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Email marketing is still one of the most effective marketing strategies out there. The key to getting the most out of it lies in the tools you use. Ideally, you should get your hands on a top-quality email marketing tool that makes your life easier and allows you to carry out email automation – while providing other features too.
This post contains affiliate links. Please read my disclaimer for more information.
These days, you have several options but today we’re going to focus on two major players; ConvertKit and Aweber. Both choices have their advantages and disadvantages. The best way to figure out which one is ideal for you is to compare the options – which we’ve done in this blog post!
ConvertKit Benefits & Disadvantages
ConvertKit is an email marketing tool that helps you gain control over your subscribers. Already, we have a key difference between it and Aweber; ConvertKit doesn’t separate your subscribers into lists, it uses tags.
You can click on tags to add subscribers to new lists, rather than needing to create an entirely new list, then send out emails getting your subscribers to subscribe to that specific list along with the existing one.
This tool also makes good use of email automation. You can assign ‘triggers’ to links or buttons in your emails, which automatically complete an action when clicked. For example, if someone clicks on a link saying ‘Subscribe’ you can automate it to instantly sign the person up rather than needing them to fill out loads of forms.
Additionally, it features an intuitive interface that makes it easy for you to create different email templates. From email templates for bloggers to email templates for small business – you can do a lot with this tool.
However, the main benefit – and a reason to possibly choose this over Aweber – is the subscriber-focused attitude.
Correction! It was brought to my attention that AWeber is also subscriber-based, meaning you can manage all of your subscribers within one list using tags and segments.
As mentioned above, the unique tagging system makes it easier to carry out email automation, which means you spend less time doing things manually. So, you can save time and run a more efficient campaign.
One disadvantage of ConvertKit is that it’s hard to remove inactive subscribers. You have to email the company directly and get them to remove an inactive subscriber for you – which is hardly convenient!
The customer service for ConvertKit has improved a lot from a year ago. It’s not instantaneous as with a company like Constant Contact which is seamless in its communication and customer care. In this day and age of instant access, people expect to have their issues resolved then and there. Yes, we’re an impatient generation.
Aweber Overview & Benefits
Aweber is the older of the two tools, and this plays in its favor. As an email marketing tool with lots of years behind it, you expect to see fewer issues. Not only that, but there’s more support for an older product like this.
So, if you ever have any problems, you can take advantage of the 24/7 customer support offered by Aweber.
Speaking of email automation, the drag and drop feature on Aweber makes it very easy for you to edit emails and adjust the different ways you automate them. Combine this with well over 700 online email templates and you’ve got a great little package.
The more you have, the more expensive it is. However, Aweber comes in as the cheapest option across the board – apart from when you have up to 1000 subscribers, in this category they’re both the same price.
Where disadvantages are concerned, Aweber has a slightly annoying feature where people who unsubscribe still fall into your subscriber count. It’s also so much harder to move people between lists, which you don’t get with ConvertKit.
Update! – AWeber is also subscriber-based. You can also trigger actions when someone clicks a link, opens your email, or visits a specific page on your website.
One of the many advantages Aweber has over ConvertKit is that they are flexible enough to allow someone to have multiple lists within a single account. So you can run multiple businesses (via lists) within one account, which you cannot do with ConvertKit.
Which is the better email auto marketing tool?
The tag feature makes it so simple to implement email automation, and it removes all the stress that comes from your typical subscriber list management.
Plus, it works out as the cheaper option, so it’s good for anyone looking to stay within a lower budget.
Realistically, the decision is up to you! Hopefully, this comparison has helped you figure out which option appeals to your needs the most.
For my personal recommendation, I suggest you look into Constant Contact.
They were founded in 1995 and have over 250,000 customers.
What I like best about them are the many email templates they have with really cool designs that facilitate the creation of marketing campaigns.
This way we can easily select some of the templates and customize them without spending too much time on email marketing which frankly, is not anyone’s favorite task!
This system has a great reputation worldwide, is used by small and large companies around the world, it is very safe and effective with a good anti-spam policy.
They also offer a FREE 60 day trial with no credit card needed which is quite generous.
Although I still love Constant Contact I recently switched over to Convertkit because I really love their auto-responders, sequences, tagging ability and landing pages. They even have a convenient WordPress plugin that integrates with other applications like LeadPages and others. Their tutorials could be a bit better structured, and I found to be slightly confusing. Their customer service was very helpful.
They also have some pretty major bloggers signed up with them. Obviously they’re doing something right!
You see, everyone goes through times when they need different options so it’s all a matter of personal preference and where you are in your business journey.
No matter which company you pick, it’s vital to grow your email marketing list as a small business or creative entrepreneur.
Here is a helpful post to read on how you can get started!