Online Business

Ultimate Affiliate Marketing Strategies For Beginners

Affiliate Marketing Strategies for Beginners to Earn a Passive Income

Affiliate marketing is an excellent way to earn more money from your website. If you have a blog it is one of the more popular and profitable ways of monetizing it. In fact, you don’t even need a website to participate in affiliate marketing but I do recommend it. Affiliate marketing is one of the quickest ways for beginners to make money online, by promoting products, brands and services. However, it can be confusing to some people. If you are among the many people who struggle to grasp the concepts of affiliate marketing, don’t fret! This article will guide you and steer you in the right direction. Keep reading to learn more about some of the best affiliate marketing strategy tips for beginners.

Note: This post contains affiliate links which means I may earn a small commission with no extra cost to you. Please read my disclaimer for more details.

Why bother with affiliate marketing?

In the words of Michelle Schroeder Gardner (a highly successful Affiliate marketer who earns over $50,000 per month), if you’re not implementing affiliate marketing you’re literally ‘leaving money on the table‘.

Affiliating marketing is a wonderful way to make income from your website. Even better, affiliate marketers who know what they are doing can generate a passive stream of regular income, meaning that the job practically does itself!

If you are a website owner or a blogger, you should definitely consider affiliate marketing as a way to make money from sales commissions.

If you’re truly interested in learning more details about this subject I have an in-depth guide here which covers the A-Z’s of affiliate marketing which teaches people how to generate a full-time income through blogging.

Mastering the Art of Affiliate Marketing

How does affiliate marketing work?

Affiliate marketing is simpler than you might think. Imagine you have a blog about fashion. You are passionate about the latest trends, and you post daily articles about new clothes, style, and similar topics.

You noticed that your favorite brand of Jeans has an affiliate marketing program. They have a special link, that you can include in your blog posts, directing readers to their products.

If one of your readers ends up buying a new pair of jeans from visiting the company’s link through your blog, you are going to be paid a certain commission on the sale!

The image below is an example of an affiliate marketing banner from the Company Stella and Dot. If you choose to click on it and wind up making a purchase I would get a small commission.

This would cost you nothing extra, the company would of made a sale and you would of gotten a recommendation of a nice product from me. You could even become a seller if you chose to and make commission from the company directly. There’s all sorts of opportunities.

This link is also an affiliate link to the best electronics on Amazon.

100 Best Electronics and Audio

Stella and Dot affiliate marketing — Stella and Dot

This is how Affiliate marketing can be seen as a true win-win situation. On one hand, companies can advertise their products at little to no cost. On the other hand, website owners, bloggers and even individuals have the chance to make some extra money without too much effort. Not too bad, uh?

There are many ways to be successful with affiliate marketing, but blogging remains one of the best solutions. The reasons why blogging is such a great way to run affiliate marketing campaigns is that it is very conducive to the use of keywords.

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Articles and posts can be loaded with relevant keywords, thus increasing the visibility of the product or brand that’s being advertised. Imagine you have a blog about health and wellness, and you decided to do some affiliate marketing for a vitamin supplement product. You could write a series of blog posts related to the product at large, without directly promoting it.

For instance, you can write an article about “10 best tips to stay healthy during the cold winter season,” and mention vitamin supplements intake as one of the alternatives.

Most type of marketing have specific methods of payback, such as pay-per-click, or pay-per-view ads. However, affiliate marketing works quite differently.

Advertisers usually work with a CPA (Cost per acquisition) or CPL (Cost per lead) frame, meaning that publishers will only make money on commission when someone takes action from their links.

Affiliate marketing is less risky for advertisers, since they’d only pay in case of a sale. Conversely, the payout for publishers is much higher compared to traditional online ad methods.

As a publisher (someone who will actually display the ad on their blog or website), the first step is to select a specific product or service that will be relevant to your platform or niche, and more importantly, to your audience. You need to know your market and work with a product that’s suitable with your niche to increase your chances of success!

Typically, you will receive a unique affiliate ID, which will help the advertiser recognize that the sale actually came from a link on your website. This way, you can get paid and earn your commission whenever a user makes a purchase.

This unique ID can be placed on your website or blog, on social sites, in banner images, even in email marketing campaigns.

How much money can you make with affiliate marketing?

It’s quite difficult to say how much money each individual can really make with affiliate marketing.

It really varies as well as depends on the particular niche / industry you cater to, the brands you partner with, and on the scope of your website.

And naturally, how much effort you put into it.

Smaller websites and tiny independent blogs can earn anything from a few dollars to a couple hundred dollars a day, while successful influencers and popular bloggers can even earn thousands of dollars on a monthly basis.

One of the biggest misconceptions of affiliate marketing is that it is a way to make money without working.

While it is true that you won’t have to actively promote the products you market, you won’t just be sitting around waiting for the cash to roll in!

You still need to do some work on your platform. The key to earning money with affiliate marketing is that you need to be able to engage people.

If you don’t give the audience a reason to visit your page, they will never click on a marketing link!

Giving value to your audience

One of the best way to make sales through affiliate marketing is to run a website, such as a blog.

Post daily articles about things you are interested in, and use affiliate marketing links to connect your content, with the products you advertise.

By creating interesting and thought-provoking content that people actually want to read, you are going to be able to improve your chances and appeal to a much broader audience.

Don’t worry about making a sale: worry about growing your audience and followers! The numbers behind this concept are very simple. The more people within your reach, the higher the chances that someone will click on an affiliate link and make you some cash in the process!

Understanding people is the first thing to know about marketing. This isn’t only true about affiliate marketing, but any other type of marketing out there.

If you have no clue about the audience, and what they really respond to, there is really no way to craft a successful affiliate marketing strategy that will attract the right people, the right way.

Affiliate marketing networks.

In some cases, you can deal directly with an advertiser. However, some of the most popular and flexible affiliate marketing opportunities come from affiliate networks.

An affiliate marketing network is essentially a company that bridges the gaps between advertisers and content publishers, such as yourself.

Joining an affiliate marketing network could be a good way to get started in this industry, particularly for beginners who could benefit from partnering up with a larger team, with more resources and opportunities.

Mastering the Art of Affiliate Marketing

Affiliate marketing networks are also really good, because they can give advertisers and publisher a fantastic insight into the data behind each campaign.

Many affiliate networks provide specific stats, as well as powerful analytics and other tools, which allow advertisers and publishers to collaborate with a lot of transparency.

In some cases, affiliate marketing networks can allow publishers to generate a very good stream of income, with the comfort of working with the same platform, using the same methods, even when dealing with different customers.

Some examples of affiliate marketing networks are:

ShareASale
Skimlinks
ClickBank
MaxBounty
Awin

This is only one of the many reasons why some publishers seem to prefer working with affiliate marketing networks, as opposed to reaching out to brands directly.

However, the latter is still a concrete possibilities, as shown in the following pointer!

Dealing with affiliate brands directly

Many companies have affiliate marketing programs, but you can also reach out to brands and businesses to ask them if they might be interested in setting up an affiliate marketing arrangement with you.

While this course of action might require a lot more work and effort on your part, it could be a great way to strike gold, especially if you are aiming to work with businesses in your area.

Many established bloggers or influencers might actually prefer dealing with brands directly, because they know how to leverage their visibility and market influence.

Conclusions and final observations

Affiliate marketing can be an excellent way to generate some extra income.

If you take your time to properly understand the process, and set up your website to engage your audience, you might largely improve your chances!

Affiliate marketing can be a very easy way to earn passive income with no active efforts, but keep in mind, it is a little bit like gardening.

A tree might grow its fruit on its own, but you still need to water it!

Resources That Will Help You Become an Affiliate Marketer

The best way to learn affiliate marketing is through the pros which is what I did. I started by taking Michelle’s course Making Sense Of Affiliate Marketing.

But to be honest with you this course is over a hundred dollars, and in my opinion you don’t need to pay that to learn the nuts and bolts of Affiliate marketing.

We offer an even more simple way to digest all this information with our helpful guide here:

Mastering the Art of Affiliate Marketing

As always, I advocate having varied methods of monetization on your site (if you have one).

Best ways to learn affiliate marketing:

Affiliate marketing is easy to put into action once you know how.

And once you start getting those sweet emails daily saying ‘you’ve made an affiliate sale!’ – it gives you even more motivation to keep going!

Get the guide here!

Mastering the Art of Affiliate Marketing

Promote Other Bloggers To Increase Your Traffic

by socialbuzzhive 8 Comments

Get More Traffic By Promoting Other Bloggers

Ryan Biddulph of Blogging From Paradise gets to the truth and the heart of the matter when it comes to promoting other bloggers to get more traffic. No man is an island as they say and the blogging world is no exception. There’s simply no way you can expect to obtain any decent amount of traffic if you market only with yourself in mind. Well, perhaps if you had five lifetimes but who does?

Blogging can be a lonely, isolating existence at times. Bloggers can get trapped in their own little ‘blogosphere’, inside their head and forget about the bigger picture. Sometimes we get sidetracked and lose the point. The purpose after all is to share great information, be the solution to someone else’s ‘pain points’ and solve the acronym WIIFM? (What’s in it for me) for your readers and customers.

Being in the age of information there’s a trillion bits on top of a gazillion tons of info out there and that little acorn of what you have to say can get lost in all the jargon regardless of how informative or helpful it is.

Therefore solid SEO and various strategic promotional tactics for getting your target people to find you is especially vital.

Read my article – 10 Reasons Why No One Cares About Your Beautiful Website.

Your website/blog is the ‘storefront’ of your business you’ve got to network, connect and join forces to make an impact and draw others to you.

Emily

So here’s Ryan to tell you exactly how you can start promoting other bloggers to increase your traffic!

promote other bloggers to increase web traffic

Here’s Ryan’s awesome advice!

Getting a surge of online traffic to find its way to your blog gets easier if you will get over yourself and promote other bloggers.

Get Over Yourself

Get the heck over yourself to see increasing traffic returns.

A lot of bloggers think they can build blog traffic by their own single handed efforts.

This is ludacris. In truth, no blogger can succeed being a lone wolf.

Stop thinking only of yourself. Focus on helping other bloggers out, make friends and watch how quickly your friends will expand your reach online.

Build, Grow and Leverage Your Relationships to Grow Your Blog/Site.

Identify the blogs that are closely related to your niche.

Find the owner’s email address on their contact page or by using EmailHunter.co

Follow them on Twitter

Regularly Tweet their new blog posts (automate the process by using IFTTT).

Write insightful, engaging comments on their blogs, not phony, tacky, robotic template like ones.

Don’t beg, be polite, be patient.

Just like any relationship in real life, to build it is a give and take process.

This helps you not only to be less dependent on Google, but helps you gain backlinks, social shares, and traffic in the long run which is what you want.

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Think of Others to Befriend Others

Think of other bloggers to befriend other bloggers.
Condition yourself to promote other bloggers before you promote your latest blog post.

I am often seen browsing through Triberr or various social media blogging tribes, picking helpful blog posts to share, because I am genuinely intent on thinking of other bloggers before I think of me.

Admitted; I do have a slightly selfish driver because I see how freely traffic flows to me by having fun promoting other bloggers.

I dig being social after being a blogging wall flower for so many years. I also enjoyed leaving most of my self-obsessed worries and fears behind.

This gig gets easier if you think of other bloggers before you think of yourself. Not from a fully altruistic space – we all have ego calling some shots – but because it’s fun to spread love, to connect with humans and to make friends, and as your friend base grows, so does your blogging success.

Resource – Ryan Biddulph Bloggingfromparadise

Why this Works So Well

When you help, you shall be helped.

Think beyond blogging karma. Dwell on this idea: if you help bloggers without looking for anything in return, other bloggers will help you. Generosity is met with generosity.

Example; I connected with internet marketing coach and online pro’s pro David Boozer via a few blog comments and social shares. I helped him out. I looked for nothing in return.

He went and bought all of my blogging tips eBooks – that is over 60 eBooks – and wrote me a glowing endorsement through his blog and via his podcast. He also regularly promotes my posts and shouts out my eBooks and coaching services through social media and his blog, which I appreciate.

This is just a single rocking blogger who is wildly successful, and who heads a loyal tribe.

Imagine how much awesomeness has flowed to me over the years through all the blogging buddies I have made by promoting other folks?

This concept works well because if you are generous, like-minded people will be generous to you, expanding your reach far and wide.

Note; no limits exist when you go about promoting yourself by promoting successful bloggers generously. Your traffic will increase exponentially, eventually.

Think Network Growing Your Net Worth

If you want to make money through blogging think of your network growing your net worth.

I can only do so much on my own, promoting my blog posts to my 60,000 Blogging From Paradise community members.

My network can do so much more.

By building bonds, and promoting other bloggers, I land guest posts that expand my reach far and wide. Influential bloggers promote the stuffing out of me on Facebook, Twitter and through their blogs.

Money and traffic flow to me with greater ease versus the days I tried to go solo because 1000 is better than 1. 1000 friends promoting you expands your reach more quickly than 1 person – you – promoting yourself.

Buy into this idea of your network growing your net worth.

Success will be yours. Traffic will flow in easily, as will profits drip in, steadily, if you promote other bloggers freely and easily.

Some of My Other Favorite, Amazing, Inspirational Bloggers:

Chelsea Clarke – HerPaperRoute

Victoria Pruett – Make Money Blogging At Any Level

Elaine Rau – Ladybossblogger

So remember, in order to gain traffic to your website and blog you need links and in order to do that you need to reach out to other bloggers in your community. You should know at least 10 other bloggers/site owners in your niche very well.

Email them, contact them on social media and simply ask if they would be interested in your free content. If they say “No” don’t take it personally, you can always ask again at another point! A lot of them will say “yes” because everyone enjoys having genuine value added to their blog post:)

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Sign up for the Master Guide to Blogging for Profit for more ways to drive traffic, engage others and grow your blog tremendously!

Tik Tok For Fame – 10 Tips to Go Viral

by socialbuzzhive Leave a Comment

Using TikTok for fame is the modern-day social media dream, but it’s a task that’s easier said than done.

From filters to hashtags, there’s a variety of tools that can contribute to your journey to TikTok fame — you just need to know how to properly use them.

If you’re looking to enhance your TikTok account in order to make it big on the app, we’ve compiled a guide on how best to use TikTok for fame. Check out these tips on the small changes you can implement now to make a big difference.

What Is TikTok?

TikTok is one of the most popular social media apps on the market currently, and it has rapidly risen to the top of the charts over the past couple of years. The app has taken on a variety of styles and functions over the years, but it’s at the peak of its popularity in its current form.

TikTok users create accounts through which they create and post video content. The audio clips from videos can be reused to create videos from other creators, which is how some audios become popular and end up creating trends.

While TikTok appeals to a broad range of users, the primary demographic is young people between the ages of 16 and 24. From users who create content for their friends to view, to those who create content that is closely viewed by millions, all the way to those who only have accounts to watch the videos posted by others, each TikTok user has a different relationship with the app.

Some users are particularly popular, though, and these are the creators who become TikTok influencers. The top three influencers on the app currently are Charli D’amelio (@charlidamelio) with 113.9 million followers, Addison Re (@addisonre) with 26.5 million followers, and Zach King (@zachking) with 59.1 million followers.

While these three creators are anomalies, being the most popular on the app, it’s possible for anyone to boost their TikTok game in order to gain popularity and followers. If you’re wondering what changes you can make to enhance your TikTok account, keep reading!

Go Viral on TikTok with these TikTok for Fame Tips!

1. Learn From The Influencers

Since we just discussed a few of the top users on the app, now we want to share how you can use their examples to get ahead. TikTok influencers already have the formula for how to go viral right on their profiles; you just need to know what you’re looking for.

When looking to learn from successful TikTokers, first use a TikTok search engine to find influencers within your niche. This is important because you’ll want to make sure you’re targeting the correct audience.

Since TikTok appeals to such a variety of users, it’s crucial to make sure your content is appropriately targeted at the right set of people. For example, the influencer @thispronto is one of the most popular creators within the food niche on the app, with 9.5 million followers.

This user creates food-related content that has drawn in a mass following. His videos display unique recipes that are fun to watch in action, such as those displayed above.

After identifying the influencers within your niche, look at their content and see which posts have the highest engagement and views. Are they following a certain trend of using a popular sound? That may be why that video was so successful.

We suggest first noting the trends, sounds, filters and hashtags that they use. Then, figure out how to incorporate these aspects into your own content. Before you start this process, let’s dive deeper into each of the tools mentioned above.

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2. TikTok Trends

TikTok is known for cycling through trends that rise in popularity for brief periods of time before being replaced by the next trends. Trends refer to a particular style of video that many people create, each putting their own spin on the trend.

This may apply to an audio that everyone is using at a given time, but pairing with their own visual ideas. Or, a TikTok trend may be a dance that rises in popularity and everyone wants to create.

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Here are five of the most popular trends on TikTok right now:

1. Workout Motivation

This trend is probably pretty self-explanatory, but many users are currently posting videos of their own motivations to work out and pairing these videos with the hashtag #WorkoutMotivation.

This trend serves to give TikTok users an outlet through which they can share their own workout motivations and provide motivation to others.

2. Dramatic Story

Another current trend on the app is posting a video that displays the creator’s internal debate over a given issue or tells a story that includes lots of twists and turns.

These videos are then paired with the hashtag #DramaticStory, and fellow users enjoy hearing the shocking stories of the creators who post these.

3. Pesto Eggs

TikTok for fame trends commonly take on the form of creative or original recipe ideas, and one of the most popular recipes at the present moment is cooking eggs with pesto. These videos are typically paired with the hashtag #PestoEggs.

Once TikTok users caught wind of this fun recipe, everyone began trying it out, and the food hack quickly became a trend. Now, it seems as though all creators on TikTok want to try the breakfast idea and create their own twist on the pesto eggs.

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4. Meet The Group

This trend also commonly takes on the form of a hashtag, #MeetTheGroup. In this trend, users introduce their own personal “group,” no matter how that may look.

Some people contribute to this trend by introducing their friends, while others choose to show their families or their pets. And, some creators even introduce a combination!

5. Teachers of TikTok

Ever since quarantine introduced us to online school, TikTok has loved seeing short glimpses into the lives of teachers of all ages of students.

Now that some schools are back in session, the hashtag #TeachersOfTikTok is sometimes paired with videos taken inside the classroom, while other times featuring moments experienced by teachers who are in virtual school.

3. TikTok Sounds

Like we mentioned before, TikTok for fame thrives on its audio feature. It’s common for users to pair their own visual content with existing audio clips that become popular for periods of time.

Here are some of the currently trending sounds on the app:

1. “Slipping Through My Fingers”

From ‘Mamma Mia!’ Original Motion Picture Soundtrack
TikTok creators are currently using a sound clip from a song in the movie Mamma Mia! to be paired with stories that are typically sad or heartwarming.

These videos are typically tearjerkers, whether these tears are happy or sad, so watch out if you go down the rabbit hole of viewing this trend!

2. “WHOLE LOTTA MONEY”

Clips from the song “WHOLE LOTTA MONEY” are trending currently as background music for a variety of videos. There’s no specific trend following these videos, so the song can be paired with any type of video.

This is not uncommon for TikTok audio trends – songs can be paired with DIY videos, cooking demonstrations, dancing videos, or cute videos of animals…the list goes on.

3. “Poison” By Bell Biv DeVoe

As we explained earlier, TikTok primarily appeals to young users in their teens and early twenties. However, this doesn’t mean that the older generations are not commonly involved in video creation.

In this particular trend, young TikTok users post videos of their parents when the song “Poison” was released, accompanied by an audio clip from the song.

4. “Hope” By Twista Featuring Faith Evans

TikTok users are currently using the song “Hope” with a visual trend not unlike what is seen at the end of movies and are often relatable or funny in nature.

The TikToks that are created using the audio typically begin by showing a person making a statement. The video then pauses and facts appear on the screen explaining that the original statement didn’t end up holding true.

5. “bury a friend” By Billie Eilish

The song “bury a friend” by Billie Eilish was released a couple of years ago and was highly popular at the time. But now it has returned to popularity as a TikTok trend.

The TikToks that are created with this sound typically show a transition between before and after the creator gets ready by doing their hair and/or putting on makeup.

4. TikTok Effects

TikTok for fame also relies upon filters and influence greatly the rise and fall in popularity as creators come up with creative ways to utilize the visual effects available on the app. Here are the filters that users are loving right now:

1. Green Screen

One popular visual effect that is being used for a variety of TikTok trends is the “Green Screen” effect. By using this filter, creators can insert any background into their video while having only their face and/or body from the original video remain on the screen.

Users can also use this feature to show only the photo they upload with nothing in front of it.

2. Color Customizer

Using the “Color Customizer” feature, TikTok creators can add specified color filters to their videos. Users can select a color and tone for their video, which will then be applied to the visuals in the TikTok.

3. Green Screen Video

Similar to the “Green Screen” effect, the “Green Screen Video” filter gives creators the ability to upload their own videos into the background of the video content they create. This is different from the original “Green Screen” filter, which allows users to insert images as the backgrounds for their TikToks.

4. Bling Bling

This fun filter is popular at the moment for a variety of styles of videos. True to its name, the “Bling Bling” filter adds glitter effects to various focal points in videos.

5. Portrait
Another self-explanatory filter, this video effect blurs the background of videos, emphasizing the creator’s face or any other primary focus in the TikTok.

5. TikTok Trending Hashtags

Hashtags are, of course, one of the most important elements in the process of rising in popularity on any social media app. And, TikTok is no exception.

Popular TikTok creators and influencers are strategic with the hashtags they use, and you should be too. Here are some trending TikTok hashtags you should know:

1. #BehindThisDoor

This hashtag is used with a trend in which people show themselves opening a door to reveal something that is considered frightening and unexpected, typically in a joking way.

2. #Mosaic

A popular trend on TikTok at the moment is one in which users make videos telling the world about themselves. More specifically, the creators share quirks or aspects of their personalities that are inspired by the people who have influenced their lives.

The videos often end with the explanation that each person is a mosaic of those around them, which explains the accompanying hashtag.

3. #CarTok

This hashtag describes the niche of TikTok in which users create content focused on all things related to cars.

Whether creators are posting videos about car brands, mechanics or decorations, the hashtag #CarTok is likely to be included.

4. #WNBAIsBack

With the recent kickoff of the Women’s NBA season, the hashtag #WNBAIsBack is currently trending. The hashtag is being used by official organizations, famous professionals, and fans alike, and its versatility has made it go viral.

5. #FashionSchool

Another hashtag that has gone viral on TikTok is #FashionSchool which is another fairly self-explanatory trend. Professionals and exports in the fashion industry are using this hashtag to accompany videos giving fashion tips to followers.

6. Partner With Influencers

While you can learn from just studying their accounts, TikTok influencers are also great to work with if you want to go viral. This may sound difficult to do, but there are tools available to help you.

For example, you can find and get in contact with influencers through tools like Influence Grid. This website has compiled the top influencers on TikTok into lists that can be searched by a variety of categories.

By signing up with Influence Grid, you’ll have the ability to search for influencers by location or niche. You’ll also be able to find usernames, analytics, and contact information for various influencers.

Influence Grid will not only provide users with lists of top influencers, but also with the country in which each influencer is located, how many followers each influencer has, the views they typically get per video, the likes they typically get per video, and their engagement rates.

@socialbuzzhive Influencer Business Page – Work With socialbuzzhive

7. Have A Unique Take On A Popular Trend

We talked a lot about the various trends that rise and fall on TikTok earlier in this blog, but the key to using trends to your advantage is coming up with a unique version of the trend to create.

Whether this is a unique and funny visual to accompany a trending audio or an especially relatable take on a popular trend/hashtag, try to come up with content that stands out among the rest while still fitting within a popular trend. Following the trend will help you to be seen, and making your content creative will help you to capture users’ attention.

8. Teach Them Something New

TikTok for fame users love to learn new things on the app, whether this is from an educational account or a different style of account that’s sharing hacks or unique recommendations.

So, no matter what kind of account you run, don’t be afraid to share fun facts or useful tips and tricks if you learn something new. TikTok users love to find and try various life hacks, so this can be a great way to gain attention.

9. TikTok For Fame: Encourage Engagement

One of the most important aspects of achieving fame on TikTok is boosting your account’s engagement rates. So, try to do all that you can to promote a “community” feel on your account, such as asking a question in your video or bringing up a topic that encourages discussion.

TikTok will see the comments generated by your video and assume that our content is something people are interested in putting in front of more users. This will help your account to be promoted to more users by the TikTok algorithm.

And, of course, the more viewers that see your video, the more engagement you will receive. This will make your account even more popular and help you to gain even more followers, eventually helping you to use your TikTok for fame.

10. Study The For You Page

As we’ve mentioned, TikTok appeals to a very broad range of users, meaning there’s a niche for everyone. This means that every person’s For You Page is different, so you need to decide who is your target audience.

In other words, determine which people you want to get your content in front of. Once you’ve figured out your niche, your content should be very specific in order to ensure that TikTok knows who to place your content in front of.

While it’s important to follow trends, make sure that you do so in a way that’s unique to your branding and your niche. If your content is too generic, you risk having it get lost among other videos that are similar to it. This will cause your content to not stand out, which is a common pitfall that will stand in the way of using your TikTok for fame.

Take It Away

So there you have it…our best shot at a guide to using your TikTok for fame. Getting famous on the app is a common goal these days, but we feel confident that using the tips we listed above will help you to stand out among the crowd and reach the popularity level you’re hoping for.

So, now it’s your turn – take it away! Get to work at enhancing your TikTok account, and then come back and let us know how it goes. We’d love to hear if our tips help!

Sign up for our weekly newsletter to learn how to drive the most traffic to your website, monetize your content and grow your online business today!

Author Bio

“Samantha is a Marketing Coordinator at InfluenceGrid with expertise in all things TikTok and social media marketing. Our passion is to help companies partner with influencers and kill it in social media!”

7 Brilliant Ways to Brand Your Business Online

by socialbuzzhive Leave a Comment

Online branding sounds pretty simple. Throw up a website, choose where you want to promote, have a message, and get the word out. The reality, however, is tons of noise from millions of businesses trying to grab consumer attention. In this post we go over the hidden challenges you may face and brilliant ways you can brand your business online.

According to the Small Business Administration, there are 31.7 million small businesses in the United States. The pandemic forced many businesses online to reach consumers who stayed at home for months on end. While not everyone is your direct competition, when it comes to grabbing the interest of customers, you are competing against a lot of other marketing.

You’re likely already aware of some of the challenges to brand your business the most effectively, such as reaching the correct target audience. However, there are numerous hidden challenges you must navigate as well. Here are the top ones we’ve identified and how to conquer your online promotions.

1. Grab Attention to Brand Your Business

The average online shopper spends approximately 15 seconds on your website. If you don’t stand out as unique and have what the user wants, they’ll bounce away and likely never return. You must grab their attention from the first millisecond they land on your page.

Perfect everything from the color palette to the headlines. Your page must meet user expectations while presenting your unique value proposition (UVP). Tweak, test, and refine until your conversion rates excel.

2. Develop a Social Media Strategy

You can throw a lot of effort at social media marketing and gain zero results. You must develop a smart strategy based on analytical evidence and proven results. Start by creating a buyer persona. Know who your customer is and what they care most about.

Decide which platforms are worth your time investment. Carefully track results and return on investment (ROI) to ensure you’re spending marketing dollars wisely.

When something works, rinse and repeat. There isn’t a need to reinvent the wheel. Just keep the promotions that drive results and replace the ones that do not.

3. Address Clients Directly

Professionals encourage the use of the word “you” when talking to prospective clients. It’s a simple, ordinary word, but it is personal and effective. People love to talk about themselves and hear how something will change their lives. They don’t really care as much about your story.

While storytelling is essential to brand your business it’s also vital to establishing your trust factors.

This is a far more important way of letting the client know your focus is on them.

4. Be Transparent When Branding Your Business

You only have so much control over how others perceive you online. People can leave reviews on third-party websites, share their dissatisfaction on social media and drive your reputation in the ground.

Your first line of defense against a negative image online is to be transparent about your policies. If you make a mistake, own up to it and work to prevent it in future. If someone leaves you a bad review, reach out to them and ask how you can make things right.

Your website needs to list your return policy and any guarantees you offer. Keep contact information handy. People may get in touch with you directly rather than lodging a complaint online where others see it.

5. Choose Fonts Carefully

There are four types of fonts and each family and style has a personality. Part of your brand building must include consistency. If you don’t already have a style guide outlining what fonts to use, how your logo gets placed and your color palette, you need one today.

Think about the personality of your brand and which fonts send the message you want potential clients to remember. You can set the tone for a fun time, show your serious side, or put the focus on the headline rather than the font.

The key is to present consistent imagery every time a potential client encounters your brand. It may take several impressions before someone decides to do business with you.

6. Use Multiple Touchpoints to Brand Your Business

Just having a website or a social media presence isn’t enough. If you want to brand your business online and reach people, you must have multiple ways for them to interact with your company.

At a minimum, you should have a website, list a toll-free number, have a social media presence and offer live chat or SMS services. If you also run a brick-and-mortar store, you must incorporate what you do online and what you offer in your physical building.

For example, if someone sees a special discount online and come into your store, be ready to provide the same offer or place the order for them. Think through each scenario you might run into and how you can best meet your customers’ needs no matter where and how they interact with your brand.

7. Prioritize Mobile

Each year, more and more people use their smartphones to access information online. Dial into mobile devices as a way to reach your target audience where they spend the most time. Think about most settings today and how people always have a phone in their hands. Optimize your website for mobile.

Create a new app users can download. Find ways to reach out to the millions of smartphone users.

Improve the Customer Experience (CX)

At the end of the day, the most important thing you can do to brand your business online is create an excellent CX. The happier customers are, the more likely they’ll share what you do.

Conclusion

Word-of-mouth marketing is much more effective than any other type of online promotions. People tend to trust the recommendations of their peers. Stay consistent in all your branding efforts and offer the best products and services possible to take advantage of every opportunity to brand your business and get the word out!

About the Author

Eleanor is the editor-in-chief at Designerly Magazine. She was the director at a marketing agency prior to becoming a freelance web designer. Eleanor lives in Philly with her husband and dog, Bear.

How to Create an Epic Social Media Marketing Strategy

by socialbuzzhive 8 Comments

Epic Social Media Strategies for Your Blog and Website

Hopefully you’ve read my Beginners Guide to Social Media Tactics post. If not please do because it can help you get started promoting your blog and new or existing website or business, and help connect you with future customers, readers and clients. Social media today is a key strategy in growing traffic to your new website that all businesses cannot ignore.

Studies show depending on your industry up to 93% of traffic can come from social media and especially for new websites that haven’t ranked organically yet it’s a crucial strategy.

With over 2.07 billion active users on Facebook and a projected 200 million on Instagram, businesses and entrepreneurs alike simply cannot afford to neglect it!

Read on how you can create an epic social media strategy for your new website!

This post contains affiliate links. If you make a purchase we will earn a small commission with no additional cost to you and we thank you. Please read our disclosure for more information.

Why is social media crucial especially for new bloggers? Because organic traffic takes a hella’ long time to build up. Unless you’re willing to pay for traffic directly from Google in the form of paid ads, social media offers you immediate exposure.

Save time and grab the complete course worth over $500 here!

Mastering the Art of Social Media – Scale, Grow and Monetize Your Business!

Assess your goals

So, first things first. You must determine what your monthly goals are.

Monthly Goals

Whenever you write a post or share content, you must have a strategy and a goal behind it. Whether it’s to (hypothetically speaking):

Add 50 new subscribers
Launch a new digital product
Gain 500 new followers on Pinterest
Get 100 webinar signups
Have 200 folks sign up for your podcast
Sell 1,000 eBooks

Whatever it is, knowing what you want to accomplish and having numbers behind it will help you plan what type of content to promote and a direct strategy to aim to hit those numbers as well.

If for example your goal was to sell your new eBook, you would want to schedule blog posts that contain links to your eBook offer, specially written opt-ins, any coupons, deals, discounts, specials etc…

Ampfluence is what I use to get thousands of organic Instagram followers – 100% human powered with NO BOTS!

Promoting and Sharing Content

Did you know that one of the most powerful ways to grow your following is to share other people’s content?

You wouldn’t think so, but it’s true.

Sharing other people’s content within your niche can help you build a huge following.

I grew my Pinterest account to over 600K by doing just that.

Share other people’s content within your niche
Share your own content

Crowdfire is a tool I use that helps streamline all my social media marketing. It helps you to discover, manage and schedule social content all from one convenient platform! For $7 bucks a month it truly can’t be beat!

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Now, obviously you don’t only want to share other people’s content but when you are just starting out on social and you have a large following that means you have an audience primed and ready to see what you have to promote. Make sense? Yes!

Create Your Own Content for Social Media

Now, let’s get to the good stuff! You want to create your own social content package – so to speak for every post you write.

Inside each post would be:

The post
3 Pinterest ‘Rich’ Pins (design 3 pins for Pinterest – and 1 for the post) I use Canva for all my designs
An Instagram/Twitter/FB image
A free download offer
A quick tip or bonus
A valuable Infographic
Possibly a video
A Sales Funnel
An enticing email sign up (opt -in/lead magnet)

Mastering the Art of Social Media – Scale, Grow and Monetize Your Business!

How to Market On Pinterest – The Ultimate Guide

101 Social Bookmarking Sites For More Traffic in 2021

Schedule Your Content

There are numerous social scheduling tools that make it extremely easy to plan and put your content on autopilot.

Some of these are; Crowdfire, Hootsuite, Buffer, SEMrush, SmarterQueue, Tailwind and Planoly (for Instagram).

I use Crowdfire for auto posting to everything. They can even pull content from your blog or ecommerce site to share or automatically discover articles and images your audience will love, so you can share them to all your social profiles and keep your timelines ablaze with new fresh content continuously!

They have extremely affordable prices and their dashboard is ideal for anyone to use.

You can sign up for a FREE trial with my link.

I get a small commission for the referral with no extra charge to you. I think you should check them out since a lot of entrepreneurs, bloggers and small businesses are very happy with them. For $7 bucks per month they can’t be beat!

Always Engage With Your Audience

It’s important to make sure you always engage with your audience.

Respond to tweets, FB comments, other people’s posts, share, like etc. But make sure you set aside a certain time limit for it.

If you can’t do it yourself you can always hire a virtual assistant on Fiverr or through a virtual assistant FB group.

It’s so easy to get carried away with social and spend too much time. Don’t let it distract you and take you away from your productive tasks like producing important content.

13 Ways to Stay Focused and Productive While Working From Home

Best Times to Post Social Media Strategy

I go into this much more in detail in my Beginners Social Media Tactics post.

Rule of thumb is; to track your own analytics which will tell you specifically when your particular audience is most engaged. It could totally differ from another bloggers in a totally different niche after all.

You can find out on your WordPress site, on Google Analytics, from MonsterInsights, or from your social schedulers as well.

They have excellent tracking tools to let you know when your fans are online.

Crowdfire tells me down to the minute exactly when my readers are most engaged.

Remember, it also depends entirely on the niche that you are in and what audience you are targeting. Look at your analytics – it is literally the crystal ball that will let you know the very best times for you.

For a general guideline here is what the experts recommend:

Facebook – 12-3pm & 8-9pm weekdays, weekends 12-1pm
Twitter – 10am -6pm, 1-3pm weekdays
Pinterest – 5pm -12am, all day Saturday
Instagram- 12-3pm, 8-10pm

But as mentioned, even the social sites themselves have their own analytics tools. I’m not sure how they stack up as compared to Google Analytics or MonsterInsights though. Those are really the best.

Facebook has Facebook Insights which tells you the best times of day to post

Twitter has Tweriod. I love that name!

Instagram has Planoly, Iconosquare (14 day free trial) for Instagram and Facebook scheduling, and Instagram Insights.

Pinterest has Tailwind like I mentioned which offers a free trial but is a paid plan with different tiers. Pinterest also has their own free analytics but it doesn’t compare to Tailwind’s highly drilled down, detailed information.

You can read my post below all about Tailwind to learn how it can help drive major traffic to your blog as well as create content for you.

Related Posts

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10 Ways Tailwind Boosts Your Business

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How Often Should I Post

It depends upon which social platforms you wind up concentrating on that are best suited for your particular business. In the beginning you will want to post on all to see which ones are driving the most results.

Most bloggers focus solely on Pinterest and Facebook. Some on Instagram too. But if you are a company or brand Instagram is perfect for brand promotion.

10 Secrets to Drastically Improve Your Instagram Traffic

Pinterest now has Pinterest Communities which makes it a social media site whereas before it was a visual search engine like Google. This may come as a surprise to some because a lot of folks thought it was already a social media site when it wasn’t.

Daily guidelines for posting are:

Facebook: 1-3x
Twitter: 13-20x
Pinterest 10-50x
Instagram 1-2x

I post around 25x a day on Pinterest. I schedule all of my pins in advance. Even through my smartphone.

I used to post 100x a day but Tailwind put a stop to that to limit the possibility of getting targeted for spam.

If you’re fortunate enough to have a Pinterest VA they can take care of this task for you and manage everything else like Tribes engagement and sharing other pins. Especially fantastic and a huge time saver if you have multiple sites!

Pinterest VAs make an excellent living these days because so many bloggers realize their worth!

If you are mulling around the idea of becoming one, perhaps read this post:

Earn $25-$50 An Hour Being a Pinterest Virtual Assistant

I recommend if you’re a new blogger to focus solely on Pinterest. This is where you’ll get the majority of your traffic.

How to Get the Verified Blue Tick on Twitter

How To Get More Traffic From Pinterest

How to Start and Grow Your Business On YouTube

So let’s pull your social media strategy all together;

Share your blog post, freebie, quick tips and other people’s content on Pinterest, Twitter, Facebook and Instagram
Share a variety of 3-4 pins or infographics that you created on Visme or Canva for Pinterest and post 5 repins of other content in a related niche
Make sure to add Titles for your pins and descriptive posts with optimized keywords
Engage, comment, like, post, reply, share, retweet, on all platforms

You can even create a YouTube video discussing your post, or make a video with Animoto or Lumen5, Vimeo of your older posts and put them all together on Facebook, Instagram or Pinterest!

Using Videos for a More Powerful Social Media Strategy

Visuals are increasingly being used and are fabulous for engagements and creating instant connections with your audience!

Make your video come to life with countless professional grade video clips that can help you tell your story.

Lumen5 is a social video marketing tool which has been noted by Social Media Examiner as one of the best tools to make videos.

I personally use Animoto. It’s super easy for the novice who has never made videos and looks extremely professional. But it’s completely up to you which one you prefer.

animoto video — Image by Gerd Altmann from Pixabay

Schedule Your Content

On Sundays, or whatever day works best for you schedule your posts and queue up all your content around your goals.

Use Crowdfire’ social listening tools so you can tell exactly who is talking about you and your brand!

Points to keep in mind!

Consistency is key with a social media strategy. Do these things every day and you will grow your business!
Create goals for each month. If you don’t have specific goals you can’t focus on a certain path and you’ll get too scattered and disoriented. Keep your focus.
Share and promote other people’s content. There’s plenty of room for everyone and the more you do this the more you’ll build your following
Share on a few popular social platforms until you see which ones work best for your niche. Then focus solely on that platform.
Don’t ignore your analytics. They tell you everything you need to know.
Include captivating images with your posts. You don’t have to be a design Guru. Use a tool like Canva, PicMonkey, Photoshop or 99 Designs . Because people nowadays tend to zone out just staring at a scroll of text.

The Latest Social Media Trends You Need Now

Best FREE Stock Photo Sites For Your Blog

It also keep you engaged without spending ALL of your time on social. Because let’s face it – you have other things to tend to!

Check them out for a free trial today!

Start social networking with prominent bloggers who can help increase your viewership, promote your blog posts and grow your business.

Lather up, rinse, condition and repeat!

These are all the ways you can create an epic social media strategy campaign for your business, blog or venture and drive mega traffic to your site effectively and (almost) effortlessly!

Sign up for more tips on how to grow your online presence effortlessly, make more money online and build your business faster!

Grab my best selling course to start growing, building and monetizing your social media platforms and networks like the professionals, without a ton of followers!

Mastering the Art of Social Media – Scale, Grow and Monetize Your Business!

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How to Start an Eco Friendly Home Based Business

by socialbuzzhive 2 Comments

I enjoy sharing positive home based business opportunities and side hustles as you well know. This is my review on a product-focused, eco-friendly, highly reputable, home-based business. If you’re looking to stop fattening the wallets of Jeff Bezos and the other big box retailers – This may be the exact opportunity you’ve been looking for. I’ll let you be the judge.

This company has been slowly but steadily rising to the top of their industry with their high quality, affordable selection of eco-friendly wellness products. It has become the largest and one of the most prominent online wellness products in North America and around the world. If you haven’t guessed it’s because it’s not widely known. Even though they’ve been around for 35 years.

And in full disclosure I am a preferred member of this company myself. I like what they stand for and my family uses all of their products. Why? Keep reading and I’ll tell you.

They are known for carrying a wide variety of over 400 exclusive health and wellness products that are non-toxic, cruelty free and eco-friendly.

Presently, the company boasts that it sells products to 2 million people worldwide every month.

This company is called Melaleuca. It’s named after the Australian tree shrub that produces the healing tea tree oil that helps so many ailments.

They’ve thrived in an incredibly competitive industry because they focus on customer loyalty, and its focus is on complete customer satisfaction which is one key feature that has boosted its customer base over the years.

Melaleuca is regarded as a ‘wellness company’ because, besides the company’s above-stated functions, it has a series of products that target its customers’ total well-being. This company focuses on the following:

Customer Health
Consumer Safety (non toxic, eco-friendly products)
Quality of Life

They don’t do any advertising and have no distributors. It’s really just an ecommerce store you can order from directly.

In fact, the only way customers can purchase their eco-friendly products is directly from the website.

As I said they don’t do any marketing or advertising so they can pass on the savings to the consumers. The only advertising they do is through word of mouth.

I’ve read some views on the web claiming this to be a MLM company. Although on the surface it may appear so simply because they participate in revenue sharing and their members can earn long term residual income.

However upon digging deeper into their business model you can see that they go against many of typical MLM practices.

The founders are against and disagree vehemently against any MLM models stating that their practices are not worthwhile for ‘the little person’ who wants to have a home based business.

How is This Company Different From an MLM?

The main difference between Melaleuca and an MLM such as Avon, Amway, Herbalife etc. is that an MLM—relies strictly upon distributors who purchase and resell their products. That’s the hallmark of multi-level marketing.

Typically most MLM executives are former distributors.

The products they promote are expensive and not affordable for everyone.

That begs the question: If this company doesn’t use the MLM model, how can it be an eco-friendly, wellness home-based business opportunity?

The answer is actually quite simple.

As mentioned this wellness brand relies only on word-of-mouth referrals to market its products.

When a customer shops online, a percentage of their purchase is paid as a commission to whomever referred them. This is where people confuse them with an MLM.

Why Makes this Company So Special?

Founded in 1985, this wellness brand manufactures and sells over 400+ products ranging from beauty products, laundry detergent, household cleaners, toothpaste and vitamins, to weight loss and sports nutrition items.

That’s what really caught my attention, it is just how many products Melaleuca offers. All their products are packaged in an eco-friendly manner and they’re items people use every single day.

Not only that, but people seem to really love the products. This is clear from being in business so long! The company reached $1 billion in annual sales a few years ago, and it continues to grow every year. It also has a really high A rating with the Better Business Bureau, which says a lot about how a company is run.

This wellness company has a high monthly re-order rate among its customer base. I’m talking really high—like over 96%.

When that many customers are buying and using products month after month, it’s no wonder the company is doing so well.

Here’s a quote from Twitter from the current CEO’

We are about two hours away from reaching $2 billion for the first time in our history! Tune in to Facebook live to watch the event. You helped build this company. We would love to have you there when we cross this milestone!

— Frank L VanderSloot (@FLVanderSloot)

So what is it that people like so much about these products?

I talked to a friend who has been a long time shopper with them for years, and she said this:

First, she said, they offer so many products that it’s like walking into a CVS or Walgreens—except you don’t have to schlep out to the store, you can order the products while wearing your pjs, and have them delivered to your front door.

There is a large selection of cruelty free makeup and cosmetics, lip balm, shampoo and body wash, antiaging products, snack foods and drinks, coffee, and tea, essential oils, ibuprofen, supplements, protein powder for athletes, household goods, baby items…the list just goes on and on.

Second, is the price. My friend said she spends less for the exact same items at Amazon or Walmart.com. And much less than the grocery store that charges a huge markup on items. A lot of specialty eco-friendly and wellness online businesses charge an arm and a leg for products that haven’t gone through the quality control of these products and aren’t that great.

And last, she told me, is the quality of the products. This company is huge on going green—this scores big point in my book. They use only natural, biodegradable, eco-friendly ingredients and formulas that are safe for the environment.

Frequently Asked Questions

Is this a consumer direct marketing company?

Yes. This company was pioneered from the consumer-direct business model. The business rewards its members for new consumer product purchases. You can earn bonus points for shopping and rewards to other stores of your choice.

This is not to be confused with multi-level marketing which is a business model based on multiple levels of product distribution.

This companies’ policies prohibit the resale of its products. So if you see them on Amazon or elsewhere that person is in violation of company policy.

The vast majority of their customers are preferred members, meaning they have a shopping club membership and can order products directly through the company’s website.

What products do they Sell?

This wellness company offers a wide variety of household goods geared towards a healthy green lifestyle.

These include; supplements, energy drinks, healthy foods, eco-friendly cleaners, essential oils, bath and body soaps, moisturizers and lotions, cruelty free cosmetics, laundry supplies, essential oils, nature inspired gifts, fragrances, acne cures, medicines, and many more are all part of their name.

One of the most popular products is their moisturizing lotion. It’s called Renew. It works as well or better than the top major brands and is much less expensive because they save so much on advertising.

lotion

How Does Their Laundry Soap Compare to Tide?

The biggest difference is their Eco-friendly laundry products are concentrated up to 9x.

Most store-bought brands such as Tide are only 2x. This companies laundry products are non-toxic and 100% environmentally friendly.

Cancer Causing Chemicals in Laundry Detergents

Many commercial laundry detergents contain artificial colors, which the Environmental Working Grouphas identified as a cancer risk. Some of these colors include: 4-methylimidazole, imidazole, 2-methylimidazole and FURAN, all of which the organization indicates are “known to cause cancer” or “may cause cancer.”

Eco-friendly cleaning products contain no toxic chemicals or parabens.

Is this a legitimate company?

Melaleuca was founded in 1985 and does over $2 billion in sales annually.

The company operates in over 15 countries. It is a very successful international business based in Idaho and sells over 450 products ranging from nutritional supplements to laundry soap and eco-friendly, toxin-free home cleaners.

It is a consumer direct marketing company, and NOT a multi-level marketing (MLM) company.

MLMs have multiple levels of product distribution, which is something this company does not allow.

The products are all safe for families—when I first heard of them this was one of the absolute requirements. And that they do not test on animals!

They don’t contain any toxic or harsh chemicals that can really be dangerous and unhealthy. Not a single one of their products even require child-proof caps!

No safety caps! That is unheard of.

Basically, my friend told me, “My family and I use dozens of these products every day; my kids love them, and they’re totally safe; they’re a higher quality and a better value than the junk sitting on grocery store shelves; and sometimes when you purchase from Amazon you’re getting a product from a 3rd party vendor – you don’t know what could be in them.”

“I buy them online at my convenience; and the company sends me a few hundred bucks every month just because I referred some of my friends and family. There’s no better reason than that.”

Most people are joining Melaleuca’s membership model that gives them the chance to purchase their products for a discounted price of at least 30 to 50% of the retail price. If you do join, you are called a ‘preferred customer.’

How About The Business Opportunity?

If you’re looking to start your own at home eco-friendly wellness business, the good thing is you don’t have to sell any products or carry any inventory. The company takes care of everything for you. They can even build you your own website.

Your only ‘job’ is to help new customers set up their shopping account.

Becoming an independent marketer with them is very simple, together with your enrollment form as a preferred customer, you fill in the business agreement form.

There is a fee of $19/year to join. Which is much less than Costco’s fee of $60.

Once you referred a new customer, you can earn up to 20% commission on their product purchases.

Read the full compensation plan here.

Here’s some info in a nutshell:

After you’ve referred 20 customers you can earn a 20% commission. This holds true for as long as they remain a customer AND you also receive earnings on all the people that your original customers referred as well.

As you can see in the screenshot, you get a 7% commission on product sales for up to seven active customers. It increases to 14% for 8 to 19 customers and eventually to 20 % for twenty plus paying customers.

For the first month of enrollment, you can earn a 50% commission.

Commission payments are getting paid for up to 150 points a customer spends each month.

They pay advanced bonuses and commissions down to seven generations depending on the status you have achieved on the business ladder.

Pros Of This Eco-Friendly Home Business Opportunity

The business model is very well thought out and fairly simply for absolutely anyone to do with the goal to help new customers to sign up for the ‘Preferred Customer Membership.’ You don’t need to sell products or carry inventory.
The startup costs of $19 per year are very low.
Otherwise there is no upfront investment.
Key Point! You’re not putting more millions into Jeff Bezos’ or the Walmart family’s pockets. The companies shares it’s profits with its members which I love!
There is full revenue sharing capability where you can earn a recurring long term residual commission on existing customers with their monthly purchases.
They don’t invest in advertising, so they keep costs down and are able to share profits with it’s members.
There is no risk for trying. They have a 100% money back guarantee on everything.
The products are wonderful, high quality and eco-friendly and non toxic to people and the environment.
There is a wide variety of choices in every category for everyone in your family.
They ship directly to your home or office
I love the eco-friendly approach and the fact that customers can earn loyalty points and money back on product purchases.
You can purchase directly from the website and earn bonus points and reward dollars back with other vendors.
The company has a very solid business plan and executive leadership being on the market for over 30 years, and annual sales of $2 billion.
The company provides you with everything you need to start and offer excellent training and support
They have an A rating with the BBB.
They’ve given over $100,000,000 to their associates
By becoming a member you’re helping to enhance your life and the lives of others

The Cons Of this eco-friendly Business Opportunity

Even though this company has been around for over 30 years, not too many people know about the company and its products.
It can be a bit more challenging to refer new members if they have never heard of the company.

Watch this video to learn more:

A Business That Works

Conclusion

Any new business or venture takes work and you get back what you put into it. This is a legitimate business model to start if you’re interested in starting your own eco-friendly business or simply trying non toxic products that are better for your health and the planet.

If you are able to invest between 10 and 20 hours of work a week then you will surely succeed!

Founded: 1985

CEO: Frank VanderSloot

Address: 4609 W 65th S, Idaho Falls, ID 83402

Phone: (208) 522-0700
Website: melaleuca.com

10 Copywriting Strategies You Need Now To Increase Your Business

by socialbuzzhive 4 Comments

Copywriting Strategies to Improve your Business and Increase Your Sales

The secret to effective copywriting is to create instant clarity among your readers and to ultimately persuade them to take a particular action. It’s a short form of text salesmanship but there’s really a lot more to it than that. The art of skillful copywriting is making your reader WANT to engage with you by intriguing them with short copy. Copywriting is a powerful art-form and the field is literally exploding. Virtually every industry needs professional copy nowadays. Below are some simple hacks and strategies that can be easily implemented to bring your business to life and give your business or blog the edge it needs to win more clients and increase your business.

Where Copywriting is Used

Brochures
Social media posts
YouTube or digital products
Sales and media
Internal training videos
Podcast scripts
Phone sales scripts
Blog Posts
Webinar scripts
Email campaigns
…and much more!

Good copywriting is the first step to help make more sales and create more signups. It can create higher converting blog posts. Writing autoresponders and emails that grab attention and bring in sales on auto-pilot.

Let’s discuss how to improve your captions!

Learn How to Write a Click Worthy Headline

Headlines are the first things people read, in the topic and in the email subject line. Headlines are the key propeller in driving your reader to take action or feel a certain way.

Do they provoke >Shock>fear>anger>interest>hope>desire>conviction?

We are #content snobs and have roughly less of an #attention span nowadays than a #goldfish.

Headlines have a huge responsibility these days. They have to grab your readers’ attention, be seductive, intriguing, magnetic, captivating and persuasive enough for them to click to open it, be further intrigued to look for information they need, potentially read the article, drive search traffic and encourage others to read your news as well!

Yikes! Not an easy feat.

There’s over 2 million blog posts created daily – digitalbuzzblog.com

Make your headline crystal clear, meaningful, and relevant, with the right keywords immediately.

In one survey, by CMO.com, 85% of business owners said search term marketing (including organic search and PPC) was the most effective customer acquisition strategy for them. – Neilpatel.com

Know Who You’re Writing For

One of the biggest mistakes someone can make while writing copy is losing sight of their audience. Too many people start to get off track and start writing about me, me, me when it should be about them, them, them!

People today are numb to ads. I know I am. We’ve seen hundreds of thousands of them from a very young age. Advertisers and copywriters have to be super clever to catch you attention.

Brands, companies, blogs and businesses have to employ different tactics now to grab the attention of their target audience to truly engage them.

Think of those Mayhem commercials from Allstate. Hilarious and well done right?

Except copywriters have to carry this off in one sentence.

At its core, copywriting is a form of inbound marketing. It’s designed to pull readers in and provide relevant and valuable information in bite sized form.

Write Simpler, shorter form

More often than not, simpler, shorter captions generate the most engagement.

Nike, Chanel, Maybelline or Loreal use stunning visuals to be certain, but they’re captions are equally as captivating. Can you imagine if this weren’t the case?

“Writing is human but editing is divine.” – Stephen King

Get to the heart of your message but in a fun, intriguing, seductive or captivating or even controversial way.

Avoid using too many adverbs.

Most adverbs, especially ending in -ly can be cut from your caption. They’re just not interesting.

Case in point:

The lake isn’t terribly pretty – it’s stunning
The couch wasn’t really expensive – it is plush
The cannolis aren’t incredibly delicious – they’re divine.

Don’t use adverbs as crutches.

Quick tips for copywriting and readability

You can get a readability app like Hemingway to see if you’re being too wordy. But these tips can also help:

State your thoughts as simply as possible and then play around with them
Use short words whenever necessary
How short? Very short! Remember KFC’s ad FCK? I rest my case. Could of been a serious debacle but it turned into a major home-run for the company!

Write with Narrative Urgency

Every sentence you write as a copywriter must serve a purpose.

Your first sentence is the grabber. The most important. The second must propel the reader forward and so on and so forth.

If it loses your reader they are onto the next web page in a nano second!

via GIPHY

Focus on your customer

The rate at which content is being spewed out today is unfathomable! Each day 25,000,000 pieces of content are shared on Google!

So what you have to say has to be good and you have to make it count for something.

Just the Facts Ma’am

Sharing facts and figures, accurate data and stats can help lure your audience in.

Copywriters have been using this technique for some time now. You have to make your content believable, and instead of trying to convince people with mere words and opinions, reviews and what not they simply show solid facts and numbers.

Make Connections With Your Audience

In order to connect with prospective customers you must make an immediate emotional connection at some level. Hence, this is why some sales people may try to take a personal approach but what some don’t get is that it has to be done with tact as well as tied into the customers potential issues and not theirs.

Be more INTERESTED in solving your readers issues than interesting – their lives, their history, their story.

Naturally, the tone of your copy should change depending on your demographic.

After all, you wouldn’t speak to a Gen Z Gamer who’s looking for Mortal Kombat 11 in the same tone as a Gen X new Grandmomma seeking the best baby pack n’ play.

Of course depending upon your niche, if you’re trying to communicate B2B (biz to biz) you can be a little more informational and technical because you’re speaking with someone who is in a similar field as you.

Persuasive, well written copy boils down to understanding how to stir up the right emotions to convince your potential buyer to purchase from you as a business.

“The difference between the right word and almost the right word is the difference between lightening and lightening bug” – Mark Twain.

Copywriting Statistics

Do you actually know how important copywriting is? These stats will show just how relevant copywriting is to brands and companies. This can help understand why the big push exists for copywriters that has sprung up in the recent years.

The top 3 results in Google earn 60% of all clicks

If you rank here your visibility significantly increases the number of leads and the amount of traffic you earn. If you’re on page 3 you simply don’t count. Copywriting can help. Through high-quality content creation, SEO optimization, and a blend of rock solid content strategy a professional copywriter can develop a plan to rank well for any given set of keywords and topics.

2. 50% of all mobile searches are local

If you have a blog or brand that you want to advertise locally, copywriting is of utmost importance. Most local brands don’t understand how to reach mobile users.

A professional copywriter is or should be well-versed in local SEO techniques and can help businesses make the changes they need to make certain their content ranks high and meets the needs of local searches.

3. Leads from SEO have a higher closing rate

Leads that come from SEO tend to close at a higher rate than those from direct mail per say or other outbound methods. It’s also less expensive and improves the overall bottom line for the company.

4. Marketers who prioritize blogging are 13x more likely to earn a higher ROI than non-bloggers

Blogging is a top strategy to reach out and connect with potential customers and educate and inform. Businesses today are wise to create a blog on their website with reputable and well developed content. A good copywriter can help any company strengthen its brand voice and provide additional value to its customers.

Why Your Business NEEDS To Be Blogging

Map Your Strategy

Boosting sales starts with continually engaging people and tailoring your message to the right people at the right time.

How do you do this?

Good question! Because even if you have the most amazing content ever written in the history of the world, you could be missing out on sales if that message isn’t getting to the right people!

The answer lies in bridging the gap between where your audience lives and what you do as a #business owner so your message is relevant to them.

That means you should create an overall messaging strategy to your targeted potential customers for your business with subcategories that include:

website
social media channels
print materials
guest posting
email

Which Social Media Channels Are Best For Generating Business?

Think about how these channels work together and who in your demographic could be absorbing content differently.

Then tailor your messages accordingly to your buyer personas.

When marketers blogged daily, 82% of them earned new customers

Create Buyer Personas

Assigning buyer personas is literally naming, with real names, who these individuals are that are represent your audience.

How do you find these buyer personas?

Through your email lists, social media communications, forums, website comments, webinar sign ups, blog comments, phone calls etc. Anyone who has expressed an interest in your business should be put into your buyer persona database.

Then you have to give them detailed demographics and include a background.

How they found you, where they interact with you, who else they are associated with, keywords and search term analytics etc.

You should also include whether they are primary or secondary audiences.

Most important to note in their synopsis are their Actions and Goals.

What is the purpose of their interest in you? How can you help them?

Example of a Buyer Persona:

Content Marketing Trends You Need for Your Business Now

How to Acquire Buyer Personas?

In order to get accurate data from your target audience you have to send out surveys (I heard that groan!) or questionnaires or you can put a Google form on your website or blog, or ask for input via an email auto responder such as Aweber etc.

Once you receive your feedback you have a more clear vision of who your audience is and what they’re looking for so now you can formulate the exact type of content around that.

Your customer can't tell you. It's your job to discover the difference between your customer's 'perceived state and their desired state' and then determine how you can offer value.

Your marketing efforts will yield a higher rate of return, you won’t be spending money needlessly because you will know exactly who you are targeting.

Otherwise you are literally guessing, wasting time and shooting in the dark!

Don’t Waste Your Readers Time

Above all time and attention are 2 of the most precious resources we have today. We don’t want to force a reader to spend time reading something we could of communicated in 20 seconds.

Get Busy Copywriting

Believe it or not one of the biggest differences between bad copy and good copy is typos.

Even if you have awesome ideas, if your copy is filled with grammatical and spelling errors, you’re going to lose credibility with your customers real fast.

You may not be taken seriously or you may not be trusted.

Do your business a favor and make sure your copy is easy to read and error-free.

After you write your copy, read it again or hire a professional proofreader.

Because the last thing you want is one of your reader’s pointing out your errors for you:(

Also, what you say in your blog posts is vital to building trust, and good copy and the way in which you relay it is sometimes even more important.

People don’t often remember what you said but rather HOW it made them feel.

Reciprocity is Key

Giving back is crucial. In this day and age of information being available at the touch of a fingertip you’ve got to give, without any expectations of getting anything in return.

And I believe all valuable information should be free! College Education…Healthcare! But alas, I’m stray off topic…

20 Resources to Accelerate Your Online Business

The only thing you can hope for is that they come back to your for more good, solid, worthwhile information, a product or advice.

And hopefully when you do have something worthwhile for sale, they will trust you enough to purchase it from you because they know you deliver a good quality product or service.

How to Build Trust with Your Readers

SEO Copywriting is a Must!

Copywriting and SEO are no longer two completely separate things. They are partners intertwined.

Even if you have the best products and services in the world if your content isn’t written where users can easily find them you’ll have a harder time boosting sales.

SEO Strategy Guide for Beginners

SEO copywriting is a specialized form of online writing that:

Contains keyphrases – words your reader types into a search box (with intent) to find the information he/she wants
Helps online content rank higher in search engines
Increases traffic to your site based on your goals

There is nothing worse than reading a short uninformative blog post and finding the keyword phrase 20 times written exactly the same way within three paragraphs (keyphrase stuffing).

Google is much smarter now. Your’re not just writing for the spider bots, you’re writing for people and your written content must be high-quality content for Google to position it in the top spots.

“The best SEO is great Content” – Seth Godin

Create content that grabs your readers attention, is optimized for the correct length (1500 – 3000 words is ideal), answers your readers questions, provides value, has inbound and outbound links, short paragraphs, bulleted lists, uses headings and tags correctly, has relevant content, does the Tango and knows all the lyrics to Bohemian Rhapsody in Greek…then that is the beginning of an SEO friendly post! 🙂

If you need help optimizing your posts for SEO correctly and don’t have time, let me help you.

Reach out to me on my Services page.

Never Forget a CTA

Your website, email, social media posts, YouTube Vid – always needs great CTAs (that’s a Call to action) in addition to great copy to boost sales.

After reading about how your product or service can benefit someone, you need to make it really clear on what you want your customer to do.

How many times have you seen a video begin and then the speaker says “don’t forget to leave a comment and like and share below!”

This is so important! It gives direction and effectively persuades customers to take action!

Start your CTA with a strong command verb like “buy,” “download,” or “subscribe” “share” this post.

Be enthusiastic about it but not overly pushy. If you have a true following they may naturally get in the habit of doing this. But if you are just starting out, ask them to leave a comment politely or ask a prompt type question such as:

“What are some of your favorite social channels that bring you the most traffic?”

Or, “Would you be interested in receiving 50 Email Opt In Ideas That Convert Your Audience in 2 Minutes?”

This also could also play into people’s FOMO. If they know they can get something of VALUE (especially if it’s FREE) they may just want to take advantage for fear of missing out.

Final Thoughts on Copywriting

Boosting sales through excellent copy is an amazing thing and can dramatically help nearly any business!

Good copywriting today should provide education, inspiration and satisfaction that is useful to readers and potential buyers.

But having the wrong copy may be leaving your well dry.

You may not see instantaneous results but through these strategies you will slowly but surely begin to see a more positive conversion rate, create a better experience for your readers and potential customers and be seen as an authentic, trustworthy and credible source.

Not to mention receive higher rankings on the Big G! 🙂

Please don’t forget to like and share this post if you found it helpful and sign up for our email list for ways to grow your business online!

Next read!

How to Get Paid Well to Blog and Write in 2021

Social Media KPIs To Track In 2021 To Get You Ahead

by socialbuzzhive Leave a Comment

To ensure that you aren’t wasting time and resources on a social media content plan that isn’t working, you need to keep track of key social media KPIs (Key Performance Indicators). These indicators go beyond vanity metrics such as follower count, likes, or fans. You need to track the key metrics that help you reach your business goals. These goals can be anything from increasing traffic to your website, generating more leads, increasing brand exposure, etc.

In this article, the social media KPIs you should be tracking in 2021 would be divided into three main categories:

Reach
Engagement
Conversions

#1 Social Media KPI: Reach

Reach is the total number of people that see your social media posts. You can look at reach as the total number of unique individuals that come across your social media content.

Defining your reach on social media can be difficult since most social media analytics would show you the potential number of people that would see your post. You cannot accurately determine your social media reach just by the amount of followers or fans you have.

Having 500 followers does not mean that 500 of them would see your post. Some might not be online when you make a post. How can you accurately measure your reach?

Post reach

Post reach is defined as the total number of people that have seen your post since it went live. Factors such as timing significantly determine your post reach. Uploading content when your followers are most active online would significantly increase your post reach.

Post Reach Percentage = Post Views / Total followers × 100

So, to calculate your post reach, divide the number of post views by the number of followers you have. So if you have 100 followers and post views is 20, your post reach percentage is (20/100) × 100 = 20% post reach.

Impressions

Impression is the number of times your post shows up on an individual’s feed or timeline. It doesn’t matter if the post was clicked or not. As long a user scrolls through your post on their feed, an impression is counted.

Your number of impressions is usually higher than the number of followers you have. This is because one person can have multiple impressions for a single piece of content. If your followers share your post to their timeline and their followers see it, your impression level increases.

That is why you notice on Twitter that your Twitter impressions are much larger than your number of followers

To track whether your impression is improving, compare it with previous days to see the trend. The higher the number of impressions, the better.

Audience growth rate

It is important to track the rate of growth of your audience on social media. You should identify the number of new followers or fans you get at the end of every month. A huge number of new followers would signify that people love your content. If your followers are decreasing, you should go back and evaluate your overall social media strategy.

To get your growth rate percentage, divide the number of new followers by total followers, and multiply the result by 100.

Growth rate percentage = New followers / Total followers × 100

Social share of voice (SSoV)

Social share of voice measures brand exposure based on social media conversation. It is a measure of your brand’s visibility when compared with your competition. The more your social share of voice, the greater your popularity among your audience and potential customers.

The social share of voice helps you define your position in your industry.

With SSoV, you can determine how many times your brand is mentioned on social media when compared with your competitors.

To calculate your social share of voice,

Measure any mention of your brand (for example, directly; @HopperHQ or indirectly; HopperHQ) for a particular period.
Measure your competitions mentions also
Add your mentions and that of your competition to get the total mentions

So the formula to track the SSoV Percentage:

SSoV Percentage = Your Mentions / Total Mentions × 100

#2 Social Media KPI: Engagement

A basic definition of social media engagement would be the measurement of metrics such as likes, comments, and shares. While it is important to keep track of vanity metrics like this, they won’t give a good insight into the engagement level on your posts. There are other ways to determine if people are interacting with your content.

10 Secrets to Drastically Improve Your Instagram Traffic

Average engagement rate

Instead of just calculating the number of shares, comments, and likes that your posts generate, you can measure them in relation to your number of followers.

Average Engagement Rate Percentage = Likes + Comments + Shares / Followers × 100

So if you had 170 likes + 400 comments + 250 shares on a post and have 5000 followers, your average engagement rate percentage would be – (170 + 400 + 250) / 5000 × 100 = 16.4%

Amplification rate

The best thing about social media is that you can reach people that are not following you with your content.

Your amplification rate would tell you the number of your followers that are sharing your content. Depending on the platform, this can be a retweet (Twitter), shares (Facebook), or repins (Pinterest).

A high amplification rate shows that your followers enjoy your content so much that they feel that others should see it.

Amplification Rate Percentage = Shares / Followers × 100

Virality rate

Virality rate is the measure of the number of people that shared your post relative to the number of people that saw it (i.e number of impressions) for a particular reporting period.

Virality Rate Percentage = Shares / Impressions × 100

A post can be shared a lot of times but have a low virality rate.

If your post was shared 5,000 times and you have 100,000 followers, the virality rate would be 0.5%. Compare that to another post that was shared 3,000 times with 10,000 followers. The virality rate would be 30%.

#3 Social Media KPI: Conversions

To find out how effective your social media is in helping you reach your business goals, these are the social media KPIs you should track.

Conversion rate

How many clicks does it take before visitors take a desired action?

When visitors click on the call to action buttons on your social media posts and are directed to your landing page, do they take a specific action? Like subscribing to your newsletter or downloading your software demo.

A high conversion rate would mean that people are not just clicking on your offers but are also taking the desired action the page was created for. The more relevant your value proposition, the higher your conversion rate.

Conversion Rate Percentage = Conversions / Clicks × 100

Click-through rate (CTR)

For this KPI, you would track the rate of people that are clicking on your call-to-action buttons.

How do you calculate the number of people that click on your website/landing page links and additional content?

CTR Percentage = CTA Clicks on a post / Impressions × 100

Bounce rate

Bounces occur when people click on your CTA button and leave the page without taking any action. This could happen when visitors cannot relate to your value proposition or the copy on your landing page is poor and unconvincing.

Bounce rate is an important social media KPI. You would use it to determine how your social media traffic compares to other forms of traffic like search engines.

To calculate your bounce rate, you would have to set up Google Analytics. Then,

Go to the ‘Acquisition’ tab
Look under ‘All Traffic’
Click ‘Channels’
Click on the Bounce Rate button
Look at the bounce rate for each channel

Cost-per-click (CPC)

When you are running ad campaigns on social media, it is important that you calculate your ROI. How much are you paying for each click and are you getting a positive return on investment for money spent?

It is important that you track your total spend on a set of ads, the number of clicks on that ad, and the cost-per-click.

Cost-Per-Click = Total Ad Spend / Total Measured Clicks

You can check out our article on how to create a successful social media strategy

Social media conversion rate

This is the total number of conversions that you get from social media expressed as a percentage. This KPI allows you to measure the effectiveness of your social media campaign. With this metric, you can determine if your audience liked your offer or not.

For example, If your goal for a social media campaign is to increase the number of new subscribers to your newsletter, this is the formula you would use.

Social Media Conversion Rate = Social Post Visitors / New Subscribers × 100

Conclusion

No matter the marketing channel you are using, performing in-depth analytics helps you measure the effectiveness of your campaign. In the case of social media, you need to constantly track these social media KPIs listed above to ensure that you are meeting your business goals.

Which of these social media KPIs have you been tracking in the past and is there any metric you think should be added to the list?

Grow your business faster online with these must have 20 resources!

Online Business

Affiliate Marketing Strategies for Beginners to Earn a Passive Income

Why bother with affiliate marketing?

How does affiliate marketing work?

How much money can you make with affiliate marketing?

Giving value to your audience

Affiliate marketing networks.

Dealing with affiliate brands directly

Conclusions and final observations

Resources That Will Help You Become an Affiliate Marketer

Best ways to learn affiliate marketing:

Get More Traffic By Promoting Other Bloggers

Get Over Yourself

Think of Others to Befriend Others

Why this Works So Well

Think Network Growing Your Net Worth

What Is TikTok?

Go Viral on TikTok with these TikTok for Fame Tips!

1. Learn From The Influencers

2. TikTok Trends

Here are five of the most popular trends on TikTok right now:

3. TikTok Sounds

4. TikTok Effects

5. TikTok Trending Hashtags

1. #BehindThisDoor

2. #Mosaic

3. #CarTok

4. #WNBAIsBack

5. #FashionSchool

6. Partner With Influencers

7. Have A Unique Take On A Popular Trend

8. Teach Them Something New

9. TikTok For Fame: Encourage Engagement

10. Study The For You Page

Take It Away

1. Grab Attention to Brand Your Business

2. Develop a Social Media Strategy

3. Address Clients Directly

4. Be Transparent When Branding Your Business

5. Choose Fonts Carefully

6. Use Multiple Touchpoints to Brand Your Business

7. Prioritize Mobile

Improve the Customer Experience (CX)

Conclusion

Epic Social Media Strategies for Your Blog and Website

Assess your goals

Monthly Goals

Promoting and Sharing Content

Create Your Own Content for Social Media

Schedule Your Content

Always Engage With Your Audience

Best Times to Post Social Media Strategy

How Often Should I Post

So let’s pull your social media strategy all together;

Using Videos for a More Powerful Social Media Strategy

Schedule Your Content

How is This Company Different From an MLM?

Why Makes this Company So Special?

So what is it that people like so much about these products?

Frequently Asked Questions

What products do they Sell?

How Does Their Laundry Soap Compare to Tide?

Cancer Causing Chemicals in Laundry Detergents

Is this a legitimate company?

How About The Business Opportunity?

Pros Of This Eco-Friendly Home Business Opportunity

The Cons Of this eco-friendly Business Opportunity

Conclusion

Copywriting Strategies to Improve your Business and Increase Your Sales

Where Copywriting is Used

Learn How to Write a Click Worthy Headline

Know Who You’re Writing For

Write Simpler, shorter form

Quick tips for copywriting and readability

Write with Narrative Urgency

Focus on your customer

Just the Facts Ma’am

Make Connections With Your Audience

Copywriting Statistics

The top 3 results in Google earn 60% of all clicks