The holidays are coming fast and furious. 2020 has been a challenging year to say the least, but the holidays bring a promise of cheer, goodwill and celebration. This is the one year that people all over the world will want to celebrate the holidays with gusto. And even though many have lost their jobs […]
Content Marketing
Copywriter vs. Content Writer – Which Do You Need?
Do You Need a Copy Writer or a Content Writer? Several differences exist between a copywriter vs a content writer which many get confused about so don’t worry, you’re not alone. Both content and copy are essential elements needed in digital marketing and on your website but make no mistake they are not one in the […]
How to Boost Website Conversions With Power Words
Are you using the wrong words? You are if your conversions are low and you’re not seeing a high engagement rate. Every creative entrepreneur and blogger uses a neat tool to get more website conversions. Know what this tool is? Power words. They are quite simply the reason why you purchase from one website over […]
11 Proven Strategies to Get Winning Testimonials for Your Website
Your Guide to Getting Great Testimonials Testimonials are a sure-fire way of establishing trust with your readers and customers whether you are running a blog, an e-commerce store, or a good old-fashioned brick and mortar store. It is also one of the most important things that customers look at before adding an item into their cart […]
10 Tactics To Create Your Ultimate Lead Magnet
An important part of having an online business is creating some buzz and excitement around it. Also leading up to the goal of people eventually purchasing your products. The way you go about this first is to build trust with your audience by creating amazing content they need and want. The journey to discovering what […]
How to Manage Your Online Reputation
Doing business online is ever changing. FB, Pinterest and Google all recently altered their algorithms and so will others. There’s so much to stay on top of in addition to the day to day tasks of running your own business. The last thing you want to have to do yourself is monitor your online reputation […]
5 Trending Marks in SEO & Content Marketing
Marketers have been saying it for years: content marketing is important for your brand and business to grow. But this isn’t as easy as writing a blog to your website every week. Brands need to write and share relevant content on the right platforms for the right audience–while optimizing that content for SEO. This post […]
Using S.M.A.R.T. Goals to Increase Productivity as a Writer
By setting better goals as a writer, you increase the chances of reaching your audience and ensure your time is well spent in pursuing them. To help you define better goals, you can rely on an excellent, time-saving approach to setting goals called the S.M.A.R.T. goals criteria. These criteria are suitable to help you define […]
