Last Updated 2 years by Emily Standley-Allard

Are you using the wrong words? You are if your website conversions are low and you’re not seeing a high engagement rate. Every creative entrepreneur and blogger use a neat tool to get more website conversions. Know what this tool is? Power words. They are quite simply the reason why you purchase from one website over another and pick a certain product over another. And why some websites have viral post after viral post week after week. Here’s how you can start boosting your website conversions with power words that pack a serious punch!

What are Power Words?

Quite simply power words are words that have impact. Words that pack an emotional punch in your reader, your customer, in the people you are trying to connect with.

Power words get you to click on certain ads, share blog posts and buy from certain sales pages.

In other words power words cause you to take action.

Here’s a few examples:

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How do Power Words Work?

Power words work by evoking emotion inside your reader.

Content provokes emotion, whether that be anxiety, fear, lust, greed, anger, or even vanity is shown to likely be more shared than those that are boring and not ’emotionally charged’.

Think of it; if you go out on a first date and afterwards your date says to you, “thanks for the date, I had a great time.” vs. “thank you for the mind-blowing date, I think you are brilliant and feel incredibly lucky to get to see you again.”

That packs a powerhouse statement, right?

Power words also trigger curiosity.

They make your audience want to learn more about you and your products or services you offer.

Strategic use of power words makes it hard to resist not clicking, sharing and reading your information.

Here’s some popular words that evoke curiosity:

  • Astonishing
  • Amazing
  • Banned
  • Backdoor
  • Be the first to know
  • Become an insider
  • Behind the scenes
  • Bizarre
  • Black market
  • Blacklisted
  • Bootleg
  • Censored
  • Classified
  • Closet
  • Concealed
  • Confessions
  • Confidential
  • Covert
  • Crazy
  • Cringeworthy
  • Dark
  • Elusive
  • Eye-opening
  • Forbidden
  • Forgotten
  • Hidden
  • Hilarious
  • Hush-hush
  • Illegal
  • Insane
  • Insider
  • Interesting
  • Invitation only
  • Key
  • Limited
  • Little-known
  • Login required
  • Lost
  • Members Only
  • Myths
  • Odd
  • Priceless
  • Private
  • Privvy
  • Psycho
  • Remote
  • Restricted
  • Secrets
  • Shh!
  • Shocking
  • Sneak Peak
  • Spoiler
  • Strange
  • Stunning
  • Supersecret
  • Thought-provoking
  • Top Secret
  • Trade Secret
  • Unauthorized
  • Uncharted
  • Under the table
  • Unique
  • Unlock
  • Unsung
  • Untold
  • Wacky
  • Withheld
  • Zany


Mastering the Art of Copywriting for the Web


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Power Words in Headlines

Power words in headlines have been shown to create more clicks than anything else.

Did you know that 36% of SEO experts think the headline is the most important SEO element?

Yet many website owners don’t know how to optimize their headlines for SEO and clicks. Instead, they write copy and hope for the best, only to see disappointing results.

Ever wish you had an easy way to write headlines that get more clicks and attract tons of visitors?

Now there is!

You can now create irresistible headlines that are backed by data. Get instant feedback about your title and write copy that ranks high in search results and gets tons of clicks.

With MonsterInsights New Headline Analyzer, you can get targeted suggestions to improve your headlines, right in the WordPress editor.

Just click on the headline analyzer option in the top right corner and it will rate your copy on a scale of 1 to 100 and provides suggestions, so you can improve its score and make it more enticing!

Power Words in Sub Headlines

It’s a given nowadays that people don’t read your content – they scan it.

Unless you can grab your attention with certain power words you will lose their attention.

Subheadings capture attention beyond your headline and draw your reading into reading the full content rather than just scanning over your info.


Power Words on Landing Pages

Landing pages are known for focusing on specific calls to action.

Notice that today’s landing pages are very minimal in design and block out extra noise and text.

The purpose of your landing page should be to grow your conversion rate to thinking about it to — “I Need This Now!”


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Power Words in Email

You worked hard to write your emails!

But subject lines in emails are what get your readers to open them up in the first place.

To attract more opens, engagement and clicks use power words in the subject lines to entice your readers.




Power Words in Your Domain Name

If you’re thinking about starting an online business and haven’t picked a domain name yet, choosing a power word that describes what you do can make it all that more effective. And memorable.

Think ‘Turbo Charged SEO’ vs ‘SEO for Business’ if you had an SEO agency.

Don’t like your current business or domain name? Rebrand it and switch it up!



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Start using more power words in your marketing

There are hundreds of ways to incorporate power words into your content, copy and blogs.

Take action and start incorporating enticing copy in all your blog posts, headlines and marketing measures to start evoking the action you want your audience to take!



With the release of MonsterInsights 7.12 you can get the new headline analyzer tool and use it to create compelling copy with more power words to get more clicks on your headlines and improve your search engine rankings.

Sign up for more ways to drive traffic to your blog and build a better business online!


Need to drive more organic traffic to your blog or business? Unlock my latest free course here:

Ultimate SEO Boss

how to boost website conversions with power words