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The Importance of Search Engine Optimization (SEO)

If you provide any type of services, products or information online, SEO services for your blog or online business is the crucial aspect that increases traffic and helps your audience find you in an overwhelming sea of online competition.

Google is a hugely competitive place. Everybody wants their website to feature at the top of the rankings, but to achieve this, you’ve got to put the hard work in or have an expert do it for you.

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This increased exposure due to SEO means more visitors to your blog and webpages, more sales and an increased ROI. 

Developing an effective SEO marketing strategy for your blog or business; whether local or globally, should be your absolute TOP priority when first building your website’s architecture and establishing yourself online.

The goal of ranking in the top ten without paid tactics like Pay Per Click (PPC) and purchasing media advertising, means you must construct a web page that Google’s algorithms will love.

SEO or Search Engine Optimization experts measure 3 things for your website; relevancy, authority and quality.

If you’ve been struggling to get traffic to your website, blog or business let professional SEO experts help!

 Google (and other major search engines like Bing, Yahoo and others) determines the overall quality of your website with over 200 ranking ‘variables’ or factors, which decides exactly where your blog or business will show up in the SERPs (search engine results pages). 

If your website has been constructed poorly from the beginning, it will not rank high in the SERPs organically no matter what you do. 


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Search Engine Optimization Strategies

To have your web pages rank on page one today your SEO technique must be in STELLAR form. 

On page SEO techniques can help.

Google made over 3,200 updates last year and over 540 improvements to their search algorithm alone. That’s a lot of information!

As a business owner or entrepreneur, it would take up all your time to stay on top of these SEO guidelines. 

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How On Page SEO Helps Your Business 

To have a successful website or business online today one must be digitally ‘visible’.

If not, you will be invisible to your audience.

Search terms are the new brick and mortar locations. 

You need to have the best spot in town with a brighter and better storefront to stand apart and outperform your competition.

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SEO Provides More Credibility

When you appear at the top of the search results your business or blog appears more credible. 

Very few, if any people go to the second page of Google anymore. 

When people can’t find your business right away, it will LITERALLY cost you legitimacy and authority.  And PROFITS!

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SEO Provides Higher Close Rates

My On Page SEO recommendations for your website and business won’t just help you get more traffic, but the right kind of traffic from audience you are seeking. 

Because what’s the sense if you’re reaching the wrong type of prospect? 

The goal is to lead the right type of visitors to your website by creating the right ‘searcher intent’ to improve your sales and your bottom line. Period.  

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SEO Brings You Qualified Leads for FREE 

Google has gotten so particular in ranking websites because it wants to return the very best results to users who are actively searching for a particular search query or phrase; whether written or spoken.

Getting to the top ten spot in Google means you’re legitimately providing the best of the best information to the people who want it the most, exactly at the moment when they are searching for it.

It means you are the most authoritative website with the best information. 

On page SEO differs off page SEO and from outbound advertising. 

Why On Page SEO is Crucial and How to Improve It

Outbound advertising is an old-fashioned form of selling when salespeople would try to push their services in front of people who may or may not be interested. 

The wonderful thing about SEO and digital marketing is that your audience is actually searching for you and what you provide!

And with SEO for businesses, you don’t have to pay to get the message to them.

Search optimization done well, is the most effective way to enhance your online presence.

It should ideally be done from the very beginning when you first construct your website.


11 Website Essentials You Can’t Afford to Ignore

By following the best on page SEO and link building practices from the start, you’ll create the highest quality, most useful, most valuable, informative content that your potential readers, customers and prospects want and need to have.

By doing this the search engines will naturally reward your blog or business by putting you in front of the right audience.



SEO Components Your Business Needs

There are two types of SEO factors for bloggers and business that come into play in the ranking of your website and that is On-Page SEO and Off Page SEO.

Off-page SEO, in a nutshell, is basically everything that happens off the page of your website. 

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Off Page SEO Includes:

  • Creating high quality back links from other websites
  • Social media marketing
  • Guest posting on reputable sites
  • Connecting on forums
  • Publishing PR articles
  • Doing blogger outreach 
  • And performing other marketing activities and promotional tactics to get attention to your business off-site.


On-Page SEO for your Miami or South Florida blog or business, or no matter where you’re located in the world, consists of all the elements of SEO marketing, technical and otherwise you can control while creating your web page.

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On Page SEO includes these elements:

  • relevant keywords & keyphrases that satisfy search intent
  • – creating inbound and outbound links
  • – making sure your site is mobile friendly and fast
  • – high quality, valuable content
  • – a blog to establish authority
  • – high quality visuals, multimedia and infographics
  • – a solid architecture and UX design
  • – an ‘indexable’ webpage 
  • – proper meta tags, Header tags, URLs, correcting broken links, creating re-directs, canonical tags, and much, much more! 

If you already own a website and have had content created for it hopefully you hired someone who understands how to construct an SEO friendly blog post, knows how to take care of technical issues and warnings, is aware of SEO copywriting and the importance of creating high quality content. 

If you create an awesome website with clean graphics, is easy readability and clear, useful, valuable content, it is sure to start ranking in less time.

Focusing on ‘On-page’ SEO for your South Florida blog or business will also increase the probability that your off-page SEO marketing strategy will be successful.


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On page SEO can guarantee that you will stop losing out from your competition.

I can provide you with a customized digital audit and content gap analysis including all the proper SEO tools and expert SEO advice you need to take your website or business to the next level. 

I will help you complete the SEO tasks to get your webpages ranked higher in major search engines like Google, Bing and Yahoo. 

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Determining Google Ranking Factors

As mentioned, Google has multiple ranking variables and factors to determine how it ranks websites, but these are the top 3 to pay attention to. 

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Is your blog or business’s website or webpage relevant to a user’s search query? 

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How much Google trusts the content on your webpage.

How does Google measure your blog or business’s authority? 

Primarily through links. 

Yes, backlinks still count! The more high-quality backlinks a web page has pointing to it, the more authority a page has in Google’s eyes.

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Quality has to do with your website’s age, online reputation, your website’s overall structure/architecture, bounce rate and how users interact with your website in the search results.

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High Authority Backlinks

Because Google deems backlinks so valuable, backlink creation is the number one reason why people turn towards guest blogging as an option. 

You can search for high DA (domain authority) sites within your niche, approach them with a guest posting proposition, and earn a valuable back link from their website as a result.

These high-quality backlinks help drastically boost your website rankings and SEO score, and are a phenomenal way to diversify back link sources.


Build Valuable Connections

Building connections with other bloggers in similar niches is a difficult process because many concentrate solely on building up their own sites first. 

When you build connections and offer to help others by means of guest posting, you can often times get reciprocal offers in return.

These connections can lead to long lasting relationships that can prove to be invaluable over time.


While concentrating on building valuable backlinks is definitely a must, many overlook the significance of branding.

Simply mentioning your businesses brand name once or twice in your blog or on social media in an interesting way can inspire readers to actively search for your site.

Additionally, if you can naturally mention your brand name during the post and include an author bio with your site name hyperlinked, you can get past most strict moderation guidelines for guest blog posts and still reach out to thousands more potential customers!

SEO & Quality link Building Strategies 

Just as with any construction project you have to start with a solid foundation. 

If you have a website or blog filled with poor content, no one will want to link to it.

And all your SEO efforts will be in vain. 



Suggestions to Improve Your Google TRAFFIC

If you’re not seeing adequate traffic or engagement from Google consistently, the best thing is to get started is with a high-quality SEO AUDIT TOOL to see where you stand amongst your competitors.

Start setting the foundation to increase your business, choose the right keywords, outperform your competition, and finally start getting a significant return from your efforts and investments!

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You don’t have to lose your mind mastering SEO.

Get all the latest SEO help and tools you need to grow your traffic and get more website visitors today!

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Get strategic link building tactics, expert SEO fulfillment and advice and start driving consistent and significant traffic and leads from Google back to your website today! 


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