Infographics are liked and shared on social 3 times more than other digital content types. They allow you to pack lots of data in an easy-to-digest and visually appealing format. This way, you will deliver value to your audiences, engage them, and boost brand awareness.
If infographics are the central part of your content strategy, you are on the right track. However, keep in mind that infographics alone cannot rank high, drive quality traffic, and generate links. To reap their full SEO potential, you need to design, optimize, and promote them strategically.
Create Relevant and Visually Appealing Content
Every 60 seconds, millions of online posts are being published. To get yourself heard in the noisy digital marketing landscape, you need to create fresh and relevant infographics.
For starters, define your audiences and choose topics that resonate with them. No matter how well designed your infographic is, if it does not provide value, no one would share it and link to it.
Next, create a compelling narrative. Your infographic should be like a visual map, pointing readers from point A to point B.
Choose the right infographic type. Process infographics visualize processes that need to be followed; anatomical infographics explain the elements of an object; timeline infographics show the progress of something through time. For example, this infographic about vloggers is a typical informational infographic that visualizes important data related to vlogging. It uses strong color contrasts, custom animations, and legible fonts to captivate readers and show the growing popularity of vlogging.
Focus on visual storytelling. Communicate your message clearly and make sure the information flows naturally across different sections. Shorten your sentences and make the most important data prominent. Visual and textual elements should be in balance.
Optimize for Search Engines
By ranking high in Google’s SERPs, your infographic will grab bloggers’ attention and earn enough organic shares and backlinks.
Here is how to optimize your infographics for search engines:
- Compress them to boost page speed and enhance user experiences.
- Optimize the file name to tell Google what the infographic is about.
- Have an informative alt tag. If your infographic fails to load, a user will see this text.
- Have a sitemap for your images to help Google crawl, index, and rank the infographic faster.
- Write a supporting infographic description. This helps you insert keywords organically, engage audiences before reading the infographic, and link internally.
Content syndication means publishing the same piece of content on different websites, along with a link to the source. It helps you increase your online reach, boosts traffic, and earns high-quality backlinks.
There are many content syndication platforms you should register on, such as Medium, LinkedIn, Thriveglobal, and Business2Community. Many sites are specifically created for promoting infographics, such as dailyinfographic.com, iinfographic.com, visual.ly.
When choosing an infographic directory, focus on its quality and relevancy. Make sure it is accurate, authoritative, and updated regularly.
Write Guest Articles
You can use guest blogging to build links with infographics in multiple ways. You could simply embed the infographic into the guest article or cite it, linking back to it.
Or, if a blogger is known for publishing infographics, reach out to them and tell them how they may benefit from using your infographic on their site.
When writing guest posts, there are a few things to know. First, assess the relevancy of the blog. Focus on blogs in the same industry that target the same audiences.
Second, pay attention to SEO aspects, such as the site’s domain authority, backlinks, traffic, keywords. Finally, analyze the quality of their blog posts.
Use Google’s Reverse Images
Your goal is to find bloggers that have used your infographic on their site, but have not liked back to the original post. That is where Google’s Reverse Image Search shines.
You just need to copy your infographic’s URL and the tool will show you where else it appears. Next, you should check those websites manually to see whether they are linking back to your original post.
To reclaim a link, reach out to website owners that do not provide a backlink to your website and ask them to give you credit.
Create Embedded Codes for Infographics
In the previous paragraph, we talked about reaching out to bloggers that published your infographic on their websites without giving you credit.
However, to prevent that from happening, you should start using embedded codes.
To share your infographic on their website, all they need to do is copy and paste your embedded HTML code on their website. The infographic will be automatically published while linking back to your site.
Rely on Broken Link Building
Find credible sites in your niche that have already linked back to similar sites and content. Your goal is to use broken link building tools like Check My Links to find broken links on their blog. Analyze those links and focus on ones that are similar to your infographic’s topic.
Finally, reach out to a blogger, inform them about the broken link on their blog, and offer them to replace it with a link to your infographic.
If your infographic is quality and relevant enough, a blogger will probably link back to it. Their goal is to improve user experiences and SEO performance and, to do so, they need to eliminate faulty backlinks.
Content repurposing is one of the easiest ways to keep your editorial calendar effective and consistent. It increases the relevancy and accuracy of your post, builds trust with readers, and inspires shares and backlinks.
There are many ways to repurpose your infographics and here are some of them:
- Update them. If there are any outdated statistics, replace them with the fresher ones and publish the infographic again.
- Embed the infographic into your blog posts or guest posts and link back to them.
- Cite a statistic from your infographic in your blog post and link back to it.
- Turn an infographic into an article, guide, whitepaper, etc. and link back to it.
Infographics are one of the most linkable and shareable types of content. You just need to use them strategically. For starters, focus on their relevancy and design to engage users and boost their satisfaction. Keep them easy-to-follow, informative, and original.
Next, choose the right channels and tactics to promote the infographic. Test the effectiveness of those link building techniques and focus on ones that deliver the best results.
Raul Harman is Editor in Chief of Technivorz. He can be reached at firstname.lastname@example.org
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