For years, a popular marketing trend has been personalization. Knowing how to segment your customer base helps determine what your clients want and when they want it. It also helps drive conversions more effectively and improve brand loyalty. It makes sense. No one wants to feel like another number rather than an individual. Anything you […]
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How Book Tok is Changing Book of the Month’s Influencer Marketing Strategy
The book industry arguably hasn’t seen a significant tech disruption since the Kindle…which Amazon rolled out in 2007. Introducing Book ToK! When a TikTok community dubbed “BookTok” started driving sales for the industry in early 2020, with major publishing companies like Simon & Schuster and HarperCollins taking notice, bookish bizzes dogeared their novels and opened […]
How to Earn Up to $700 Per Hour as a LinkedIn Ghostwriter
The world of content creation and ghostwriting is booming today with industries large and small unable to keep up with content demands. Enter the LinkedIn ghostwriter who is now commanding rates formerly unheard of. In this post originally published on Business Insider we discuss how you can earn up to $700 (or more) per hour […]
TikTok Marketing: Quick Guide for Marketers (2022)
TikTok is the fastest-growing social media platform and is expected to surpass 1.5 billion users in 2022. It’s imperative that marketers learn how to think like a TikTok marketing agency to retain their clients and bring in results. There is a quick shift in TikTok becoming one of the most trusted and used social media […]
Content Marketing Trends Your Business Needs to Survive
Content marketing is at the center of your connection between your customer and your brand. The sales and SEO tactics that you used last year are not likely to work today. That’s why it’s important for you to stay on top of emerging content marketing trends. Today’s content marketing strategy will require you to connect […]
How to Jump Start A New Career At Any Age
Are you looking to start a new career? Daunting perhaps especially if you’ve been doing the same thing for many years, but definitely doable. Especially in this digital age. The current times have caused many of us to shift and pivot in many areas of our lives. Whether you’re looking to move along a similar […]
Defining What’s in the Metaverse and How it will Benefit Small Business
All the buzz is around what’s in the Metaverse today, but will it actually benefit your small business? Understanding the metaverse is complicated, especially because it’s not immersed everywhere yet. Big Tech companies like Nvidia, Microsoft, Intel, and Facebook (Rather Meta) won’t stop talking about it, there’s an evolving lexicon to describe the next iteration […]
6 Simple Steps to Elevate Your Brand in a Specialized Marketplace
If I asked you why small businesses fail, you would probably say the lack of resources. That’s true, but did you know that the lack of market need is the main cause of startup failure? Here’s 6 simple steps to elevate your brand in a specialized marketplace and have people be more aware. Not defining […]
How Content Creators Make Money with Facebook Reels
Meta has invested big in Facebook Reels, the social media company’s TikTok-like short-form video feature. Eligible content creators can now embed ads in their reels, while viewers have the new option to tip their favorite artists on the app. Here’s how content creators can make money with Facebook reels! What are Facebook Reels? You […]
The Best Money Saving, Crypto & Investing Apps
Who doesn’t struggle with personal money management, investing and saving more bucks every month? Seems with rising inflation rates, gas, and the overall cost of living is making it more and more difficult to save. Our money seems to go out the window faster than we can earn it. Despite all the access to financial […]
Cracking the Code for Authentic Influencer Marketing Strategies
Social media exploded into life as a platform for contacting and keeping in touch with friends and family, but it quickly evolved into much more versatile networks. Today, social media apps and sites provide an incredible opportunity for businesses and individual influencers to build their brand, engage with customers, and drive sales. With Web3 in […]
How to Use Instagram to Build a Buzz For a New Product Launch
If you’ve got a new product launch in 2022, Instagram should be high on your list of marketing channels. It offers a huge and diverse audience over more than a billion monthly active users. On top of that, it has a stunning variety of creative features to help you get your content seen by the […]