SEO Strategies

The Importance of Search Engine Optimization (SEO)

If you provide any type of services, products or information online, SEO for your blog or online business is the crucial aspect that increases traffic and helps your audience find you in an overwhelming sea of online competition.

ocean wave — Image by Elias Sch. from Pixabay

This increased exposure due to SEO means more visitors to your blog and webpages, more sales and an increased ROI.

Developing an effective SEO marketing strategy for your blog or business; whether local or globally, should be your absolute TOP priority when first building your website’s architecture and establishing yourself online.

The goal of ranking in the top ten without paid tactics like Pay Per Click (PPC) and purchasing media advertising, means you must construct a web page that Google’s algorithms will love.

You can do this easily with the help of an expert website designer/developer and content creator.

SEO or Search Engine Optimization experts measure 3 things for your website; relevancy, authority and quality.

If you’ve been struggling to get traffic to your website, blog or business this article can help.

Latest Core Web Vitals and CLS Update from Google

Google (and other major search engines like Bing, Yahoo and others) determines the overall quality of your website with over 200 ranking ‘variables’ or factors, which decides exactly where your blog or business will show up in the SERPs (search engine results pages).

If your website has been constructed poorly from the beginning, it will not rank high in the SERPs organically no matter what you do.

For a Free Digital Consultation or SEO audit click here.

Search Engine Optimization Expert

I help provide SEO consultation services for bloggers, creative entrepreneurs and online businesses in Miami, FL or anywhere you are located in the world.

I follow the latest state of the art SEO practices to elevate your search engine rankings and bring you increased traffic.

I take pride in using the latest optimization techniques that will help your website surpass rankings in a shorter time frame.

To succeed in business online today your SEO techniques must be in STELLAR form.

Because as I always say, “If It’s Not Read, It’s DEAD!”

Google made over 3200 updates last year and made over 540 improvements to their search algorithm alone. That’s a lot of information!

As a business owner or entrepreneur it would take up all your time to stay on top of these guidelines.

How SEO Helps Your Business

To start a successful blog or business today one must be digitally ‘visible’. If not, you are Invisible plain and simple.

Search terms are the new brick and mortar locations.

You need to have the best spot in town with a brighter and better storefront to stand apart and outperform your competition.

More Credibility

When you appear at the top of the search results your business or blog appears more credible.

Very few, if any people go to the second page of Google anymore.

When people can’t find your business right away, it will cost you legitimacy and authority. And PROFITS!

Higher Close Rates

My SEO consultation and recommendations for your blog or business won’t just help you get more traffic, but the right kind of traffic.

Because what’s the sense if it’s the wrong type of prospect?

The goal is to lead the right type of visitors to your site to improve your sales and your bottom line. Period.

SEO Brings You Qualified Leads for FREE

Google has gotten so particular in ranking websites because it wants to return the very best results to users who are actively searching for a particular search or phrase; whether written or spoken.

Getting to the top ten in Google means you’re legitimately providing the best of the best information to the people who want it the most, exactly at the moment when they are searching for it.

It means you are the most authoritative website with the best information.

SEO for bloggers and businesses differs from outbound advertising.

Outbound advertising is an old fashioned form of selling when sales people would try to push their services in front of people who may or may not be interested.

The wonderful thing about SEO and digital marketing is that your audience is actually searching for you and what you provide!

And with SEO for businesses you don’t have to pay to get the message to them.

Search optimization done well, is the most effective way to enhance your online presence.

It should ideally be done from the very beginning when you construct your website.

By following the best SEO practices from the start, you’ll create the highest quality, most useful, most valuable, informative content that your potential readers, customers and prospects want and need to have.

By doing this the search engines will naturally reward your blog or business by putting you in front of the right audience.

SemRush and AIOSEO are 2 all in one SEO tools I use to help put my SEO on auto pilot.

SEO Components

There are two types of SEO factors for bloggers and business that come into play in the ranking of your website and that is On-Page SEO and Off Page SEO.

Off-page SEO, in a nutshell, is basically everything that happens off the page of your website.

This includes:

Creating back links from other websites
Social media marketing
Guest posting on reputable sites
Connecting on forums
Publishing PR articles
Doing blogger outreach
And performing other marketing activities and promotional tactics to get attention to your business off-site.

On-Page SEO for your Miami or Jupiter blog or business, or no matter where you’re located in the world, consists of all the elements of SEO marketing, technical and otherwise you can control while creating your web page.

This includes things like:

– creating inbound and outbound links
– making sure your site is mobile friendly and fast
– writing long form content
– having a blog to establish authority
– creating visuals, data, media and infographics
– having a solid architecture of your website
– creating proper meta tags, H tags, URLs, correcting broken links, creating re-directs, canonical tags, and much, much more!

If you already own a website and have had content created for it hopefully you hired someone who understands how to construct an SEO friendly blog post, knows how to take care of technical issues and warnings, is aware of SEO copywriting and the importance of creating high quality content.

If you create an awesome website with clean graphics, is easy readability and clear, useful, valuable content, it is sure to start ranking in time.

Focusing on ‘On-page’ SEO for your South Florida blog or business will also increase the probability that your off-page SEO marketing strategy will be successful.

SEO can guarantee that you will stop losing out from your competition and start winning.

Contact me now for a Free Consultation

I can provide you with all the proper SEO tools and expert advice you need to take your blog or business to the next level.

Without the astronomical fees of a marketing firm!

Let me help you complete the tasks to get your webpages ranked higher in major search engines like Google, Bing and Yahoo.

I can help dramatically increase your targeted traffic, conversions and sales from your website and improve your bottom line!

Contact me now

Determining Google Ranking Factors

As mentioned earlier, Google has multiple ranking variables or factors to determine how it ranks websites but these are the top 3.

Relevancy

Is your blog or business’s website or webpage relevant to a user’s search?

Authority

How much Google trusts the content on your webpage.

How does Google measure your blog or business’s authority?

Primarily through links.

Yes, backlinks still count! The more high quality backlinks a web page has pointing to it, the more authority a page has in Google’s eyes.

How to Get More Backlinks to Rank Higher On Google

Quality

Quality has to do with your website’s age, online reputation, your website’s overall structure/architecture, bounce rate and how user’s interact with your website in the search results.

You can get a free SEO audit clicking the link below, or contact me and I’ll be happy to send you a customized one with actionable suggestions.

CLICK HERE TO ORDER YOUR FREE SEO AUDIT

Blogger Outreach

Blogger outreach, guest posting, and link building services is a form of ‘off page SEO’ that I mentioned earlier that can also help improve your SEO ranking massively as well.

What is Blogger Outreach?

In a nutshell, blogger outreach, or guest blogging, is reaching out to other high quality, niche relevant websites and posting your content on their site with the aim to either receive a back link, get brand name mention, or a product mention that relates to your site.

The methods of going about reaching out to potential blogs and posting are often extremely time consuming and difficult, but they can lead to strong relationships built with other webmasters, as well potentially receiving a significant amount of traffic and high authority back links generated.

Here’s some more information about blogger outreach:

Blogger Outreach vs. Guest Posting for More Traffic

Benefits of Guest Blogging

Aside from being able to showcase your work, guest blogging is an incredibly valuable SEO strategy that has a number of benefits.

High Authority Backlinks

Because Google deems backlinks so valuable, backlink creation is the number one reason why people turn towards guest blogging as an option.

You can search for high DA (domain authority) sites within your niche, approach them with a guest posting proposition, and earn a valuable back link from their website as a result.

These high quality backlinks help drastically boost your website rankings and SEO score, and are a phenomenal way to diversify back link sources.

Here’s that article again:

How to Get More Backlinks to Rank Higher On Google

Build Valuable Connections

Building connections with other bloggers in similar niches is a difficult process because many concentrate solely on building up their own sites first.

When you build connections and offer to help others by means of guest posting, you can often times get reciprocal offers in return.

These connections can lead to long lasting relationships that can prove to be invaluable over time.

CLICK HERE TO ORDER YOUR FREE SEO CONSULTATION

Branding

While concentrating on building valuable backlinks is definitely a must, many overlook the significance of branding.

Simply mentioning your businesses brand name once or twice in your blog or on social media in an interesting way can inspire readers to actively search for your site.

Additionally, if you can naturally mention your brand name during the post and include an author bio with your site name hyperlinked, you can get past most strict moderation guidelines for guest blog posts and still reach out to thousands more potential customers!

Read this Related Post

The Importance of Branding Your Small Business and Blog

Order SEO & Quality link Building Strategies NOW

Just as with any construction project you have to start with a solid foundation.

If you have a website or blog filled with poor content, no one will want to link to it.

And all your SEO efforts will be in vain.

Suggestions To Improve Your Google TRAFFIC

If you’re not seeing adequate traffic or engagement from Google like this, the best thing is to get started with a Rock Solid SEO Audit or FREE Consultation to see where you actually stand amongst your competitors, and start setting the foundation to increase your business, outperform your competition, and finally start getting a significant return from your investments!

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