Social Media Marketing Strategy

Customized Social Media Marketing Strategy Plans

Does any of this ring a bell?

You’ve developed a dynamic brand and image around your business. You provide premier services and excellent products. But your competition is leaving you in the dust because you don’t have the time or the right resources to build up a proper social media presence.

Are your Facebook, Instagram, Pinterest and Twitter pages lying stagnant receiving little to no engagement? A targeted social media marketing strategy in South Florida allows you to reach people locally, regionally, nationally and even globally.

Social media marketing is a high value low-cost way to market your business while allowing you to receive more leads, more connections, more engagement, and most importantly improves your bottom line! Dollar for dollar it can’t be beat!

**Scroll below to view some of the companies I’ve helped**

Being a business owner, chances are you’re so busy running your business that the last thing you want to think about is taking the time to promote it through social media or hiring an expensive agency to do it for you.

You might consider delegating the task to one of your employees, but even if they are familiar with social media on a personal level, they most likely don’t have the updated skills, tools or knowledge to keep up with the ever changing trends and algorithms, and use it effectively in order to reach your ideal target audience.

Does the current person you have performing social media for your business really know for instance; how many hashtags are appropriate on Twitter, which hashtags are banned on Instagram, what ‘shadow banning’ means, or a ‘swipe up sticker’ – which Pin sizes are ideal for Pinterest, what a ‘rich pin’ is, how to optimize content effectively on Facebook or YouTube to get results, what an alt text is, your key KPIs, how to use Instagram Reels, how to decipher social analytics and data, and which channels and times are the optimal for posting content so you can get the maximum ROI?

This is just to name but a few of the many various requirements for social media marketing to be successful on the various Social platforms.

And just like Google, these social network algorithms are always changing.

What are the benefits of hiring a social media consultant?

If you’ve ever found yourself spending hours and hours on Facebook, Twitter, or Instagram, you know social media is “always on”.

Running these platforms for your business takes up a whole lot of time. Time you could be spending elsewhere.

Some reasons you should hire an agency or social media consultant / freelancer are:

Time equals money. Keeping your social media up-to-date requires a consistent, committed presence. For some businesses, that can be 24/7/365. Having someone else to assist with social media management these takes a lot of work off your plate.
They know the nuances of each platform. There are many different social media platforms, each with their own best practices. An experienced social media manager will know the type of content that works, best image sizes, hashtags, and advertising rules for each platform.
They can measure ROI and impact. Successful marketing for social media requires more than just posting cheeky, cute Instagram photos. Using social media successfully to gain new customers and expand brand awareness requires skills, strategy, and constant monitoring of analytics. This is something your consultant will concentrate on and learn from so you can get the best ROI on each social post.
They can improve ad spend efficiency. If you’re running paid social campaigns, a digital marketing agency or freelancer can help you improve how efficiently you’re spending your advertising dollars, make sure you’re reaching the right audience, and cut any ads that aren’t getting any results.

How can you save money hiring a social media consultant?

Agency and freelancer rates vary, but any business can find someone whose rates meet their budget and needs. To save money on social media marketing costs:

Ask about packages

Many freelancers and agencies offer packages for set services and hours per month. $2,500 is typical for a social media package where content is created for multiple platforms.

Consider experience level

You can save a lot of money on the hourly rate by hiring a less experienced professional. But we don’t recommend it!

The national average for freelancer rates for a social media manager based on experience:

0-3 years’ experience: $15 – $50 per hour
3-5 years’ experience: $50 – $100 per hour
5+ years’ experience: $120 per hour and up

Schedule a consultation here!

With assistance from various key social media software, listening tools and resources we can help you start to see the lead generation, connections, engagement and conversions you’ve been looking for to appear from your social media marketing efforts.

Over 243.6 MILLION people (in the US alone) use their mobile devices daily to check their favorite social sites and read reviews on companies BEFORE deciding to visit a business, attend a restaurant, shop and make a purchase.

Attention spans are less than a goldfish nowadays, and your social media marketing messages must be succinct, engaging and have the ability to rise above all the noise to get your message across to make sales.

With a Comprehensive Social Media Marketing Strategy You Need All This:

Content posted to your social sites every day of the week (including weekends)
Custom graphics branded for your business
Targeted Facebook advertising used to grow your following or for promoted posts
Monthly reporting showing page growth, engagement, and demographics
Content posted is relevant to your business including articles, images, videos and more
Promotion of your businesses products, services, special events…
Unlimited email support

As businesses and creative entrepreneurs realize, social media management is a full time job.

To stay abreast of all the latest trends, topics and technology is a task in and of itself. I utilize multiple tools and software to manage and grow social media accounts that save you hours of time, money and effort.

It is very hard for businesses, bloggers, creative entrepreneurs and small scale social media marketing agencies to be at the top of their social media game because of restrictions in terms of manpower or marketing budget.

You can be active on all the social media platforms 24/7/365 but will it benefit your business?

Even if you have team members managing your social media marketing you will need the very best social listening tools and resources to reach your objectives.

Why You Must Have a Social Media Marketing Plan

You need more clients, more business, and more engagement (to improve your bottom line)
You know you need to take more advantage of social media marketing for your business (but you hate it and really don’t have the time).
You want to be in control – of what you share on social media, and when and where you share it but you don’t know which platforms will bring you the best outcome, which times are best to post and what content will bring the most business
You want to build solid business relationships using social media – but you want it to benefit your business effectively without draining your resources.
You want a concise and consistent social media strategy with a measurable ROI
You want to engage your clients on social media – you want to know the best ways to engage them and don’t have the time to do it yourself and run your business.
You want to feel like YOU are getting something back from social media that actually benefits your business and doesn’t simply translate into a bunch of ‘likes’.

Here is what you can expect from a proper social media marketing strategy:

A marketing plan that understands the tone and “voice” you want to use for your brand
A means to communicate regularly and keeps you apprised of the progress of all social media efforts on your behalf.
A strategy that measures and reports on these social media efforts using tools and analytics to focus on the metrics that matter most for your company.
A strategy that reaches and engages your target audience using the social media sites that matter most to your business
And a strategy that reaches key influencers which help build solid and lasting relationships through social media, and creates content that could have the potential to go viral.
Most importantly a social media marketing strategy that represents your business and brand in the best possible way to improve your bottom line!

Love it or hate it Social Media Marketing is the modern version of word-of-mouth advertising that every business MUST employ.

Social media is one of the most cost-effective forms of marketing your business can use.

Social media specialists and consultants can help you see the lead generation you’ve been searching for through your engagement on your social media marketing platforms!

We at Socialbuzzhive can offer you a number of different pricing plans to choose from so that you can select the one that is good fit for your business.

Contact me today! You won’t be disappointed!

Read below why your company needs a Social Media AUDIT now!

How a Social Media Audit Can Get You More Business

Whether your social media is in house or outsourced, it’s really difficult to see where the gaps are between your success and where you need to be. Your inbox is jam-packed full of tips, tools and hacks to improve results and it’s downright exhausting.

The only way to remove the guesswork is through a social media AUDIT.

You may find as a small business owner or entrepreneur that you’re not receiving the traffic, engagement, and connections from your blog or website as rapidly as you expected.

Do you wonder where your investment is going?

Are you throwing money out the window on social media campaigns that are not producing results? Do you wonder any of the following?

Is your site getting any traffic from your social media marketing efforts?
Are your viewers subscribing?
Are you getting just a few likes or follows on social media?
What keeps your prospects on social from converting from prospect to customer?

There are several factors that could be causing your social media platforms to miss out on getting the engagement it deserves and is getting in the way of your overall businesses success.

A professional social media Audit is a super smart step because time and resources are often wasted trying to improve things that don’t need improving while neglecting the things that really need your attention.

Stop flying blind and order your Social Media Audit Now

A social media marketing audit will give you the insight into why your social platforms are not bringing you the customers and traffic you need. It will provide you a clear picture of what’s working and what isn’t.

A social media audit will reveal the puzzle…

A social media marketing audit will offer you an actionable plan on what you can do to improve business from social media networks.

I can take look at your current social strategy and immediately hone in on any problem areas you may be having.

If you’re new to social or have a small presence but aren’t getting any response from it, the need for a social media audit is even more crucial.

I can provide you with professional insights in the form of a social media marketing S.W.O.T (Strength, Weakness, Opportunity and Threat) analysis, as well as a detailed actionable report for what you can do to improve your social media channels in order to drive more traffic, build your engagement, get more prospects, and the bottom line, help you make more money from it.

A social media audit puts the power in your hands.

A social media audit in South Florida, takes a thorough look at your company, business, or product’s existing social media presence and competition.

The discoveries from the audit provide actionable feedback that will help you engage more customers and make more sales.

Your Audit and S.W.O.T. (Strength, Weakness, Opportunity, Threat) Analysis Will Include a PDF Assessment of:

– An individual analysis of your current social media presence
– A review of your business goals and activities
– Review of your current products, services, market and target audience to determine your future direction
– Competitor Analysis (learn how you stack up)
– Keyword Research and Analytics
– Search Engine Visibility
– Top Content Analysis
– Position Tracking
– Organic Search & SEO Ranking
– Mentions of you and your competitors brand across the web (this gives you a distinct advantage)
– Input on how to improve your site’s rank
– A publishing plan related to your niche designed to attract engagement and a following

I also offer:

1) Content monetization tips
2) Blog auditing
3) Blogger outreach
4) SEO Recommendations & Services
5) Social Media monetization tips
6) UX Design recommendations

A social media marketing audit will examine how, where and when you’re losing potential customers in your social sales funnel!

A comprehensive social media marketing audit strategy with a typical marketing firm can cost upwards of thousands of dollars.

A social media marketing audit with Socialbuzzhive calls for a fraction of that cost and can provide you with the insight and answers you need right NOW. And help you keep your goals on track.

A simple social media marketing audit can tell you if your current efforts in social media are working for or against you.

What does social media success look like?

Key performance indicators or KPI’s are integral for social media success. After all, you’ll achieve goals quicker by determining exactly what these are for your business.

Only you know for certain what your goals and perception of success is. Social media marketing ROI is achieved when goals are set, results are measured, and tied back to your goals. A social media marketing audit will provide KPI’s to track and measure these results.

I can help you find out where the gaps lie in your tactics to make appropriate changes. After all, no one wants to fly ‘blind’ posting random content.

Check Out Some of the Companies I’ve worked with: