Website and Blog Audit to Increase Audience Retention and Subscribers
Ever heard the expression ‘love is blind?’
This can hold true even for bloggers and business owners and one of the major reasons why many fail to see their sites with an objective, clear eye that can help them make more of an impact online and grow their audience and income.
Call it “pride in ownership.” But, they often “see” with their hearts and their ego, rather than with a discerning eye.
Bloggers and business owners see all the hard work they’ve put in behind the scenes; not necessarily what others observe or experience when they arrive on their landing page as a visitor, potential client, or advertiser.
Don’t be one of them. Your message matters.
But it has to be “delivered” in the right way for optimal success.
Can’t I Do A Blog Audit Myself?
The short answer is yes you can.
Some pros are now offering blog audit DIY Templates so you can perform your own blog & SEO audits. This may seem like a good idea to some.
To me this is totally missing the point of what a blog audit should be all about. It’s like calling your cable company to fix something and they give you tutorials on how to do it all yourself.
Now, I understand some of you may want to take the time to figure it all out but just remember that will take precious time away from the content creation and other important business you need to be tending to.
If you are dead set on doing a content audit yourself SEMrush can help you with it:
Sometimes you just need to have it done to give you that Ah-ha! moment.
Because even with a template and you’re checking off the boxes how do you know if you’re fixing everything correctly?
Seeking help with your blog? Unsure of where to start? Not getting traffic? Unable to pick a niche? I can help you narrow things down and help grow your blog in ways you never thought of.
And keep you from doing this:
Blog and Website Failure Rate
Let’s face it, there’s a lot of bad websites out there. Did you know blogs have over a 90% fail rate within the first year? You don’t want to be one of those. NOOOO!
Are you having a tough time monetizing your blog or website and turning a profit? Are you still using Adsense and making pennies?
Do you have any idea why you get no visitors, no subscribers, no prospects, no sign ups for your opt ins, no likes, and all you hear is crickets?
Are you wondering why people won’t sign up for your lead magnets, your opt-ins or email newsletters?
Do you still wonder if you need to put any more effort into Social media platforms, SEO and why your website is still appearing on page 3, 5 or 10??
Are you clueless about how to use Pinterest to get more visitors to your blog?
Yup, sounds like you need a complete website strategy audit.
There are many factors that could be at play here, and that are getting in the way of your website and your business’s potential success.
We know that hiring a professional with a trained eye can help us avoid embarrassing mistakes, enhance our efforts, and provide for a more polished image.
Well, the same holds true for a blog audit.
A professional architect might be retained to create beauty, functionality, and comfort for homeowners and their visitors. The architect’s industry-related knowledge and skill-set would highlight problem areas, expand and create a customized design, while offering suggestions for the perfect living space.
And just as you want your house to reflect your taste, interests, and attention to detail, your blog deserves this, too.
Blog Audits Explore and Improve
- Design and Functionality
- The Effectiveness of your Branding Efforts
- Information Gaps in your Content
- Level of Engagement
- Monetization Opportunities
- Technical Issues and Glitches
Blog Audits Answer the Plaguing Questions
- How am I perceived online?
- What is my ‘brand’?
- How do I compare to others in my niche?
- What are my creative strengths and weaknesses?
- How can I save time and money on the site?
- Can I do something to maximize my productivity?
Are you in a “blog fog?”
Five Key Ways a Blog Audit Takes Your Blog from Zero to Hero!
Don’t stay in that “blog fog.” Sometimes, blog owners are in that place because they are trying too hard to tweak things that just don’t matter.
A blog audit pares down the components of the blog and highlights how you can change those troublesome aspects.
1. A blog audit can give you a competitive edge to help you stand out and stay relevant.
According to Statista.com: “ In 2019, 28.3 million internet users updated a blog at least once per month. The number of bloggers in the United States is set to reach 31.7 million users in 2020.” Translated? The competition for readers’ time is fierce!
A blog audit can help you to put your best foot forward, “have them at hello” and keep them coming back for more.
2. It allows you to “work smarter, not harder.”
Why guess your way to success? A blog audit can teach you proven strategies to reach your goals faster, with less frustration and less trial and error.
3. It can enhance your branding efforts.
A blog audit can contribute to a more positive, authentic, cohesive online image. It guarantees that your logo and slogan accurately convey who you are and what your blog is about.
You do have a logo, tagline or slogan, right?
Additionally, it can ensure that your collective activities support your vision; so that you garner the attention you desire and deserve.
4. It can help provide greater focus and clarity; thereby saving time and false starts.
One of the biggest mistakes I see many bloggers making is trying to be all things to all people.
They blog on numerous, scattered, unrelated topics, (from beauty to recipes) which dilute their branding efforts and confuse their readers.
5. It can help you to make more informed decisions about your blog’s future direction.
Whether it’s the topics addressed, the blogging frequency, or your target audience, the blog audit assesses these components and helps you focus your energies moving forward.
When you blog with confidence, and from an informed position, there are fewer detours on the path to success.
Dynomapper.com states that: “Having a content audit performed on a website or brand is one of the most important things that can be done to develop a strong website and marketing strategy.
This is essentially taking the time to fine-tune your website and addressing the issues that will improve its performance.
This can be done on your own or by an online marketing company that would use specific content audit tools to find out how to improve the content and information provided on your website.”
Don’t take on a blog audit yourself.
A blog audit can improve your bottom line, grow your business, make you a wiser, more ‘woke’ blogger.
And don‘t you owe that to your audience?
Let me reveal the gaps between your success and where you NEED to be!
Fortunately, we can address all these issues and by implementing certain key changes can encourage more interactions, subscribers, shares, connections, and engagement in whatever form you’re seeking.
Contact me to give your entire website strategy an audit, and offer you some compelling reasons why you are having issues and I’ll give you some actionable changes you can make to see a big difference in the direction your blog/website can go in the future.
You’ll be amazed!
Your Audit Will Include:
- Complete Overall Design Assessment
- User Experience – Navigation/Readability
- Domain Authority/Page Authority
- Traffic Organic Search & SEO Ranking
- Backlinks assessment
- Keywords/Long Tail Keywords/LSI Keywords
- Your 3 Top Competitors (how they’re winning and you’re not)
- Social media tactics to improve on
Your audit will also include feedback for ways you can improve, drive more *potential traffic to your site and get more prospects and leads by way of:
- Blogger/Business outreach
- Connecting with others in your niche
- Linking to other blogs
- Directory Submissions
- Blog commenting/forums etc…
- Guest posting
- Cross-linking content
- On & Off Page SEO to improve traffic and more!
Your Audit will also include a complete PDF Summary Report
- Links to helpful resources & tutorials
- Actionable tips & suggestions that will make ALL the difference
- Easy to understand simple language so you won’t feel overwhelmed
- Insight on what’s holding your site back from getting the results you need
“Can I just say what a relief to find someone who actually knows what they’re talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to get an audit and understand what’s going on behind the scenes”. J. Nielsen
Order your complete website or blog audit now to get a clear picture on exactly what tasks you should be doing and where to focus your efforts so you can turn them into actionable strategies so you can start getting the business you need now!
And no, these strategies will not cost you an arm and a leg to implement. They can all be DIY if you choose or…
Good news! If you don’t want to take care of all the nitty-gritty stuff – like SEO, WordPress/website tweaks, and technical stuff, or simply don’t have the time, we can do that for you!
But first things first!
Order the audit so we can get to the bottom of why your website does not convert and get a clear view why you’re not getting the results you need!
Want to go over your goals with me first? Feel free to email me at firstname.lastname@example.org, or message me on FB.
Directions – Place your order then fill out this form and we will email you your personal audit and strategy information (estimated delivery time 3-5 days):