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How to Choose The Right Words To Captivate Your Readers

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The pen is indeed mightier than the sword. Here’s how to choose the right words for the right times, aimed to captivate your readers and propel them to take action for a specific cause. 

IMPORTANCE OF WORDS WHEN SELLING:

I think we can all agree that words are the almighty and essential tools which can change prospective individuals into actual clients, as they are inconceivably vital to business people. “The tongue has the power of life and death, and those who love it will eat it’s fruit” – as the proverb goes.

The way sales agents convey their services and speak with prospects can dramatically affect the result of a discussion and either build or break long term relationships. 

Which is why it is also important to keep in mind that utilizing the wrong expressions may throw an adverse effect on the proposition, while adjusting only a couple of words in your speech may make your customer want to invest quite quickly.

In a proposition, the hidden message is positively crucial obviously, however the words used to convey it are as important, if not more. Which is why every salesman ought to end up becoming a word geek.

Since language and dialect are incredible assets which empower you to associate with gatherings of people and goad them to make a move, it is important to know that for marketing agents, the significance of utilizing the “right” words can’t be exaggerated.

In our rapid fire world of quick communication some people have gotten into a world of trouble over poorly constructed/translated text messages. How can anyone ever truly decipher what the other person is actually trying to say? I mean emojis help but…

Curious about what words or expressions will create a spark with your supporters and push them to read your messages, open up your website or blog and invest in your product? Here’s everything you need to know when it comes to choosing the right words for your readers:

Sick of having ‘writer’s block?’ or thinking up the right words for your audience? Create automated copy with Conversion.ai a tool that writes copy for all your advertising needs and more.

conversion ai

The Word ‘You’

We know what you’re thinking. How can such a basic and common word make people want to buy your services?

The key to selling is knowing that it is not your company that matters, but what issues you can fulfill for your prospective clients.  And when you directly address these clients by using the word “you” as often as possible, it makes them think they’re the main priority, which they are. 

How many times have you heard a salesperson go on and on about themselves and you just want to run in the opposite direction? Now unless they can quickly spin this in to a scenario which involves you and your matters you are unlikely to be interested and your eyes will soon glaze over. Good sales people make it all about YOU. They ask questions to find out everything they can about YOU and what you need to serve you best. 

coffee

The Word ‘Imagine’:

No one loves a story or a fantasy more than customers. This is because well spun tales remain in individuals’ minds more promptly than direct boring facts and information of deals. Want to be the best sales agent? Then don’t just utilize stories in your discourse, but also ensure clients consider themselves to be the heroes.

You can do this by using the word “imagine“. All of a sudden, the client isn’t simply finding out about a superior future empowered through another item or administration – they’re really imagining themselves enjoying it. This is another form of incorporating the ‘YOU’ element but embellishing it more with a fascinating tale that draws them in further. 

The Word ‘Value’:

According to Colleen Francis, an author, “Customers don’t care about features and benefits. They only care about value and achieving their objectives.” Make it clear to the prospect that buying your product will benefit them more than it will profit you.

 

100% satisfaction guaranteed

The Word ‘Guarantee’:

By using this word, you are assuring them that you are confident in your product or service for many reasons, and that they have too much to gain by investing in them, and not much to lose. 

Now, remember that people do not buy for rational reasons, they buy more from an emotional reaction, then it would seem logical for you to know the words that appeal to the emotional element within this process, right? 

The Ultimate Guide to Copywriting for the Web

MORE WORDS YOU CAN TRY:

And just like that, for the same reasons, you can also use these words:

  • do 
  • try 
  • and 
  • fast
  • new 
  • last chance 
  • lifetime 
  • no risk 
  • dependable 
  • secure
  • proven
  • verified 
  • safe
  • easy 
  • certified 
  • endorsed 
  • money back
  • authentic 
  • protected 
  • benefit 
  • advantage 
  • genuine 
  • secret 
  • insider 
  • free 
  • advice 
  • consensus
  • money
  • discover 
  • see 
  • hear 
  • tackle 
  • show 
  • because 
  • save 
  • love 
  • opportunity.. 

These are the words that get results, and by using them in your sales-copy your visitors will be more inclined to read your sales page, trust you more, which will eventually lead to more sales.

Then there are the negative words, the ones that can cause your sales-copy to repel your visitors to the point of chasing them away from your site.

If your site is not making any sales then you might want to check your sales-copy to see how many of those words are used on it in the wrong context.

Here are 26 negative words that should be avoided in your sales letter and ads, unless you have the skill to turn them around to your advantage:

* Buy

* Difficult

* Death

* Obligation

* Wrong

* Failure

* Fail

* Decision

* Bad

* Deal

* Cost

* Sell

* Taxes

* Worry

* Loss

* Hard

* Contract

* Pay

* Worse

* Worst

* Owe

* Negative

* Loser

* Deny

* Regret

* Liability

Now, you must understand that these words while negative, and should be avoided as much as possible, they can be cautiously used in your sales-copy or advertising to evoke fear, or worry in your audience for a particular reason. 

But, you should immediately use some of the positive words to quickly dispel these emotions, and get them back on track to where you want them to go.

See the magnitude of words and the power they hold? 

 

10 Copywriting Strategies You Need Now To Increase Your Business

WHY STOP AT WORDS? USE PHRASES, TOO!

Phrases such as once in a lifetime, invitation needed, one of the very few, insider information, be the first to hear about, members only, subscriber’s exclusivity, limited edition, login needed, etc. make your clients feel that they are exclusive and important and that their opinion matters.

So, if you are having questions about how to write effective sales-copy, then you might want to pay close attention to your use of words in all of your advertising and marketing, and make sure that you are using them to attract your visitors, instead of making them run for the hills! 

Choosing the right words can make all the difference in captivating your target audience and the overall success of your business! 

 

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10 Copywriting Strategies You Need Now To Increase Your Business

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Copywriting Strategies to Improve your Business and Increase Your Sales 

The secret to effective copywriting is to create instant clarity among your readers and to ultimately persuade them to take a particular action. It’s a short form of text salesmanship but there’s really a lot more to it than that. The art of skillful copywriting is making your reader WANT to engage with you by intriguing them with short copy. Copywriting is a powerful art-form and the field is literally exploding. Virtually every industry needs professional copy nowadays. Below are some simple hacks and strategies that can be easily implemented to bring your business to life and give your business or blog the edge it needs to win more clients and increase your business.

Where Copywriting is Used

  • Brochures
  • Social media posts
  • YouTube or digital products
  • Sales and media
  • Internal training videos
  • Podcast scripts
  • Phone sales scripts
  • Blog Posts
  • Webinar scripts
  • Email campaigns
  • …and much more!

Good copywriting is the first step to help make more sales and create more signups. It can create higher converting blog posts. Writing autoresponders and emails that grab attention and bring in sales on auto-pilot.

Let’s discuss how to improve your captions!

Learn How to Write a Click Worthy Headline 

Headlines are the first things people read, in the topic and in the email subject line. Headlines are the key propeller in driving your reader to take action or feel a certain way.

Do they provoke >Shock>fear>anger>interest>hope>desire>conviction?

We are #content snobs and have roughly less of an #attention span nowadays than a #goldfish. Click to Tweet

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10 Ways to Write Superior Content That Sells Anything

Headlines have a huge responsibility these days. They have to grab your readers’ attention, be seductive, intriguing, magnetic, captivating and persuasive enough for them to click to open it, be further intrigued to look for information they need, potentially read the article, drive search traffic and encourage others to read your news as well!

Yikes! Not an easy feat.

There’s over 2 million blog posts created daily – digitalbuzzblog.com

Make your headline crystal clear, meaningful, and relevant, with the right keywords immediately.

In one survey, by CMO.com, 85% of business owners said search term marketing (including organic search and PPC) was the most effective customer acquisition strategy for them. – Neilpatel.com 

Know Who You’re Writing For

One of the biggest mistakes someone can make while writing copy is losing sight of their audience. Too many people start to get off track and start writing about me, me, me when it should be about them, them, them!

People today are numb to ads. I know I am. We’ve seen hundreds of thousands of them from a very young age. Advertisers and copywriters have to be super clever to catch you attention.

Brands, companies, blogs and businesses have to employ different tactics now to grab the attention of their target audience to truly engage them.

Think of those Mayhem commercials from Allstate. Hilarious and well done right?

Except copywriters have to carry this off in one sentence.

At its core, copywriting is a form of inbound marketing. It’s designed to pull readers in and provide relevant and valuable information in bite sized form.

Write Simpler, shorter form

More often than not, simpler, shorter captions generate the most engagement.

Nike, Chanel, Maybelline or Loreal use stunning visuals to be certain, but they’re captions are equally as captivating. Can you imagine if this weren’t the case?

“Writing is human but editing is divine.” – Stephen King

Get to the heart of your message but in a fun, intriguing, seductive or captivating or even controversial way.

Avoid using too many adverbs.

Most adverbs, especially ending in -ly can be cut from your caption. They’re just not interesting.

Case in point:

  • The lake isn’t terribly pretty – it’s stunning
  • The couch wasn’t really expensive – it is plush
  • The cannolis aren’t incredibly delicious – they’re divine.

Don’t use adverbs as crutches.

Quick tips for copywriting and readability

You can get a readability app like Hemingway to see if you’re being too wordy. But these tips can also help:

  • State your thoughts as simply as possible and then play around with them
  • Use short words whenever necessary
  • How short? Very short! Remember KFC’s ad FCK? I rest my case. Could of been a serious debacle but it turned into a major home-run for the company!

Write with Narrative Urgency

Every sentence you write as a copywriter must serve a purpose.

Your first sentence is the grabber. The most important. The second must propel the reader forward and so on and so forth.

If it loses your reader they are onto the next web page in a nano second!

via GIPHY

Focus on your customer

The rate at which content is being spewed out today is unfathomable! Each day 25,000,000 pieces of content are shared on Google!

So what you have to say has to be good and you have to make it count for something.

Just the Facts Ma’am

Sharing facts and figures, accurate data and stats can help lure your audience in.

Copywriters have been using this technique for some time now. You have to make your content believable, and instead of trying to convince people with mere words and opinions, reviews and what not they simply show solid facts and numbers.

 

Make Connections With Your Audience

In order to connect with prospective customers you must make an immediate emotional connection at some level. Hence, this is why some sales people may try to take a personal approach but what some don’t get is that it has to be done with tact as well as tied into the customers potential issues and not theirs.

Be more INTERESTED in solving your readers issues than interesting – their lives, their history, their story.

be more interested than interesting

Naturally, the tone of your copy should change depending on your demographic.

After all, you wouldn’t speak to a Gen Z Gamer who’s looking for Mortal Kombat 11 in the same tone as a Gen X new Grandmomma seeking the best baby pack n’ play.

Of course depending upon your niche, if you’re trying to communicate B2B (biz to biz) you can be a little more informational and technical because you’re speaking with someone who is in a similar field as you.

Persuasive, well written copy boils down to understanding how to stir up the right emotions to convince your potential buyer to purchase from you as a business.

“The difference between the right word and almost the right word is the difference between lightening and lightening bug” – Mark Twain.

 

Copywriting Statistics

Do you actually know how important copywriting is? These stats will show just how relevant copywriting is to brands and companies. This can help understand why the big push exists for copywriters that has sprung up in the recent years.

  1. The top 3 results in Google earn 60% of all clicks

If you rank here your visibility significantly increases the number of leads and the amount of traffic you earn. If you’re on page 3 you simply don’t count. Copywriting can help. Through high-quality content creation, SEO optimization, and a blend of rock solid content strategy a professional copywriter can develop a plan to rank well for any given set of keywords and topics.

     2. 50% of all mobile searches are local

If you have a blog or brand that you want to advertise locally, copywriting is of utmost importance. Most local brands don’t understand how to reach mobile users.

A professional copywriter is or should be well-versed in local SEO techniques and can help businesses make the changes they need to make certain their content ranks high and meets the needs of local searches.

      3. Leads from SEO have a higher closing rate

Leads that come from SEO tend to close at a higher rate than those from direct mail per say or other outbound methods. It’s also less expensive and improves the overall bottom line for the company.

       4. Marketers who prioritize blogging are 13x more likely to earn a higher ROI than non-bloggers

Blogging is a top strategy to reach out and connect with potential customers and educate and inform. Businesses today are wise to create a blog on their website with reputable and well developed content. A good copywriter can help any company strengthen its brand voice and provide additional value to its customers.

Why Your Business NEEDS To Be Blogging

Map Your Strategy

Boosting sales starts with continually engaging people and tailoring your message to the right people at the right time.

How do you do this?

Good question! Because even if you have the most amazing content ever written in the history of the world, you could be missing out on sales if that message isn’t getting to the right people!

The answer lies in bridging the gap between where your audience lives and what you do as a #business owner so your message is relevant to them. Click to Tweet

That means you should create an overall messaging strategy to your targeted potential customers for your business with subcategories that include:

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Think about how these channels work together and who in your demographic could be absorbing content differently.

Then tailor your messages accordingly to your buyer personas. 

When marketers blogged daily, 82% of them earned new customers Click to Tweet

Create Buyer Personas

Assigning buyer personas is literally naming, with real names, who these individuals are that are represent your audience. 

How do you find these buyer personas?

Through your email lists, social media communications, forums, website comments, webinar sign ups, blog comments, phone calls etc. Anyone who has expressed an interest in your business should be put into your buyer persona database.

Then you have to give them detailed demographics and include a background.

How they found you, where they interact with you, who else they are associated with, keywords and search term analytics etc.

You should also include whether they are primary or secondary audiences.

Most important to note in their synopsis are their Actions and Goals. 

What is the purpose of their interest in you? How can you help them? 

Example of a Buyer Persona:

buyer persona
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How to Acquire Buyer Personas?

In order to get accurate data from your target audience you have to send out surveys (I heard that groan!) or questionnaires or you can put a Google form on your website or blog, or ask for input via an email auto responder such as Aweber etc.

Once you receive your feedback you have a more clear vision of who your audience is and what they’re looking for so now you can formulate the exact type of content around that.

Your customer can't tell you. It's your job to discover the difference between your customer's 'perceived state and their desired state' and then determine how you can offer value. Click to Tweet

Your marketing efforts will yield a higher rate of return, you won’t be spending money needlessly because you will know exactly who you are targeting.

Otherwise you are literally guessing, wasting time and shooting in the dark!

Don’t Waste Your Readers Time

Above all time and attention are 2 of the most precious resources we have today. We don’t want to force a reader to spend time reading something we could of communicated in 20 seconds.

Get Busy Copywriting

Believe it or not one of the biggest differences between bad copy and good copy is typos.

Even if you have awesome ideas, if your copy is filled with grammatical and spelling errors, you’re going to lose credibility with your customers real fast.

You may not be taken seriously or you may not be trusted.

Do your business a favor and make sure your copy is easy to read and error-free.

After you write your copy, read it again or hire a professional proofreader.

Because the last thing you want is one of your reader’s pointing out your errors for you:(

Also, what you say in your blog posts is vital to building trust, and good copy and the way in which you relay it is sometimes even more important.

People don’t often remember what you said but rather HOW it made them feel. 

 

people remember how you made them feel

Reciprocity is Key 

Giving back is crucial. In this day and age of information being available at the touch of a fingertip you’ve got to give, without any expectations of getting anything in return.

And I believe all valuable information should be free! College Education…Healthcare! But alas, I’m stray off topic…

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The only thing you can hope for is that they come back to your for more good, solid, worthwhile information, a product or advice.

And hopefully when you do have something worthwhile for sale, they will trust you enough to purchase it from you because they know you deliver a good quality product or service.

How to Build Trust with Your Readers

 

SEO Copywriting is a Must!

Copywriting and SEO are no longer two completely separate things. They are partners intertwined.

Even if you have the best products and services in the world if your content isn’t written where users can easily find them you’ll have a harder time boosting sales.

SEO Strategy Guide for Beginners

SEO copywriting is a specialized form of online writing that:

  • Contains keyphrases – words your reader types into a search box (with intent) to find the information he/she wants
  • Helps online content rank higher in search engines
  • Increases traffic to your site based on your goals

There is nothing worse than reading a short uninformative blog post and finding the keyword phrase 20 times written exactly the same way within three paragraphs (keyphrase stuffing).

Google is much smarter now. Your’re not just writing for the spider bots, you’re writing for people and your written content must be high-quality content for Google to position it in the top spots.

“The best SEO is great Content” – Seth Godin 

Create content that grabs your readers attention, is optimized for the correct length (1500 – 3000 words is ideal), answers your readers questions, provides value, has inbound and outbound links, short paragraphs, bulleted lists, uses headings and tags correctly, has relevant content, does the Tango and knows all the lyrics to Bohemian Rhapsody in Greek…then that is the beginning of an SEO friendly post! 🙂

If you need help optimizing your posts for SEO correctly and don’t have time, let me help you.

Reach out to me on my Services page.

 

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Never Forget a CTA

Your website, email, social media posts, YouTube Vid – always needs great CTAs (that’s a Call to action) in addition to great copy to boost sales.

After reading about how your product or service can benefit someone, you need to make it really clear on what you want your customer to do.

How many times have you seen a video begin and then the speaker says “don’t forget to leave a comment and like and share below!”

This is so important! It gives direction and effectively persuades customers to take action!

Start your CTA with a strong command verb like “buy,” “download,” or “subscribe” “share” this post.

Be enthusiastic about it but not overly pushy. If you have a true following they may naturally get in the habit of doing this. But if you are just starting out, ask them to leave a comment politely or ask a prompt type question such as:

“What are some of your favorite social channels that bring you the most traffic?”

Or, “Would you be interested in receiving 50 Email Opt In Ideas That Convert Your Audience in 2 Minutes?”

This also could also play into people’s FOMO. If they know they can get something of VALUE (especially if it’s FREE) they may just want to take advantage for fear of missing out.

Final Thoughts on Copywriting

Boosting sales through excellent copy is an amazing thing and can dramatically help nearly any business!

Good copywriting today should provide education, inspiration and satisfaction that is useful to readers and potential buyers.

But having the wrong copy may be leaving your well dry.

You may not see instantaneous results but through these strategies you will slowly but surely begin to see a more positive conversion rate, create a better experience for your readers and potential customers and be seen as an authentic, trustworthy and credible source.

Not to mention receive higher rankings on the Big G! 🙂

Please don’t forget to like and share this post if you found it helpful and sign up for our email list for ways to grow your business online!

Next read!

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How to Boost Website Conversions With Power Words

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Are you using the wrong words? You are if your conversions are low and you’re not seeing a high engagement rate. Every creative entrepreneur and blogger uses a neat tool to get more website conversions. Know what this tool is? Power words. They are quite simply the reason why you purchase from one website over another and pick a certain product over another. And why some websites have viral post after viral post week after week. Here’s how you can start boosting your website conversions with power words that pack a serious punch!

What are Power Words?

Quite simply power words are words that have impact. Words that pack an emotional punch in your reader, your customer, in the people you are trying to connect with.

Power words get you to click on certain ads, share blog posts and buy from certain sales pages.

In other words power words cause you to take action.

Here’s a few examples:

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How do Power Words Work?

Power words work by evoking emotion inside your reader.

Content provokes emotion, whether that be anxiety, fear, lust, greed, anger, or even vanity are shown to likely be more shared than those that are boring and not ’emotionally charged’.

Think of it; if you go out on a first date and afterwards your date says to you, “thanks for the date, I had a great time.” vs. “thank you for the mind-blowing date, I think you are brilliant and feel incredibly lucky to get to see you again.”

That packs a powerhouse statement, right?

Power words also trigger curiosity.

They make your audience want to learn more about you and your products or services you offer.

Strategic use of power words make it hard to resist not clicking, sharing and reading your information.

Here’s some popular words that evoke curiosity:

  • Astonishing
  • Amazing
  • Banned
  • Backdoor
  • Be the first to know
  • Become an insider
  • Behind the scenes
  • Bizarre
  • Black market
  • Blacklisted
  • Bootleg
  • Censored
  • Classified
  • Closet
  • Concealed
  • Confessions
  • Confidential
  • Covert
  • Crazy
  • Cringeworthy
  • Dark
  • Elusive
  • Eye-opening
  • Forbidden
  • Forgotten
  • Hidden
  • Hilarious
  • Hush-hush
  • Illegal
  • Insane
  • Insider
  • Interesting
  • Invitation only
  • Key
  • Limited
  • Little-known
  • Login required
  • Lost
  • Members Only
  • Myths
  • Odd
  • Priceless
  • Private
  • Privvy
  • Psycho
  • Remote
  • Restricted
  • Secrets
  • Shh!
  • Shocking
  • Sneak Peak
  • Spoiler
  • Strange
  • Stunning
  • Supersecret
  • Thought-provoking
  • Top Secret
  • Trade Secret
  • Unauthorized
  • Uncharted
  • Under the table
  • Unique
  • Unlock
  • Unsung
  • Untold
  • Wacky
  • Withheld
  • Zany

 

Mastering the Art of Copywriting for the Web

 

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Power Words in Headlines

Power words in headlines have been shown to create more clicks than anything else.

Did you know that 36% of SEO experts think the headline is the most important SEO element?

Yet many website owners don’t know how to optimize their headlines for SEO and clicks. Instead, they write copy and hope for the best, only to see disappointing results.

Ever wish you had an easy way to write headlines that get more clicks and attract tons of visitors?

Now there is!

You can now create irresistible headlines that are backed by data. Get instant feedback about your title and write copy that ranks high in search results and gets tons of clicks.

With MonsterInsights New Headline Analyzer, you can get targeted suggestions to improve your headlines, right in the WordPress editor.

Just click on the headline analyzer option in the top right corner and it will rate your copy on a scale of 1 to 100 and provides suggestions, so you can improve its score and make it more enticing!

Power Words in Sub Headlines

It’s a given nowadays that people don’t read your content – they scan it.

Unless you can grab your attention with certain power words you will lose their attention.

Subheadings capture attention beyond your headline and draw your reading into reading the full content rather than just scanning over your info.

 

Power Words On Landing Pages

Landing pages are known for focusing on specific calls to action.

Notice that today’s landing pages are very minimal in design and block out extra noise and text.

The purpose of your landing page should be to grow your conversion rate to thinking about it to — “I Need This Now!”

 

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Power Words in Email

You worked hard to write your emails!

But subject lines in emails are what get your readers to open them up in the first place.

To attract more opens, engagement and clicks use power words in the subject lines to entice your readers.

elementor

 

Power Words in Your Domain Name

If you’re thinking about starting an online business and haven’t picked a domain name yet, choosing a power word that describes what you do can make it all that more effective. And memorable.

Think ‘Turbo Charged SEO’ vs ‘SEO for Business’ if you had an SEO agency.

Don’t like your current business or domain name? Rebrand it and switch it up!

 

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Start using more power words in your marketing

There are hundreds of ways to incorporate power words into your content, copy and blogs.

Take action and start incorporating enticing copy in all your blog posts, headlines and marketing measures to start evoking the action you want your audience to take!

 

Conclusion

With the release of MonsterInsights 7.12 you can get the new headline analyzer tool and use it to create compelling copy with more power words to get more clicks on your headlines and improve your search engine rankings.

Sign up for more ways to drive traffic to your blog and build a better business online!

 

Need to drive more organic traffic to your blog or business? Unlock my latest course here:

Ultimate SEO Boss

how to boost website conversions with power words

 

Copywriter vs. Content Writer – Which Do You Need?

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Do You Need a Copy Writer or a Content Writer?

Several differences exist between a copywriter vs a content writer which many get confused about so don’t worry, you’re not alone. Both content and copy are essential elements needed in digital marketing and on your website but make no mistake they are not one in the same. So how do you know which one to pick to do the job you need?

Both content writing and copy writing share the task of improving your goal of improving your business’ sales. The two main differences are in the methods that they use.

This post contains affiliate links. If you choose to make a purchase we will receive a small commission and it will be of no additional cost to you. Please read our disclosure for more information.

What is Copy Writing?

Copywriting, in a nutshell is the writing of intriguing advertising copy that’s designed to get you take action. Get you, the reader to Do Something. Read more. Turn the page. Find out more. Make a call. Click a button. Make a purchase.

Ironically you need great copywriting to get readers to open and read your content to begin with so if you have ineffective copywriting that’s a big problem to start with.

Think of yourself perusing a variety of restaurant menus.

You’re glancing over the various descriptions of the dishes, the preparation, the succulent meats, the sauces and creams, the textures and blend of appealing ingredients all make you want to dive into that particular establishment.  Perhaps you even start to experience a Pavlovian dog response.

That is all the work of a good copywriter.

Or maybe you’re just starving.

However, if the food is described in dull, flat text that does nothing to whet your whistle you’re probably moving on to the next restaurant.

Unless it’s miles away, and you’re starving.

A copy writer’s goal quite simply is to be magnetic and persuasive and coax the reader towards taking an action.

Effective copywriting should immediately grab the reader’s attention, clearly promote the product or idea, and convinces the reader that they will be missing out if they don’t do something or get more information.

In advertising, it is sales in text form that is intended to sell a product or service.

 

Copy writing Examples

“I’m worth it” , “Have a Coke and a Smile” “Maybe she’s born with it” “Just Do It” “Got Milk?”  “Where’s The Beef?” You get the drift….:)

For example the text on a landing page that encourages the visitor to sign up for a free report is considered copy writing.

Here are some other examples:

  • Conventional forms of advertising such as brochures, posters, direct mail
  • Website landing pages
  • Sales emails are sent to people already subscribed to a company’s mailing list
  • Paid Facebook ads that appears in a user’s feed is a copy
  • Indirect copy on a social media quote leading to a company link to sign up
  • PPC ads targeted to a specific demographics
  • Classified ads etc.

 

A Copy Writer’s Skills

The main goal of copy writing is to strategically craft words in brief text for the purpose of persuading the reader to take a specific action.

How do they accomplish this difficult task? In several ways.

A copywriter can use several forms of emotion to compel the reader to action.

Keep in mind that we may buy things from people, but it’s not the people that actually sell the products and services. No, we as people tend to make purchases when we want to ‘better versions of  ourselves’.

Sure, we may scoff at spending $10 at the movies but then drop $20 on a brand new beauty product that promises to last all day. Am I right ladies?

Puppies and animals sell lots of products.

No seriously, people buy more products for their dogs that they don’t need because it makes them feel good and improves their image of themselves.

Think dog outfits, expensive dog collars, human quality dog food, a plush doggie bed etc.

Dogue De Bordeux
Cute puppy Dogue de Bordeux

If you’re hoping to sell something through your website through advertisements, email or direct response material then hiring a talented copy writer is a smart move on your part.

A copy writer has a background in understanding human psychology and human behavior, and uses this ability to create content that grabs other people’s attention, whether it’s based on humor, fear, awe, compassion, value, imitation, justification or just plain controversy.

21 Off The Charts Brilliant Examples of Copywriting

Copy writer’s use emotion-based, short form text that grab attention and directs consumer behavior.

Copy writers also master the skill of brevity.

Remember in the Hamlet quote by Polonious’ “Brevity is the soul of wit”?

In other words, they make a point. But tell a story all in ONE sentence!

Look at this ad for KFC:

kfc copywriting

 

Remember this one? KFC turned lemons into lemonade with the brands 2018 chicken shortage with just 3 letters. They hit a grand slam!

The goal of copy writing is to grab you, intrigue you and make it’s mark, with a concise limited number of words, as well as convince the consumer in a short time to complete a desired action.

Or, just stay memorable in your audience’s mind.

A lot easier said than done. That’s why copywriters get paid some big dinero.

Get my course to learn how to write compelling copy for the web:

Mastering the Art of Copywriting for the Web

What is Content Writing?

While copy writing is in your face unconcealed in its sales tactics, content writing is a bit more tactful and let’s say…enchanting.

Using the restaurant example again, once you receive the food from the establishment that had the intriguing menu that made you drool, you find that it doesn’t match up at all.

There’s a clear and disappointing difference between the enticing description of the ‘headline’ versus the ‘content’ of the actual order.

Ideally the two should match up.

Looking for a Content Writer or Copy Writer for your next project? Click Here

Content writing’s purpose is still to provoke an action, but the big difference is that the text is much more in depth, informative and useful to the reader.

Effective content engages the reader, entices the reader to learn more and educates readers to help them make informed purchasing decisions.

In short order it has more complexity and substance.

For example, a 15 page digital white paper on the current benefits of email marketing may have the intent of selling and promoting a specific company’s services, but it does so by providing much detailed and valuable information that a potential consumer has sought out.

15 Ways to Grow Your Email Marketing List

 

By creating useful information people can use, a company uses a content writer to inspire, and build authority to draw in their targeted audience of potential customers.

Aside from digital content there are endless types of content out there.

 

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Blogs are an excellent way to draw traffic to business. Their purpose is ideally to inform, educate and entertain a reader.

According to The Content Marketing Institute companies that have blogs bring in 3.5x more traffic than those that don’t.

If each post is simply an ad for a new product, then it qualifies as copy writing.

E-books, pdf files are another good example of content writing. They can inform the reader on longer subjects that can’t be covered in an article or blog post.

Social media posts provide an example of content writing, working to generate leads at a targeted audience.

 

LET FAT JOE WRITE AMAZING CONTENT FOR YOU! 

What Is a Content Writer?

The goal of a content writer is to inform, entertain and engage on a deeper level. A content writer uses information and education to connect with the reader and built trust.

If you’re seeking to build brand awareness, create educational materials for your customers or establish thought leadership or industry expertise then you want to hire a content writer.

Content writers craft long-form, rich content that is search engine optimized.

They tend to be skilled researchers as well as excellent writers.

Content writers have the ability to weave stories into compelling and relatable content designed to connect on some level with the reader.

Choosing Copy Writer vs. Content Writer?

Remember in the beginning of this post the restaurant analogy.

I mentioned how one would never get to the meat of the content if no one ever clicked on the headline.

Good copy writing goes hand in hand with good content writing. You can’t have one without the other.

Overall, finding someone who is willing to get into the minds of your audience and knowing the product and services inside and out is the key to expressing great content and writing viral copy.

Well written, relevant content expands your audience. Great content keeps your readers coming back for more, same in the way that a deliriously enticing menu keeps intriguing and the wonderful food keeps enchanting your palate.

Copy pushes your readers to take action at the given moment and it’s more time limited and specific.

The interplay between the two forms a crux of a winning online marketing campaign.

 

Interested in Becoming a Copy Writer or Content Writer?

Great content and copy writers are in need more than ever! It is heading towards becoming a 400 billion dollar industry in 2020! If you’re looking to get into it now is a perfect time.

Freelance writers can find both copy writing and content writing assignments on many platforms such as ProBlogger, Fiverr, Scripted and others.

Read this post that contains a massive resource of 115+ sites that pay writers $100+  – $1,000 and more per post!

Become a better writer by taking this easy course:

Mastering the Art of Copywriting for the Web

 

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copy writer vs content writer

 

Using S.M.A.R.T. Goals to Increase Productivity as a Writer

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By setting better goals as a writer, you increase the chances of reaching your audience and ensure your time is well spent in pursuing them. To help you define better goals, you can rely on an excellent, time-saving approach to setting goals called the S.M.A.R.T. goals criteria.

These criteria are suitable to help you define and pursue both your personal and professional goals. You can easily define S.M.A.R.T. goals both while working from the company offices and from home. In line with all that, such an approach to setting goals can always be of great help when you’re looking to build or grow your business via writing web content, such as blogs.

 

Here’s what the S.M.A.R.T. criteria are about and how you can use them to define your writing goals better and increase your productivity as a writer in the process. 

What are S.M.A.R.T. goals?

S.M.A.R.T. is an acronym/mnemonic where each letter represents a trait your goals should have in order to be successful:

 

 

  • “S” stands for “Specific” goals. To start off, your goals need to be straightforward, precise, and easily defined. To make your goals specific, think about the following questions:
  • What do I want to accomplish?
  • Why do I want to accomplish that goal?
  • What resources do I need to accomplish that goal?

 

monsterinsights

 

  • “M” stands for “Measurable” goals. Your goals need to involve a point of reference to make it easier to measure your progress towards them. To make your goals measurable, think about the following questions:
  • How will I measure progress?
  • How will I know when the goal is accomplished?

 

 

 

  • “A” stands for “Attainable” goals. You need to pick goals that you can reach. To make your goals attainable, think about the following questions:
  • Can I accomplish this goal?
  • How realistic is this goal when compared to my time and other resources?

 

promo republic

 

  • “R” stands for “Relevant” goals. You need to pick goals that hold a certain value and importance. To make your goals relevant, think about the following questions:
  • Is this goal worth the effort?
  • Is it the right time to pursue this goal?

 

 

 

  • “T” stands for “Time-bound” goals. You need to pick goals you can set timelines and deadlines for, thus making them easier to track. To make your goals time-bound, think about the following questions:
  • When do I want to accomplish this goal?
  • What do I want to do for my goal within a month, 6 months, or 1 year?

 

 

To make sure your goals are always S.M.A.R.T., you can compile and follow a list of the questions you need to answer yourself or use and follow step-by-step templates.

How to define your writing goals with the S.M.A.R.T. criteria?

Now that you understand what each letter of the S.M.A.R.T. acronym stands for, let’s see how you can best make your writing goals specific, measurable, attainable, relevant, and time-bound, and increase your productivity in the process.

How to make your writing goals specific?

When defining your goals as a writer, the first thing you need to do is decide what exactly you want to accomplish — let’s say that you want to start and run a blog.

 

First, you’ll need to identify what you need to do in order to start a blog — you can best do that by parsing your main goal into smaller, more manageable goals such as:

  • picking a niche
  • picking a suitable blog name and buying a matching domain name for it
  • finding a reliable web host
  • choosing a blogging platform (such as WordPress)
  • choosing a suitable blog design

 

Next, you’ll need to be specific about what you want to accomplish with your writing in the first place. This question may translate to: “How will I make money from my blog?” 

 

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For example, to make money with a blog, you can specifically choose to place CPC/PPC ads on your website, sell private ads, include affiliate links in your blog posts, sell eBooks, etc.

 

You may even use your blog writing as a way to increase awareness of your brand and gain organic traffic, and not as a means in itself.

In the end, once you’ve covered this essential preparation for your blog-related goal, you’ll need to decide what you want to accomplish regarding the blog on a regular basis:

 

  • Define how much time you want to spend writing per day (e.g. 6 hours)
  • Define how many words you want to write and edit each day (e.g. 1000 words)
  • Define how many blog posts you want to publish per week or month (e.g. 1 per week, or 5 per month)

How to make your writing goals measurable?

The good news is that, by making your writing goals specific, you have already made them measurable. After all, numbers are both specific and measurable — you’re either reaching them or you’re not.

In other words, if you’re managing to write for 6 hours per day, or write 1000 words per day, or publish 1 article per week, or 5 per month, you are already progressing as planned with your goal.

 

You can also use your blog’s profitability and page views as a measure of the progress and quality of our content. For example, you can make it a goal to earn your first profit within 6 months, or to start making $1,000 per month within your first year.

You can also make it your goal to get 1,000 page views in your first month, or 30,000 page views within the first 6 months after starting your blog. All the listed goals are also easily measurable, and clearly showcase your level of progress.

 

But, what if you’re only managing to write for 3 hours, or write only half of the words you set yourself to do? What if you are not publishing as often as you set out to? And, what if you are not hitting the desired number of page views or level of profitability in the desired time periods?

 

Well, this brings us to the next letter of the S.M.A.R.T acronym.

 

Creative Writing For the internet

How to make your writing goals attainable?

 

If you’re constantly falling behind with your writing goals, chances are that they are simply not attainable for you personally, for one reason, or another. 

 

For example, let’s look at the specific goal of writing and editing 1,000 words each day. Sure, it may seem manageable, especially when paired up with the goal to write for 6 hours per day. 

 

But, what if you don’t have 6 hours to write? Or even 4 hours? What if you’re trying to pair up the goal of writing and editing 1,000 words per day with a day job, everyday family errands, and a couple of side classes at the local community college? 

 

Well, that’s exactly the problem here. You’re setting the bar too high, without accounting for your other obligations, which means you’re setting yourself up for failure. 

 

Sometimes, however, your own time and resources may not be the culprit — this may apply if your blog is making less money than expected. The problem may be that the niche you are writing in or the way in which you want to earn money simply cannot bring you the profit you want in the time period you’ve set.

 

These errors in planning your goals can only demotivate you from moving forward — but, they don’t have to. 

 

There’s nothing wrong with not accomplishing all of your writing goals in the way you initially planned. You’ll just need to readjust your expectations based on your own possibilities, resources, and the possibilities in your blog’s niche/industry. 

 

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How to make your writing goals relevant?

 

If you’re writing for business, your goals as a writer should be relevant to your future career. 

 

For example, if you want to seriously commit yourself to earning a living through a blog, this decision makes this writing goal a relevant one in itself. 

 

On the other hand, if you’re working on a blog sporadically, you may need to rethink the relevance of such an endeavor. Namely, this may be a great hobby, but may also currently be distracting you from other, more pressing obligations. In such a case, your blog may be a potentially relevant goal on the whole, but the ill timing for it makes it irrelevant at the moment.

 

In addition to making your writing relevant for you, you’ll also need to make it relevant for your targeted audience.

 

To better understand how to make your blog relevant for your audience, you can write a simple mission statement to serve as your constant inspiration.

 

Now, your underlying blog mission may be to increase your SEO, rank better in Google, improve your sales, or simply make money in one way or another. But, this only explains why your writing may be relevant for you, and not your readers. 

 

Namely, if you only write to make a gain, you won’t be able to grow your blog, as you won’t be attracting readers naturally, who’ll soon realize you aren’t writing with them in mind. This will, in turn, render your blogging efforts useless. 

 

Hence, you should always make it your mission to provide real, authentic value to your readers. 

 

Your other goals will then follow — by making your blog valuable to your target audience, you’ll increase its quality, likely have it rank higher in Google, thus increasing its likelihood to be read in the first place.

How to make your writing goals time-bound?

In order to make your writing goals time-bound, all you have to do is turn to a staple in every writing job — deadlines. For example, there are several types of useful deadlines, as well as milestones you can set for a blog.

 

First, you can set a specific deadline for each blog post. You can approach this in two ways:

  1. Set one deadline for everything. You can simply set a publication date for each blog post, and make the rest of the process flexible in terms of when and how you’ll write. 
  2. Set several separate deadlines. This way, you’ll make the process more manageable. For example, you can set deadlines for when you want to:
    1. finish the first draft
    2. finish the second draft
    3. finish editing the final draft to perfection
    4. set up the layout of your blog post (complete with pictures and illustrations you want to use)
    5. publish the blog post
    6. share the blog post on your Social Media accounts

 

In addition to that, you can set an approximate deadline for the money you’ll be expecting to make for your blog, and the number of page views you want to achieve. As you can see, this directly ties the “time-bound” aspect of your goal with the “measurable” aspect of your goal — i.e. by making your goal measurable, you’re also likely making it time-bound, and vice versa. 

 

For example, by saying you want your blog to hit 1,000 visits by the end of the first month, to make the first profit and hit 30,000 visits in the span of 6 months, and to start earning $1,000 within a year, you’re also stamping your blog with several deadlines and milestones, i.e. making it time-bound.

Summing it all up

Making your writing goals S.M.A.R.T. is easy if you follow the right goal setting structure. By ensuring your writing goals are specific, measurable, attainable, relevant, and time-bound, you’ll ensure they are clear, easy to track, possible to reach, of value to you and your readers, and marked with deadlines that tell you when to stop working and evaluate what you’ve achieved thus far.

In the end, by making your writing goals S.M.A.R.T., you’re also increasing the chances that they will be a success, and thus completely worth your time. 

 

About the author

Marija Kojic is a productivity expert specialized in time management techniques. She works at Clockify, where she enjoys helping people discover meaningful and effective ways to work smarter.

 

Sign up for my eBook on more ways to work productively from home, grow your traffic and build a better online business!

how to use smart goals to increase productivity as a writer

 

 

Top FREE Plagiarism Checkers For Marketing Blogs in 2020

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Plagiarism is not something anyone likes to think of in the blogging world. Unfortunately it can happen. Plagiarism is also referred to as theft of intellectual property is using someone else’s genuine work and using it for your purposes. Intellectual property could include anything like blog posts related to marketing and business, designs, proprietary information, research work, or anything that someone else has composed for academic or educational purposes. Plagiarism is not appreciated nor accepted by any institute or organization. If you have a company that outsources writers it’s important to make sure that the work you publish is plagiarism free so you don’t get caught up in a legal mess.

This post contains affiliate links. If you make a purchase we will earn a commission at no additional cost to you and we thank you. Please read our disclosure for more information.

Don't get caught plagiarizing

The Consequences of Plagiarism

A person who copies another’s work could end up suffering harsh consequences because of the act. For Educational institutions, it is considered as academic misconduct and for others, it’s a breach of ethics. So whenever you are composing a document for publication you need to make sure that your work is completely genuine and authentic.

Plagiarism checkers are tools that can assist you for this purpose. They are designed to perform a scan on the inserted document and compare it with other sources available to them. Sources can be in the form of online websites or it can be research papers and other material. Its algorithm performs a deep scan and generates a report.

Once, the scan is successfully carried out the results are displayed with all the plagiarized content highlighted and sources mentioned with it. A similarity report is also created which an outcome of evaluation among the submitted content in contradiction to the search objectives chosen for the assignment.

Unlike grammar and punctuation check, scanning text for plagiarism can be a complicated task. It is because of the nature of the task and the comprehensive algorithm that needs to be developed. If the algorithm is neither efficient nor detailed as to search from several sources, the report produced cannot be relied upon.

Several sites and sources offer a free plagiarism tool online. It can be a difficult task due to the complexity of the task as described above.

This article will help you decide which plagiarism checker you can use efficiently to obtain dependable results.

Prepostseo

Prepostseo.com is considered an ultimate companion by writers who write marketing blog posts. It is because the site presents its users with the benefit of using 95+ tools all of which are highly beneficial for writing.

Its plagiarism checker allows you to check plagiarism online without any cost. The tool is efficiently being used by teachers, writers, and students along with another category of people who intend on authenticating their work.

Some of its features include: –

Safe Scans

The tool now only allows its users to check plagiarism for free but additionally, it ensures that their content would remain private and secure. It won’t be saved on the search engine or used anywhere without the writer’s consent.

Text Evaluation

The Pre Post SEO allows its user to compare their text with the sources in case plagiarism is detected in them. The sentences can be compared with the sources. This feature enhances the reliability of the Plagiarism checker.

Detailed Analysis and report

Once the scan is completed, the report generated is extremely detailed. The copied area after the scan is highlighted for easy demonstration. Furthermore, the report can be downloaded in HTML or PDF formats if required.

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Uploading Content

Uploading content in the search engine is an extremely straightforward task. The tool allows its users to upload the file in different formats like txt, pdf, doc, and docx. You can also upload your content by simply copying it from the source and pasting it in the search engine.

The results are displayed within minutes depending on the volume of your content. However, the report generated has a high degree of reliability making the Pre Post SEO one of the best tools to check plagiarism online without any cost involved.

PlagScan

Another site that offers a brilliant tool to check plagiarism is PlagScan. Though the tool requires a premium membership for continuous use the first few scans are entirely free.

The tool is an exceptional choice if you have to scan files occasionally. However, if you need a tool that could serve you daily then you would have to purchase the PlagScan premium tool to have access to it.

Its features include:-

Information Security

PlagScan makes it certain the security of the user’s content is their top priority which would not be compromised under any circumstances. The material uploaded remains for plagiarism check and not for anything else.

Produced Report

The report produced by PlagScan is flexible according to your requirements. The created report can be downloaded in PDF version or used in collaboration with any browser; the tool can carry that out for its users as well.

Scrutiny of sources

A source list is mentioned in the final results. The list contains all the sources categorized in such an order as to specify their source. All the sources are provided next to the text from which it was copied.

Multiple Color shades

The report comprises of all the plagiarized text marked in different colors. The variations of colors show the multiple sources that it might have been copied from.

recession proof categories

Writix

The tool provided by Writix to check plagiarisms is ideally designed for university students though it can also be used by other categories of writers as well. It is one of the most commonly used tools by students.

Apart from being entirely free of cost, the Writix plagiarism checker maintains a high-reliability level. Its users were highly satisfied by its functionality and produced results.

Its most famous features include:-

Choosing the paper category

Perhaps one of the best features offered by the tool is giving its users the option to choose the type of paper they would like to search for. This gives the tool a lot of versatility. Some of the choices it gives users are essays, resume, website content, and others. The user can choose the one according to its requirements.

Exhaustive assessment

After the thorough scanning of the content, the reports are produced with the plagiarized text highlighted. The sources are provided after it to avoid any citation errors that may arise.

Access to an internal database

The Writix plagiarism checker claims to have access to a certain database that is not commonly revealed to the general public. This enhances its reliability making it the problem solver for several students.

 

Don't get caught plagiarizing

 

Grammarly –

Grammarly’s plagiarism checker can detect plagiarism from billions of web pages as well as from ProQuest’s academic databases. Their free plagiarism check will tell you whether or not your text contains duplicate content. Their Premium plagiarism check highlights passages that require citations and gives you the resources you need to properly credit your sources.

Conclusion

Much of plagiarism can be avoided. Simply getting permission from the original author or citing where you received information is usually enough to prevent plagiarism. But make no mistake plagiarism is an act of fraud and you don’t want to compromise the state of your business or blog by committing it. Use these great tools instead and keep your work authentic.

 

Millie Oscar

author: Millie Oscar
Bio: Millie Oscar writes SEO articles and her articles have appeared in a number of sites, including EzineArticles.com, ArticlesBase.com, HubPages.com, and TRCB.com. Her articles focus on balancing information with SEO needs–but never at the expense of providing an entertaining read.

 

Want to learn how to start your own successful online business today? There’s no better time than now!

How to Create Your Epic Online Business

 

top free plagiarism checkers

The Ultimate Guide to SEO Copywriting for Affiliate Marketing

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Copywriting can be a great way for marketers to attract new potential customers and followers who will continue to support their business along the way. When it comes to affiliate marketing, it can greatly benefit from SEO copywriting as it gives marketers a way to drive traffic to their website and social media platforms.

In order to be able to achieve this, affiliate marketers will need to know exactly how to create the best type of content in order for it to be interesting for the audience. The more interesting the content you create, the easier it will be for your audience to share it online. 

What exactly is SEO copywriting?

SEO copywriting is much more than simply writing articles and sharing them on social media. This includes the creation of articles which are covering topics related to your brand which are also trending so that your audience will find them interesting.

The SEO aspect in this is exactly what will help your content become more easily discovered in the results of various search engines. Optimizing it correctly will help you attract more people your way and they will actually be interested in what your brand has to offer.

FREE SEO Strategy Lesson

When it comes to affiliate marketing, you need to know exactly how to modify your articles correctly so that the brands you work with are always happy with the content you produce. Here are some tips to help you achieve that.

Knowing the target audience

One of the very first things that you need to keep in mind when it comes to SEO copywriting is the target audience you will be creating a post for. If you have already signed a contract with a brand, picking out the right topics will be a lot easier since you will be able to easily know who you are creating content for. This is something you need to keep in mind since you will need to create content for people other than your own online followers.

If you are in the process of finding work, you will need to be able to create diverse topics so that you can present different companies of different niches with interesting posts. In order to achieve that, you will need to think about the type of content your future audience will enjoy reading and how you will be able to use this knowledge in order to promote a certain affiliate product easily through your posts.

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Tailoring your posts to each brand

Depending on the niche of the brand you will be working with and the different products you will need to be promoting, you need to be prepared to always tailor your content each company’s own products and individual needs.

In order to create content which will please both the readers and the clients, you will need to be able to make sure that the theme of your posts agrees with the theme of the company. Understanding their products and values will help you shape your content in a way which will make it more marketable.

 

Creating the right social media posts

Social media platforms play a very important role in your collaborations with different brands. Many businesses will tend to look up people online and see their following before going through with an affiliate marketing partnership and your online presence will play a very important role in your field of work.

While there are plenty of things that play an important role when it comes to creating social media posts, you need to be prepared to always keep up with trends in your niche and talk about them online. In order to achieve this, you will need to also make sure that your posts are well-written and easy to read by your followers.

If you’re having a hard time creating interesting and compelling social media posts which will help you gain more followers and present the affiliate products you are supposed to promote, here are some great tools which will help you with that task:

These great writing communities will provide you with a lot of help in regards to finding the right words to describe a product and still make it interesting for your audience.

A tool like keyhole can help you easily track the progress of your posts on your social media pages and easily find things such as keywords and various other important analytics. 

These useful platforms will help you find the right writing service for your needs without you having to look any further for ratings and reviews.

 

Using the right keywords

Probably the most important part of creating SEO content is keywords. If you ask any affiliate marketing copywriter, they will too let you know that the biggest part of SEO optimization is picking the right keywords to include in a piece of written content.

Keywords are exactly what will help your post perform better in the results of various search engines and allow more people to find them during a simple search. If you’re not familiar with finding the right keywords for each niche, the simplest thing you can do is use a tool such as Google Keyword Planner in order to find the right keywords for each individual piece of content you create.

 

Proofreading and editing your content

The key to making sure that every post you create is polished and professional looking is editing and proofreading it to perfection. While some people do this by themselves, it is a tedious process which can take a lot of time and can still end up in you failing to catch some simple and avoidable mistakes.

Probably the best way to tackle this is through picking and using one of the many professional tools and services which specialize in helping you with this task. Tools and services such as Grammarly, Hemmingway Editor and BestEssayEducation can help you make sure your posts are free of grammar and spelling errors and allow them to look professional in the eyes of your clients and readers.

semrush

Focusing on quality over quantity

Last but not least, another thing you need to keep in mind when creating SEO posts for your affiliate marketing contracts is to focus on producing posts which are of great quality, even if you are not able to create more than a few on a weekly basis.

By creating something that is well-researched, written and of great quality, the clients you work with will want to continue working with you and ask for your services. This will not only help you create long-lasting partnerships but it will also help you form your own style of writing and continue to improve.

conversion ai

Becoming successful in the field of affiliate marketing

Whether you are new to this field or not, there are always things you will need to continue to practice in order to become the best at your job.

SEO copywriting for affiliate marketing heavily depends on the quality of the content you create and the relationship you form with your audience and clients.

The more effort you put into improving your tactics and creating good quality content, the better your partnerships will flow. You just need to be able to follow the trends and be able to stay flexible and easy to work with.

About the Author:

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at WowGrade and SupremeDissertations.

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ultimate guide to seo copywriting for affiliate marketing

How Ecommerce Copywriting Will Boost Your Sales

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It’s estimated that by 2023, ecommerce will hold a 22% share of the global retail marketplace. More and more people are feeling confident to buy things online, and this has opened the doors for loads of new businesses to start in this field. As time goes on, though, the expectations of customers are getting higher, and online stores have to work harder than ever before to show up higher in the searches. This is where ecommerce copywriting is an important aspect for your business.

Customers will expect a polished and well designed website, a wide range of photos for each product, and rich and detailed copy to go along with it. It’s easy to underestimate the power of ecommerce copywriting, and many businesses don’t put enough time into this portion of their catalogs. The right copy will indeed boost your sales, but how exactly does it work?

How Ecommerce Copywriting Will Improve Your ROI

There are a number of different benefits when it comes to ecommerce copywriting, and many of them will have the power to increase the revenue of your business.

Taking the time to craft your copy, or hire a skilled copywriter is well worth it. Most businesses don’t have the time to write themselves or don’t know how to effectively write to convert copy into sales.

Time wasted writing ineffective copy is money wasted and can actually cost you business.

10 Copywriting Strategies You Need Now To Increase Your Business

Search Presence (SEO)

Over the years, search engines like Google have gotten stricter when it comes to the way that they rank their websites.

Getting your products into high ranking searches will require titles, keywords, and a good amount of content for the customer to read.

 

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Along with the copy on your product pages, you will also benefit from having copy on your home page, about page, and the other pages on your site, all contributing to your SEO.

Clarity & Detail

No one likes to buy something when they don’t know very much about it.

Your product descriptions give you a chance to explain the item in detail, but it’s worth testing to make sure that you’re very clear with it. The copy on your other pages can help with this, too, telling customers what your business does and giving them an idea of what to expect from you.

 

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Building Desire with Ecommerce Copywriting

Not everyone has a flair for creative writing, but most can string together a few sentences which make a product sound appealing.

After a few weeks of writing rich copy for your products, you will find it easier to handle this sort of work, and it’s well worth taking the opportunity to make the items sound as richly desirable as you possibly can.

This can be done using the mother of all copywriting formulas AIDA. (Attention, Interest, Desire, Action).

  • Attention – Capture your reader’s attention
  • Interest – Pique their interest with something they personally identify with, want or fear
  • Desire – Make them want what you have
  • Action – Get them to take the next step

This can help to sway your customers, informing them while steering them towards a purchase.

Copywriter vs. Content Writer – Which Do You Need?

A Brand With Personality

In the past, a lot of websites wrote their copy as if it was going to be read by a robot.

Lacking personality doesn’t serve online businesses very well, though, and the copy on your website should reflect a personality that builds trust and authenticity.

Whether this is relaxed and laid back or formal and professional, it’s always worth researching to create a buyer persona so you can resonate with your target audience who purchase your products.

Ecommerce Copywriting Formulas for Headlines

Headlines make or break sales. They are the first thing that your company should test. Create various strong headlines to begin that do the following:

  • Highlight your product’s best benefit i.e. Have Life/Work Balance Being a Social Media Consultant

 

  • Name the action your product prevents and your audience wants stopped i.e. are you still not saving for retirement?

 

  • Add a short testimonial i.e. Thanks for listing these ultimate blog promotion lists

 

 

  • X Lies about Your Product  i.e. 10 Exaggerated Lies about CBD

 

  • How to (name primary benefit of product) i.e. How to Get More Website Traffic Than Neil Patel

 

  • Finally, A Product That Actually Works Method i.e. Finally, an Affiliate Marketing Program That Earns Me Passive Income Each Month

 

Trust & Legitimacy

While online safeguarding is improving and most people feel confident to shop online, many are still wary of the sites they visit and shop with.

When each product has very little information and the copy on a site is lazily written, people will often steer clear, just in case something is amiss.

Having quality and detailed copy can help with this, ensuring that people aren’t driven away before they decide to make a purchase.

 

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Ecommerce Copywriting for Social Media

  • A good method is showing people how to use your products.

About 20-50% of your Facebook posts can be directly promotional. Check out pages like Stella & Dot if you sell clothes, or Nom Nom Now if you sell Pet supplies. If you offer sales and specials, make those another 10-15% of your posts.

  • Customer testimonials combined with a benefit plus a call-to-action are all you need.

Just don’t use them for every post – maybe 10-15% of your posts should use this formula.

 

  • Show what it’s like to work at your company.

20% of the posts you share can be “a day in the life” posts of your employees. Feel free to announce any job opportunities too!

  • Share third-party content (like articles, gifs, calls for support, inspirational statements, and more) to round out the rest of your posts. Extra credit if you incorporate a quiz or a poll once in a while, too.

Get the Hubspot FREE Social Media Content Calendar and never run out of ideas!

Getting Started With Ecommerce Copywriting

Getting started in a field like ecommerce copywriting isn’t as hard as a lot of people expect.

It will take some time to learn how best to write about your business, and a lot of people will need to improve their vocabulary and grammar as time goes on.

There are a lot of tools which can help you with this, though, and we’ve collected some pointers for you to use below.

Seek Inspiration

Writers and other creative people have always used one another’s work to inspire themselves. You can do the same with your web copy, exploring the web for sites which have good web copy, and reading as many as you can to get an idea of the sort of information which they include.

Determine Your Style

Once you have an idea of what other companies do to write their web copy, you will be able to start thinking about the style you want to adopt. This ties into your online personality, but is also important when it comes to keeping your copy consistent. You have a lot of choices when it comes to this, and some people will simply choose what comes naturally, and others will decide to challenge themselves with something new.

Use The Right Tools

Grammar, spelling, and readability are all things which take time to get right. Most people don’t use their writing skills very much once they’ve left school, and this can leave them a little rusty.

Websites like Grammarly.com can help with this, providing you with pointers and advice which will improve your writing, while also making sure that there aren’t any errors which customers might notice.

Keep Writing

As with anything creative, practice will make perfect, but you have to make sure that you keep pushing yourself. It isn’t too hard to improve, but it is also very easy to let your skills go stagnant, with little improvement being made. Writing as much as possible and continuing your research will help with this, but it will also be worth getting feedback about the writing you’ve already done.

Not everyone enjoys spending ours over a keyboard, and this may not have been what you expected when you started your online store.

Customers expect to see excellent copy on the websites they visit, though, and this is especially important when it comes to ecommerce. You will get better as time goes on, making the whole process easier, while also speeding it all up.

Learn how to start your epic online business, build passive income online and be the master of your ship! Check out my newest eBook HERE! 

 

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