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If you’ve been traveling along this journey with me, then you may already know that I didn’t start my blog to promote my own products and services. Blogging for me was a way for me to provide resources for others to have a flexible career working at home. Especially as a single mom I felt this was a highly necessary and possible thing. But, as time went on, I began to notice that a lot of folks were making loads of money by becoming content creators – creating their own information products, training, courses, guides and resources. They were growing on a global scale and creating new opportunities for everyone who wanted to know everything from how to grow a successful online business to how to sell photographs from their iphones, start a winery in their basement, partnering up with major brands, and everything in between! Read this quick start guide on this fantastic opportunity to learn how you can get started becoming a highly successful content creator in your own right.
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So as I began to understand the power of branding my own products and services, I gradually transitioned from internet marketing blogger and strategist to content creator. Now if you don’t know what a content creator really is – it’s someone who makes money creating and selling their own digital products; like ebooks, online courses, templates, swipe files, workbooks, planners, videos, webinars, etc.
This revelation of selling your own content literally transformed my business overnight and it has been booming ever since. Creating digital products may be something you already implement in your business model, but it took me a while to get the nerve up. Maybe I was scared to put myself out there, maybe I didn’t think I held enough authority to create and sell my own products, but once I made the decision to just go for it I was all in!
Don’t let your fear of ‘imposter syndrome’ hold you back. As world reknowned entrepreneur Maria Forleo says “begin before you’re ready!”. And “what you can create will absolutely astound you, but you have to start now!”.
I took her advice. Now, this is all I do. Create, brand and sell information products and content on topics I love. And I’m going to show you how easy it is to do!
WHY I LOVE BEING A CONTENT CREATOR
A content creator loves learning, implementing what they learn, sharing what they learn and teaching what they learn so that others can benefit in a positive way.
Take a look at some amazing facts:
The growing demand for technology-enabled teaching and training is driving the market growth. The content availability related to course materials for educating and training students or employees has surged over the past years. eLearning market players are partnering with content providers to offer training and education to employees and students. The flexibility of learning from remote places is propelling the market demand.
The ongoing coronavirus (COVID-19) pandemic has led to temporary closure of businesses and educational institutions, limiting public gatherings and maintaining social distancing to contain the spread of the virus. This has positively impacted the market with increasing number of organizations switching to virtual learning experience. Resource – gminsights.com
And here’s the best part. You have the ability to monetize your expertise in a way that empowers, encourages and educates others. If you are not sure what you can monetize or what types of content products you can create, brand and sell, here is a list to hopefully inspire you to get those juices flowing:
- Product Reviews
- How to guides
- Tool kits
- Photo galleries
- Case studies
- Free or Paid Tools
- Mind Maps
- Inspirational messages/quotes
- Plug ins
- White papers
- Mobile Apps
- Influencer Marketing promos
- and more!
I know what you’re thinking…app? I’m going to create an app? Well why the heck not? Beginners have to learn somewhere. And every master was once a beginner. They just started and kept going. No matter what.
What’s Being a Content Creator Really About?
It’s about acknowledging the fact that you have something special to share with the world.
It’s about learning how to take your experiences and share them in a way that helps others do better, live better, be better.
It’s about discovering how you best like to teach what you know best and how your audience likes to be taught.
It’s about connecting your passion to other people’s problems in a profitable and purposeful way.
It’s about leveraging your energy, time and knowledge to create products that bring in passive income whether you are actively working or not.
Being a content creator gives people access to you and your expertise in a way that you just can’t achieve in a one-on-one setting. (i.e. lower price points, self-paced, lifetime access)
It’s knowing that you can change someone’s life in a very powerful way.
The time to get started is now. Don’t wait another day.
Monetize your creativity and influence by promoting things you love and stand behind.
As an influencer you can get started doing this with major brands and companies seeking your expertise today.
Learn more in this post how to find relevant campaigns, the right way pitch to get sponsorships with email templates, and how to be in the top 10% of paid social influencers:
HOW TO GET STARTED AS A CONTENT CREATOR
The great thing about being a content creator is that you have complete and total control over what you create.
And now you can’t use technology as an excuse to get started either because you don’t need to be a developer or a coder or be technically savvy whatsoever to do it!
But, if you need a little guidance on where to start here are the easiest, least technical ways to turn your ideas into digital gold:
P.S. I have a course in my Academy, Mastering the Art of Social Media: The Ultimate Guide To Social Media to Monetize and Leverage Your Business Without a Ton of Followers – if you’re interested, by the way.
THE EASIEST WAY TO BECOME A CONTENT CREATOR
I am a true believer that anyone can become a content producer. If you have valuable information that can help someone either solve a problem or satisfy a need, then you can create an interesting info product!
As mentioned earlier, e-Learning is only going to become more popular in the future.
‘The digital learning segment is witnessing high demand for curriculum design & development, training delivery and analytics services for the seamless functioning of online education systems. Companies are focusing on providing custom eLearning services that help organizations to create strategy, identify specific requirements, and develop content with subject experts. Growing competition among players to offer user-centric and efficient learning solutions will drive the market growth.’ – Resource gminsights.com
When people ask me, “What’s the easiest, least expensive way to create online content?” – I always say ebooks.
Ebooks are inexpensive.
Ebooks are easy to consume.
Ebooks are easy to deliver.
Ebooks are easy to write.
Ebooks are easy to sell.
In 2 weeks I sold over 500 eBooks and earned $7,475. Not bad for a weekend’s work! It cost me almost nothing to create it except for my time, the platform fee I created it on, Canva for designs, some paid ads, and my website hosting.
The biggest effort was marketing it. I spread the word via my blog, social networks, email lists, a little FB advertising and Pinterest promo ads. I also have an army of popular social media influencers who spread the word about my products via their huge followings and social networks all over the WORLD.
I do share a piece of the profits with them which makes it a win/win for both of us. I discuss more about the power of social influencers and how you can utilize their massive followings to promote your work in my eBook.
The cost for paid ads if you’re wondering was less than $15 per day. That’s a pretty crazy return! I could of even extended it via FB live, a podcast, Instagram ads etc. there’s many different options for promotion which I mention at the end of this post.
Now whether you are creating an ebook or an app, an online course, a tutorial, or a mastermind 15 course video guide, the process to creating, branding and selling your info product is about the same.
The newest eBook goes over all my inside secrets on how to create a successful online business and more compelling reasons why now is the perfect time to do it!
STEP: 01 CHOOSE YOUR PROFITABLE TOPIC OR NICHE IDEA
It’s important to pick a topic that you are passionate about, but also one that will make you money! You don’t want to be bored. You will quit.
Money is a great motivator. Sometimes it’s enough to keep you going.
Most of all you want to be helpful! You want to make sure your topic solves a problem enough people have and are willing to pay to get fixed.
Help people seeking answers and listen to your audience always!
“Be more interested, than interesting.” Robert Tiede
STEP 02: DECIDE HOW YOU WANT TO DELIVER YOUR CONTENT IDEA
What type of content are you going to create – a webinar, ebook, app, or online course? The type of product you create depends on a few things – your budget, your know-how, your comfort level and how your students learn best.
Here are a few questions to think about:
- How do I feel most comfortable sharing information?
- How does my audience like to learn?
- Which platforms am I most comfortable with producing?
- Which products are easiest to create with the resources and tools I have?
- What types of media are best for the content I’m sharing?
With smartphones and mobiles getting more affordable and internet connectivity getting faster, developers are working on enhancing solutions for on-the-go learners. In response to the surge in market demand for efficient eLearning solutions, various companies offer mobile-based learning options with advanced technologies.
STEP 03: CONNECT THAT IDEA TO THE RIGHT AUDIENCE
People buy with their eyes first. It’s a lot like dating. Before people get to know what’s inside, they make assumptions on what they see.
That’s why it’s just as important to have an impressive package as it is to have stellar content. Your copy, your product messaging, your branding, colors, fonts, graphics and design elements all lend to a brand experience that can attract or repel your perfect fit customer.
Know what audience you want to attract, create a product that speaks directly to those people and make a great first impression!
STEP 04: PROMOTE YOUR CONTENT UNTIL YOU START MAKING REGULAR PROFITS
You don’t make a dime until someone smacks that buy now button. The more you promote, the more eyeballs you get on your products, the more profits you’ll make. Period!
Find 2-3 key marketing strategies you can use to drive a steady stream of traffic your way. Then create a simple sales funnel that allows you to capture leads, grow your email list and sell your products on autopilot. I mean really, turning your ideas into income couldn’t be easier.
It’s not that hard once you follow the formula. Consistency is key.
As you create your content, keep the following in mind: Any product or service you put your name on reflects your brand.
This is very important! Make sure you always under promise and over deliver EACH AND EVERY TIME.
Your business and brand represent you. People remember the experience, the small details and the way you make them feel. If the experience they have with your products is a good one, you best believe they will run and tell everyone they know.
If it’s a bad one, you best believe they’ll run and tell everyone they know and some people they don’t know! So ask yourself, “Did I do everything I could possibly do to help my buyer achieve their goal while giving them the best experience possible?”
If the answer is YES, then you best believe you’re on your way to becoming the content creator you know you were always meant to be.
Need help promoting your products or courses?
Read this post on how to build the ultimate social media strategy!
What Makes Content Creators the Most Money?
According to Social Media Examiner – creators indicated that advertising was the most lucrative source of income.
Bloggers make the most money by selling services (31%), followed by selling their own products (26%).
Video creators make the most via advertising (46%), followed by selling their own products (19%).
Podcasters make the most money through selling their own services (39%), followed by selling their own products (24%).
Good news! Half of all creators are making more money today than last year!
How often should you create content?
Here are some averages for successful creators;
Blog posts – 6-8 times per month
Video (not live) – 6 times per month
Live video – 3 times per month
Podcasts – 3 times per month
If you’re unique and provide real value you can be destined for success as an online content creator! Just keep in mind that content creation is a business and not a one week or one month gig.
Unless of course you’re a freelance content creator for others which is a viable career as well.
If you’re going solo however, forge ahead and do what you love! Don’t look at the numbers in the beginning or that will kill your motivation.
Chase your freedom and passion and you’ll have the inspiration and energy to build a business and a life you absolutely love!
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