Social Media

Which Social Media Channels Are Best For Generating Business?

I had someone contact me one day saying she wanted to create a better ‘online presence’. She was an author and knew very well that she need to have one to be relevant and grow her network online. There are indeed certain social platforms that work best for some niches rather than others. Which social media channels are best for generating your business? The short answer is all of them. But it’s really crucial to understand how the algorithm works for that specific channel. All Social Media channels work slightly differently so the best chances of success come from picking one channel in particular and becoming an expert at using it.

Why Shouldn’t I Be On All The Social Channels?

There’s nothing wrong with being on multiple channels, but is it actually working for you or wasting your time? You may need to do some digging and find out that your target customers don’t ‘live’ there. Or, you’re simply getting ‘vanity’ likes. Vanity likes don’t turn into conversions that help your business.

However, how are you going to know exactly where your audience is unless you post on all of them? Which ones have you used? Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok…Reddit? There are more sprouting up all the time.

Either way it’s vital if you’re doing social media yourself that you see exactly where your traffic is coming from, how much engagement there is and where more efforts are needed.

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My primary focus is on Facebook, Instagram and Pinterest.

However, you may have more luck with LinkedIn depending upon your niche.

Which ones have you generated the most business from?

Not sure? Look to your analytics for the answers.

I use Ampfluence to help grow my traffic without the use of Bots! You get 100% human powered resources and targeted traffic for your business and growth.

What About Paid Ads vs Social Media Channels?

I’ve tried paid ads on Facebook and haven’t found that much success with them. And the reason? I haven’t put in the effort or consistency.

Consistent marketers with large budgets can reach an enormous ROI with paid ads.

However, in my specific niche, the competition is very high.

And my ad spend would have to be out of the ballpark ridiculous.

It is possible to generate multiple 6 figures without ever spending any money on paid advertising.

Keep reading to find out how.

And no, you don’t need to post every other day either.

In fact, using just 2-3 targeted posts a week you can very easily generate multiple 5 figures every month.

Some marketing pros recommend that people get to 5 figures a month using organic before they spend any money on their chosen channels.

Why is this? Well, think of it this way.

If you are spending all sorts of money putting your message in from of tons of people but they’re all the WRONG people you’re just wasting it.

Crowdfire is a tool that curates social media content for you and automates scheduling. Pretty neat for only $7 bucks a month!

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The best way to build a strong marketing message is to first know your audience at the deepest level possible.

To understand their problems and their pains.

What exactly are they seeking?

Are they seeking money? Career help? Looking to start a side business? Help with promoting a product or service like my author who wants an online presence? To work remotely from home?

The best way to do this is to engage them. The process looks like this:

Get to know your potential customers at 4 levels:

1. Demographics – who are your ideal customers and where do they hang out
2. Problem/Pain – What specifically is the problem you solve for them.
3. Behaviors and language – how your client acts and what they say about their problem-specific language patterns.

i.e. “I want to work from home but I can’t find any legitimate jobs!”

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4. Mental models and belief systems – What that person believes about themselves, their problem, their ability to solve the problem, and the world. For the most part levels 3 and 4 are massively underused. Mostly because it requires much more work to uncover and can often mean having some uncomfortable conversations to get the real root of what’s going on. Thought if you go there, you’ll be miles ahead of 99% of your competition.

– Gareth Robinson Head of Business Development at Connecting Dots Marketing.

Our mental models and belief systems are what drive everything we do… and when you as a blogger or entrepreneur, business person or marketer speak directly to them, that’s when your potential client feels like you get them better than anyone else.

What makes sales? Not fabulous sales pitches, not even fantastic products. Emotionally compelling reasons behind the fantastic products or services.

The chances of them saying yes when you invite them to become a client so much higher when that client is emotionally connected.

I remember shopping for eyeglasses somewhere where the salesperson was completely flat and hardly acknowledged my presence! Some people clearly hate their jobs…

Would you have any inkling to go back there and purchase more glasses from them? No way. They lost a customer without even realizing it.

With this information, you can craft powerful writing about posts that speak to your target customer in a way where they feel like you know as well (maybe even better) than they know themselves.

Understanding Your Perfect Customer

As an example, working with my new author client we went through the above process with her to understand her perfect customer. She is selling her new book to first-time Mothers.

We established who she was talking to: Women staying in the workforce and raising a difficult child. AND the type of people she likes to work with. We established where they hung out on Facebook. Mom groups, however, we also looked at their hobbies, passions, and interests and systematically joined these groups too.

Remember you can’t just join where people work. They also have lives outside of the office.

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Conclusion

Connecting with potential customers in an environment where your competitors aren’t is a huge advantage because you connect with them on a subject you’re both interested in so if the conversation turns to business, then they already trust and like you.

Inside sales is HUGE because everybody thinks it’s all about the almighty dollar when it’s really not.

It’s about building relationships.

We planned out a series of posts, including written as well as video and some Facebook Live’s, providing education and insights as well as speaking directly to the pain of her audience, and posted them on not just her profiles but into the groups, within 2 weeks she already had several buyers.

There are many social media channels and methods you can use to generate a buzz around your product or service without spending money on Ads.

Tik Tok For Fame – 10 Tips to Go Viral

by socialbuzzhive Leave a Comment

Using TikTok for fame is the modern-day social media dream, but it’s a task that’s easier said than done.

From filters to hashtags, there’s a variety of tools that can contribute to your journey to TikTok fame — you just need to know how to properly use them.

If you’re looking to enhance your TikTok account in order to make it big on the app, we’ve compiled a guide on how best to use TikTok for fame. Check out these tips on the small changes you can implement now to make a big difference.

What Is TikTok?

TikTok is one of the most popular social media apps on the market currently, and it has rapidly risen to the top of the charts over the past couple of years. The app has taken on a variety of styles and functions over the years, but it’s at the peak of its popularity in its current form.

TikTok users create accounts through which they create and post video content. The audio clips from videos can be reused to create videos from other creators, which is how some audios become popular and end up creating trends.

While TikTok appeals to a broad range of users, the primary demographic is young people between the ages of 16 and 24. From users who create content for their friends to view, to those who create content that is closely viewed by millions, all the way to those who only have accounts to watch the videos posted by others, each TikTok user has a different relationship with the app.

Some users are particularly popular, though, and these are the creators who become TikTok influencers. The top three influencers on the app currently are Charli D’amelio (@charlidamelio) with 113.9 million followers, Addison Re (@addisonre) with 26.5 million followers, and Zach King (@zachking) with 59.1 million followers.

While these three creators are anomalies, being the most popular on the app, it’s possible for anyone to boost their TikTok game in order to gain popularity and followers. If you’re wondering what changes you can make to enhance your TikTok account, keep reading!

Go Viral on TikTok with these TikTok for Fame Tips!

1. Learn From The Influencers

Since we just discussed a few of the top users on the app, now we want to share how you can use their examples to get ahead. TikTok influencers already have the formula for how to go viral right on their profiles; you just need to know what you’re looking for.

When looking to learn from successful TikTokers, first use a TikTok search engine to find influencers within your niche. This is important because you’ll want to make sure you’re targeting the correct audience.

Since TikTok appeals to such a variety of users, it’s crucial to make sure your content is appropriately targeted at the right set of people. For example, the influencer @thispronto is one of the most popular creators within the food niche on the app, with 9.5 million followers.

This user creates food-related content that has drawn in a mass following. His videos display unique recipes that are fun to watch in action, such as those displayed above.

After identifying the influencers within your niche, look at their content and see which posts have the highest engagement and views. Are they following a certain trend of using a popular sound? That may be why that video was so successful.

We suggest first noting the trends, sounds, filters and hashtags that they use. Then, figure out how to incorporate these aspects into your own content. Before you start this process, let’s dive deeper into each of the tools mentioned above.

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2. TikTok Trends

TikTok is known for cycling through trends that rise in popularity for brief periods of time before being replaced by the next trends. Trends refer to a particular style of video that many people create, each putting their own spin on the trend.

This may apply to an audio that everyone is using at a given time, but pairing with their own visual ideas. Or, a TikTok trend may be a dance that rises in popularity and everyone wants to create.

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Here are five of the most popular trends on TikTok right now:

1. Workout Motivation

This trend is probably pretty self-explanatory, but many users are currently posting videos of their own motivations to work out and pairing these videos with the hashtag #WorkoutMotivation.

This trend serves to give TikTok users an outlet through which they can share their own workout motivations and provide motivation to others.

2. Dramatic Story

Another current trend on the app is posting a video that displays the creator’s internal debate over a given issue or tells a story that includes lots of twists and turns.

These videos are then paired with the hashtag #DramaticStory, and fellow users enjoy hearing the shocking stories of the creators who post these.

3. Pesto Eggs

TikTok for fame trends commonly take on the form of creative or original recipe ideas, and one of the most popular recipes at the present moment is cooking eggs with pesto. These videos are typically paired with the hashtag #PestoEggs.

Once TikTok users caught wind of this fun recipe, everyone began trying it out, and the food hack quickly became a trend. Now, it seems as though all creators on TikTok want to try the breakfast idea and create their own twist on the pesto eggs.

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4. Meet The Group

This trend also commonly takes on the form of a hashtag, #MeetTheGroup. In this trend, users introduce their own personal “group,” no matter how that may look.

Some people contribute to this trend by introducing their friends, while others choose to show their families or their pets. And, some creators even introduce a combination!

5. Teachers of TikTok

Ever since quarantine introduced us to online school, TikTok has loved seeing short glimpses into the lives of teachers of all ages of students.

Now that some schools are back in session, the hashtag #TeachersOfTikTok is sometimes paired with videos taken inside the classroom, while other times featuring moments experienced by teachers who are in virtual school.

3. TikTok Sounds

Like we mentioned before, TikTok for fame thrives on its audio feature. It’s common for users to pair their own visual content with existing audio clips that become popular for periods of time.

Here are some of the currently trending sounds on the app:

1. “Slipping Through My Fingers”

From ‘Mamma Mia!’ Original Motion Picture Soundtrack
TikTok creators are currently using a sound clip from a song in the movie Mamma Mia! to be paired with stories that are typically sad or heartwarming.

These videos are typically tearjerkers, whether these tears are happy or sad, so watch out if you go down the rabbit hole of viewing this trend!

2. “WHOLE LOTTA MONEY”

Clips from the song “WHOLE LOTTA MONEY” are trending currently as background music for a variety of videos. There’s no specific trend following these videos, so the song can be paired with any type of video.

This is not uncommon for TikTok audio trends – songs can be paired with DIY videos, cooking demonstrations, dancing videos, or cute videos of animals…the list goes on.

3. “Poison” By Bell Biv DeVoe

As we explained earlier, TikTok primarily appeals to young users in their teens and early twenties. However, this doesn’t mean that the older generations are not commonly involved in video creation.

In this particular trend, young TikTok users post videos of their parents when the song “Poison” was released, accompanied by an audio clip from the song.

4. “Hope” By Twista Featuring Faith Evans

TikTok users are currently using the song “Hope” with a visual trend not unlike what is seen at the end of movies and are often relatable or funny in nature.

The TikToks that are created using the audio typically begin by showing a person making a statement. The video then pauses and facts appear on the screen explaining that the original statement didn’t end up holding true.

5. “bury a friend” By Billie Eilish

The song “bury a friend” by Billie Eilish was released a couple of years ago and was highly popular at the time. But now it has returned to popularity as a TikTok trend.

The TikToks that are created with this sound typically show a transition between before and after the creator gets ready by doing their hair and/or putting on makeup.

4. TikTok Effects

TikTok for fame also relies upon filters and influence greatly the rise and fall in popularity as creators come up with creative ways to utilize the visual effects available on the app. Here are the filters that users are loving right now:

1. Green Screen

One popular visual effect that is being used for a variety of TikTok trends is the “Green Screen” effect. By using this filter, creators can insert any background into their video while having only their face and/or body from the original video remain on the screen.

Users can also use this feature to show only the photo they upload with nothing in front of it.

2. Color Customizer

Using the “Color Customizer” feature, TikTok creators can add specified color filters to their videos. Users can select a color and tone for their video, which will then be applied to the visuals in the TikTok.

3. Green Screen Video

Similar to the “Green Screen” effect, the “Green Screen Video” filter gives creators the ability to upload their own videos into the background of the video content they create. This is different from the original “Green Screen” filter, which allows users to insert images as the backgrounds for their TikToks.

4. Bling Bling

This fun filter is popular at the moment for a variety of styles of videos. True to its name, the “Bling Bling” filter adds glitter effects to various focal points in videos.

5. Portrait
Another self-explanatory filter, this video effect blurs the background of videos, emphasizing the creator’s face or any other primary focus in the TikTok.

5. TikTok Trending Hashtags

Hashtags are, of course, one of the most important elements in the process of rising in popularity on any social media app. And, TikTok is no exception.

Popular TikTok creators and influencers are strategic with the hashtags they use, and you should be too. Here are some trending TikTok hashtags you should know:

1. #BehindThisDoor

This hashtag is used with a trend in which people show themselves opening a door to reveal something that is considered frightening and unexpected, typically in a joking way.

2. #Mosaic

A popular trend on TikTok at the moment is one in which users make videos telling the world about themselves. More specifically, the creators share quirks or aspects of their personalities that are inspired by the people who have influenced their lives.

The videos often end with the explanation that each person is a mosaic of those around them, which explains the accompanying hashtag.

3. #CarTok

This hashtag describes the niche of TikTok in which users create content focused on all things related to cars.

Whether creators are posting videos about car brands, mechanics or decorations, the hashtag #CarTok is likely to be included.

4. #WNBAIsBack

With the recent kickoff of the Women’s NBA season, the hashtag #WNBAIsBack is currently trending. The hashtag is being used by official organizations, famous professionals, and fans alike, and its versatility has made it go viral.

5. #FashionSchool

Another hashtag that has gone viral on TikTok is #FashionSchool which is another fairly self-explanatory trend. Professionals and exports in the fashion industry are using this hashtag to accompany videos giving fashion tips to followers.

6. Partner With Influencers

While you can learn from just studying their accounts, TikTok influencers are also great to work with if you want to go viral. This may sound difficult to do, but there are tools available to help you.

For example, you can find and get in contact with influencers through tools like Influence Grid. This website has compiled the top influencers on TikTok into lists that can be searched by a variety of categories.

By signing up with Influence Grid, you’ll have the ability to search for influencers by location or niche. You’ll also be able to find usernames, analytics, and contact information for various influencers.

Influence Grid will not only provide users with lists of top influencers, but also with the country in which each influencer is located, how many followers each influencer has, the views they typically get per video, the likes they typically get per video, and their engagement rates.

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7. Have A Unique Take On A Popular Trend

We talked a lot about the various trends that rise and fall on TikTok earlier in this blog, but the key to using trends to your advantage is coming up with a unique version of the trend to create.

Whether this is a unique and funny visual to accompany a trending audio or an especially relatable take on a popular trend/hashtag, try to come up with content that stands out among the rest while still fitting within a popular trend. Following the trend will help you to be seen, and making your content creative will help you to capture users’ attention.

8. Teach Them Something New

TikTok for fame users love to learn new things on the app, whether this is from an educational account or a different style of account that’s sharing hacks or unique recommendations.

So, no matter what kind of account you run, don’t be afraid to share fun facts or useful tips and tricks if you learn something new. TikTok users love to find and try various life hacks, so this can be a great way to gain attention.

9. TikTok For Fame: Encourage Engagement

One of the most important aspects of achieving fame on TikTok is boosting your account’s engagement rates. So, try to do all that you can to promote a “community” feel on your account, such as asking a question in your video or bringing up a topic that encourages discussion.

TikTok will see the comments generated by your video and assume that our content is something people are interested in putting in front of more users. This will help your account to be promoted to more users by the TikTok algorithm.

And, of course, the more viewers that see your video, the more engagement you will receive. This will make your account even more popular and help you to gain even more followers, eventually helping you to use your TikTok for fame.

10. Study The For You Page

As we’ve mentioned, TikTok appeals to a very broad range of users, meaning there’s a niche for everyone. This means that every person’s For You Page is different, so you need to decide who is your target audience.

In other words, determine which people you want to get your content in front of. Once you’ve figured out your niche, your content should be very specific in order to ensure that TikTok knows who to place your content in front of.

While it’s important to follow trends, make sure that you do so in a way that’s unique to your branding and your niche. If your content is too generic, you risk having it get lost among other videos that are similar to it. This will cause your content to not stand out, which is a common pitfall that will stand in the way of using your TikTok for fame.

Take It Away

So there you have it…our best shot at a guide to using your TikTok for fame. Getting famous on the app is a common goal these days, but we feel confident that using the tips we listed above will help you to stand out among the crowd and reach the popularity level you’re hoping for.

So, now it’s your turn – take it away! Get to work at enhancing your TikTok account, and then come back and let us know how it goes. We’d love to hear if our tips help!

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Author Bio

“Samantha is a Marketing Coordinator at InfluenceGrid with expertise in all things TikTok and social media marketing. Our passion is to help companies partner with influencers and kill it in social media!”

How to Create an Epic Social Media Marketing Strategy

by socialbuzzhive 8 Comments

Epic Social Media Strategies for Your Blog and Website

Hopefully you’ve read my Beginners Guide to Social Media Tactics post. If not please do because it can help you get started promoting your blog and new or existing website or business, and help connect you with future customers, readers and clients. Social media today is a key strategy in growing traffic to your new website that all businesses cannot ignore.

Studies show depending on your industry up to 93% of traffic can come from social media and especially for new websites that haven’t ranked organically yet it’s a crucial strategy.

With over 2.07 billion active users on Facebook and a projected 200 million on Instagram, businesses and entrepreneurs alike simply cannot afford to neglect it!

Read on how you can create an epic social media strategy for your new website!

This post contains affiliate links. If you make a purchase we will earn a small commission with no additional cost to you and we thank you. Please read our disclosure for more information.

Why is social media crucial especially for new bloggers? Because organic traffic takes a hella’ long time to build up. Unless you’re willing to pay for traffic directly from Google in the form of paid ads, social media offers you immediate exposure.

Save time and grab the complete course worth over $500 here!

Mastering the Art of Social Media – Scale, Grow and Monetize Your Business!

Assess your goals

So, first things first. You must determine what your monthly goals are.

Monthly Goals

Whenever you write a post or share content, you must have a strategy and a goal behind it. Whether it’s to (hypothetically speaking):

Add 50 new subscribers
Launch a new digital product
Gain 500 new followers on Pinterest
Get 100 webinar signups
Have 200 folks sign up for your podcast
Sell 1,000 eBooks

Whatever it is, knowing what you want to accomplish and having numbers behind it will help you plan what type of content to promote and a direct strategy to aim to hit those numbers as well.

If for example your goal was to sell your new eBook, you would want to schedule blog posts that contain links to your eBook offer, specially written opt-ins, any coupons, deals, discounts, specials etc…

Ampfluence is what I use to get thousands of organic Instagram followers – 100% human powered with NO BOTS!

Promoting and Sharing Content

Did you know that one of the most powerful ways to grow your following is to share other people’s content?

You wouldn’t think so, but it’s true.

Sharing other people’s content within your niche can help you build a huge following.

I grew my Pinterest account to over 600K by doing just that.

Share other people’s content within your niche
Share your own content

Crowdfire is a tool I use that helps streamline all my social media marketing. It helps you to discover, manage and schedule social content all from one convenient platform! For $7 bucks a month it truly can’t be beat!

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Now, obviously you don’t only want to share other people’s content but when you are just starting out on social and you have a large following that means you have an audience primed and ready to see what you have to promote. Make sense? Yes!

Create Your Own Content for Social Media

Now, let’s get to the good stuff! You want to create your own social content package – so to speak for every post you write.

Inside each post would be:

The post
3 Pinterest ‘Rich’ Pins (design 3 pins for Pinterest – and 1 for the post) I use Canva for all my designs
An Instagram/Twitter/FB image
A free download offer
A quick tip or bonus
A valuable Infographic
Possibly a video
A Sales Funnel
An enticing email sign up (opt -in/lead magnet)

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Schedule Your Content

There are numerous social scheduling tools that make it extremely easy to plan and put your content on autopilot.

Some of these are; Crowdfire, Hootsuite, Buffer, SEMrush, SmarterQueue, Tailwind and Planoly (for Instagram).

I use Crowdfire for auto posting to everything. They can even pull content from your blog or ecommerce site to share or automatically discover articles and images your audience will love, so you can share them to all your social profiles and keep your timelines ablaze with new fresh content continuously!

They have extremely affordable prices and their dashboard is ideal for anyone to use.

You can sign up for a FREE trial with my link.

I get a small commission for the referral with no extra charge to you. I think you should check them out since a lot of entrepreneurs, bloggers and small businesses are very happy with them. For $7 bucks per month they can’t be beat!

Always Engage With Your Audience

It’s important to make sure you always engage with your audience.

Respond to tweets, FB comments, other people’s posts, share, like etc. But make sure you set aside a certain time limit for it.

If you can’t do it yourself you can always hire a virtual assistant on Fiverr or through a virtual assistant FB group.

It’s so easy to get carried away with social and spend too much time. Don’t let it distract you and take you away from your productive tasks like producing important content.

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Best Times to Post Social Media Strategy

I go into this much more in detail in my Beginners Social Media Tactics post.

Rule of thumb is; to track your own analytics which will tell you specifically when your particular audience is most engaged. It could totally differ from another bloggers in a totally different niche after all.

You can find out on your WordPress site, on Google Analytics, from MonsterInsights, or from your social schedulers as well.

They have excellent tracking tools to let you know when your fans are online.

Crowdfire tells me down to the minute exactly when my readers are most engaged.

Remember, it also depends entirely on the niche that you are in and what audience you are targeting. Look at your analytics – it is literally the crystal ball that will let you know the very best times for you.

For a general guideline here is what the experts recommend:

Facebook – 12-3pm & 8-9pm weekdays, weekends 12-1pm
Twitter – 10am -6pm, 1-3pm weekdays
Pinterest – 5pm -12am, all day Saturday
Instagram- 12-3pm, 8-10pm

But as mentioned, even the social sites themselves have their own analytics tools. I’m not sure how they stack up as compared to Google Analytics or MonsterInsights though. Those are really the best.

Facebook has Facebook Insights which tells you the best times of day to post

Twitter has Tweriod. I love that name!

Instagram has Planoly, Iconosquare (14 day free trial) for Instagram and Facebook scheduling, and Instagram Insights.

Pinterest has Tailwind like I mentioned which offers a free trial but is a paid plan with different tiers. Pinterest also has their own free analytics but it doesn’t compare to Tailwind’s highly drilled down, detailed information.

You can read my post below all about Tailwind to learn how it can help drive major traffic to your blog as well as create content for you.

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How Often Should I Post

It depends upon which social platforms you wind up concentrating on that are best suited for your particular business. In the beginning you will want to post on all to see which ones are driving the most results.

Most bloggers focus solely on Pinterest and Facebook. Some on Instagram too. But if you are a company or brand Instagram is perfect for brand promotion.

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Pinterest now has Pinterest Communities which makes it a social media site whereas before it was a visual search engine like Google. This may come as a surprise to some because a lot of folks thought it was already a social media site when it wasn’t.

Daily guidelines for posting are:

Facebook: 1-3x
Twitter: 13-20x
Pinterest 10-50x
Instagram 1-2x

I post around 25x a day on Pinterest. I schedule all of my pins in advance. Even through my smartphone.

I used to post 100x a day but Tailwind put a stop to that to limit the possibility of getting targeted for spam.

If you’re fortunate enough to have a Pinterest VA they can take care of this task for you and manage everything else like Tribes engagement and sharing other pins. Especially fantastic and a huge time saver if you have multiple sites!

Pinterest VAs make an excellent living these days because so many bloggers realize their worth!

If you are mulling around the idea of becoming one, perhaps read this post:

Earn $25-$50 An Hour Being a Pinterest Virtual Assistant

I recommend if you’re a new blogger to focus solely on Pinterest. This is where you’ll get the majority of your traffic.

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So let’s pull your social media strategy all together;

Share your blog post, freebie, quick tips and other people’s content on Pinterest, Twitter, Facebook and Instagram
Share a variety of 3-4 pins or infographics that you created on Visme or Canva for Pinterest and post 5 repins of other content in a related niche
Make sure to add Titles for your pins and descriptive posts with optimized keywords
Engage, comment, like, post, reply, share, retweet, on all platforms

You can even create a YouTube video discussing your post, or make a video with Animoto or Lumen5, Vimeo of your older posts and put them all together on Facebook, Instagram or Pinterest!

Using Videos for a More Powerful Social Media Strategy

Visuals are increasingly being used and are fabulous for engagements and creating instant connections with your audience!

Make your video come to life with countless professional grade video clips that can help you tell your story.

Lumen5 is a social video marketing tool which has been noted by Social Media Examiner as one of the best tools to make videos.

I personally use Animoto. It’s super easy for the novice who has never made videos and looks extremely professional. But it’s completely up to you which one you prefer.

animoto video — Image by Gerd Altmann from Pixabay

Schedule Your Content

On Sundays, or whatever day works best for you schedule your posts and queue up all your content around your goals.

Use Crowdfire’ social listening tools so you can tell exactly who is talking about you and your brand!

Points to keep in mind!

Consistency is key with a social media strategy. Do these things every day and you will grow your business!
Create goals for each month. If you don’t have specific goals you can’t focus on a certain path and you’ll get too scattered and disoriented. Keep your focus.
Share and promote other people’s content. There’s plenty of room for everyone and the more you do this the more you’ll build your following
Share on a few popular social platforms until you see which ones work best for your niche. Then focus solely on that platform.
Don’t ignore your analytics. They tell you everything you need to know.
Include captivating images with your posts. You don’t have to be a design Guru. Use a tool like Canva, PicMonkey, Photoshop or 99 Designs . Because people nowadays tend to zone out just staring at a scroll of text.

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It also keep you engaged without spending ALL of your time on social. Because let’s face it – you have other things to tend to!

Check them out for a free trial today!

Start social networking with prominent bloggers who can help increase your viewership, promote your blog posts and grow your business.

Lather up, rinse, condition and repeat!

These are all the ways you can create an epic social media strategy campaign for your business, blog or venture and drive mega traffic to your site effectively and (almost) effortlessly!

Sign up for more tips on how to grow your online presence effortlessly, make more money online and build your business faster!

Grab my best selling course to start growing, building and monetizing your social media platforms and networks like the professionals, without a ton of followers!

Mastering the Art of Social Media – Scale, Grow and Monetize Your Business!

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How to Master Brand Building Through Social Media

by socialbuzzhive 6 Comments

Social media is great news for businesses and brands and the best part is, both big and small brands can benefit. When you know the figures, it’s easy to understand why business and consumer marketers almost unanimously believe that social media is crucial to building a brand. So, when it comes to your social media branding, it’s important to invest some thought and resources into it.

According to a 2020 report, social media users have passed the 3.8 billion mark. Impressive, when you consider there are 4.5 billion internet users worldwide.
80% of consumers are more likely to evaluate solutions from the brands they follow on social channels.

Brand awareness is cited as the top priority for marketers, and social media channels are a one-to-many solution for getting the word out about your products and services. By creating a strong brand presence on social media, you can reach a broader audience.

So where to begin? First, let’s talk about social media branding, then we’ll get into 10 easy ways you can build and enhance your brand.

Table of contents: Introduction to brand building through social media

What is a brand?
What do you want your brand to achieve?
How to create a strong brand identity
Rules of branding on social media
Be consistent across social media platforms
Design a logo that displays the brand philosophy
Use colors that make a statement
Know your tone of voice and brand writing style
Talk like a human being
Quit plugging, start conversing
Tell a compelling story
Be transparent
Post relevant content
Make it visual

What is branding?

Branding is not just about the logo. Nor is it about being a multi-million dollar company. A brand is how people perceive your product, business, or even you as a person. The goal with branding is to make sure that perception is the one you want people to have. Even if you’re not actively marketing your brand, that perception will still exist, or worse, won’t exist at all, so it’s up to you to shape how you want people to feel.

What do you want your brand to achieve?

It’s human nature to want people to like you, but likeability doesn’t always convert to sales. Be clear on your branding goals, as this can help you assess the success of building your brand later on.

Examples of brand goals include:

Driving awareness of your product or service
Generating business through new leads
Increasing sales
Increasing customer loyalty
Providing a higher standard of customer service

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How to create a strong brand identity

Before you do anything else, you need to define your brand. Humans are exposed to so many brand stories, the ones that have cut through are the ones we instantly understand. We often talk about the elevator pitch to simplify complex thoughts. So imagine you’re in an elevator trying to persuade someone to engage with your brand by answering these three questions:

What is your brand called?
What is your brand about?
What makes your brand different?

If that took longer than 15 seconds to answer, go back and repeat the exercise. Like a lift encounter, social media is no place for long-winded discussions. Get it straight and make it succinct.

You don’t need to be on every channel. It’s better to choose one and do it right. If you can do three, great, but don’t water-down your reach because you’re spread too thin.
You don’t need thousands of followers. 10 followers who buy your product is better than 1000 followers who don’t buy your product. Don’t get caught up in follower figures.
Post frequently. If you’re not posting, you’re not visible, so focus on the frequency.

Now you know your brand, you know what you want to achieve, and you know the basic rules, here are 10 ways you can build your brand on social media.

1. Be consistent across social media platforms

Building a brand doesn’t happen overnight; it takes time and dedication. According to Brandchannel, Nike took 15 years by focusing on maintaining a ‘360-degree delivery’. This ensured the brand was consistent across all products, advertising, customer service, and packaging.

Your brand’s profile, across Facebook, Twitter, Pinterest, Instagram, your company blog, and anywhere else it appears, should be unified and in line with your brand identity. Be consistent with graphics, color, style and language, and even post frequency.

Takes some tips from these eight businesses, including Google, Target, and Amazon, that Desmond Wong identifies as nailing social media consistency.

2. Design a logo that demonstrates the brand philosophy

A successful logo is the anchor of a brand and its design should represent a brand’s philosophy. This makes it easy for those unfamiliar with your brand to instantly ‘get’ what you’re about. Consider what your brand represents, and what the brand doesn’t represent, and weave it into the design.

3. Use colors that make a statement

Color can be used to give a brand personality and meaning as the graphic above shows.

Using color with impact can help a brand appeal to its target audience. As mentioned previously, be consistent with color across all media platforms, both online and offline, to ensure a unified and professional look

4. Know your tone of voice and brand writing style

6. Social Media Explorer — Image via Social Media Explorer

Your product or service, plus the demographics of the target audience, will determine the voice and style of a brand on social media. Imagine the brand as a person and consider what type of language it would use. Try and describe this person in terms of age, gender, interests, and personality as it will help you imagine how they would speak.

Social Media Explorer’s Stephanie Schwab’s helpful guide on Finding your brand’s voice lays out several additional factors:

Tone. Be clear to followers about what and how the brand will communicate online. Is your brand cheeky and irreverent or serious and formal?
Language. What type of language will your brand use online? A young and hip brand might get away with more slang, or a niche brand may use more acronyms and industry-specific language.
Purpose. Identify the main reason the brand is on social media? Is your goal to educate or entertain?

Finally, put together a social media style guide that outlines your tone of voice. It will be a useful reference document for anyone in the company who speaks on behalf of a brand.

5. Talk like a human being

When it comes to social media, the method that has proved successful over time is to talk like a human being.

Ditch the corporate-speak and take a conversational approach. Respond to inquiries on a first-name basis, and don’t be afraid to use colloquial dialogue. Talking like a human being with personality will make a brand more relatable. And if it’s really clever, genuine, and entertaining it may even go viral.

Check out this LinkedIn blog that uses a great analogy to test against a brand: Would you grab a bite with your blog? If the answer is ‘yes,’ chances are the audience will be more inclined to engage with a brand as if it were a trusted neighbor or a friend over lunch.

6. Quit plugging, start conversing

Along those same lines, focus on building a two-sided relationship with customers by conversing, interacting, and caring. Don’t solely plug products or services.

Genuine, two-way communication is key because, at the end of the day, people need to inherently trust a brand and that values them.

7. Tell a compelling story

Who doesn’t love a good story? Storytelling is central to human existence. In fact, telling someone a story can have the powerful effect of getting them on board, as it causes the listener to turn the story into their own idea and experience.

In the same way, a brand—or the idea of a brand—can become more compelling by spinning a yarn about it. Involve customers in a brand story and they will engage.

8. Be transparent

Transparency is the bedrock of any long-lasting relationship, so in the same way, giving customers a glimpse behind the scenes can prove vital in establishing a healthy relationship.

Buffer is a terrific example of being transparent on social media and they rocked the business world when they published all their employee salaries (and more) online:

Of course, it doesn’t have to be as radical as Buffer’s post, but simply letting customers know future plans or admitting to mistakes is a great start. Use social media platforms to publish information that will help consumers better understand the mechanics of your brand.

9. Post relevant content

Don’t post for the sake of posting. Keep social media posts relevant, meaningful, and simple. ‘Boring’ content is one of the main reasons people will unfollow and unlike brands.

How to Create an Epic Social Media Marketing Strategy

10. Make it visual

Users engage with posts that include images, more than with posts that don’t include.

Add infographics, photographs, and other visual images, taking advantage of Instagram, Pinterest and Tumblr, which can be used to store and share visual content.

Now it’s your turn

Social media can be a great tool to increase your online presence, but as more brands jump on the bandwagon, marketing clutter can make it hard to compete. Be sure to not only use social media as a branding tool but to effectively stand out and keep customers engaged and interested.

You got this.

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Written by

Sarah Marshall

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Best Affordable Social Media Management Tools

by socialbuzzhive Leave a Comment

We may come across hundreds of social media management tools to choose from including video content creation tools, Image content creations tools and so on, but, you and I both know how difficult it is to pick one tool that is affordable and helps you manage your social media accounts under one roof, create and curate content, schedule posts. All of that, and also keeping in mind it does not burn a hole in our pockets.

As a Social media manager, there are many other miscellaneous to-do’s. Amongst those, here are specific things that are done on a day-to-day basis —

Creating content
Strategizing for each social platform
Posting at the right time
Keeping an eye on trends
Living in the analytics pool
Creating reports

Here are the best tools you can extensively use (some are free) and some are paid but definitely affordable and worth the time and energy one saves.
Let’s get to the social media management tools!

Image content creation

Canva

This tool allows you to create posts as per the social platforms you’d like to publish to.
The available templates and 5GB cloud storage is just enough for anybody starting off or more.

Canva is one of the easiest and best social media management tools in my opinion. The fact that you do not have to look for the image dimension or rack your head too much on the creatives is a bonus of why it stands out amongst other content creation tools.

Unsplash

This image tool provides free high-resolution photos that you could use to create a blog banner, wallpaper or background to make that Instagram post on your feed pretty.

Unsplash has images for all, and these images are submitted by the members of their community.

You can browse through their category or simply search for the image you’re looking for.
For example, if I want to look for a blog banner, I can simply look up for it, also pick an orientation, choose a color and filter the search bar as per my specific need.

Pixabay (Free)

This tool helps you choose from a big pool of illustrations, graphics, videos and musics to make your content interesting and interactive. Similar to Unsplash, you can filter content based on orientation, size, color and even category.

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PhotoGrid

PhotoGrid is an app with many options for editing images, creating collages, as well as video slide shows accompanied by music.
With this app you can crop, rotate, add a filter, resize, blur and beautify your photos easily, you can even frame your images in Instagram’s 1:1 aspect ratio!
You can also add stickers, backgrounds, text, borders to the image.
Additionally, some basic features like adjusting the brightness, contrast, saturation, and layout of your photos can also be done with this app.
Currently, it’s only available on Android.

Video content creation

Lumen5

This video creation tool is mainly designed for brands and business to create quick video posts using the templates that are already available.
While this is free, it has certain limitations like creating 3 videos per month and having to choose the font, transition, theme and background for every video.
The paid subscription starts at $15 per month and $11 per month if you opt for a yearly subscription.

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iMovie (Free)

This tool helps you import your videos, and photos into projects, and edit them.
You can split and slice videos, arrange them around on the timeline, and even add transitions (basic ones) to the video.
Currently, this is only available for iOS but there are many alternatives for Android and Windows users.

Type Studio

This app is an online text-based video editor that converts your video by just editing text.
You can edit a video without having any video editing skills. All you have to do is delete the text and that part of the video will be auto cropped.
While the free plan has limitations, the paid ones allow some super cool features like-

Automatically add subtitles
Annotate the video
Language translation option

CloudApp

This tool is the one that helps you record quick videos, take some screenshots and annotate videos and images.
These are converted into a shareable link that can be viewed by anyone.
It’s one of the best apps used to share a tutorial, escalate something that doesn’t look right on the screen and so on.

CloudApp is available on iOS and Windows at the moment but you can always add the tool to your Chrome browser

Grammar freak

Grammarly

It’s a tool that automatically detects grammar, spelling, punctuation, word choice, and style mistakes in your writing.
All you have to do is copy-paste the text within the text box of the app or website.
You can also download the Grammarly Chrome extension that helps you over and select the text and also highlights the misspelt words and even punctuations.

The advanced features also include Tone adjustments, a Plagiarism checker, a Style guide and more.

Writer

This tool helps you score your content, manage company word list, create style guides and more.
It is priced at $11 per month and $99 for a year. You can also add the Writer tool as a Google Chrome extension.

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To-do lists and notes

Trello

Trello is one of the best organizer and team coordination tool.
It has features like creating boards, lists, cards and checklist.
You can assign tasks to members and they will be notified each time there are changes to the card. One can also add a deadline, view the activity log and add attachments to each of the task cards for efficient usage and understanding.

The Free plan has most of the features and the paid plans start from $10 and have some cool features like a dashboard, calendar view, templates, custom Backgrounds and stickers too.

Evernote

This tool helps in creating quick notes and jotting down ideas from brain to document.
The free app is more than enough but even the paid app is priced at a cool $7 per user month with access to all the features.

Dropbox Paper

Dropbox Paper is a type of doc for teams to create and collaborate together at once even if they’re in different parts of the world. It’s one of the best apps to use at the moment while we’re all waiting for this pandemic to end.
You can currently, comment, create to-do lists, add a timeline, assign tasks and also mention team members using the @ symbol.

For complete social media management

Crowdfire

A social media management tool makes Social media managers work more manageable.
This is because it becomes that one-stop for all the social platforms they manage.

Amongst the different tools available, Crowdfire is the most affordable tool for social media management.
It helps with scheduling posts, Curating Content, Mentions, Analytics, Report builder, RSS feeds, Social listening, Content planning, Sentimental analysis and Profile/ Client management.

Here are the key features of how you could use Crowdfire to the fullest –

With Crowdfire’s content curation tab, you can share relevant content from the feed. This helps to keep your social accounts active and engaging when there isn’t enough original content.
You can Compose posts and schedule them using the “Best time feature” or a time and date you’d like the post to be published on your social media handle.
The Mentions feature fetches all the posts on your social accounts where your account has been mentioned. You can reply to these with text, GIFs and emojis.
The RSS feed feature allows you to add RSS feeds of sites publishing content relevant to you.
Crowdfire will then pull all of their content in the app for you to share.
The calendar view is basically a bird’s-eye view of all the posts you’ve scheduled on a particular social account. The master calendar allows you to view the scheduled posts for all your social accounts at once.
Analytics plays a super important role to understand what works best for social platforms. Crowdfire’s analytics gives you an in-depth understanding of your posts, audience, engagement and more.
There’s a cool Report Builder feature that allows you to fetch data and create reports within a few minutes. These are entirely customizable in terms of the metrics and data you’d like. You can download them and share it too.
Crowdfire’s Listening feature allows you to track and monitor your and your competitor’s mentions.
This feature is important for your brand to know everything you need to know about your audience.Crowdfire’s free plan allows you to manage and schedule 3 social accounts.
In addition, to access the advanced features, you can opt for the paid plans and these start from $9.99 per month or $7.48 per month if you opt for a yearly plan.

Mental health management

Headspace

This app’s free version offers 10 “Basic” instructional sessions on beginning a meditation practice.
There are other options to access a few other guided meditations, including some for sleep and exercise.
They also have a paid version called Headspace Plus and is priced at about $12 for a year.

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Five Minute Journal

This app helps you practice guided gratitude journaling, whether you take time to write out your full thoughts or just spend a few minutes jotting down the things you’re most grateful for every day or lessons you’ve learned. Five Minute Journal app makes this process easy enough to do on the go with reminders.

With the premium (paid) plan, you can fill up the mood tracker, tailor questions, See a photographic timeline view of all your daily photos, a memory feature that takes you back to the previous year and more.

Presently

Presently encourages you to celebrate the richness of your daily life, helping you focus on what really matters.
The entries made on this tool each day can be shared with anyone via third party apps Such as Facebook, WhatsApp, Twitter to name a few.

You can also set daily reminder notification to get push notifications about the same.
This is currently available for Free only on Android.

That’s all folks!
Let’s make great use of these cool affordable social media management tools to level up our social media game!

Author: Gwendolyn Fernandes

With Crowdfire, you can find curated content, schedule your posts, engage with your audience, deep-dive into analytics and create custom reports. Try it for free.

The Secrets to Getting Sponsored Posts on Instagram

by socialbuzzhive Leave a Comment

The Best Ways to Get Sponsored Posts on Instagram and Generate an Income

When you are looking to generate an income working from home, you mustn’t underestimate the power of a blogging income when you combine it with social media marketing for small business. Your Instagram account is part of your social media repertoire, and if you aren’t utilizing every feature of Instagram, you’re going to be behind. Sponsored posts are becoming more and more popular on Instagram today, and not only are they fantastic way to expand your reach to your audience, they’re an excellent way to earn some blogging income. When you rack up a high level of followers for your small business, you may be wondering how you can get to that next level and start using collaborations and sponsored posts to up the ante.

This post contains affiliate which is no extra cost to you if you make a purchase. Read more details here.

The question is, how do you actually get sponsored posts? Where do you start? How do you approach relevant brands for collaboration when you haven’t done it before? It can seem really daunting when you’re just starting out in the Instagram world and lining up your social media for small business, but it doesn’t have to be hard!

Below, you’ll find some ways to get to know your potential sponsors on Instagram and start getting your posts sponsored by them.

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You Have What They Want

When you are first starting out in getting Instagram followers, you may never think that you’ll be in a position to be looking to collaborate your posts. So, it can feel like a huge challenge to move into the market among all the influencers out there.

It’s important to realize where you fit in the market and where you have a strong visual identity. Posting regularly has already gained you, followers, so you need to understand that you already have what the sponsors want. Once you recognize that, you can build your Instagram collaborations from the ground up.

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Know Your Audience

You already know what your followers need from you; otherwise, you wouldn’t have followers. However, if you want to gain sponsors, you need to understand them in depth. This includes everything from location, gender distribution to age, and post-performance on these demographics.

Knowing all of this will allow you to provide the right content for your audience to enjoy while providing your niche to brands who want to collaborate with you.

The Right Fit

Choosing your collaborators has to make sense for your business, and you need a media kit that showcases your business information in the best possible way. Once you’ve done the preparation work, you need to consider who it is you want to work with.

The best place to start is in what you know. So, if your content is full of beauty products, approaching influencers in the beauty industry makes perfect sense.

Shout out to the brands that capture your attention can help your audience to see who you are influenced by, which then, in turn, attracts the attention of the brand.

This shout-out could be your avenue to a conversation with them about collaboration, and this is your chance to show them what you can offer and how you plan to do it.

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Remain Authentic

One of the most critical steps that you can take in your quest for Instagram sponsorship is to stay as authentic as possible. Brands only want to work with those who will be beneficial for their business, and that includes you if you’re real about what you post.

Remaining authentic to your followers first is essential so that you don’t look like a “sell out” to your audience. The last thing that you want to do is lose followers by posting things that don’t fit your personal brand. People follow you for a reason, and you must stay focused on that reason. Collaboration doesn’t have to take you away from this, either.

You must remember that brands want to reach your audience, so they need your presence as much as you need their sponsorship to make your business shine out in the social media world.

Once you’ve been sponsored for some time, you can become an affiliate and earn money by selling the products belonging to those brands.

It’s an excellent way to diversify when you’re working from home, and Instagram is the perfect platform on which to do that.

Take your time to find the right collaborations for your brand, and don’t sell yourself short. Your business is worth something; you just have to believe in it to get those sponsors.

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25 Insanely Easy Ways to Make Money on Social Media

by socialbuzzhive 6 Comments

Leveraging the power of social media and using it to scale your business is a hugely powerful opportunity you need to take advantage of. More and more people are finding that social media is able to offer them incredible earning opportunities as well as full time and flexible careers. There are so many ways to make vast amounts of money on social media and the opportunities are only expanding and increasing as the years pass by. Below are 25+ innovative ways to make money on social media even with just a small following. Just remember, to gain all the monetary benefits of social media, quality rules over quantity.

Even if you haven’t had any experience of making money on social media as of yet, that doesn’t mean you’re not capable of doing so. Using these proven methods can ensure that you’re using social media to the best of its capabilities and to reap all the benefits.

With so many opportunities out there, the chances are you’ll be able to find a way of making money on social media that plays to your strengths. We all have certain abilities and talents and by applying them to the social media landscape, you could make yourself a lot of money and maybe even make it the basis of a long-term career.

We’re going to talk about 25 of the ways in which you can venture into making money on social media. There are lots of options and there are many different social media platforms you can use in order to make that money.

Personally we at SBH believe it’s best to focus on one or two methods that are ideal for your niche and where your target audience resides for the maximum monetary success.

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As we’ve already mentioned, there’s an option out there for just about everyone, and we’re going to explain why each of these options is appealing and what it takes to achieve success within each of the niches we’re about to discuss.

Read on and find out about 25 of the best techniques you can employ to make insane money on social media. Your social media journey begins here.

Niche Affiliate Marketing

Affiliate marketing is when you get paid for generating sales or sometimes traffic for another company from your website, blog or social media account. If you run a blog, affiliate marketing is one of the very best ways to make money from it.

And the same can be done to make money on social media even if you have a small following. Starting in a niche is the best bet. That way, you can build a trusting relationship with your audience first of all.

From there, you can use your authority on a particular subject to recommend products or services that you genuinely believe in and most importantly that your particular audience finds value in.

When it’s genuine, honest and authentic, niche affiliate marketing can be very successful indeed; you just need to know what you’re talking about and have the trust of your audience.

Posts without value will cause your audience to lose interest quickly.

For example, on social media your posts should be 80% entertaining or for education purposes only. 20% should be for promotion of your business or affiliate links.

No one wants to read something that’s says ‘buy me’ all the time. People want to be intrigued and entertained first!

via GIPHY

The key to affiliate marketing is to be reliable and consistent. It’s been proven to certainly be a viable and realistic way to make money online.

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Become an Amazon Affiliate

If you don’t want to take the niche approach, you can instead become an Amazon Affiliate and look for products to promote via Amazon’s affiliate program and see which ones will be most profitable for you.

A lot of the people who do this for a living and have had real success with it will tell you that the best way to make money as an Amazon Affiliate is to focus on the high-ticket items.

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You can find out exactly how much of a percentage you get as an affiliate and then work out how many sales you have to facilitate in order to hit your targets.

Of course, you have to facilitate fewer sales if you’re focusing on higher-priced products, and that’s why many people decide to take that route.

Be sure to do your research because the percentage of the sale price you earn will differ depending on the product.

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Become an Influencer and Collaborate with Brands on Social Media

If you happen to have a larger following on social media and you want to earn money from that, one of the best ways to do it is to directly collaborate with brands.

Even if you have a small following you can be what’s called a ‘micro-influencer’ < Less than 10,000 followers.

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Companies of all kinds are always looking to team up with influential people in the social media space.

As an influencer, you have a captive audience that listens to your views and respects what you have to say about products; brands love that.

You can choose which ones you work with and you can set the terms of the working relationships you have with those brands. Some people like to be very selective, whereas others decide who they work with depending on how much they can earn from the opportunity.

As an influencer, retaining the respect and attention of your audience is vital though, so you need to balance those two interests.

Izea App is one company that connects social influencers with brands. For a list of 15 other popular agencies click here.

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Set Up an Instagram Shop

Creating a shoppable Instagram feed is something that more and more people are now choosing to do.

They see that Instagram is growing hugely in popularity and is arguably the most vibrant and interesting social media platform out there right now.

Selling to the billions are people that are present on the platform most definitely makes sense and if you’re looking for ecommerce opportunities, this one can’t be ignored.

There are tons of opportunities on Instagram for people who want to sell and because the whole shopping experience on Instagram is relatively new, you can get in on the ground floor.

Now is the perfect time to start; there are resources out there that will help you understand more about how it works and how to succeed, but there are still plenty of opportunities and gaps to fill too.

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Sell Your Photographs

If you’re a keen photographer but you’ve struggled to monetize that talent in the past, you need to head to social media.

There are lots of platforms that celebrate great photography. Rather than just displaying them on an Instagram page or on Pinterest, you should use those platforms as a base from which you can sell your photos.

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People, companies, entrepreneurs and bloggers are always looking for great prints that they can frame and use for their businesses or homes. You can even sell greetings cards with your photos on them.

Other people decide to go down the stock photography path. Ivory Mix is one company that’s done this very successfully. Creative Market is another that sells thousands of affordable digital assets under one platform.

You can sell your stock photos on stock photo websites or create your own.

It can be a fantastic way to make money if you have the right kinds of photos and you know which markets you’re targeting.

Check out these examples of companies that have targeted the ‘feminine’ niche market for photographs.

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There’s never been a better time to make money from your photos, even if you’re just starting out as an amateur, so give it a try.

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It’s not just photos that you can sell online either. There are so many fantastic and talented people using sites like Etsy to sell their creations.

Whether you want to make party decorations, jewelry or anything in between, Etsy is a platform that you should head to. And you can market your creations and link to your Etsy store on just about any social media platform. It’s a great way to make money doing things you love.

Setting up an Etsy store is pretty easy. Of course, you’ll have to fulfil the orders and make sure that your customers get exactly what they paid for.

But the platform makes it all very easy for you to achieve success; the rest is down to you. Of course, promoting your store and making sure that your crafts are not only of a high standard but also presented well in the images used on your Etsy site is key.

How to Use Etsy to Sell Printables Online

Become a Paid Pinner

If you love using Pinterest, maybe you should look into the possibility of becoming a paid pinner on the platform.

There are sites like Loop88 that make it possible for you to team up with brands that are positioned in the same niche that you’re interested in.

From there, you can work together to further the interests of the brand via your pinning skills. It’s certainly a fun way to earn.

It’s about creating branded content that’s specific to Pinterest and that lands with the right audience. It takes skill and hard work to get good at it and there’s a real strategy to it which I go into much more detail into in this post:

How to Earn Money and Traffic From Pinterest

But if you’re truly passionate about Pinterest and want to really focus on it as a full time career, it’s something that you should definitely look into and consider.

Or, you could be a Pinterest VA! Plenty of bloggers seeking online help with their Pinterest accounts. And Pinterest VAs charge upwards of $25-$50 per hour for their services.

get paid to pin — Learn how to make money from Pinterest with or without a blog or website!

Offer Consulting Services

If you’re experienced as a social media professional or you think you have some kind of understanding of social media and how it works that makes you stand out from the crowd, why not look into offering consulting services?

Businesses of all kinds want to find success for themselves on a whole host of social media platforms, and they want people who know what they’re doing to help them.

It’s something that brands are increasingly willing to pay people for and there’s no reason why this shouldn’t be something you decide to make the most of.

With so many companies vying for attention in the social media landscape, it really does pay off to get your face out there and prove that you have skills and knowledge that are worth paying for.

Social Media Plans

The Successful Social Media Consultant’s Checklist

crowdfire — Curate, schedule and post to all your social media platforms on auto-pilot for $7 bucks a month!

Prove Yourself on Social Media and Then Become a Social Media Manager

If you want to go beyond consulting work but still want to work with companies, you could look to develop a career as a social media manager.

Social Media Manager in a Month

Again, if you have experience, knowledge and expertise in the social media landscape, you shouldn’t have much trouble finding paid work. You’ll then be in control of a brand’s social media presence and come up with strategies to help them grow online.

Of course, this is a full-time job for lots of people who make upwards of 6 figures a year, but if you’re working for small companies, it’s also something that can be done on the side and even from your own home.

12 Profitable Home Based Business Opportunities

It could allow you to earn some excellent extra money without you having to quit your day job if that’s something that you don’t really want to do.

When I first started as a social media manager I was making $25 per hour from my house.

That’s how lots of people make money as social media managers nowadays.

Jenny Weg’s popular course can get you started in a month or less.

How to Be a Successful Social Media Manager in a Month

If you’re not seeing the engagement you need on social media you can book a FREE social media audit of your accounts with me>>>HERE.

Sell Virtual Products on Instagram

People don’t just buy and sell physical products on social media. There’s a whole market out there for virtual products that you might want to try and sell.

These can include lots of things, including images, videos, animations, digital drawings and plenty more.

If you have a talent for digital creation and you’re looking to make some money from it, taking to Instagram might be the best thing you can do.

12 Most Profitable Digital Products to Sell Online

A lot of people don’t quite realize how big the market is for this kind of thing, but it’s pretty huge. In the billions!

You should do some research and find out whether this is something that you should explore in more depth too.

Lots of people are already making money selling virtual and digital products on Instagram and other social media platforms too.

Mastering the Art of Digital Freelancing

Sell Via Dropshipping

Dropshipping is a great way to sell if you want to simply make money fast but you don’t want to take the time to design and make your own products.

Dropshipping is about selling products that you buy cheaply from other markets.

You never even see the products because it’s all taken care of for you.

All you have to do is generate sales by creating funnels and online buying opportunities.

Part of this involves advertising the products you want to sell and many people find great success using the targeting options afforded by Facebooks ads.

You can choose exactly which demographics you want to target and ensure that ads for your products are put in front of exactly the kind of people who are most likely to want to buy them.

It’s an efficient advertising strategy.

How to Monetize Facebook For Your Business

Display Ads on Your Blog

If you run a blog but you haven’t yet started to monetize it, you might want to start with ads. There are lots of ways to approach this.

You might choose to simply use Google Adsense if you want a quick and easy way to start earning some money from your blog and the content you’re putting on it.

Banner ads are very commonly used but you should be careful not to weigh your blog down with ads.

There are pros and cons of using ads on your website. And most people believe that other long-term strategies, such as selling courses and ebooks or using affiliate marketing techniques are better.

However, when your blog is growing and you’re looking for ways to immediately monetize it, adding adverts to it is definitely a good place to start.

6 Proven Ways to Monetize Your Website and Blog

Create Premium Content Alongside Your Free Content

Another way to make money from a blog or even on Youtube is to create premium content. Of course, you have to have a loyal and enthusiastic audience for this to work for you.

Creating premium content is always risky because people are not used to paying for the content they consume online; it’s something that’s unusual and unfamiliar.

That’s why it has to be done alongside your regular free content.

The content has to have real value and it has to stand out. But at the same time, you have to be careful not to alienate the segment of your audience that is unwilling or unable to pay for that premium content.

You don’t want to make people turn away from you as a content creator entirely because that will cost you money not help you make more of it.

Website Design Services

Use Patreon if You Have a Large Following on Social Media

This is not recommended for beginners, but if you do have a large following on a social media platform and that audience loves what you do and wants to contribute towards your success, you should consider Patreon.

Patreon is a crowdfunding membership platform that basically provides business tools for creators and artists of all kinds to allow fans to support their favorite creators through subscription services.

This is another way of gating off certain perks and premium content, so it can be used as part of the strategy we just discussed above. But that’s not mandatory. You can use it as a way for people to contribute towards what you do online.

You need to have a reasonably-sized following to make this work and you need to be consistent in the content you put out.

People aren’t going to simply throw money at you if you’re posting average content and it only arrives on an inconsistent schedule. That’s not the kind of thing anyone’s going to be willing to pay for and you’re just going to have to accept that.

People will only pay for top quality and value.

Drive Traffic to Your Profitable Website Via Pinterest

Maybe you already have a profitable website or a website that you hope to make profitable via ecommerce or affiliate marketing. If that’s the case, you really need to be using Pinterest.

There’s still a lot of people out there who don’t quite understand or appreciate the power of Pinterest for driving traffic to websites.

Those pins you see that link to websites are there for a reason. Those users understand the power of the platform. Over 250 million users frequent Pinterest monthly.

More people actually purchase from Pinterest than any other ‘social’ site even though it’s really considered a visual search engine and not so much a social network.

How to Market on Pinterest – The Ultimate Guide

As long as you’re creating pins that are interesting, relevant and visually appealing to the audience that you’re trying to target, it’s actually relatively easy to direct traffic to your blog from Pinterest.

If you’re already using the platform in a casual sense, you simply need to make that professional transition. And if you’re new to it entirely, work on getting to grips with it right away to drive mega traffic to your website!

If you’re not certain how to create ‘clickable pins’ to drive traffic to your website or blog check out this course:

Sell Access to Your Pinterest Boards

If you have boards with lots of followers, you might be able to sell access to them. This means that you essentially hand over control of your boards to someone else who can use them how they like. If they’re going to be paying to use them on a limited basis, you might need to set some rules though. It’s actually a very profitable way to use the platform and it should be considered.

If you have the right kinds of boards and a considerable following, people will definitely consider giving you substantial sums of money for access to them.

It’s not usual for people to pay hundreds of dollars for access to good Pinterest boards, even on a short-term basis. The hard work is creating the kinds of boards that people will actually want to pay to access.

Offer Pin Design Services and Templates

Many people have a genuine talent for creating pin designs, and if you’re one of those people, you should leverage that talent and start making money from it. Pin design is essential and anyone who wants to find success on Pinterest needs to have good designs.

Selling these services is commonplace because of just how important design is. Business owners and bloggers will be more than happy to pay for your design skills.

Another thing you can do is sell pin templates. There are marketplaces out there that allow you to sell your templates and then people can then download and use them once they’ve paid you to do so.

Of course, this has the benefit of not having to work on commissions and not having to work directly with clients, which is something that’s preferable to some people.

I know of several freelancers on Fiverr who sell their Pinterest templates and design services and make a KILLING!

100 Reasons To Hire A Freelancer to Outsource Your Work

Sell Software That People Can Use on Social Media

Lots of people have made a lot of money by creating software that makes using and succeeding on social media much easier than it would otherwise be.

If you’re a software developer by trade and you want to make money from social media, this could be a way for you to do it.

Of course, you have to be willing to innovate and address a problem that exists for social media users.

Some examples are superior social media scheduling tools like Tailwind, Buffer, SEMrush, Social Warfare, Social Pug, or Hootsuite. Granted there are a number of them and they all have their own benefits and they’re not all perfect.

Maybe you’ll be the next to come up with the next best tool!

If the software you create really lands and succeeds with users, there’s potentially millions of dollars to be made.

Teach People How to Get More Out of Social Media

Running courses for people who want to learn more about social media is a great idea. As people look for ways to monetize their blogs, one of the things that many people are doing is running courses and selling ebooks.

Well, why not make social media your focus? If you feel that you have insights to offer and knowledge that’s worth passing on to people who are just learning the ropes, creating a course could be the way to go.

It’s much easier to do this and find people willing to enroll in and pay for such a course if you have a blog relating to social media that has a sizable audience.

Our Mastering the Art of Social Media 7 module course teaches you even more about how to earn money and leverage social media for your business even with a small following.

Mastering social media to grow and scale your business

Another thing that can help is having an email list that you send out regular newsletters to.

15 Ways to Grow Your Email Marketing List

But if you have something important to say and people find value in it, you’ll find a way to monetize it in no time.

Make Money on Facebook Marketplace

If you’re looking to make money by selling on social media, one quick and easy way to do it is by using Facebook Marketplace.

17 Apps to Sell Anything for Quick Cash

It’s an increasingly popular way to get rid of the things that you no longer need and there’s good money to be made on it if you know how to sell the right way.

Some people go further and make this a full-time buying and selling career for themselves.

The great thing about Facebook Marketplace is that there are so many great deals and bargains to be found there.

That means that you can find the cheap deals and flip them for more money on the platform if you play your cards right.

Some people have made literally 6 figures a year doing this and if you know the value of things you know what to charge and where to sell fastest!

Develop an Audience via a Facebook Group and Then Sell

Another way to make money on Facebook is to create a specific Facebook group and build an audience in that group. To do this, you have to create content that’s entertaining and fun and that can draw people in.

When you do that, the group will grow and grow until it becomes a real hub for its particular niche. When you’ve done all that, you can start to look for selling opportunities.

This happens all the time because the people running these kinds of groups see that with an audience in place, they have a real opportunity to start selling to people.

As long as the products are good and relevant, it can work well. It could even be merchandise relating specifically to the Facebook group itself. That’s something that a lot of users like.

Advertise with Facebook Ads

If you have something to sell and you haven’t been having much success recently, it definitely pays off to turn to Facebook Ads. It’s a way of advertising that’s at the cutting edge.

Even people who don’t like Facebook have to admit how strong their advertising options are. It’s so easy to target people in very precise ways and retailers love that fact.

Facebook Ads is particularly good for anyone looking to sell products that are in a very specific niche.

If there’s only a limited number of people who are going to have any interest in your product rather than it having a much broader appeal, you can use Facebook to target specific people in particular groups so that you’re only spending money on ads that the right people will see.

Your ROI can be huge! Give it a go!

How to Monetize Facebook For Your Business

Monetize Your Video Content

Creating video content can be so easy these days but depending on the content you need it can demand a variety of skills in order to get it right.

If you want to monetize your content on platforms like Youtube, you first need to get the quality of your content right.

Animoto – The Simple Way to Create Marketing Videos

The informative or entertaining aspects of your videos are things you should work on over time. But the things you can get right now include things like lighting, audio and editing.

From there, your audience will grow and you’ll be able to start placing adverts on your content.

With YouTube, you’ll earn more money when people are watching your content, so drawing people in with the right titles and the right thumbnail is a big part of what you need to do.

Don’t underestimate that if you want to make money from your videos.

Do the Same with Your Music on SoundCloud

SoundCloud is great for aspiring musicians. You can earn money from plays and you can start to experience, in small ways to begin with, what it’s like to earn money from the music you create.

It’s a fantastic platform with a great community that you shouldn’t hesitate to throw yourself into. It could be exactly what your musical career aspirations require.

100+ Interesting (& Bizarre) Ways to Make Money

As well as allowing you to earn money now, it also provides a platform for discovery. When more people are listening to your music, more live show opportunities will arise.

And let’s not forget that many artists have been picked up and signed to real record deals as a result of their success on SoundCloud, so it can be done.

Another hot platform now is Tik Tok! Hundreds of creators are monetizing their abilities on this channel.

Take Risks and Innovate

There are some things that can’t really be done by simply following instructions. The world of social media is young and it hasn’t reached its pinnacle.

There are lots of ways to earn money on social media platforms and if you feel like there’s an aspect of social media that hasn’t yet been monetized and hasn’t been mentioned in this article, you shouldn’t hesitate to get out there and innovate.

Of course, this means taking risks. But all of the great business innovations through the decades have been risky. If you have an idea and you believe it has a chance of finding real success in the social media landscape, you owe it to yourself to try it out and see where it takes you.

It could be the next big thing for all you know.

As you can see, there are so many ways to earn money on social media.

No matter where your skills lie or what you’re interested in doing, there’s a way for you to earn a lot of money on social media. You just need to find a strategy that works best for you and hopefully the information above will have provided you with some fresh ideas.

So all that’s left for you to do is start making money!

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Looking for step by step ways to earn money on social media?

Check out our 7 module (12 bonus) course which walks you through all the incredible ways how you can get started growing your business and monetizing SOCIAL MEDIA even if you don’t have a ton of followers.

Not getting enough traffic to your website or blog? Discover the gaps between where you are now and where you need to be by ordering a complete Digital Strategy Consultation.

Order Digital Strategy Consultation HERE

Social Media KPIs To Track In 2021 To Get You Ahead

by socialbuzzhive Leave a Comment

To ensure that you aren’t wasting time and resources on a social media content plan that isn’t working, you need to keep track of key social media KPIs (Key Performance Indicators). These indicators go beyond vanity metrics such as follower count, likes, or fans. You need to track the key metrics that help you reach your business goals. These goals can be anything from increasing traffic to your website, generating more leads, increasing brand exposure, etc.

In this article, the social media KPIs you should be tracking in 2021 would be divided into three main categories:

Reach
Engagement
Conversions

#1 Social Media KPI: Reach

Reach is the total number of people that see your social media posts. You can look at reach as the total number of unique individuals that come across your social media content.

Defining your reach on social media can be difficult since most social media analytics would show you the potential number of people that would see your post. You cannot accurately determine your social media reach just by the amount of followers or fans you have.

Having 500 followers does not mean that 500 of them would see your post. Some might not be online when you make a post. How can you accurately measure your reach?

Post reach

Post reach is defined as the total number of people that have seen your post since it went live. Factors such as timing significantly determine your post reach. Uploading content when your followers are most active online would significantly increase your post reach.

Post Reach Percentage = Post Views / Total followers × 100

So, to calculate your post reach, divide the number of post views by the number of followers you have. So if you have 100 followers and post views is 20, your post reach percentage is (20/100) × 100 = 20% post reach.

Impressions

Impression is the number of times your post shows up on an individual’s feed or timeline. It doesn’t matter if the post was clicked or not. As long a user scrolls through your post on their feed, an impression is counted.

Your number of impressions is usually higher than the number of followers you have. This is because one person can have multiple impressions for a single piece of content. If your followers share your post to their timeline and their followers see it, your impression level increases.

That is why you notice on Twitter that your Twitter impressions are much larger than your number of followers

To track whether your impression is improving, compare it with previous days to see the trend. The higher the number of impressions, the better.

Audience growth rate

It is important to track the rate of growth of your audience on social media. You should identify the number of new followers or fans you get at the end of every month. A huge number of new followers would signify that people love your content. If your followers are decreasing, you should go back and evaluate your overall social media strategy.

To get your growth rate percentage, divide the number of new followers by total followers, and multiply the result by 100.

Growth rate percentage = New followers / Total followers × 100

Social share of voice (SSoV)

Social share of voice measures brand exposure based on social media conversation. It is a measure of your brand’s visibility when compared with your competition. The more your social share of voice, the greater your popularity among your audience and potential customers.

The social share of voice helps you define your position in your industry.

With SSoV, you can determine how many times your brand is mentioned on social media when compared with your competitors.

To calculate your social share of voice,

Measure any mention of your brand (for example, directly; @HopperHQ or indirectly; HopperHQ) for a particular period.
Measure your competitions mentions also
Add your mentions and that of your competition to get the total mentions

So the formula to track the SSoV Percentage:

SSoV Percentage = Your Mentions / Total Mentions × 100

#2 Social Media KPI: Engagement

A basic definition of social media engagement would be the measurement of metrics such as likes, comments, and shares. While it is important to keep track of vanity metrics like this, they won’t give a good insight into the engagement level on your posts. There are other ways to determine if people are interacting with your content.

10 Secrets to Drastically Improve Your Instagram Traffic

Average engagement rate

Instead of just calculating the number of shares, comments, and likes that your posts generate, you can measure them in relation to your number of followers.

Average Engagement Rate Percentage = Likes + Comments + Shares / Followers × 100

So if you had 170 likes + 400 comments + 250 shares on a post and have 5000 followers, your average engagement rate percentage would be – (170 + 400 + 250) / 5000 × 100 = 16.4%

Amplification rate

The best thing about social media is that you can reach people that are not following you with your content.

Your amplification rate would tell you the number of your followers that are sharing your content. Depending on the platform, this can be a retweet (Twitter), shares (Facebook), or repins (Pinterest).

A high amplification rate shows that your followers enjoy your content so much that they feel that others should see it.

Amplification Rate Percentage = Shares / Followers × 100

Virality rate

Virality rate is the measure of the number of people that shared your post relative to the number of people that saw it (i.e number of impressions) for a particular reporting period.

Virality Rate Percentage = Shares / Impressions × 100

A post can be shared a lot of times but have a low virality rate.

If your post was shared 5,000 times and you have 100,000 followers, the virality rate would be 0.5%. Compare that to another post that was shared 3,000 times with 10,000 followers. The virality rate would be 30%.

#3 Social Media KPI: Conversions

To find out how effective your social media is in helping you reach your business goals, these are the social media KPIs you should track.

Conversion rate

How many clicks does it take before visitors take a desired action?

When visitors click on the call to action buttons on your social media posts and are directed to your landing page, do they take a specific action? Like subscribing to your newsletter or downloading your software demo.

A high conversion rate would mean that people are not just clicking on your offers but are also taking the desired action the page was created for. The more relevant your value proposition, the higher your conversion rate.

Conversion Rate Percentage = Conversions / Clicks × 100

Click-through rate (CTR)

For this KPI, you would track the rate of people that are clicking on your call-to-action buttons.

How do you calculate the number of people that click on your website/landing page links and additional content?

CTR Percentage = CTA Clicks on a post / Impressions × 100

Bounce rate

Bounces occur when people click on your CTA button and leave the page without taking any action. This could happen when visitors cannot relate to your value proposition or the copy on your landing page is poor and unconvincing.

Bounce rate is an important social media KPI. You would use it to determine how your social media traffic compares to other forms of traffic like search engines.

To calculate your bounce rate, you would have to set up Google Analytics. Then,

Go to the ‘Acquisition’ tab
Look under ‘All Traffic’
Click ‘Channels’
Click on the Bounce Rate button
Look at the bounce rate for each channel

Cost-per-click (CPC)

When you are running ad campaigns on social media, it is important that you calculate your ROI. How much are you paying for each click and are you getting a positive return on investment for money spent?

It is important that you track your total spend on a set of ads, the number of clicks on that ad, and the cost-per-click.

Cost-Per-Click = Total Ad Spend / Total Measured Clicks

You can check out our article on how to create a successful social media strategy

Social media conversion rate

This is the total number of conversions that you get from social media expressed as a percentage. This KPI allows you to measure the effectiveness of your social media campaign. With this metric, you can determine if your audience liked your offer or not.

For example, If your goal for a social media campaign is to increase the number of new subscribers to your newsletter, this is the formula you would use.

Social Media Conversion Rate = Social Post Visitors / New Subscribers × 100

Conclusion

No matter the marketing channel you are using, performing in-depth analytics helps you measure the effectiveness of your campaign. In the case of social media, you need to constantly track these social media KPIs listed above to ensure that you are meeting your business goals.

Which of these social media KPIs have you been tracking in the past and is there any metric you think should be added to the list?

Grow your business faster online with these must have 20 resources!

Social Media

Why Shouldn’t I Be On All The Social Channels?

What About Paid Ads vs Social Media Channels?

Get to know your potential customers at 4 levels:

Understanding Your Perfect Customer

Conclusion

What Is TikTok?

Go Viral on TikTok with these TikTok for Fame Tips!

1. Learn From The Influencers

2. TikTok Trends

Here are five of the most popular trends on TikTok right now:

3. TikTok Sounds

4. TikTok Effects

5. TikTok Trending Hashtags

1. #BehindThisDoor

2. #Mosaic

3. #CarTok

4. #WNBAIsBack

5. #FashionSchool

6. Partner With Influencers

7. Have A Unique Take On A Popular Trend

8. Teach Them Something New

9. TikTok For Fame: Encourage Engagement

10. Study The For You Page

Take It Away

Epic Social Media Strategies for Your Blog and Website

Assess your goals

Monthly Goals

Promoting and Sharing Content

Create Your Own Content for Social Media

Schedule Your Content

Always Engage With Your Audience

Best Times to Post Social Media Strategy

How Often Should I Post

So let’s pull your social media strategy all together;

Using Videos for a More Powerful Social Media Strategy

Schedule Your Content

What is branding?

What do you want your brand to achieve?

Examples of brand goals include:

How to create a strong brand identity

Rules of social media branding

1. Be consistent across social media platforms

2. Design a logo that demonstrates the brand philosophy

3. Use colors that make a statement

4. Know your tone of voice and brand writing style

5. Talk like a human being

6. Quit plugging, start conversing

7. Tell a compelling story

8. Be transparent

9. Post relevant content

10. Make it visual

Now it’s your turn

Image content creation

Pixabay (Free)

Video content creation

iMovie (Free)

Grammar freak

Writer

To-do lists and notes

For complete social media management

Mental health management

The Best Ways to Get Sponsored Posts on Instagram and Generate an Income

You Have What They Want

Know Your Audience

The Right Fit

Remain Authentic

Niche Affiliate Marketing

Become an Amazon Affiliate

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Become an Influencer and Collaborate with Brands on Social Media

Set Up an Instagram Shop

Sell Your Photographs

Use Your Craft Skills to Sell on Etsy

Become a Paid Pinner

Offer Consulting Services

Prove Yourself on Social Media and Then Become a Social Media Manager

Sell Virtual Products on Instagram

Sell Via Dropshipping

Display Ads on Your Blog