Last Updated 3 years by Emily Standley-Allard
How To Win Business with B2B Video Marketing – (Infographic)
This post is from One Productions, a video production company based in Dublin, Ireland who have created a highly valuable infographic for beginners on the 5 stages of video production and marketing.
Did you know that 70% of B2B buyers watch videos along their path to purchase? It is therefore imperative for B2B marketers to master the
art of video production and marketing.
Our infographic offers a handy beginner’s guide which covers the benefits of B2B videos, how to set
goals for your campaign, advice on selecting a video style and a quick overview of the stages of a B2B video marketing campaign.
In this article, we offer a handy beginner’s guide to B2B video marketing.
What is a B2B Video?
B2B videos are those which are used by businesses to sell a product or service to other
businesses.
They can be used to communicate with customers at different stages of the sales
funnel.
Some examples of popular B2B video formats include explainer videos, webinars, and client testimonials.
A highly engaging content format, Vidyard CEO Michael Litt once described video as being “the next best thing to being in person.”
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Why You Need to Use B2B Videos in 2019
Whether your goal is to build brand awareness, generate leads, or educate customers; video
can prove to be an enormously effective tool.
Preferred for its immersive and attention-grabbing nature, it is no surprise then that 62% of B2B marketers rate video as the most
important content format.
What’s more, the use of video in B2B campaigns has been associated with increased click-through rates, website visits, and SEO value.
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Learn How to Win Business with B2B Videos
If you would like to learn more about how video can boost your B2B marketing strategy, then you should certainly browse through this infographic from One Productions.
This helpful guide includes a lot of useful information, including:
– Interesting statistics about B2B video marketing
– A list of the different business goals that video can support
– A summary of the benefits associated with B2B videos
– An outline of the different types of video and where they fall in the marketing funnel
– A walk-through of the five stages of a B2B video campaign
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