Copywriting Strategies to Improve your Business and Increase Your Sales
The secret to effective copywriting is to create instant clarity among your readers. You need to make them have that aha! moment where they feel inside “This is it! I’ve found my answer!” Below are some simple hacks and strategies that can be easily implemented to give your business the boost it needs to win more clients and increase your business.
Know Who You’re Writing For
One of the biggest mistakes someone can make while writing copy is losing sight of their audience. Too many people start to get off track and start writing about me, me, me when it should be about them, them, them!
You know the sales person you went to see to buy a new kitchen appliance from and then starts droning on about their 3rd cousin’s cousin godchild who got the stomach bug on a cruise from the Bahamas…you feel your eyes glazing over and start to wonder why you ever left the house to begin with.
Focus on your customer
The rate at which content is being spewed out today is unfathomable! Each day 25,000,000 pieces of content are shared on Google!
So what you have to say has to be good and you have to make it count for something.
Make Connections With Your Audience
In order to connect with prospective customers you must make an emotional connection at some level. Hence this is why some sales people try to get personal but what some of them don’t get is that it has to be tied in to your customers issues not yours.
Be more INTERESTED in solving your readers issues than interesting – their lives, their history, their story.
Naturally, the tone of your copy should change depending on your demographic.
You wouldn’t speak to a Gen Z Gamer who’s looking for Mortal Kombat 11 in the same tone as a Gen X new Grandmom seeking the best baby pack n’ play.
Of course depending upon your niche, if you’re trying to communicate B2B (biz to biz) you can be a little more informational and technical because you’re speaking with someone who is in a similar field as you.
Persuasive, well written copy boils down to understanding how to stir up the right emotions to convince your potential buyer to purchase from you as a business.Boost Sales for your #Business with #Content and #copywriting that grabs your target audience!
Map Your Strategy
Boosting sales starts with continually engaging people and tailoring your message to the right people at the right time.
How do you do this?
Good question! Because even if you have the most amazing content ever written in the history of the world, you could be missing out on sales if that message isn’t getting to the right people!The answer lies in bridging the gap between where your audience lives and what you do as a #business owner so your message is relevant to them.
That means you should create an overall messaging strategy to your targeted potential customers for your business with subcategories that include:
- social media channels
- print materials
- guest posting
Think about how these channels work together and who in your demographic could be absorbing content differently.
Then tailor your messages accordingly to your buyer personas.
Create Buyer Personas
Assigning buyer personas is literally naming, with real names, who these individuals are that are represent your audience.
How do you find these buyer personas?
Through your email lists, social media communications, forums, website comments, webinar sign ups, blog comments, phone calls etc. Anyone who has expressed an interest in your business should be put into your buyer persona database.
Then you have to give them detailed demographics and include a background.
How they found you, where they interact with you, who else they are associated with, keywords and search term analytics etc.
You should also include whether they are primary or secondary audiences.
Most important to note in their synopsis are their Actions and Goals.
What is the purpose of their interest in you? How can you help them?
Example of a Buyer Persona:
How to Acquire Buyer Personas?
In order to get accurate data from your target audience you have to send out surveys (I heard that groan!) or questionnaires or you can put a Google form on your website or blog, or ask for input via an email auto responder such as Aweber etc.
Once you receive your feedback you have a more clear vision of who your audience is and what they’re looking for so now you can formulate the exact type of content around that.Your customer can't tell you. It's your job to discover the difference between your customer's 'perceived state and their desired state' and then determine how you can offer value.
Your marketing efforts will yield a higher rate of return, you won’t be spending money needlessly because you will know exactly who you are targeting.
Otherwise you are literally guessing, wasting time and shooting in the dark!
Get Busy Copywriting
Believe it or not one of the biggest differences between bad copy and good copy is typos.
Even if you have awesome ideas, if your copy is filled with grammatical and spelling errors, you’re going to lose credibility with your customers real fast.
You may not be taken seriously or you may not be trusted.
Do your business a favor and make sure your copy is easy to read and error-free.
After you write your copy, read it again or hire a professional proofreader.
Because the last thing you want is one of your reader’s pointing out your errors for you:(
Also, what you say in your blog posts is vital to building trust, and good copy and the way in which you relay it is sometimes even more important.
People don’t often remember what you said but rather HOW it made them feel.
Reciprocity is Key
Giving back is crucial. In this day and age of information being available at the touch of a fingertip you’ve got to give, without any expectations of getting anything in return.
And I believe information should be free! Especially College Education and Healthcare! But now, I’m getting off topic…
The only thing you can hope for is that they come back to your for more good, solid, worthwhile information, a product or advice.
And hopefully when you do have something worthwhile for sale, they will trust you enough to purchase it from you because they know you deliver a good quality product or service.
Learn How to Write a Click Worthy Headline
Headlines are the first things people read, in the topic and in the email subject line. This is the key propeller in driving your reader to action and if they don’t click on the headline what’s the point?We are #content snobs and have roughly less of an #attention span nowadays than a #goldfish.
Headlines have a huge responsibility these days. They have to grab your attention, be sexy, intriguing, captivating and persuasive enough for you to read the article, drive search traffic and encourage others to read them as well!
There’s over 2 million blog posts created daily – digitalbuzzblog.com
Make your headline crystal clear, meaningful, and relevant, with the right keywords immediately.
SEO Copywriting is a Must!
Copywriting and SEO are no longer two completely separate things. They are partners intertwined.
Even if you have the best products and services in the world if your content isn’t written where users can easily find them you’ll have a harder time boosting sales.
SEO copywriting is a specialized form of online writing that:
- Contains keyphrases – words your reader types into a search box (with intent) to find the information he/she wants
- Helps online content rank higher in search engines
- Increases traffic to your site based on your goals
There is nothing worse than reading a short uninformative blog post and finding the keyword phrase 20 times written exactly the same way within three paragraphs (keyphrase stuffing).
Google is much smarter now. Your’re not just writing for the spider bots, you’re writing for people and your written content must be high-quality content for Google to position it in the top spots.
“The best SEO is great Content” – Seth Godin
Create content that grabs your readers attention, is optimized for the correct length (1500 – 3000 words is ideal), answers your readers questions, provides value, has inbound and outbound links, short paragraphs, bulleted lists, uses headings and tags correctly, has relevant content, does the Tango and knows all the lyrics to Bohemian Rhapsody in Greek…lol! then that is the beginning of an SEO friendly post! 🙂
If you need help optimizing your posts for SEO correctly and don’t have time, I can help you! Please reach out to me on my Services page.
Never Forget a CTA
Your website, email, social media posts, YouTube Vid – always needs great CTAs (that’s a Call to action) in addition to great copy to boost sales.
After reading about how your product or service can benefit someone, you need to make it really clear on what you want your customer to do.
How many times have you seen a video begin and then the speaker says “don’t forget to leave a comment and like and share below!”
This is so important! It gives direction and effectively persuades customers to take action!
Start your CTA with a strong command verb like “buy,” “download,” or “subscribe” “share” this post.
Be enthusiastic about it but not overly pushy. If you have a true following they may naturally get in the habit of doing this. But if you are just starting out, ask them to leave a comment politely or ask a prompt type question such as:
“What are some of your favorite social channels that bring you the most traffic?”
Or, “Would you be interested in receiving 50 Proven Email Opt In Ideas That Convert?”
This also could also play into people’s FOMO. If they know they can get something of VALUE (especially if it’s FREE) they may just want to take advantage for fear of missing out.
Final Thoughts on Copywriting
Boosting sales through excellent copy is an amazing thing because it’s a marker that you’re business is on the right track.
Good copywriting today should provide education, inspiration and satisfaction that is useful to readers and potential buyers. But not having the wrong copy may be leaving your well dry.
You may not see instantaneous results but through these strategies you will slowly but surely begin to see a more positive conversion rate, create a better experience for your readers and potential customers and be seen as an authentic, trustworthy and credible source.
Not to mention receive higher rankings on the Big G! Google:)
Please don’t forget to like and share this post if you found it helpful! Thank you!