Are you getting lousy results from your social media marketing campaigns? Are you starting to think they’re a waste of time? Are you spending tons of money on Facebook ads, pinning your heart out on Pinterest, tweeting like a Canary on Twitter and seeing little to no results? Are you wondering why your competitors are getting thousands of likes and followers and you’re not? Did you ever wonder that maybe you’re doing it wrong? You may in fact be sabotaging your social media marketing efforts without even realizing it. Here’s 5 common ways you’re killing your social media campaigns.
Using Too Many Platforms
Utilizing too many social platforms is like over piling your plate with too many foods at the all you can eat banquet. They say too much of everything is a good thing but is it? You need to hone in on which platform is working the best for you and forget the others. It may be a complete waste of time to be on LinkedIn or Google+ or Twitter.
For instance, I get 3% of traffic from Twitter. Is it worth me tweeting for 30-60 minutes per day while I could be posting comments on other bloggers sites and building a network that way?
For me to make a worthwhile impact in Twitter I’d have to be tweeting every 30 minutes 24/7 and who has the time for that? Plus, would it even really make a difference? I highly doubt it. Why? Because I know that my target audience is not there.
Sometimes it’s just not worth it to try to be everywhere. But you have to make that determination in the beginning. Your job is to find out where your audience hangs out and hone in on that platform for the best results.
How do you do this? Your analytics will show you exactly which ones are performing.
Posting Too Often
You can actually post too often on social media. Just like overstaying your welcome at your friend’s or family member’s house you can bombard your audience with too much brand content and overwhelm them. In the world of social media sometimes ‘less is more’. The rule of 80/20 is a good one to remember. 80% of content should be related to fun, engaging and appealing information unrelated to business and 20% brand related.
Ignoring Proper Format
Every social platform has different ways to format content. For instance Instagram has certain hashtags that are banned, Twitter allows a certain # of hashtags, Pinterest has a particular pin size they prefer, Facebook certain standards etc. It’s important to adhere to the rules and features of each platforms or else your posts won’t reach as many people. Poorly formatted posts may even get banned and will cast a negative image for your brand.
Following & Adding Every Tom, Dick and Susan
Remember what your Mother used to say. If so and so jumped off a bridge would you follow them? Well…same is true on social. Sure, networking is very important. But do you really think that following everyone in every single random niche unrelated to yours is going to make a huge difference in growing your business?
Be selective in terms of who you’re adding. In practical terms your goal is to actually build a network that can open doors to entering into a bigger conversation. So in that regard it won’t do you any good to grow a thousand likes from people in the flip flop industry when you are in the taco business. Get my drift?
Growing on social is more than just accumulating likes and follows. You need to move beyond the numbers and start connecting with others who have an interest in your business and what you offer, with the hopes of expanding into other uncharted opportunities.
Not Taking Advantage of Content Syndication
Although we talked about not spreading yourself too thin across multiple social platforms it’s still wise to cross post across social feeds that are valuable. This doesn’t necessarily mean the obvious ones like FB, Twitter etc. it means RSS feeds, forums, group boards, syndicating 3rd party content on your blog which is basically guest posts from other websites.
Improve these 5 common mistakes and you’re sure to get more engagement, more growth and more followers from your social media connections for an increase in brand recognition and awareness and ROI!