Last Updated 2 years by Emily Standley-Allard

This post showcases several Black Friday and Cyber Monday video marketing strategies and deals that are super helpful and give you lots of options and ideas for your business. Let’s look at the following suggestions for great tips and discounts!

 

#1. Use explainer videos for your marketing strategy

An explainer video, among other forms of videos, is one of the most effective. It can simply and persuasively teach your potential buyers about the product’s features, how to use it, and the benefits.

Aside from that, you may use SEO to tag and place keywords on the video with a specific subject to boost search engine ranking.

#2. Promote your content with social media ads

Social media ads can reach a larger audience interested in your product or service because 28% of internet users think commercials help them find new items. Intriguingly, 49% of consumers are likely to purchase after seeing it advertised.

Another option is to promote on video-sharing platforms such as Youtube and TikTok.

 

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#3. Impress people in the first 10 seconds

To make people stay longer on your video, showcase your best scene in the beginning.

One-fifth of viewers will move away to another video if the first 10 seconds of your video are not enticing.

You can spark their interest by asking questions or providing teasers that make them curious.

 

#4. Be playful and use humor

Marketing videos with a stiff tone are outdated.

So, don’t limit your creativity and be more playful for Black Friday and Cyber Monday 2021 video ads.

Make people laugh, and then they will fall in love with your products.

More importantly, employing positive emotions, sentiment, or comedy to differentiate your business from the competitors might help it stand out.

puppy and kitten playing

 

The best platforms to post Black Friday and Cyber Monday ads

desktop with electronics

No matter how fantastic your video marketing is, it won’t reach your target viewers if you don’t post it on the appropriate channels.

TikTok is the ideal place to go if you want to get Gen Z.

Give Instagram a try if you’re going to connect with Gen Y.

In comparison to Facebook, Instagram is superior at attracting younger audiences, according to Pew Research Center.

Yet, Facebook is a good option for baby boomers.

In addition to demographics, gender can decide the top social media platforms for video marketing. Women are typically more interested in Instagram than men. So, for promoting beauty and women’s fashion brands, Instagram would be the best platform.

Marketing emails including a video is also a great way because the average open rate was 18%. In the case of converting, email is 40% better compared to Facebook and Twitter.

Another surprising fact is that marketing and advertising emails influence 50.7% of customers’ buying decisions.

convertkit email marketing
Email marketing for creators

Bonus: Black Friday & Cyber Monday Deals 2021

 

#1. Motionbox.io

Motionbox.io is an award-winning video company specializing in producing engaging simple to use videos that help you introduce your brand, product, or service to the world – speed up your workflow by automatically adding subtitles. Simply upload and push a button.

Try for free: Motionbox.io

motionbox.io video marketing tool

#2. Placeit

If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes.

Details: https://placeit.net/cybermonday

 

#3. Pics.io

Pics.io is a cloud digital asset management solution that helps to build a centralized digital library that is easy to search, share and collaborate. Works on top of your existing Google Drive or Amazon S3 storage, as well as offers its own storage options. Ideal for companies that want to start using DAM, as well as for large enterprises.

Details: contact sales/support to get a discount for a subscription.

 

#4. elementor 

Looking to create your own portfolio website? Check out elementor’s black friday offer and take advantage of 50% off.

elementor is my choice choice for an all-in-one no-code, no developer needed platform perfect for creators and small businesses to create beautiful, professional websites complete with built-in online store, widgets, blog, video and client galleries. 

elementor’s versatile platform has everything you need to showcase your work, share ideas and sell your stuff online, without any coding knowledge.

Deals: discount 50% OFF

Details: Click here to get a 50% discount for the first year.

50% off elementor

 

#5. Canva Video Pins

These FREE editable Canva video templates will help you create your first (or next) video pin FAST!! Professionally designed and made to convert!

Canva Video Pins are a free and simple way for creators and business owners to gain the most engagement with prospects.

Details: Get 12 Free Video Pin Templates Plus 40 Other Free Canva Templates!

 

ultimate holiday template toolkit
Get the Ultimate Holiday Template Toolkit @ 40% off!

Conclusion

A successful video marketing campaign for Black Friday and Cyber Monday does not rely on a single component.

To get people’s attention, you’ll need a unique idea and a high-quality video content.

Furthermore, you need to understand your target market to determine which social media sites will best promote the video.

 

Sign up for more ways to drive traffic to your website and build your best business online!