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Pinterest is raising the bar even more on business promotion. The search engine platform recently turned social media network with the addition of Pinterest ‘Communities‘ has recently introduced a brand new ad format. Welcome the ‘Pinterest Carousel’. This ad format let’s you promote up to 5 different products in a single advertisement.
Formerly businesses were limited to one image per pin. This feature allows advertisers to include up to 5 images in a single ad unit.
Another great feature is that each image can each link to a separate landing page.
As the company explains, this new ad format can be an effective way to raise brand awareness and drive performance goals like traffic and conversions.
“This format can present a product’s numerous features, drive additional purchases by showing multiple items in a Pin or increase awareness with a multi-image brand story.” – Resource Pinterest.
Each slide within a Promoted Carousel can have its own:
- Landing page
The carousel gets displayed in users’ feeds just like any other pin.
Users can swipe through the carousel while it’s displayed in the feed, and tap on an individual card to enlarge the image and view the landing page.
Brands who have had early access to Promoted Carousels are reporting results such as:
- Increase in brand awareness
- Improved ad performance
- Increase in CTR
- Overall better engagement rates
Promoted Carousels are now available for all business accounts in all of Pinterest’s ad markets.
Learn more about the new Pinterest Carousel ad format here!
As a blogger or business owner you definitely need to add this feature to your arsenal of promotional resources!