13 Ways Social Media Will Skyrocket Your Business
When comparing social media traffic to other forms of traffic, such as PPC, Facebook Ads and targeted email campaigns, the numbers typically are going to look a little disheartening. While you will see a spike in the number of visitors and pageviews, that will often be accompanied by higher bounce rates, lower pageviews per visitor, and a lower average time on the site. Read on to learn how Social Media has the power to massively boost your business in 2020!
With stats like this many bloggers wonder if social media traffic is even worth the time and effort.
This will depend completely upon one’s niche and the social platform they are promoting upon.
A business owner of a technical industry will definitely need to be on LinkedIn to connect with like-minded readers, whereas a blogger will need to focus all their energy into Pinterest to obtain followers.
Therefore it’s so crucial that social engagement is a part of your overall plan to promoting your business.
With that being said we all know how time consuming social media marketing is.
It’s a full time job within itself! That’s why automated social media programs are so vital.
For bloggers, Tailwind can make all the difference between a site that has 10K views and one that has 1 million.
1. Social Media for Business is Free
Unless you’re paying for a consultant or a link bait specialist, marketing your website with social media is completely free.
This bit of time pales in comparison to the value of the traffic that you can get in return.
There are countless ways to market a website or blog.
Just about all of them involve spending money (which isn’t always a bad thing), and of the ones that don’t involve money, the vast majority of them require a lot of testing only to find out they may be a complete waste of time.
I’ve never tried any other type of free marketing that brought even 1% of the results I’ve gotten with social media at my primary blog.
Most new bloggers especially are on a tight, or non-existent, budget when it comes to marketing.
If this is the case, social media is your answer.
2. Social Media Gives Quick Results
Building a successful website takes a considerable amount of time and effort.
Search engine rankings, for instance, can take years to build in a competitive niche.
On the other hand, with social media you can develop content and be seen by thousands of visitors within the same day.
For this reason, social media is a great option for getting a new website or blog noticed right away .
3. Social Media is Flexible
There are so many different social media websites that just about every imaginable niche is covered in one way or another.
There are social news sites, bookmarking sites, and general networking sites.
Whatever your needs and your audience, there should be an option to use social media for your benefit.
Also, you’re not stuck to using the same social media sites over and over.
If you’re not reaching the traffic you need in one place, there’s usually other options that will work for you.
4. Social Gets Easier with Time
If you’re new to blogging and social media and you feel like everyone else is getting traffic but you, understand that it takes some time and effort, but it will get easier.
Once you have established a bit of a reader base and you’ve hopefully attracted some social media users to your blog, it will be much easier for you to get votes and ultimately get more exposure.
The more you use social media the more you will understand about how it works and how users will respond.
It’s important to follow your analytics to determine this.
Semrush is an ideal tool to see exactly which social channels are working best for you.
Type in your URL here to see exactly how your site is ranking:
5. Social Media Will Lead to Other Valuable Sources of Traffic
Although visitors from social media sites may be less responsive than other types of visitors, success with social media will likely increase the number of inbound links and backlinks you receive.
Links will boost your search engine rankings and they’ll also drive click-through traffic your way.
Both are generally high quality traffic sources.
6. Building Links with Social Media is Safer than Buying Links
If you plan to cut out the need for social media by purchasing links from other sites, you’re running the risk of being penalized or banned by Google.
For some, this is a risk worth taking, but in most cases I would strongly discourage taking this chance. Personally, I focus on building links for my primary blog through the combination of content and social media.
7. Social Media Users are More Predictable
You will get to know your social media audience pretty well after a while, and this way you can easily cater content to their preferences with a high success rate.
Social analytics will help you easily decipher this and give you a good idea of what is likely to draw a response rate and what won’t.
8. Social Doesn’t Require as Much Time as You Might Think
Personally, I don’t even have to be on Social Media every day.
If you use smart apps like Tailwind etc. they’ve made it so easy you can schedule in advance, from your phone, bulk upload multiple posts, boost traffic from old posts and so much more!
With the right approach you can get fantastic results with just a few hours per week on social media sites.
9. Branding Through Social Media is Possible
One of the great benefits to the exposure that you can get through social media is the result it has on the branding of your blog.
Branding is key to building a success blog in the long-term, and social media is an excellent, free option for helping visitors to see your blog in a particular light.
10. Links Can Help Your Search Engine Rankings Rise Quickly
Remember earlier I mentioned to social media can provide instant results?
In addition to sending loads of traffic directly, the links that result from social media success can get your new posts ranking very well with search engines almost immediately.
It’s not uncommon to see a large number of visitors from Google searches to a brand new post that just drew a lot of links directly from social media.
While it will take a while to build search engine rankings as a whole, it is possible to create specific posts to rank well right away.
Especially if you do that proper keyword research.
11. Social Allows You to Leverage Your Existing Traffic
Do you already have a solid blog with a steady flow of traffic?
If so, chances are you could leverage that traffic to draw even more visitors with social media.
You may want to use voting buttons, quizzes or even add contests on your posts to prompt more engagement.
12. Some Visitors Will Be Targeted
The biggest knock on social media traffic is that it’s not targeted, and that is typically true.
However, visitors from niche social media sites can be very highly targeted, and on top of that, a portion of visitors from general news sites will be targeted as well.
For example, if you get 1500 visitors from a post on the Mix.com page, maybe only 100 of them will have much of an interest in your site.
Still, that’s a quick 100 visitors that you wouldn’t have had without social media. And then that number could double or triple when they share your post.
All shares and acknowledgement is relevant and important!
13. The Future of the Internet is Social
Social media and social networking aren’t going away any time soon.
The major players and the types of social sites may change of the course of time, but this is a trend that online marketers need to adjust to.
Don’t be left behind by your competitors. Find more ways to build up your website or blog through the power of social media!
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