Last Updated 10 months by Emily Standley-Allard
With 4 billion email users in the world, email is a major sales channel. In this article, we’ll share an efficient sales email generation tool and 14 sales introduction email templates for every sales scenario you can imagine.
Best Practices When Using Sales Email Templates
Email templates can ease the task of writing many sales emails during an email campaign. But using the same templates can get a bit formulaic and reduce the impact of your messaging. Apply the following best practices to make the most of your sales introduction email templates:
1. Customize your templates
Sales introduction emails are never one-size-fits-all, so tweak every email you send — or at least do a quick once-over to ensure that prospect names and their company’s names are correct. Nothing is more cringeworthy than sending an email addressed to Prospect A to Prospect B.
2. Batch-customize your emails
Customizing is great, but if you have to email 100 different prospects, it can become a tedious ordeal. Consider batch-personalization. This means tweaking the email body to suit groups of people instead of an individual.
For example, create email templates for quality leads such as decision-making top-level executives and another set for referrals who can help you get your foot in the door.
3. Watch for typos
Typos can reduce the credibility of your work and company, making you seem only as good as any other spammy salesperson. Using a grammar checker and getting your sales emails in front of at least two pairs of eyes before sending can go a long way to reduce spelling and grammar mistakes.
4. Write a worthy subject line
You have a brilliant template, but you need people to actually open the email to learn about your offer. Your email subject line is the key element for this. Choose a short, intriguing one that teases the benefits in your email.
5. Do your research
This last tip is encompassing. Researching your prospects by following them on social media, creating comprehensive personas on your customer relationship management (CRM) tool, and digging into industry trends will help you get better results.
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Effective sales introduction email templates for reaching cold leads
We’ve created the best cold sales email templates you can use for a wide range of lead scenarios. But we’ll let you in on our secret: All the templates you’ll see in today’s article were generated by our AI writing assistant Writesonic, using the Personalized Cold Emails template.
Writesonic uses improved ChatGPT and has been trained by expert copywriters (real, human ones) and can handle all of your writing needs. Whether you’re a copywriter, marketer, or scriptwriter, there’s a template for you.
While Writesonic’s Chatsonic can generate specific emails for your business with the right input (as you’ll see in screenshots), we’ve turned them into templates for you to make them easier to use.
We’ve broken the templates into several categories depending on your sales introduction email needs.
1. The features to benefits pitch
This is the basic cold email template, ideally to a quality prospect like a top-level executive. Notice how the sales pitch leads with benefits for the prospect’s company. It also turns its features into benefits for the potential customer, highlighting, for example, the integration possibilities.
I’m reaching out because I believe our new [PRODUCT] would be a perfect fit for your team. We are looking to sign up sales reps and marketing teams that are ready to take their sales game or marketing campaigns to the next level.
[PRODUCT] helps you [BENEFITS]. You can also [mention additional relevant benefits]!
Do you want me to talk over the phone for a few minutes about how we can help?
2. Pitching with data
Another way to pitch successfully is to emphasize the results your product/service has accomplished for other brands.
I am reaching out to introduce you to our new product [PRODUCT]. It’s a CRM tool for salespeople and marketers that helps them [BENEFITS].
We’ve seen some great success so far with clients like [PAST/CURRENT CLIENT NAME], who have seen their average sales go up by 30% since they started using [PRODUCT]. We’re excited about the potential of this product and want to share it with someone just like you! Would you be interested in hearing more?
3. The name-drop referral
If you’ve already developed a good relationship with some industry peers, you can drop their names as a mutual connection when reaching out. However, only do this with their permission — ask first!
Once you’ve cleared it with your mutual connection, you can boldly use their name in your sales email.
My name is [YOUR NAME] and I am an old friend of [MUTUAL’S NAME]. He mentioned you’re in the market for a [YOUR PRODUCT’S CATEGORY] tool to help manage your pipeline and deal with some other pain points like customer retention.
I know it can be difficult to figure out what software will work best for you without spending hours researching which one would work best. That’s why we offer a free demo of our [PRODUCT] so you can see if [PRODUCT] will help make your job easier!
4. The closing CTA
If you’d like a more impactful use of your connection, drop a link for your prospect to book a call or go straight to your demo. Here’s another template you can use:
I’m reaching out because I believe we can help you with [pain point your product addresses].
It was great to meet you at the conference and [FIRST_NAME] referred me to you! Your sales team probably has a lot of numbers on their hands right now–we’re a [insert your product does for clients like your prospect and their company].
Do give us 15 minutes of your time? We have a demo online for this week only.
5. The helpful sales outreach
Asking your prospect what challenges they’re facing and offering specific help will go a long way in warming them up.
I thought I saw you at the conference last week talking about [related industry topic].
What are your thoughts on how to improve [what your product helps clients with]? Have you had any recent successes with [what your product helps clients with]? What’s been your biggest challenge so far this year?
If you have a few minutes, I would love to share some insights that may help – whether it be our approach or just what we’ve learned specifically in the field of sales and marketing. It all goes back to one thing: Improving Customer Experience! Let me know if now is a good time for us to chat over the phone, my number is XXX
6. Tackling the pain point
If you already know your client’s pain point, using an adapted Problem-Agitate-Solution (PAS) formula may make your product more appealing to them.
It looks like you’re in a sales role at your company. I’m sure you feel pressure from all sides! It can be hard to keep up with [prospect’s pain point].
I work in sales myself, so I know how difficult this problem is for people like us – that’s why we created [PRODUCT].
[PRODUCT] is a [what your product does]. You can [share several benefits]!
7. The congratulatory sales pitch
If you’ve been keeping tabs on your prospect on LinkedIn or other social media platforms, you may learn that they’ve been promoted to a new role. Send a congratulatory message, and if applicable, pitch your product.
Congrats on your new job! I saw that you are now in charge of driving sales for the company.
What if I told you there is software specifically designed to [what your product does]? It’s called [PRODUCT] and it helps [benefits of your product]. With [PRODUCT] there is no need to [how your product addresses your prospect’s pain points].
Would love to chat with you about how our [PRODUCT] can help [prospect’s pain points]?
8. The freebie pitch
Want to provide value right from the start? Offer a free trial or the chance to beta test your product!
At [YOUR COMPANY] we believe that happy customers are the key to success. We provide [what your company does for clients].
We would like to invite you to be part of our beta testing group so you can try it out before the launch! Once again, this is a great way for you to get involved in the early stages of our company while having fun along the way. You will also have an opportunity to meet other people who are passionate about similar things as you! If I could only ask one thing from you – please tell me if your business needs help with [what your product does].
9. The pain point pitch
This is another take on amplifying your prospect’s pain point. The question in the first paragraph would likely hit a nerve if the prospective customer is dealing with that challenge.
I just came across your email address and I think you might be a good fit for our product. Have you ever been [prospect’s pain point]? If so, we have something for you!
We are [YOUR COMPANY’S NAME] – an [your product’s tagline]. [Share benefits of your product]. In fact, in the last year over 650 companies have used [PRODUCT] to [what your product does]. What do they love most about using [PRODUCT]? [Share your product’s main benefit]. You can learn more at [YOUR COMPANY WEBSITE].
Got a unique productivity tip to share? If from your research, you think it will apply to your client, go for it.
Congratulations on your new role in sales. I wanted to drop you a quick note with some thoughts that might be helpful for someone just starting out.
I always recommend people use the 80/20 rule when trying to decide what they want to do each day. Do 20% of the things that are most important, and leave the rest undone if not urgent or important! You’ll find more time is freed up for work you really want to get done even if it takes longer initially. 😉
At [YOUR COMPANY NAME], we’ve put together [share more about your product and what it does for clients]!
In lieu of a helpful tip, share a practical resource, article, or case study. This could be one from your website or better still, a trusted neutral source.
I’m reaching out to you because I heard that you just got promoted to a new role. Congratulations on the promotion!
I wanted to introduce myself and share an article with you about how [PRODUCT] helped this customer [share what your product did using figures and percentages]. I’d love to talk more about how we can help your team do the same. When would be a good time for us to have a call?
Put your social media stalking to good use by referencing an *appropriate* post. Yeah, not the one about their family or kids — a bit too personal. Here’s an example below:
I noticed from your LinkedIn post that you are looking for a [YOUR PRODUCT CATEGORY]. I wanted to reach out and see if this is something you are considering? Our product, [PRODUCT] is the best option on the market with features like [share features and how they benefit your prospect]. Let me show how it can help your team by giving us 15 minutes of your time.
13. Propose a better solution
Know what competing tool your prospect is currently using? One-up them!
I’m the [POSITION] of [YOUR COMPANY NAME]. We’re a [what you do]. I was looking at your website and noticed that you were using [COMPETITOR TOOL].
This is interesting because we realized that many marketing teams are super frustrated with managing their marketing emails in their inboxes or other tools like [COMPETITOR TOOL]. They don’t have all the data they need to stay organized so they can optimize customer acquisition efforts across multiple channels. [PRODUCT] is built specifically for this purpose—[share your main benefit]. How would you like me to demo our product?
14. Ask for a referral to the right lead
Sometimes, despite all your hard work, you just can’t snag a quality lead. Your sales introduction email could be a request for a referral.
I am reaching out to you because I would like to introduce you to [PRODUCT]. We are a [more about your product]. Our software helps your company [share the main benefits of your product].
If this sounds interesting, please let me know who I should be talking with at your organization so we can set up a demo or phone call?
Best cold sales intro email examples
You have the templates, but what about some real-life examples? Here are two examples that can guide you as you create your winning sales introduction emails.
This B2B email highlighted by CIENCE shows the value of a simple, but loaded question as your email subject line. By asking “How do you pay [X remote worker],” this sales email draws the prospect’s attention.
Paying remote workers can be tough for some companies who haven’t figured out the best payment service and this question — and the email body — go straight to the point. This provides the best opening for highlighting their product/service.
2. Directive Email Example
Directive Consulting increased their reply rate from 8% to 16% by changing their email subject line and including extra personalization. The appealing image and banner with an introduction to the guest writer make this email a refreshing surprise.
Send your email response rates through the roof
As the first step of the sales process, your sales introduction email is your prospect’s first impression of your product/service. Using a sales introduction template that is customized to your lead, offers benefits, or promises to solve a pain point will take you far.
Crafting email templates for cold outreach can take ages without the right tools. That’s why we recommend Jasper, our AI writing assistant. The Personalized Cold Email template is designed for writing compelling outreach emails that will send your reply rates through the roof.
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