The Importance of Search Engine Optimization (SEO)
Developing an effective SEO marketing strategy for your Miami and southern Florida area business and blog, should be your top priority when establishing yourself online. The goal of ranking in the top ten without paid tactics like Pay Per Click (PPC) means you must construct a web page that Google’s algorithms will love with the help of an expert content creator , SEO expert that measures 3 things; relevancy, authority and quality. Google has over 200 ranking ‘variables’ for SEO that determine your website’s placement in the top spots.
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To succeed in business online today your SEO must be in STELLAR form. Because as you’ve heard me say a hundred times, “If It’s Not Read, It’s DEAD!”
How many changes did Google make last year alone? Over 3200!
There are two types of SEO factors that come into play in the ranking of your website and that is On-Page SEO and Off Page SEO.
Off-page SEO, in a nutshell, is basically everything that happens off the page of your website such as having a mobile-friendly website, creating links from other websites, social media marketing, guest posting, connecting on forums, PR, blogger outreach and other marketing activities and promotion tactics to get attention off-site.
On-Page SEO for your Miami or Jupiter business, or no matter where you’re located in the world, consists of all the elements of SEO marketing you can control while creating your page.
If you own a website and have content created for it you need someone who understands how to construct an SEO friendly blog post, technical issues, SEO copywriting and the importance of the quality in your content.
If you create an awesome website with clean graphics, easy readability and clear, useful, valuable content, it is sure to start ranking in time.
Focusing on ‘On-page’ SEO for your Miami or national business will also increase the probability that your off-page SEO marketing strategy will be successful.
Determining Google Ranking Factors
Is your website or page relevant to a user’s search?
How much Google trusts the content on your webpage.
How does Google measure your authority? Primarily through links. The more high quality links a web page has pointing to it, the more authority a page has in Google’s eyes.
Quality has to do with your website’s age, online reputation, your site’s overall structure, bounce rate and how user’s interact with your site in the search results.
What is Blogger Outreach?
In a nutshell, blogger outreach, or guest blogging, is reaching out to new visitors by posting content on their site with either aback link, brand name mention, or product mention that relates to your site. The methods of going about reaching out to potential blogs and posting are often time consuming and difficult, but they can lead to strong relationships built with other webmasters, as well as a significant amount of traffic and high authority back links generated!
Benefits of Guest Blogging
Aside from being able to showcase your work, guest blogging is an incredibly valuable SEO strategy that has a number of benefits.
High Authority Backlinks
Backlink creation is the number one reason why people turn towards guest blogging as an option. You can search for high PR sites within your niche, approach them with a guest posting proposition, and earn a valuable back link on their page as a result.
These high PR backlinks help drastically boost rankings and SEO scores on websites, and are a phenomenal way to diversify back link sources.
Build Valuable Connections
Building connections with other bloggers in similar niches is a difficult process because many concentrate solely on building up their own site first. When you build connections and offer to help others by means of guest posting, you can get reciprocal offers in return.
These connections can lead to long lasting relationships that can prove to be invaluable over time.
While concentrating on building valuable backlinks is definitely a must, many overlook the significance of branding.
Simply mentioning your brand name once or twice in a blog in an interesting way can inspire readers to actively search for your site.
Additionally, if you can naturally mention your brand name during the post and include an author bio with your site name hyperlinked, you can get past most strict moderation guidelines for guest blog posts and still reach out to thousands more potential customers!
Build Organic Traffic
While the main idea behind guest posting is to generate a high quality back link for SEO purposes, it can lead to significant volumes of traffic. To get traffic to a site, the backlink needs to be expertly placed within the article, and the post itself needs to be crafted in a way that grabs a reader’s attention and makes them want to learn more.
Choosing blogs with ample traffic and high DA (domain authority) for your potential guest posts are crucial to seeing any visible traffic increases from your links however the posts themselves are not the only way you can generate traffic.
Order link building strategies here.
What’s Your SEO Score?
Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase..
Just as with any construction project you have to start with a solid foundation. If you have a site with poor content, no one will want to link to it. And your SEO efforts will be in vain.
Suggestions To Improve Your Google TRAFFIC
- Website Content Analysis – Improve non-visible HTML elements, on-page link crawling, content crawling, content impact on search, internal and external duplicate content, devalued content, pop-ups, below-the-fold content, page count, infinite-scroll issues and other design factors that impact performance
- Set Up Google Analytics – If one is not already in existence
- Webmaster Tools Creation – Get direct feedback from Google for performance metrics about your website.
- Meta Tags Creation – Content optimization
- Keyword Research – Identify high demand, low competition search phrases to generate conversions
- Technical SEO Analysis – Review of the web page load speed, mobile responsive design, SSL hosting, inbound link quality, crawling issues, robots.tx, sitemap and other factors
- Search Engine Friendly URL Structure
- Footer Navigation Optimization
- Logo-ALT Tag Analysis
- Images Alt Tags Optimization
- Page Not Found Analysis and Fixes
- User Sitemap Analysis
- Responsiveness Test
- Google and Bing XML Sitemap Creation and Installation
- Set GEO Location
- Set Crawl Rate
- Bad Link Clean-up
- Set Preferred URL Version
- Google Analytics & Webmaster tools account Installation
- Website Indexation Test
- Indexing Pages in Major Search Engines
- Business Directory Submissions
- GPS and Mobile Map Submissions
- Voice Recognition and Search Submissions
- Improve local SEO
- Adaptation to Search Engine Ranking Updates – Continue ranking adjustments to your SEO campaign to accommodate Google’s changing algorithms. (Over 500+ yearly)
If you’re not seeing adequate traffic or engagement from your website or blog go here now to get started with a Rock Solid SEO Audit to see where you stand and set the foundation to increase your business and get a return on your investments.
Monthly ranking reports and updates are included as well as campaign progress updates and keyword ranking reports.
To launch a monthly SEO campaign to drive consistent significant traffic to your website or blog please fill out this form and someone will get back to you shortly.