Epic Social Media Strategies for Your Blog and Website
Hopefully you’ve read my Beginners Guide to Social Media Tactics post. If not please do because it can help you get started promoting your blog and new or existing website or business, and help connect you with future customers, readers and clients. Social media today is a key strategy in growing traffic to your new website that all businesses cannot ignore. Studies show depending on your industry up to 93% of traffic can come from social media and especially for new websites that haven’t ranked organically yet it’s a crucial strategy. With over 2.07 billion active users on Facebook and a projected 200 million on Instagram, businesses and entrepreneurs alike simply cannot afford to neglect it! Read on how you can create an epic social media strategy for your new website!
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Why is social media crucial especially for new bloggers? Because organic traffic takes a hella’ long time to build up. Unless you’re willing to pay for traffic directly from Google in the form of paid ads, social media offers you immediate exposure.
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Assess your goals
So, first things first. You must determine what your monthly goals are.
Whenever you write a post or share content, you must have a strategy and a goal behind it. Whether it’s to (hypothetically speaking):
- Add 50 new subscribers
- Launch a new digital product
- Gain 500 new followers on Pinterest
- Get 100 webinar signups
- Have 200 folks sign up for your podcast
- Sell 1,000 eBooks
Whatever it is, knowing what you want to accomplish and having numbers behind it will help you plan what type of content to promote and a direct strategy to aim to hit those numbers as well.
If for example your goal was to sell your new eBook, you would want to schedule blog posts that contain links to your eBook offer, specially written opt-ins, any coupons, deals, discounts, specials etc.
Promoting and Sharing Content
Did you know that one of the most powerful ways to grow your following is to share other people’s content?
You wouldn’t think so, but it’s true.
Sharing other people’s content within your niche can help you build a huge following.
I grew my Pinterest account to over 600K by doing just that.
- Share other people’s content within your niche
- Share your own content
The Tailwind app tribe feature can help with this easily! More on that below.
Now, obviously you don’t only want to share other people’s content but when you are just starting out on social and you have a large following that means you have an audience primed and ready to see what you have to promote. Make sense? Yes!
Create Your Own Content for Social Media
Now, let’s get to the good stuff! You want to create your own social content package – so to speak for every post you write.
Inside each post would be:
- The post
- 3 Pinterest ‘Rich’ Pins (design 3 pins for Pinterest – and 1 for the post) I use Canva for all my designs
- An Instagram/Twitter/FB image
- A free download offer
- A quick tip or bonus
- A valuable Infographic
- Possibly a video
- An enticing email sign up (opt -in/lead magnet)
Schedule Your Content
There are numerous social scheduling tools that make it extremely easy to plan and put your content on autopilot.
I use Tailwind for Pinterest and Instagram. I like the fact that they have tribes and the Smart Loop feature to post content regularly.
But now I have another new awesome favorite which is Promo Republic. They have the best prices and their drag and drop dashboard is ideal for anyone to use.
They post to every single social platform you can think of as well as a dedicated social manager who can handle everything if you can’t do it yourself.
You can sign up for a FREE 14 day trial with my link.
I get a small commission for the referral with no extra charge to you. I think you should check them out since a lot of entrepreneurs and small businesses are very happy with them.
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Always Engage With Your Audience
It’s important to make sure you always engage with your audience.
Respond to tweets, FB comments, other people’s posts, share, like etc. But make sure you set aside a certain time limit for it.
It’s so easy to get carried away with social and spend too much time. Don’t let it distract you and take you away from your productive tasks like producing important content.
Best Times to Post Social Media Strategy
I go into this much more in detail in my Beginners Social Media Tactics post.
Rule of thumb is; to track your own analytics which will tell you specifically when your particular audience is most engaged. It could totally differ from another bloggers in a totally different niche after all.
Remember, it also depends entirely on the niche that you are in and what audience you are targeting. Look at your analytics – it is literally the crystal ball that will let you know the very best times for you.
For a general guideline here is what the experts recommend:
- Facebook – 12-3pm & 8-9pm weekdays, weekends 12-1pm
- Twitter – 10am -6pm, 1-3pm weekdays
- Pinterest – 5pm -12am, all day Saturday
- Instagram- 12-3pm, 8-10pm
Facebook has Facebook Insights which tells you the best times of day to post
Twitter has Tweriod. I love that name!
Pinterest has Tailwind like I mentioned which offers a free trial but is a paid plan with different tiers. Pinterest also has their own free analytics but it doesn’t compare to Tailwind’s highly drilled down, detailed information.
You can read my post all about Tailwind to learn how it can drive major traffic to your blog.
How Often Should I Post
It depends upon which social platforms you wind up concentrating on that are best suited for your particular business. In the beginning you will want to post on all to see which ones are driving the most results.
Most bloggers focus solely on Pinterest and Facebook. Some on Instagram too. I’ve never gotten great traffic from Instagram. But if you are a company or brand Instagram is perfect for promotion.
Pinterest now has Pinterest Communities which makes it a social media site whereas before it was a visual search engine like Google. This may come as a surprise to some because a lot of folks thought it was already a social media site when it wasn’t.
Daily guidelines for posting are:
- Facebook: 1-3x
- Twitter: 13-20x
- Pinterest 10-50x
- Instagram 1-2x
I post around 25x a day on Pinterest. I schedule all of my pins in advance. Even through my smartphone.
I used to post 100x a day but Tailwind put a stop to that to limit the possibility of getting targeted for spam.
If you’re fortunate enough to have a Pinterest VA they can take care of this task for you and manage everything else like Tribes engagement and sharing other pins. Especially fantastic and a huge time saver if you have multiple sites!
Pinterest VAs make an excellent living these days because so many bloggers realize their worth!
If you are mulling around the idea of becoming one, perhaps read this post:
I recommend if you’re a new blogger to focus solely on Pinterest. This is where you’ll get the majority of your traffic.
- Share your blog post, freebie, quick tips and other people’s content on Pinterest, Twitter, Facebook and Instagram
- Share a variety of 3-4 pins or infographics that you created on Visme or Canva for Pinterest and post 5 repins of other content in a related niche
- Make sure to add Titles for your pins and descriptive posts with optimized keywords
- Engage, comment, like, post, reply, share, retweet, on all platforms
Using Videos for a More Powerful Social Media Strategy
Visuals are increasingly being used and are fabulous for engagements and creating instant connections with your audience!
I personally use Animoto. It’s super easy for the novice who has never made videos and looks extremely professional. But it’s completely up to you which one you prefer.
Schedule Your Content
On Sundays, or whatever day works best for you schedule your posts and queue up all your content around your goals.
Points to keep in mind!
- Consistency is key with a social media strategy. Do these things every day and you will grow your business!
- Create goals for each month. If you don’t have specific goals you can’t focus on a certain path and you’ll get too scattered and disoriented. Keep your focus.
- Share and promote other people’s content. There’s plenty of room for everyone and the more you do this the more you’ll build your following
- Share on a few popular social platforms until you see which ones work best for your niche. Then focus solely on that platform.
- Don’t ignore your analytics. They tell you everything you need to know.
- Include captivating images with your posts. You don’t have to be a design Guru. Use a tool like Canva, PicMonkey, Photoshop or 99 Designs . Because people just tend to zone out just staring at a scroll of text.
Grab my checklist of 40 Facebook Groups and 300 Pinterest Board groups to join and start social networking with prominent bloggers who can help increase your viewership, promote your blog posts and grow your business.
Lather up, rinse, condition and repeat!
These are all the ways you can create an epic social media strategy campaign for your business, blog or venture and drive mega traffic to your site effectively and (almost) effortlessly!
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