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5 Ways a Blog Audit Gives You a Competitive Edge
You know there are problems with your blog that need to be improved upon because you’re just not getting the results you’re seeking. Time and time again you keep fixing things and hoping maybe this latest change will do the trick. Having a professional blog audit is a simple fix to give you that crystal clear view into the changes you need to make to actually move your business ahead.
Despite many positive outcomes that a blog audit can offer there are some blog owners who are a little hesitant about the idea.
FACT – A blog audit is not a big effort and it doesn’t take up any time if you have a professional do it for you.
NOTE – Some pros are now offering blog audit DIY Templates so you can perform your own blog & SEO audits. This may seem like a good idea to some. But…let’s ponder this.
To me this is totally missing the point of what a blog audit should be all about. I don’t know about you but I don’t want to call my cable or car service company to fix something and have them give me a tutorial on how to do it yourself.
Now, I understand some of you may actually want to take the time to figure it all out but just remember that will take precious amounts of time away from your daily tasks.
Between emails tasks, social media updates, creating content, analytics, graphics, researching, management, billing, new technology and software updates and learning, webinars, I just don’t have the time.
Sometimes you just need to have it done.
You may possibly have that Ah-ha moment with a professional pair of peepers.
Because even with a DIY blog audit template, you’re just checking off boxes. But how do you even know if you’re fixing everything correctly?
With a professional blog audit you’ll still receive the insights and understanding of what your blog requires. And moving ahead you’ll know the actionable steps you need to take to perform necessary tweaks to improve things.
What it offers you in the end will be so valuable to your blog and its future success. To help persuade you of the value of a professional blog audit, here are some of the top 5 reasons why you really do need one to be successful.
Make Better and More Informed Decisions Going Forward
When you have a blog audit carried out, your content will be assessed for its quality and relevance. The audit will assess each and every component of your blog, allowing you to understand what your blog is doing well and what it needs to perform better.
These insights, delivered by the audit, will help you make more strategic decisions about where you should take your blog next to attain your specific goals.
Do you want more shares? Grow your traffic? Derive more income? Sell more products or services?
When the content improves and is based on decisions backed up by the insights of experts carrying out the audit, your audience will notice.
Focus Your Efforts and Save Time
One of the worst things a blog can do is try to appeal to everyone.
No blog is ever going to do that, and that’s why focusing your efforts on a particular niche is so important.
It avoids an unstructured, scattershot approach that’ll result in a disinterested audience.
One of the biggest mistakes I see many bloggers making is trying to be all things to all people.
They blog on numerous, scattered, unrelated topics, (from beauty to recipes) which dilute their branding efforts and confuse their readers.
A professional blog audit matters in this regard because it’ll tell you where your focus should be and which focus will yield the best results for your blog.
This focus will not only improve your blog’s outcomes but also save yourself a lot of time, and as a blogger you know how important that is.
If you can spend less time on your blog but improve the reception your content gets among your audience, this results in increased shares and profits.
Stand Out From the Crowd
A blog audit helps your blog to differentiate itself from the rest, and that’s something that’s never been more important.
There’s nothing more crucial nowadays than being known and recognized in a very saturated field.
The number of active bloggers is on the rise and for your content to stand out, it needs to be strong and tailored to the needs of your audience.
Whether it’s the topics addressed, the blogging frequency, or your target audience, the blog audit assesses these components and helps you focus your energies moving forward.
When you blog with confidence, and from an informed position, there are fewer detours on the path to success.
This is essentially taking the time to fine-tune your website and addressing the issues that will improve its performance.
Making that happen starts with having your blog professionally audited by someone who can hone in on your goals and objectives.
Bolster Your Branding
Striking the right chord with your branding and online image is key.
A professional blog audit can help you create a more cohesive image that people can really identify with.
Things like your logo and any slogans you use will be assessed for their appropriateness, and changes will be recommended that help you to convey the right ideas and right messages to your target audience.
And if you’re missing taglines, slogans, and branding essentials a professional blog audit is the necessary first step towards putting those things in place.
A blog audit can contribute to a more positive, authentic, cohesive online image. It guarantees that your logo and slogan accurately convey who you are and what your blog is about.
You do have a logo, tagline or slogan, right?
Additionally, it can ensure that your collective activities support your vision; so that you garner the attention you desire and deserve.
In the end, it’ll help you underline your vision and zero in on your audience right away.
Work Smarter Rather Than Harder
If you feel like your hard work isn’t helping you reach your goals fast enough, a blog audit can change all that.
One of the most important things a blog audit will do for you is teach you the proven strategies necessary to help you reach your goals in the shortest possible amount of time.
You don’t have to keep feeling around in the dark any longer; your blog audit will give you clear advice on what to do in order to achieve the things you want to with your blog.
Why guess your way to success? A blog audit can teach you proven strategies to reach your goals faster, with less frustration and less trial and error.
It’s a simple case of being able to work smarter rather than harder.
Find the Experts and Let Them Help
The definition of insanity…yup! Doing the same thing over and over! How’s that working for you? Sometimes, blog owners are in that place because they are trying too hard to tweak things that just don’t matter.
A blog audit pares down the components of the blog and highlights how you can change those troublesome aspects.
Think of it this way. Most of us writers recognize the importance of having another pair of eyeballs on our work when writing and publishing a book.
We know that hiring a professional with a trained eye can help us avoid embarrassing mistakes, enhance our efforts, and provide for a more polished image.
Well, the same holds true for a blog audit.
A professional architect might be retained to create beauty, functionality, and comfort for homeowners and their visitors. The architect’s industry-related knowledge and skill-set would highlight problem areas, expand and create a customized design, while offering suggestions for the perfect living space.
And just as you want your house to reflect your taste, interests, and attention to detail, your blog deserves this, too.
What a Blog Audit Improves
- Design and Functionality
- The Effectiveness of your Branding Efforts
- Information Gaps in your Content
- Level of Engagement
- Monetization Opportunities
- Technical Issues and Glitches
Blog Audits Answer the Plaguing Questions
- How am I perceived online?
- Why is no one signing up for my optins/subscriptions?
- Where is my traffic?
- What is my ‘brand’?
- How can I monetize my blog?
- How do I compare to others in my niche?
- What are my strengths and weaknesses?
- How can I save time and money on the site?
- Can I do something to maximize my productivity?
- How do I reach my target audience?
Get out of your ‘blog fog’
Don’t take on a blog audit yourself.
A blog audit can improve your bottom line, grow your business, make you a wiser, more ‘woke’ blogger.
And don‘t you owe that to your audience?
Now that you know and understand the worth of a professional blog audit, all that’s left to do is get out there and have one carried out on your blog.
The process won’t take long but you’ll certainly learn a lot about your blog that’ll help you improve it and its fortunes going forward.
Contact us today for a professional blog audit today to carry out this work for you as soon as possible because the benefits your blog will experience as a result will be immeasurable.