I have to admit I am not a huge Instagrammer. But with over 800 million active users and growing, businesses would be foolish to ignore it. This social media powerhouse gives you the opportunity to reach a substantial number of people in different areas across the world. Even bloggers are flocking to Instagram now. Using Instagram for business marketing can help you build your brand, get more traffic, grow your list of email subscribers and generate sales. Here’s 10 ways to improve your Instagram posts instantly.
1. Plan multiple posts at a time – More if you’re building a brand. I’m horrible at this but for my projects, I stick to a few because it saves room for spontaneous posting but doing this allows you to strengthen the overall aesthetic and stick to a recognizable visual identity and cohesiveness.
2. Keep it Social – For business marketing, think social, not ads. Create content your target audience will want to interact with, not ignore because it looks too spammy. Show that you like pictures in your niche to get people interested in following you.
Browse profiles beyond who you follow – Get a feel for what’s out there that you don’t see everyday. A lot of us tend to follow blogs and brands with similar vibes as us (makes sense), but it’s a good idea to keep a pulse on what’s trending outside of our scope as well.
3. Know your top-performing posts – Keep abreast of which posts were your top performers and build ideas off of that. You can do a recap at the end of the year and round ’em all up as well. Good to know when planning for the new year.
Watch this vide how to create an Instagram Business Account from a Personal Page if you haven’t already!
4. Provide Value
Instagram users are active shoppers who are doing their research, so the more information you can offer them in terms of images, carousels and stories, the better.
Don’t tweak and obsess over the perfect feed. Just like in blog design sometimes you can get caught up tinkering over little details that no one really cares about. It’s content that matters most and getting it out there. Your competitors are not wasting time, neither should you.
5. Try Instagram stories – Instagram Stories provide instant information and instant gratification. They only last 24 hours so creates a sense of excitement and urgency.
I’ve been resisting this forever but the other day I decided to post a couple photos to my story and was surprised by the amount of views I got. Sometimes this is the way I get the most feedback of all.
Video is the best form of engagement these days so make sure you include that as well.
6. Use attention grabbing captions – Especially important if you’re selling a product or service, because it’s harder that way. No one wants to read a boring robotic social media post! Just like blog posts, your headlines have to be captivating.
7. Take your own photos – Occasional regrams or posting styled stock photos can be great ways to utilize Instagram if photography isn’t your thing, but your feed should never be filled with photos you saved from Pinterest. Something I’m totally guilty of at times:/ Like I said, I’m not an Instagrammer.
After all, this is breaking the Instagram etiquette.
8. Use hashtags correctly – In the hashtag post, by the Blog Market they made a special note about utilizing them correctly. Incorrectly using hashtags, ie posting them to photos that aren’t relevant to what the hashtag is for, doesn’t serve you because it doesn’t reach the audience you want it to.
Many people actively search out specific hashtags, and your images will be there waiting for them. One Instagram study showed that at least one hashtag to all of your posts will create more than 12% engagement on average.
For example, if you post a selfie with the hashtag #blogtips (and the selfie’s caption has no tips), you’re not reaching people who want to see self-portraits, you’re reaching people who like blog tips. Those looking for blog related content will skip right over your photo, so there’s no point in doing posting it there. But if you post an actual blog tip, you totally want to use #blogtips, in hopes that other bloggers or those seeking tips will find it! – Resource Blog Market
9. Comment often – Engagement is important on Instagram and you’ll get more engagement on your profile if you’re engaging yourself comment on things you love or are intrigued by, and you’ll in turn grow your own instagram, just like in blog world.
Use a call to action. Every post should have a call to action that matches your business goal in creating it. Instagram has a range of buttons such as ‘buy now’. And always link back to your site or blog.
10. Be consistent with posting – I have a bad habit of going from consistently posting or reposting photos 2x a day for a few days, then… nada for the next 3. If you’re not someone who can keep up posting more than once daily, save them so you can spread them out over the week, or at least have a few in your queue for when you simply have nothing to post all week. It helps a ton, as a dormant account isn’t gaining new followers!
Your Instagram insights can let you know how your marketing efforts are paying off!
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