Last Updated 5 months by Emily Standley-Allard

Writing company product reviews is a great venue for bloggers to earn passive income writing online. This post will show you how to write a great company product review that can earn you more passive income month after month. Read on!

Whether you blog about gadgets, fashion, food, travel or SaaS, the rules for writing an effective product review remains the same.

All you have to do is make sure that it’s well-structured, thoroughly researched, and covers all the important details.

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Image by Karolina Grabowska from Pixabay

There are several reasons why writing ads or creating company product reviews for classifieds websites can be a good side hustle and earn you passive income.

  • It can be a flexible way to make money. You can usually set your own hours and work from anywhere. This can be ideal if you have other commitments, such as a full-time job or family.
  • It can be a relatively easy way to make money. The skills required to write ads or reviews are relatively basic, so you can get started quickly.
  • It can be a fun and creative way to make money. If you enjoy writing and have a knack for marketing, you can find this type of work to be enjoyable.

Here are some of the benefits of writing ads or reviews for classifieds websites:

  • You can earn a good income. The pay for writing ads or reviews can vary depending on the website and the quality of your work. However, it is possible to earn a decent income from this type of work.
  • You can build your portfolio. Writing ads or reviews can help you to build your portfolio and demonstrate your writing skills to potential clients. This can be helpful if you are looking to freelance or start your own writing business.
  • You can learn about new products and services. When you write ads or reviews, you will learn about a variety of products and services. This can be a great way to stay up-to-date on the latest trends and find new things that you are interested in.
  • You can help people find the products and services they need. By writing clear and concise ads and reviews, you can help people to find the products and services that they are looking for. This can be a rewarding experience.

If you are interested in writing ads or reviews for classifieds websites, there are a few things you can do to get started:

  • Research different websites. There are many different classifieds websites out there. Take some time to research different websites and find ones that are a good fit for your skills and interests.
  • Develop your writing skills. If you want to be successful at writing ads or reviews, you need to have strong writing skills. Practice writing clear, concise, and persuasive copy.
  • Build your portfolio. Once you have written a few ads or reviews, create a portfolio to showcase your work. This will help you to attract potential clients.
  • Network with other writers. Get involved in online writing communities and connect with other writers who are interested in writing ads or reviews. This can be a great way to learn new things and get feedback on your work.

Below, you’ll find tried and tested methods of creating a product review that’s sure to create a surge in your commissions:

Stick squarely to the facts

People are interested on key information on products, so if you’re reviewing an SaaS software, and one with complex features, it’s best to stick to facts and avoid purposeless statements that don’t add anything relevant.

This is because the type of people who usually shop for software are looking for something specific, such as a performance evaluation, a list of specifications, and a comparison chart that includes other similar products.

Offer your readers the benefits.

Another school of thought to writing excellent product reviews is to highlight all the advantages of using the product.

We’re not advocating this ourselves, but it is a method that’s proven to work for many bloggers.

One approach you can take is to do this only with exceptional products that have little to no negative customer reviews.

You can also use personal testimonials as a method of backing up the advantages.

Add a Mix of Pros and Cons

The third school of thought, and one that we recommend, is to write product reviews that combine relevant information (with pros and cons) with honest-to-goodness praises.

The goal is to provide readers with everything they need to know while, at the same time, highlighting what makes the product stand out.

Here’s an example:

Know Your Target Audience

Always know who you are writing for.

This is a fantastic way of tailoring the product review to appeal to your readers.

It helps to gather data on your target audience, so you know exactly who you’re writing for.

One way to do this is to think about who would likely buy the product and what they would use it for.

Creating customer or buyer personas is highly recommended.

For example, if I want to write about a finance app, I would tailor my review to appeal to finance enthusiasts, investors, and money managers.

Other aspects to consider about your target audience:

  • Age
  • Gender
  • Social Status
  • Interests
  • Purchasing Behavior

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Doing the Research

The road to writing great product reviews is paved with lots of behind-the-scenes research.

If you’ve owned or used the product before, it will be easier.

If not, you’ll need to throw yourself into the research until you have a strong grasp of what the product is and isn’t, what it can and can’t do, and what support people can expect from the maker or manufacturer of the product.

More tips:

  • Get information about the product that others don’t have to get an edge over the competition. You’ll sound like an expert and be more likely to establish trust with your readers.
  • Don’t be afraid to contact the manufacturer/creator to get more information about certain features of a product.
  • Check both the best and worst reviews for the product and see if you can find a trend, then mention it.

If you want ideas on what affiliate products to promote that pay the highest commissions, make sure to check out this article.

The Structure of a Product Review

As far as structuring a product review you can either choose to copy the structure used by famous review sites, or you can come up with your own unique one.

Most great product reviews that earn passive income will include all or some of the following components:

  • A headline
  • Introduction to the product
  • Your affiliate link to the product (don’t forget that!)
  • A bullet points list of all the main features and specifications
  • First sub-headline for one of the key features
  • Paragraph about the key feature
  • Second sub-headline for another key feature
  • Paragraph about the key feature
  • Summary of customer reviews and scores
  • A paragraph listing some negative aspects of the product (should ideally include a few lines that mention the benefits of the product despite its drawbacks to end it on a positive note)
  • Brief conclusion that ties all the main points together
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The Writing Tone

As a blogger, you’ve probably adapted a writing tone (or voice) that your readers are already familiar with.

If so, it’s a good idea to stick with it.

While most guides will tell you to sound professional and authoritative, it’s also a good idea to write naturally so you don’t sound overly promotional.

What you can do is stick to neutral language when giving an impression of a product.

This will help to inform readers without sounding too sales like which is always a turnoff.

Also, maintain a conversational tone, use frequently the worlds ‘you’ and ‘your’, and avoid unnecessary jargon.

The Grammarly or Hemingway apps can help structure succinct sentences.

The Content

One great model to keep in mind when writing the content for product reviews is AIDA.

It stands for Awareness (or Attention), InterestDesire, and Action, and is used by countless companies all over the globe for marketing and advertising.

Basically, these are the stages every customer must be taken through in order to reach the desired outcome: a sale. And it works just as well for product reviews.

If you choose to use software that utilizes AI to write content that can save you a lot of time and effort. Especially if you write numerous reviews in a day.

Just remember you’ll have to edit it yourself which helps put a ‘human’ spin on it.

write sonic

Another great rule to follow when writing product reviews is to make the content ‘scannable’ – in other words, more easily readable.

This means keep the paragraphs shortuse sub-headings often (but not too much), and be sure to include keywords without stuffing.

Keywords should fit fluidly with the text and not sound forced.

Be sure your assessment of the product is balanced.

As mentioned above, mention both the pros and cons, always share how well the product works for its intended purpose and tell readers if you’ve used it yourself and if you recommend it.

To end everything on a positive note, showcase the best feature of the product and how it will benefit them.

If you are new to affiliate marketing or haven’t joined an affiliate program yet, make sure to read my ultimate guide to affiliate marketing for beginner’s.


Writing ads or creating product reviews for passive income can be a great way to make money, build your portfolio, and learn about new products and services.

Follow to learn more ways to make money online and build your epic online business from anywhere!

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