Top 10 New Blogger Mistakes – And How to Fix Them
Making mistakes is a given when venturing into anything new, and the best way we as humans learn. As a beginner blogger you are bound to make a whole lot of mistakes. But why not do yourself a favor and avoid some of the major pitfalls if you can. As a beginner blogger I know it’s exciting to want to dive in there and write your little heart out right away. That’s what I did in the beginning. However, you can save yourself so much time, money, and anguish if you are aware of some very simple and quite common mistakes that frequently occur in those first few months. Do yourself a favor and don’t take the hard route. Learn from those who have been there and avoid these errors. And if you recognize that you’ve already done some of these things, then there are easy fixes towards mending them.
Here’s are some of the top 10 beginner blogging No-No’s you want to avoid at all costs, and ways to fix them to set you up on the road to be a successful blogger from the very start!
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10 Mistakes New Bloggers Make
1) Treating Your Blog as a Hobby and Not A Business
Now if you’d like your blog to solely remain a hobby that’s one thing of course. But if you’d ultimately like to monetize it and perhaps even make a full time living from it you must get into the habit from the start and treat it like a full blown business.
So how do you go about this? Several ways.
- Manage your schedule. Create and carve out appropriate time and be realistic about your goals and what you want to achieve. (i.e. Make $2,000 per month to start)
- Join a mastermind expertise Facebook group
- Invest in high quality blogging services (i.e. social media automation tools, email marketing, hire a virtual assistant or a Pinterest assistant perhaps)
- Invest in a professional blog design, email address & images
- Focus on building your brand (cohesiveness and recognizable logo)
- Choose your specific niche
- Keep track of your earnings/expenses with good software
- Using a free CRM system to keep track of leads
2) Lacking a Consistent Image
When I first started my blog my images were colorful and eye-catching. But they lacked any type of consistency and recognition. They could of belonged to anyone. I didn’t have a logo and nothing was cohesive.
In a nutshell I was all over the place. Yes, it’s still embarrassing to look back on some of the images that I haven’t gotten a chance to replace yet with my new look.
Lack of branding is one of the first blogger mistakes you’ll notice in a newbie.
Creating a brand is not only important for your audience but also for your sense of identity as a blogger.
Every time you create a post and have to create a pin for it, it should literally take you no more than 3-5 minutes to do so. It should have the same 2 or 3 colors, with your text, your logo and boom! You’re done.
It should represent exactly who you are, have your amazing click ready headline and be ready to be uploaded into Pinterest or other social media platform.
This will help you with your time management and also your sanity.
Now once you’re done with that part you can be creative and create 3 to 4 different pins to attract a wider audience. But the pins that are imbedded in your posts should have your unique ‘branded’ look to them.
It literally takes a few minutes to change the text and you’re on your way.
3) Not Building an Email List
This is a huge blogger mistake and one that many make.
It felt strange because I had no subscribers. 6 months into blogging I still had no subscribers. I wasn’t sure what I was doing wrong.
I had heard great things from other bloggers about Convertkit and even though they charged a relatively high monthly fee I decided to try it, after all I figured I could always cancel.
In one month my list grew by over 500 subscribers! Imagine if I had started email marketing from day 1? My list size could have been possibly well over 1500+ subscribers just 1 year into blogging.
I wish I had started sooner!
You can signup for a free ConvertKit account (30 day free trial).
4) Not Using Scheduling Tools
As a newbie blogger there is a steep and vast learning curve. There is so much information to gobble down, break apart and put into use, but what’s really important to know is that Pinterest is a vital for growing your traffic.
For a while I was happy just pinning away manually on Pinterest.
Whenever other bloggers spoke about Tailwind I just waited and put it on the backburner. Big blogger mistake that set me back months!
At the time I wasn’t excited about learning about one more platform. I just wanted to dive in and write my posts!
But, as my blog grew larger and I had more followers, more posts, and more pins I found it very hard to keep up pinning manually so I finally forced myself to learn Tailwind.
The first time I implemented Tailwind I was amazed at the HUGE difference it made in my account. I grew from 2,000 impressions daily to over 7,000.
Tailwind enabled my blog to grow in ways I never could of done just by pinning manually. Even if I was a super pinning machine!
I joined influential tribes that re-shared my content and made it easy for me to share theirs, collaborate and boost my traffic.
But most of all I could finally pin, unlimited pins for everything for months in advance on Tailwind’s automatic scheduler.
Read my post about all the benefits that Tailwind can provide for you and how much easier it can make your life as a blogger! It’s definitely one of the ‘must have’s tools to put on your list.
5) Not Offering Opt Ins
But what I didn’t have was a freebie (or several) to offer my blog readers as a way to entice them to sign up for my email list.
What was I thinking? That readers would just want to sign up and subscribe to me with no incentives whatsoever. Ah, NOPE.
This blogger mistake fails to account for the fact that readers are highly protective over their email addresses. Everyone’s inboxes are overflowing with info these days. What you have to offer must to be extra special, different and worthwhile.
Freebies are key to keeping your readers happy. Once your reader sees that you provide excellent FREE information, services or products only then you can lead into offering more items of value that are worth charging for.
An inexpensive service I recommend to sell Digital downloadable products is SendOwl. It’s only $9 per month.
6) Ignoring Affiliate Links
Blogger mistake #6!
Some bloggers skip affiliate marketing altogether and I really don’t understand it. Maybe it sounds like it’s too hard or that it will be a waste of time, or that your followers just won’t be interested or they don’t want to appear spam like.
And if you want to build a hugely profitable blog, like Pat Flynn or the Penny Hoarder or Shout Me Loud and many other highly profitable blogs, affiliate marketing is one of the easiest ways to go about doing that.
It’s a win, win for you, your reader and the company you are promoting.
Here are some benefits of affiliate marketing:
- You can earn passive income from writing your blog posts, while promoting products that you like and use
- You can earn money potentially years down the road from it as long as you keep generating traffic
- You are helping your readers find quality products that they will find useful
- You can use social media to build your business with affiliate links as well as your blog
For more reasons why I think affiliate marketing is the #1 way to monetize your blog read my post:
Don’t make the mistake of leaving thousands of dollars on the table and skip over affiliate marketing!
It’s very easy to implement on your blog and there are all sorts of plugins like ThirstyAffiliates that make it super simple.
7) Not Promoting Enough
For my weekly blogging schedule I would write about 3 blog posts per week and promote about 2 hours worth. When in all truth I should of been promoting two DAYS worth of all my content across the board.
I hated promoting my content but it was something I had to get over. After all, it is a business remember?
And part of your blogging business is to promote it and advance it to the next level. Unless you only want it to be read by your family and friends:/
It’s so important for the viability of your blog to get it out there on all those social channels as soon as possible.
Google will take much too long to index it organically.
There are numerous other ways to promote your blog posts too. Sign up below for my FREE Ultimate Ways to Promote Your Blog Posts Checklist for the most exclusive ways other than just social media.
It’s so important to think of your goals. What do you want to attain with your blog? You need to have a vision. You need to always remember the WHY of why you’re blogging in the first place or you will lose your clarity along your way.
Keep your mission and your vision statement clear in your mind. Set attainable goals. Remember your WHY, your WHAT you want to achieve, and your HOW to always keep moving ahead in your success.
This brings me to #8..
8) Ignoring Guest Posting
Another very powerful way to get backlinks on your blog which is basically incoming links from other reputable sites back to your web page, is by guest posting.
This blogger mistake is typically not recognized until one has accumulated some good solid content to share.
Backlinks is still a major metric for ranking high in Google and other top search engines.
However, don’t make a typical SEO beginner mistake by trying to get backlinks from any old place on the web not pertaining to your niche. This will discredit your site and possibly even award you with a penalty from Google. Big bummer!
9) Ignoring Blogger Burn Out Symptoms
Most people have no idea what it takes to be a blogger. Even with the popularity of blogging some don’t even realize it exists.
If you’ve started a blog you now realize what an all consuming task it can be.
Therefore it’s so important to pace yourself. Especially if you have a full time or part time job, children, a family, responsibilities and are blogging on top of it all.
Even if you are fortunate enough to be blogging full time you can suffer from ‘blogger burn out’ big time.
Which leads me to blogger mistake #9!
Yes, blogger burnout is a very real and miserable thing. Especially if this is your one means of financial support. I admit that in the early days I would find myself writing from 7:30am after dropping my daughter at school to after 10pm at night!
This type of schedule was needless to say not very healthy mentally or physically and I reached the point where I found myself completely devoid of all inspiration at times.
Fortunately I was able to fix that just by unplugging and taking a couple days off from blogging.
Taking walks, having a conversation with someone, making time for enjoyable activities, even meditating will keep you in the right mindset.
Keeping a reasonable, consistent, sustainable schedule will help your blogging career. If you let yourself get burnt out too often that will just lead to your quitting and that’s not what you started blogging for is it?
10) Comparing Too Often
Comparing yourself can be good or bad depending upon your personality. For some people they thrive on competition. For me it was dooms-day-ville.
If this is you, don’t go down the rabbit hole of comparison. It can be a huge blogger mistake and really halt progress.
Negative thinking only leads to paralysis and whole lot of wasted time. Everyone has a different approach, style and different things to offer on their blog.
Remember, everyone started at the beginning at one point or another.
Instead of comparing yourself to the competition, think:
- these bloggers have been blogging for much longer
- these blogs are great and I can learn from them
- my blog has valuable information
- my blog will be beneficial to an audience one day
Don’t let other’s success block you from your potential greatness!
Now get out there and rock your blog, online business or whatever you do! There’s an audience for you that’s waiting to hear your special voice!
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