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Who doesn’t love a good food blog? That’s why they’re so popular! Everybody adores enticing food images and appealing new recipes. Food is much more than just energy for your body. It is a powerful experience in so many capacities. Great food awakens so many fantastic sensory experiences. From emotion, to memories and even a sense of longing and nostalgia. If you have a means of differentiating yourself and a love and passion for great food, a food blog can be a fantastic vehicle to start a new blossoming career.
If you are a die-hard foodie and love to write about food, look at glossy images of food every day, take pictures and collect and share recipes, go to different restaurants and cafes, experiment with different dishes, why not start your own food blog?
Creating a hugely successful food blog takes some practice, but like anything if you are really passionate about it, growing your audience can be a really fun journey to undertake!
Even food bloggers who have a small audience can be wildly successful with over a million or more views per month driving a flood of traffic to their blogs.
Some very popular food bloggers on Pinterest earn between $4K -$120K per month!
Keep reading to learn more about how to start a scrumptious food blog, and don’t miss out on these easy tips!
Here’s my healthy food blog: (Update – I recently sold this blog to another foodie for profit – if you want to read how to build a successful blog to sell for profit read THIS post – How To Create a Profitable Website You Can Sell for 50K)
The basic steps to setting up a self-hosted WordPress food blog that is both beautiful and functional are outlined in this post:
Your blog will have your own domain name and your own distinct look, and it will be able to scale with you as your blog grows. When you’re starting a food blog, I recommend following these steps for the best shot at success.
1) Define the nature of your blog
Not every food blog is created equal! If you want better chances to grow your readership and really find the right audience, you should consider getting more specific about what you want to cover with your blog.
Perhaps you’re going to visit restaurants and write your opinions on the meals you try?
Whatever you decide to focus on, it is very important to give your food blog a proper direction. This will help you channel the content in a much more focused way, and truly appeal to the right type of readers.
After you’ve read: How to start a blog in 5 simple steps
Then; Pick the Right Recipe Plug In
You definitely need to choose the right recipe plug in if you’re going to add recipes to your food blog.
What is a Recipe Plug In?
A plugin is a piece of software containing a group of functions that can be added to a WordPress website. In the case of a recipe plugin, it adds a recipe card to your posts where you input your ingredients, directions and any additional information pertaining to the recipe.
See image below.
This is the only recipe plugin I will recommend getting because let’s get real, it was built by food bloggers. Let’s face it, food bloggers are the only ones who truly know what a recipe plugin needs in order to function properly.
WP Tasty Recipes rocks because it literally checks all the boxes you need to make it successful.
Built by Bjork and Lindsay, owners of the super successful food blog Pinch of Yum, they created the plugin with a few specific things in mind:
- Ease of use for both the user and the reader.
- Easy for search engines to read. WP Tasty Recipes uses JSON-LD structured data to provide an in-depth view of your recipe to search engines, including both Pinterest and Google.
- Flexible formatting so you can write recipes the way you like it, and make the recipe card look the way you want it to.
- Video integration. Since video is the wave of the future, the plugin allows video embedding so you can show how the recipe is made right next to the ingredients!
Bjork and Lindsay have inspired many people to start a food blogs. They went from making $72/month, to well over $20,000/month in the span of just 3 years!
Bjork and Lindsay are an established source of information for all things related to food blogging. They own Food Blogger Pro, a website packed with video tutorials on how to start, grow and monetize a food blog.
They have tons of information and useful tidbits for aspiring food bloggers from around the world. So if you’re interested in food blogging I highly recommend you check them out!
So when I saw that they had launched a recipe plugin, I was psyched and immediately loaded it for my healthy food blog!
WP Tasty Recipes delivers on all fronts – it’s solid, easy to use (the interface is almost the same as if you were creating a new post in WP), the style of the recipe cards are polished, and the customer support decent.
The bottom line? I gave it 9.5 out of 10 because their customer service can honestly take slightly long to reply at times.
But other than that, WP Tasty Recipe is a wonderful plugin you will thoroughly enjoy using.
Granted there are loads of other recipe plugins you can try but it’s confusing and frustrating and why not just go to the best and not waste time?
2) Focus on beautiful visual media
When it comes to great food blogging, visual content is key. A picture speaks more than a thousand words, and while writing quality is important, you should make sure that you can back up your posts with amazing videos and photos!
Most people think that they can simply use their iPhones to take pictures of their meals, but it’s 2019, and you really need something a little more involved to stand out. Consider spending a few hundred dollars on a DSLR camera and learn how to use it! Great photos and videos can make you stand out from the myriad of iPhone bloggers out there!
3) Involve other people and create thought-provoking features to expand your audience
You can easily come up with ideas and create content on your own. However, you’ll definitely benefit from collaborating with others. Team up with guest writers to give your blog a different voice and expand your audience every now and then.
You can also interview people or feature interesting foodies, just to spice things up! Featuring other people is a really good way to add more relevance to your blog. The people you feature will love the attention, and they might want to promote their feature through their social media, thus leading to more exposure for you!
Posting content on your blog is a good start, but it might not be enough to steadily grow your following. If you really want to take it to the next level, you need to have a consistent active presence on social media platforms.
Websites such as Twitter, Instagram, Facebook and especially Pinterest are really great for bloggers who want to grow their audience and reach out to more people! Make sure that you promote your posts through each and every platform, and do not miss out on the amazing exposure that you can gain from social media.
Another added benefits of using social media is that you can also take advantage of the power of these platforms to communicate with your readers and interact with them, creating a more meaningful connection with the audience.
5) Post content on a regular basis.
It is very important to post content on a very regular basis, without overcrowding your blog or overwhelming your readers. If you post content very sporadically, it might look like your blog is not very consistent. As a result, you might quickly lose the interest of your readers. On the other hand, if you post too much content, you risk driving people away, because they’ll be oversaturated with your post!
The best way to make sure that you keep posting quality content on a fairly regular basis is definitely scheduling. Take time to plan your monthly blog features in advance. This way, you can get organized and know exactly what to post, and when.
Most food bloggers go as far as planning their yearly blogs as well, especially by focusing on special events and holidays (especially posting special features for major Holidays like Easter, Christmas or Thanksgiving, for instance).
Planning is indeed one of the key elements of any successful blog.
Having a calendar plotted out in advance can also help you get organized and produce much better content to begin with!
Bonus tip: create a meaningful relationship with your readers.
As a blogger, it is very important to create a meaningful relationship with your readers. Building a following is really all about establishing a great personal connection with you people.
Why would your audience read your blog, as opposed to the thousands of food blogs out there?
The answer is: because of you. Your personality should really shine through, and your blog should be your own voice. Don’t be afraid to shine for who you really are, and don’t miss out on the amazing opportunity of communicating with your readers.
If they ask you questions or comment on your content, do your best to answer everyone. Better yet, ask them questions and let them know that their feedback matter!
Ask them what articles they have enjoyed the most, or why not, even involved in the content-creation process!
Many food blogs have cool Q&A articles with their readers, or post content based on popular demand.
Make your audience feel special and give people a first-hand experience of your enthusiasm.
Start a blog today in 5 simple steps!