Meta has invested big in Facebook Reels, the social media company’s TikTok-like short-form video feature. Eligible content creators can now embed ads in their reels, while viewers have the new option to tip their favorite artists on the app. Here’s how content creators can make money with Facebook reels!
What are Facebook Reels?
You may know that Instagram (also owned by Facebook aka Meta) came out with reels in August 2020. Facebook now has Reels as well which are short videos up to 60 seconds in length (same as Insta) that users can enhance with special effects and music.
According to Meta, Reels is its “fastest-growing content format” on Facebook; recently, the feature expanded to more than 150 countries.
Who is Eligible to Get Paid by Facebook?
Content creators with more than 10,000 followers, at least five videos, and 600,000 minutes of viewership in the past 60 days are eligible to embed ads in their reels.
These new advertising options are currently available in the U.S., Canada, and Mexico, with the opportunity expanding to over 50 countries by mid-March.
According to TechCrunch, the revenue for overlay ads will be split: 55% to content creators, and 45% to Facebook.
Prior to this announcement, content creators on the site could only include ads in their Facebook videos.
Facebook Ads on Reels
The new Facebook Reels overlay ads allow users to place marketing bumpers directly on top of their reels, like stickers. Banner ads, a semi-transparent overlay at the bottom of a Reel, and sticker ads will be available; the latter can be placed anywhere on the Reel.
Meta also announced that it will soon allow viewers to send stars to a content creator while watching their reels. For every star received, the creator gets one cent from Meta.
Since launching Reels, Meta tested numerous ways for creators to monetize their projects, including the Reels Play bonus program, which pays a “bonus” to anyone whose reels get at least 1,000 views over a 30-day period.
The Reels Play bonus program pays creators up to $35,000 per month, but it’s an invite-only feature.
Unlike the bonus program, this new ad initiative for Reels could potentially include more users.
Meta also announced new functionality in Reels that will roll out in the coming weeks, including the ability to share reels in Facebook Stories and add Reels to the top of users’ feeds.
Taking a page from TikTok and Snapchat, it seems that Meta is betting on short-form videos as a way to attract more users—especially considering that Facebook lost half a million daily users globally in the fourth quarter of 2021, causing its stock to tank.
TikTok also pays out money to content creators with high viewership; the platform is expected to hand out $1 billion to creators over the next three years.
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