With cars and trucks already driving themselves these days it’s not a stretch of the imagination that someday not in the too distant future keyboards will become nearly obsolete. In fact, the newest model iPhone isn’t even equipped with a touch keyboard at all. Everyone around you is speaking into their phones instead of typing in order to use voice search.
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The future is closer than you think. According to some leading business strategy sites, brands that redesign their websites to support visual and voice search by early 2021 will increase their revenue by 30%.
Voice optimization plays a role in major blog’s digital media strategy. Your business needs to stay ahead of the curve to keep up with these trends that are happening as you read this.
After learning about voice optimization and doing further research here are five simple ways that anyone can use to optimize their blog or website.
#1 Implement long-tail keyword phrases
Someone who is speaking into their phone is likely going to search for more than one or two words. This is great for you as a small business or blog owner because it means less competition if you start using long-tail keyword phrases in your content.
For instance, if you are selling ‘Homemade dog biscuits’ in your Shopify store then accept that you may never rank first in Google for “dog treats”. That short keyword produces 829,000,000 results at the time of this posting. That’s way too much competition!
You need to specify throughout your product description that you are selling “gourmet gluten free dog biscuits”, which produces significantly lower numbers.
Someone voice searching for your doggie treats is more likely to visit your site and make a purchase. They know exactly what they are looking for and are prepared to pay.
With so little competition, it now costs less to target that long-tail keyword phrase in paid search campaigns through Google.
The benefits of voice optimization are starting to pay off quite nicely.
When you speak, you are likely to use sensory language more often than if you were to simply type. People speak faster than they type so will not omit how they are viewing the world or what’s in their head.
#2 Visually construct your text
A very important sense that you probably speak about quite often is what you see. Therefore, it is smart to use visual cues throughout your content. Try to paint a picture in otherwords. This is why Instagram is so popular.
With voice search, the keyword doesn’t need to be in the title tag but in the content itself. Your entire body of text in your article or product description is game.
You would not simply write “the man wore sneakers”, when “the man wore JIMMY CHOO “Reggy Men’s Leather Sea Blue Lace Up Fashion Sneakers” provides such better assistance to voice-searchers.
Of course, directional language such as “to the right of” should be avoided since it goes against accessibility principles. Your patrons using screen readers will not know where to go.
#3 Write in a conversational tone
In case you haven’t noticed, I have been typing this article exactly how I would talk to you in person. My typing is in a conversational tone, which is important for voice optimization.
Avoid using acronyms unless you are spelling them out in parenthesis and of course, do not use anything like “LOL”. After all do you know anyone who actually says that in person?
Someone using their Google Home might talk to the device as if it were a person sitting next to them:
Use lots of questions in your article that explain who, what, when, where, how, and why to optimize for voice. This brings us to the next item on our list that provides you a better way to answer questions that your customers have.
#4 Create an FAQ (Frequently Asked Questions) page for your site
An FAQ page answers questions that your visitors ask you in email but it could also be used as a sitemap of sorts.
See the statement above linking to a post about how to get more blog traffic? You could answer it on your FAQ page with a brief snippet of your article about increasing blog traffic and a “read more” button below.
This could bring your page to the forefront of Google whenever someone asks their device how to get more blog traffic. “According to -your site here-, a way to get more blog traffic is by promoting to Pinterest on a regular basis”.
Once you have provided value to your visitor, they are more likely to go to your site and learn more ways to bring traffic to their blog. They may even totally convert and subscribe to your mailing list or purchase a product from you.
Where should you place your FAQ page? I see that most sites place it either in the footer or the header menu under the “About Us” category.
It may seem old-fashioned, as FAQ pages originated in the early days of the web, but they are highly recommended to increase search optimization. The best practice for an FAQ page would be to use bullets in a list, which may grant you a featured snippet at the top of someone’s Google search.
#5 Bait a featured snippet from Google
I’m sure you have seen a paragraph of text or a bulleted list at the top of a Google search. These are called featured snippets, which Google had created for their Google Home products and to provide users with faster answers. Example:
The featured snippet provided on how to make money online starts with bolded text and is usually accompanied by an image next to it. This snippet really stands out to someone who searched for “how to make money online” and is more likely to click on the link below to get more information.
It is relatively easy to create your own featured snippets on your site or blog by baiting Google with the following table of content display ideas:
- keyword-rich paragraphs of up to two sentences with an image aligned beside it
- ordered or unordered list
- table of information
- valuable video
Any one of those ideas will give you a higher chance of landing a featured snippet in a Google search. Imagine the thousands or millions of amount of views your blog or site will receive when you are chosen for such an honor. You can use this as snippet bait!
Optimize your site for voice by implementing any or all of those strategies listed above. It is highly important for you to start thinking of ways to attract potential visitors who are using voice. Get busy and get creative!
Comment below on your best traffic strategies I’d love to hear them and don’t forget to share on social:)
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