Below is a special guest post by Maria Crandall, owner of SheBoss.blog. This is a super helpful post for bloggers with advice on how to retain interest and enchant more readers for your blog during the busy Holiday season.
Maria is a small business consultant, social media expert, and merchandising/buying coordinator. With an expansive experience in marketing solutions, she focuses on empowering entrepreneurial women through her blog, SheBoss.blog.
How to Get Readers to Revisit Your Blog this Holiday Season
Bloggers and businesses alike often face a common dilemma: how to captivate and win back visitors who haven’t been showing engagement or interest in a while.
If you’re looking for an opportunity to get those visitors to return, it’s time to actively pursue them by making the most of the holiday season. Here are a few tips for getting readers to revisit your blog, especially during the holidays.
Offer a holiday-themed giveaway or discount
Creating a giveaway or discount for your readers is a great way to get them to come back to your site. If you’re doing a giveaway, encourage readers to follow you on alternative social media platforms for extra entries.
If you sell physical or digital products (like an ebook), consider giving your readers a special discount for a limited time. Over the new year, people get more interested in courses and e-books. It’s the perfect time to remind them of your products and offer an exclusive incentive they’ll appreciate.
Give your email subscribers a recap
During the holidays, most people will take a long break from work or school, which means more time pasively scrolling through social media feeds and personal email inboxes. And although we all keep busy with holiday travel and events, extra leisure time means more people using their personal electronics, creating an opportunity to reconnect with your email subscribers.
More than likely, even the most loyal reader hasn’t been keeping up with every single post you’ve created. By creating an email campaign that purposefully highlights your most recent posts, you’ll fill in your email subscribers- whether or not they’re loyal fans.
Giving your email subscribers snippets of your most recent posts is a great way to peak interest and lead them back to your site. Be sure to include a clear call to action in every email. Plenty of links throughout your email will increase the chances of readers making it back to your site.
Branch out with new content
The holidays are a time of year when people return to traditions they normally don’t focus on throughout the rest of the year. All of a sudden, your readers care about baking an amazing batch of Christmas cookies or preparing a family meal, shopping for unique gifts, or getting in shape for the new year.
It’s time to tap in to the excitement and write a post that will resonate with readers during the holidays. Consider posting Christmas party playlist suggestions, gift-giving tips, or a list of your favorite holiday traditions. You don’t need to be a food blogger to share a family recipe, or a wellness expert to post new years’ health resolutions. Look for inspiration throughout the holidays, and see it as an opportunity to shake up your content.
Send a virtual greeting card
The holiday season is a perfect opportunity to show your audience some gratitude. Send a note to your email subscribers and thank them for allowing you to be a part of their day. You can include a link to a blog post or two, but it’s important to keep the focus on being thankful.
If your blog takes on a more personal tone, this would be the time to be real with your readers, sharing what you’re truly grateful for, and what you’ve learned throughout the year. During the holidays, people are more emotionally receptive, so don’t be afraid to open up.
The holidays are the perfect time to reconnect with your readers. What’s more, you’ll build loyalty and create a lasting impression that’s sure to keep them coming back for more.