Best Ways To Promote your Blog for Better Traffic
Online entrepreneurship is quickly becoming the new American Dream. While we used to dream of finding a solid nine-to-five job where we would firmly plant ourselves for the better part of 40 years, people are starting to think differently. However, with that realization more and more people are doing business online and there is a lot more competition. Therefore, we’ve comprised this very comprehensive list of some very specific things you must do in order to promote your blog in 2020.
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How Do I Promote My New Blog for More Traffic?
I’m sure you’ve heard of some highly successful bloggers out there who have left their 9-5 jobs to start blogging as a full time career.
After all, why devote your whole working life to building somebody else’s empire? Sure, guaranteed paychecks are nice and so are some of the benefits. But are you truly happy?
No one ever said entrepreneurship was easy but the rewards can be outstanding.
Learning how to get your blog noticed to bring in more traffic and make more sales is a technique anyone can learn.
Fortunately, there have been countless many who have gone before you to help pave the way.
At SBH we can help you with everything from back-end website design to building your online presence.
In this case, this list post will show you how to get your blog noticed by your targeted (and untargeted) audience.
1. Maximize Your Blog’s Appeal to Users
To have a high-traffic and high-converting blog, you need to make it as appealing as possible to users. But what exactly makes a website user-friendly?
First, make sure that it runs quickly and efficiently. We live in a society that expects and demands immediate gratification.
If you’re skeptical about this, think about how you react when your YouTube video or Netflix episode takes extra time to load (or, God forbid, freezes). The users who visit your website are no different.
If your website loads too slowly or is full of errors, people will leave in search of a better site.
However, you also have to make sure your website isn’t boring.
Finally, what reason are you giving people to visit your blog? What value does it offer to users?
While this is often dictated by your particular niche or specialty, people won’t give your blog the time of day if it doesn’t give them something in return. This could be valuable information, how-to videos, instructional infographics, etc.
Basically, you need to help people solve their problems in the most accurate, best way possible.
2. Perfect Your Website’s SEO
While we’re talking about the website itself, how is your SEO?
Search engine optimization is king in terms of getting users to your website organically. When people google keywords related to your blog, your SEO rating determines how quickly and easily they find you.
You can boost your SEO rating by ensuring your articles, headers, titles, images, photos, and videos are all embedded with SEO metadata. However, to make your blog more credible to the SEO algorithm, you also need internal links (to other parts of your website) and external links (to other websites).
Finally, make sure your contact information and address are up-to-date and stay active on your blog. The more you post, the more relevant you will seem to search engines. However, make sure what you’re posting is relevant and engaging.
3. Use Social Media Platforms to Promote Awareness
Learning how to get your blog noticed means becoming a social media guru. While it may not be your deepest aspiration, creating a thriving social media account (or several) will surely drive more traffic to your website.
Start building a following on Facebook and Instagram at the very least. Then, every time you post a new article to your blog, cross-post the article to your other platforms.
Always let your followers know there’s new content for them.
You can run campaigns to organically (for free) gain new followers while simultaneously marketing your products/services. Run a raffle contest where people must like, share, and comment on your post, as well as follow your page to be entered.
Then, they’re entered to win a free product or service from you.
Additionally, you can use paid social media advertising, which can help you spread your reach to the right demographic. For example, you can target your ad audience based on age, location, hobbies, interest, gender, and so on.
Nearly every post you make on social media should link back to your blog. This includes using social media to build hype for new product launches.
4. Build Affiliate Relationships
One of the most important things you’ll learn as an online entrepreneur is to seek help from outside sources. Whether it’s help learning how to get your blog noticed or becoming so popular that other companies pay you to review products for them, you need to build affiliate relationships and network with other businesses.
Reach out to similar (but not competing) blogs or companies with whom you can form mutually beneficial relationships. You can link back to each other’s blogs in your articles, promote each other on your respective websites, etc.
By affiliating with other businesses, you are granted access to their client bases. Just be sure to respect your affiliates and not partner with their competitors.
5. Use Email Marketing
Email marketing cannot be overlooked when figuring out how to promote your blog. People rarely buy a product or service the first time they see it. That’s why email marketing is so popular and successful.
Build a list of email subscribers by putting something juicy on the table like a free eBook, exclusive access to a webinar, or a live one-on-one chat to help solve a problem. You should have an automated email campaign that goes out after someone subscribes.
At first, it should deliver the promised material with a “thanks for subscribing”. Then the emails should transition from telling the user more about you and your blog, offering more free tidbits, and pitching products or services.
Email campaigning is successful because you’re advertising to someone who has already shown interest in your blog.
6. Engage With Your Audience
Finally, in a world full of texting, social media, blogs, and YouTube videos, simply engaging with your audience is invaluable to your success. If someone messages you, get back to them in 24 hours or less.
Answer questions, be available, show sincerity. Ultimately, you need to be genuine. Your audience will appreciate that, and as a result, your blog will grow.
7. Grow your blog’s Outreach Plan
This process involves creating relationships with blog owners in a bid to promote content, businesses, products, and services. This service works efficiently because it gives blog owners quality content as well as helping you build a quality link profile.
8. Enable Trackbacks
A trackback allows one website to notify another about an update. It is one of four types of linkback methods for website authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to their articles.
9. Submit Your Content to Blogging Communities
10. Post on Article Directories
11. Re-publish Articles
Now that the web is bursting at the seams with content a better strategy is to renovate your evergreen posts and revise them to make them more relevant for today, add additional valuable content and links, rich images, some video, graphs or helpful data and make them overall more appealing to your audience, then re-publish to get more views.
12. Use the Skyscraper Method
The skyscraper method was created by Brian Dean SEO expert of Backlinko.com. This method employs that bloggers create posts containing the most incredible, epic content that blows anything else written on the subject out of the park. Blog, or lists posts that contain upwards of 8,000-10,000 words long, along with rich media, videos, graphs and more.
13. Translate Your Blog Into Other Languages
14. Get Your Blog Listed in Google News
15. Feature Influencers of Popular Social Media Groups
One way to get traffic from social media groups is to interview owners, or influencers, of these groups and ask them to share the article you feature them in. Even if they do not share your article, you can share it in the group yourself as a member of the group.
16. Join LinkedIn Groups
17. Use the Power of Pinterest
Pinterest is an incredibly powerful source of traffic for your blog and many bloggers have leveraged it with a great source to massively boost their blog traffic; I was able to take her new blog to 2,000 daily visitors largely thanks to Pinterest.
Look for high quality interesting images that can be found for free on apps like Canva, and focus on using magnetic headlines and you’ll be getting quality Pinterest traffic in no time.
Do you know that Slideshare of LinkedIn is popularly known as the sleeping giant of content marketing. The reason for this is simple; over 70 million professionals use Slideshare to share professional content such as presentations, infographics, documents, and videos. You can upload files privately or in PowerPoint, Word, PDF or OpenDoc format. It is one of the 100 most visited websites in the world. The good news is that you can also use it to promote your blog.
19. Look for Interview Ops
There are blogs and websites that are dedicated to interviewing successful people and showcasing their stories; if you have an exciting story or have a success that you can showcase, you can reach out to these websites and ask them to interview you. A good resource is ProBlogger and there many more similar sites.
20. Promote and answer questions on Quora
A great traffic driver I used when starting out was answering relevant questions on Quora. It established me as an authority in my niche and people got to know and trust me. This created a spike in traffic to my site as well as a significant increase in people signing up for my email list.
21. Get Interviewed on Podcasts
22. Start a Podcast
If you can’t start a podcast, you can record an audio version of your blog posts and submit them to podcast sites. Here’s a list of 8 sites you can submit your podcast to.
Convert your blog posts into a PDF and submit it to PDF sharing sites; make sure that the final PDF file includes your bio and a link to your site so that people know how to find your blog after they finish reading the PDF.
I personally like the Print Friendly and PDF app. It’s super user friendly!
24. Join HARO
H.A.R.O, also known as Help A Reporter Out, is a platform that brings reporters and “sources” together; when looking for sources to quote in an article, reporters often visit H.A.R.O to find people to interview.
If you have a relevant story that a reporter needs, then you might be mentioned as a source when the reporter publishes their article; just tell the reporter to mention your website in the article if relevant/possible.
25. Create an App for Your Blog
Create an app for your blog and submit it to Google store and Apple store; regularly invite your readers to download your app and feature it on relevant app sites. If more people download your app, Google will start showcasing it to more of their readers and this will boost your traffic.
If you’re seeking a web developer to help you create an app you can easily source on on Fiverr Pro.
One of the techniques superstar blogger Neil Patel uses to grow his blog is that of linking to dozens of bloggers inside his articles (according to him, his articles usually contain 100+ links) and then reaching out to the bloggers who he linked to letting them know that he linked to them. The result is hundreds, sometimes thousands, of shares per article and eventually lots of traffic back to him.
Regularly link to other bloggers in your articles and email all of them to let them know about your article; many of them will share your article, resulting in lots of traffic for you.
27. Improve your website Speed
Research shows that a one second delay in website loading time will result in a 7 percent loss in conversion, and that slow websites cost the U.S. e-commerce market $500 billion annually.
Not just this, but you’ll also lose 40 percent of visitors to your website if it takes longer than 3 seconds to load. If your website is slow, then you’re already losing half your visitors. Make your website faster and watch your traffic increase significantly.
28. Link to Authoritative Sources
Google uses a lot of factors to rank websites, including how many links point to a website, but very few people know that Google also ranks you based on how many people you link to.
If your website constantly links to authoritative websites and resources that are relevant to your niche, Google will assume that you’re a good and authoritative resource in your niche, and they’ll rank you better as a result; this, in turn, will lead to more traffic for you.
SemRush is a perfect tool you can start using for free to look into who is linking to you and vice versa, as well as getting a sneak peek into which keywords your competitors are using to get a leg up on the competition.
29. Create an Ultimate Guide like this one!
30. Write Controversial Posts
31. Improve Your Headlines
32. Get Better At Copywriting
33. Start Paying People to Write For You
There are websites that regularly publish lists of sites that pay writers, and these lists occasionally get tens of thousands of views and hundreds of links thus making them highly authoritative.
By offering to pay people to write articles on your blog, and emailing the publishers of these lists to include your website, you’ll be getting an instant boost in traffic and an authoritative backlink.
34. Give Incentives To People Who Write For You
A technique that can give you a massive boost in traffic to your blog is incentivizing contributions to your blog; whether you pay writers for articles or accept guest posts, you’ll be able to get more traffic by compensating people whose articles become your most popular post or get a certain number of views in a month.
The Penny Hoarder blog does this very well. For a blog that gets about 2 million unique visitors monthly, they definitely know what they are doing.
For example; they offer a bonus system for all posts. Contributors whose posts hit certain milestones will receive certain bonuses as follows:
50,000 pageviews – $100
100,000 pageviews -$200
250,000 pageviews – another $500
35. Email people with lists of blogs that accept guest posts
36. Advertise on Google/FB
If you’re seeking immediate traffic this is a good way to go if you have the money to spare. The ROI for the traffic received could be well worth it.
37. Sponsor a Blogging Contest
Free blogging contests and giveaways are excellent ways to drive more traffic to your blog. This contest strategy seems to work very well and the prizes could result in anything from a free backlink, free advertising, free products, and building up your authority as a blogger.
38. Run a Traffic Contest
Invite members of your community to promote your blog and do their best to send traffic to your blog for a whole month, award the people who send the most traffic a prize. To set up a contest go to Gleam
39. Offer affiliates 100% commission on your products
If you have a product, it’s much easier to get traffic to your blog. Identify influencers with a big blog and email list, especially if they have no product, and offer them 100% commissions for every sale of your products that they make.
Make sure you get all buyers of your product to subscribe to your email list, and you win; you win because those buyers might not otherwise know about you, but now they are readers who have bought a product you created.
40. Leverage Kindle’s KDP ebook promotion system
If you sell an ebook, you can also leverage limited-time Kindle promotions to boost your email list; Tristan King was able to get 600% more people to download his ebook by leveraging Kindle’s KDP ebook promotion system, and that gave him a nice boost in readership.
41. Listen to Your Readers
In blogging this is #1.
Sometimes, you’ll notice that certain articles on your blog will become big hits while some will barely get read by anybody; oftentimes, the reason for this has to do with demand for the topic an article covers. If an article is in high demand, it’ll do a great job of promoting itself and traffic will only keep increasing; if an article has low demand, the promotion you do will yield minimal results.
Ask your readers what content they want to read about the most, and create your content based on popular demand.
42. Pay Attention to Your Analytics
The key to blogging success lies in identifying what’s working and doing more of it; once your blog starts to gain traction and get some readership, start paying special attention to your blog traffic to see what kind of content is getting the most views.
If you notice a trend with a certain type of content, do more of that type of content and you can be assured of increased traffic.
43. Use Images in All Your Posts
Research shows that articles with images get 94% more views compared to articles without images. Make sure every article on your blog include one or more relevant and appealing image, and this will significantly boost traffic to your blog.
44. Don’t Use Too Many Ads/Banners
This can be a turn off and increase your bounce-rate if your readers see too many ads and can’t get through to your content easily.
45. Include Income Reports
Adding elements of transparency will help get people excited about what they are doing and this leads to more exposure for them.
Grab These FREE Checklists to Promote Your Blog
Figuring out how to get your blog noticed and become a successful online entrepreneur demands a steep learning curve. While we totally believe in anyone who attempts to climb this mountain, we are also here to help.
I recommend that you grab these 4 FREE checklists that will help spread the word about your blog in more places than you thought possible!