to do. Nobody likes or ever wants to feel ignored. A good response rate is vital as your readers are actively waiting for your answers.
Read my review of Affilorama vs Wealthy Affiliate the two behemoths in the Affiliate Marketing boxing ring to see which one works best for your style if you’re interested in learning about Affiliate Marketing.
They both offer legitimate ways to earn money through affiliate marketing.
I’ve tried both and honestly, they’re both quite different so it really depends upon the individual’s style of learning. Being that they both offer a free trial this will give you a chance to decide without making a commitment.
As my readers know I’m also an advocate of Michelle Schroder Gardner’s Making Sense of Affiliate Marketing. She updates the information in the course which is a good thing.
The model feels like it could use some updating in style alone, (I believe she’s done this since this post was written) but the basic formula and techniques still hold true and strong and teach you how to make a good income online through affiliate marketing.
And don’t forget to ask questions of your audience and your readership and listen, listen to the feedback they give you. There within will lie all of the answers to which you are seeking:)
Send me your biggest frustrations having to do with or blog or website and I’ll respond with my personal advice!