Last Updated 1 year by Emily Standley-Allard

With retail stores going bust in this day and age and more and more people shopping online this has created a wealth of products to choose from online. Creating your own branded products on Amazon is not as difficult as it sounds. Here’s how to create your own branded products on Amazon for a business you can grow from anywhere in the world. 

One things for sure, to succeed on Amazon, make profits and build a winning brand, you need to stand out from the competition. This may sound like a tough feat but all it requires is that you research a niche of products, find the right items to sell, and then build a recognizable brand around that. 

In fact, almost anyone can start and grow their own branded products leveraging the power of Amazon FBA with a little guidance. Let’s get started! 


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Start your million dollar business with Amazon FBA


Benefits to Creating Your Own Branded Products

There’s a ton of benefits to creating your own branded products with Amazon FBA.

  • You get to keep your price on your own labeled brand
  • You get more control over pricing, marketing, selling and distribution
  • It’s harder for the competitors to match your strategy
  • Your products appear more professional
  • Customers are more attracted to brands that they can recognize
  • Establishes a loyalty base
  • Builds momentum each time you launch a new product


Buyers will start to recognize your brand on Amazon for instance, especially if you’re providing high-quality products with great reviews.

Users who love your previous items will remember your brand name and feel more compelled to buy your products over the competition. 

Learn more in this Video how to get started selling with Amazon FBA!


Simple Steps To Create Your Own Brand:


  • Research then pick a niche and product 
  • Choose a brand name
  • Choose the look and feel of your brand 
  • Finalize and develop the personality
  • Hire an inexpensive professional on Fiverr to design a logo


After you figure out the details of your branding, knowing the best products to sell on FBA remains the most critical step of the whole process.

It’s literally the foundation of your success.

Working With Suppliers on Branding


Once you know what you want to sell, and you know your brand’s details, you only need to find a supplier and develop a relationship with them.

After your supplier knows you’re serious about ordering products, you can easily communicate back and forth regarding your branding requirements. You can easily work with them on how to add your logo to your products, including sizing and location.

Sure, sourcing and branding your own product can sound intimidating to first time sellers, but there’s a lot of training available to make the whole process effortless.

Sites like JUNGLE SCOUT can prepare you for all of the typical hurdles that sellers encounter.

They in particular, provide amazing step-by-step videos telling you exactly how to get new suppliers to get the best deals, shipping info, the best prices, and open a healthy dialogue.

If you want to sound like a pro from day one with your suppliers, then it’s a good idea to use the tools the Jungle Scout has to offer.

Then, after you’ve worked with suppliers a few times, you’ll feel comfortable with the whole process, and your brand will be off and running, in great shape.

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Selling Unbranded Products is Not Recommended


There’s a reason why you see so many branded products on Amazon. Primarily because without any branding, there’s nothing to set your product apart from other sellers.

The Importance of Branding Your Small Business and Blog

This is especially true in most niches where you’re selling generic products like kitchen utensil holders or desk organizers.

It makes it difficult to gain any traction in regards to brand recognition if you don’t throw your logo on there. 

If a customer loves your product, you want to make it as simple as possible to search your brand and buy more quality items.

So once you know how it all works, how to deal with suppliers, and how to find the best products, you’ll have successfully launched your own branded products on Amazon in no time.

All you need to get started is a great product, a professional logo, and a brand name to start gaining more customers and trust on Amazon!

Get started with Jungle Scout today to learn how to pick the hottest products, perfect your branding, and get all the tools you need to start building your million dollar brand!

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