As people who’ve known me have heard me say in the past, ‘Blogging ain’t for the faint of heart’. To be a blogger means you have to be able to stare rejection in the face day after day, often times pouring your heart and soul, never mind time and energy into a post and then sometimes watch your traffic plummet to levels that make you think that nobody out there seems to give a damn. And this doesn’t just hold true for bloggers, but new website owners as well. You’ve put money (sometimes a lot of it), time, effort, sacrifice and strenuous creative thought process into the design and structure and it turns out…no one cares about your big beautiful, gorgeous website.
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Not about what it says, what it’s trying to say…Not your services…not about your company, your offerings it’s mission….not about you. Wait a minute… are we taking this personally?
And then the negative voices start…
What are you doing wrong?
Apparently, a lot. The numbers don’t lie.
Beginners make mistakes. Pros make mistakes. But how would you know? It might take 5 lifetimes to figure it out and who has time to do all that split A/B testing:/
If you’re following all the steps you think you should and not getting the traffic you think you should be, the following are 10 of the most common reasons why no one cares about your beautiful website:
1. You’re Pumping Out Too Much Content
Wait…but I thought content was King!
Yes, that’s true but it’s a certain type of content. We’ve gotten more discerning in our old age.
According to Smartblogger – In the olden days, the rule used to be, “Publish as much as possible, as fast as possible.” Content was sparse, so you could crank out a measly 300-word article in five minutes and still get traffic, not because the article was good, but because it was the only article on the subject on the web.
Today though, the web is bursting at the seams with content on every imaginable topic. The posts you publish are competing with dozens or even thousands of posts on the same subject as yours.
As a result, quantity no longer wins. Quality does.
When you publish a post, it needs to be better than anything ever published on that topic. Ever. Anywhere on the web.
And that takes time.
Resource – Smartblogger.com
2. You’re Not Spending Enough Time on Social Media
I spend five hours writing a post minimum! This includes, research, adding graphics, affiliate links, content upgrades etc. You sure you wanna do this?
Then I concentrate on promotion. As a new blogger you should spend just as much time promoting your posts as you do writing them. Or even more, if you can. In fact I devote 2 entire days just towards promotion! Now If I had an entire team dedicated towards social media promotion that would significantly speed things along but…
That’s why I’m thrilled to have companies like Tailwind giving me a hand automating marketing on Pinterest and Instagram.
So, if you take 5-10 hours to write a post, you should spend at least 10-12 hours on social media, reaching out to other bloggers, commenting on forums etc.
Yes, I know you’re probably rolling your eyes now and saying, “ain’t nobody got time for that….” When what you should be saying is this….
But…think of it this way, you’re new in the blogosphere, how in the world is anyone going to notice you even if you wrote the world’s greatest post in the history of blogging? As I’ve said time and time again, if they can’t find you, you simply don’t exist.
You have to literally but persistently pester the hell out of other people in your sphere, network, realm, until they promote it for you. This is not the time to be afraid of sales, even if you’re an introvert, don’t want to draw attention to yourself, blah, blah. Who cares if a few of them might get annoyed? If your content is truly good, the vast majority of influencers will thank you for bringing it to their attention. And ultimately they will be reaching out to you.
And how do you know if your content is good?
Stop that right now. The second you bring that into your head you’ll halt your creative juice flow and your writing quality will be sure to decrease.
3. You Bore People With Your Writing…
Look. Here’s the simple facts. There’s over 2 million blogs out there and God knows how many more websites.
Bloggers have to find a way to keep their readers on their blog. Ain’t so easy when you think of it this way? Am I trying to discourage you?
If you want them to stick around, you have to do one of several things:
- Be humorous
- Serve a purpose
- Solve their main problems
Or else, why do you exist? Why did they click on your headline to begin with? And if you lead them down a long (and it has to be long because Google wants it looong, 2,400 words is ideal) like a Neil Patel long post! It has to hold their attention the whole time.
Do anything but bore them. But mainly solve their issues. That’s why they came to you in the first place. And also be the reason they keep coming BACK to you.
And it’s easier than you think.
4. You’re choosing the wrong blog topics
When you want to write a post, do you just sit down and start writing for the hell of it?
Did you just want to get something off your chest? Is it all about you? Of course not. You’ve (hopefully) done your research into looking into what readers want and need to read about. What services they require in your given niche.
Master bloggers have structures and reasons behind all of their content. Just like any Broadway play, performance, or showcase.
It may seem flippant, smooth and easy, but it’s designed to look that way and it’s really well thought out.
5. You’re writing for a ‘Nerdy’ niche
When choosing my blog topic I stressed about the subject ‘internet marketing’ it was way too general and it has a gazillion competitive keywords out there.
You probably tried to find something nobody else was writing about because someone advised you of that.
A small niche you could dominate and call your own?
Guess what? You don’t need to invent the wheel.
‘Unique’ ‘Unusual’ niches are simply not popular.
You need to write/blog in the popular categories just like movies are made in the popular genres or it will be very hard if not impossible to grab anyone’s attention.
Now….there are some exceptions to the rule. Some ‘nerdy’ blogs out there have done really well but they are really few and far between. Here are just a few:
These guys are super focused and well defined. Again, the exception, not the rule.
6. You’re trying to find super original post topics.
No, no, no.
Your blog will be unique because it’s coming from YOU and no one is like YOU. But it has to be on a subject that people have a desire and a necessity to read about.
It’s the same as the last point about choosing your blog topic. Everyone writes about the same stuff for a reason: and that’s what people want to read.
Humans have basic human fundamental needs (see below pyramid)
Manfred Max-Neef and his colleagues developed a taxonomy of human needs and a process by which communities can identify their “wealths” and “poverties” according to how their fundamental human needs are satisfied.
These basic needs have to be fulfilled as human beings. The 3 most popular niches are:
Now these huge niches can be drilled down into hundreds of incredible sub niches, smaller sized ‘bites’ that you can gear your site towards but the important things is that they fulfill a basic need of every person on this Earth.
7. You think your site will get discovered overnight
It’s kind of like a beautiful, young actor/actress moving to LA or NY hoping to strike it big overnight. In a town full of other gorgeous, young actors. Your content is so rich, helpful and fantastic, your images perfection, that no one could possibly ignore you.
Now once in a blue moon it does happen. More than often, not.
Real traffic takes time. How much time? Well…it all depends on several factors.
- Continue to create rich, SEO optimized content
- Keep Email blogging influencers until they give in and link to your blog or website
- Keep commenting on other bloggers websites, Facebook groups and make a name for yourself
- Keep posting to social media sites that best serve your niche
- Use Tailwind to automatically post to Pinterest & Instagram
- Join Group boards on Pinterest
8. You Hate Asking For BackLinks
This felt weird to me in the beginning too. But remember, you don’t have to beg or feel like you’re begging.
I still ask to join group boards on Pinterest and it’s a bit strange at first because you feel like you’re just waiting to get picked for some sorority, and sometimes no one answers you, but I’ve learned not to take it personally. Sometimes the person is just super busy.
Be confidant and don’t sound wimpy. What’s the worst that can happen? They say no? Move on to the next!
Here’s an example of an email you can send:
Subject: Post to link to that will boost your blog
Hi <first name>,
I wanted to let you know that I really enjoyed your post on (topic). The way you described (something in the post) made so much sense I truly related to it and never heard it explained that way before.
I created this post (or ebook, course, pdf etc) that I feel your audience and mine would really benefit from including your (post, infographic etc.).
Here’s the link: ……….
If you don’t have the email address of the person you want to get in touch with go to Email hunter
9. You’re still not building an email list.
Bottom line, and you’ve heard it before and you know it – Is your list. Your Email list.
Without a doubt, email is by far the most important source of traffic for your blog. Nothing else even comes close. Not even Google.
Make sure you have an email list and some incredible opt ins that readers want to sign up for.
10. You’re Realizing How Hard it is to Get Traffic
You must be serious about it and recognize that it takes time, diligence, patience, and fortitude.
The truth is, blogging is a lot like love and relationships. You get what you put in.
If you really want lots of traffic, here’s how to do it:
The Real Secret to Getting Blog Traffic
Read and learn all you can about how to get traffic to your blog and website.
Listen to the SEO masters, Neil Patel, Moz, SemRush, watch YouTube videos…
Narrow your connections – you can have many teachers but only one master – or maybe a couple but not several.
Keep your site optimized. Keep up with the latest Google algorithms. Do keyword research.
Publish worthy posts, loaded with worthy, invaluable content that make people give a crap! Don’t write for yourself, write for your audience.
In the meantime, it’s a waiting game. Your site will get indexed by Google. Eventually. Don’t try to reinvent the wheel.
And by all means let your unique personality shine through:)