How to Pitch a Collaboration Idea to a Brand
Are you an entrepreneur or blogger? If yes, then you may be looking for collaboration opportunities with leading brands. You may already have amazing content, images, information, and followers. Now you need to take it to the next level by getting collaborations and sponsored posts. This post will go over all the best ways to pitch your collaboration idea to brands and give you examples of how to do so in order to get sponsorships for your blog or website. This can bring in some top income for your blog as well as drive significantly more traffic to it in order to monetize other areas more successfully.
Pitching is not as scary as you think it to be. It’s all about crafting a compelling email, sending it to your prospects, and following up with them. (see email example below) If they don’t respond, don’t dismay. You may need to try again, perhaps just a little savvier and harder this time.
This post contains affiliate links which help keep this blog running. For more information please read my disclosure.
Pitching to brands helps you in the following ways:
• Getting you more passive income through your blog
• Growing your network and engagement rates
• Increasing your reach as a blog and boosting sales.
• Creating trust amongst consumers by collaborating with reputed brands.
If you are pitching for the first time and don’t know much about brand collaborations, then you’ve come to the right place. Below are a few tips that you must follow while pitching a collaboration idea to a brand:
• Research and discover
The idea of collaborating with brands is excellent, provided you approach the right brand. There are many brands out there that may be operating in your niche, but will working with any of them prove profitable?
Perhaps no. You need to find brands that closely align their proposition with yours and give you the exposure your website needs for thriving in a competitive scenario. You should check out the brand’s website, identify key employees, and look for marketing opportunities.
Carrying out thorough research is crucial to the success of your collaboration.
• Have an authentic idea
Authenticity actually sells the best in today’s business landscape. With growing awareness amongst consumers, genuine brands tend to garner more trust and loyalty than those that just show off.
Your offering may help people save time in doing something or educate them about a new launch. No matter what you’re offering, you need to be honest.
You should use the main message of your pitch to put forward your collaboration idea in a manner that strikes a chord. Your theme must determine the kind of people you wish to reach out to and clearly highlight your brand’s attributes.
• Express what you want
Brand collaborations involve two-way traffic; both you and your partner brand should be able to meet each other’s expectations. As such, every dealing or conversation must be transparent, with all expectations and deliverables set on the table.
Brand collaborations are all about trust and relationship-building. So clarifying all your expectations from the partnership is essential for ensuring its success in the long-term.
Doing so also avoids confusion and sets clear milestones for both parties. Not only does this enable you to strategize better, but it also forges a mutually beneficial relationship.
Finally, how will your readers benefit? At a bare minimum, you don’t want the overall experience on your blog to suffer as a result of the sponsorship. The last thing in the world you want is for someone to read your blog and think, another sponsor?
Ideally, want your audience to either not notice the sponsor is even there or (the best alternative) you want them to be excited that the sponsor is involved!
Enter your URL here for a FREE traffic audit:
• Create content that engages
Yes, it’s true that only true valuable content is king these days. Consumers make most of their decisions based on the content they have access to.
Every brand, whether small or big, has to leverage the power of content to survive and win in the present-day digital landscape.
Success in this domain is all about engagement, which only original, good-quality, and relevant content can provide.
The more you engage your prospects, the higher are the chances of them interacting with you for a collaboration. You can fold in videos, live videos, and other creative formats to make your pitch interesting, entertaining, and engaging for your prospects.
• Know the right time
Whether you’re aiming at sponsorship or increased brand exposure, you need to play your cards smartly at the right time.
Timing is of crucial importance in branding because it determines the mental state of your prospects and how they are placed throughout the day.
Sending the pitch at a time when they’re not online or busy with other commitments would only nullify the entire exercise.
It has been found that sending a pitch on Tuesday, Wednesday, and Thursday is ideal because Monday involves a lot of catch up after the weekend, while brands have to wrap up most of their tasks on Friday.
Creating a compelling pitch
You must keep the following tips in mind while creating a pitch to present your collaboration idea to brands:
• Keep your pitch short and simple with an attractive subject line. No one reads huge stories.
• Introduce yourself and give examples of previous work to show you are a ‘good fit’.
• Show your genuine personality to cut through the competition.
• Have negotiable terms and avoid doing something that doesn’t work well for you.
• Have a media kit in place.
Example of Email to Pitch to Companies and Brands for Sponsorship
Here’s an example of an email that I use to pitch to companies myself. You can put your own spin on it. Add plenty of examples, images and make it as appealing as you can!
I’m Emily, and I’m from Healthy-Food-Life.com, which is a Healthy Living & Wellness resource that centers on all aspects of being fit and how to lead a healthy lifestyle. The site aims to educate people all over the globe on all aspects of healthy weight loss, healthy foods, recipes, natural pain relief and homeopathic remedies, positive relationships and self-care tips and also provides trusted access to related brands and products.
We are on the lookout for partner sites that we could work with and have come across yours. I noticed that the topics we cover are similar, and some are even complementary to each other. I was wondering if you’d like to partner with us by publishing our articles on your site, or by using them as source links in your existing ones?
You may view a sample article here: Add a link to an example of your article that relates best to their brand and showcases commonalities you share.
In return, we would actively promote your brand/content by sharing them with our followers. My team has a strong social media viewership, and we would be more than happy to share with them any article or announcements that you wish to promote.
This would provide a beneficial working relationship to us both.
I believe our articles could also be a great addition to your brand and would add incredible value and interest to your readers.
Thanks very much for your time and I hope to hear from you soon.
End of example.
More things to keep in mind for sponsorships
Your blog is a legitimate business and you be smart to treat it as so from the beginning. Especially now that you’re seeking partnerships with brands. It’s important to set up and keep to a few simple rules about what your professional limits and intentions are, and write those rules down in a document that you share with sponsors and your readers.
Create a report of your statistics to prove to any sponsors that you have the numbers you claim. You can have this on your media kit and don’t forget to update it regularly. Your sponsors want to see solid numbers and data to back up your claims. Sponsorship arrangements often require you to create statistical reports. The simple fact is that if you want to make money, you have to have your data on hand.
Also, know the importance of setting boundaries and be ready to say no. Some sponsors might want more than you’re willing to give. Yes, you may be able to earn some money from your blog, but don’t forget the reason you’re blogging in the first place.
Your blog is your territory, not your sponsor’s. You’re renting the sponsor space on your site, giving it access to your audience. You aren’t signing up for someone to set the rules on your site.
Whether you are a blogger or brand owner, you can follow these tips to craft a pitch that sells your collaboration idea and helps you achieve your branding objectives.
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