Social Media Marketing

Customized Social Media Marketing Strategies for Small Business

Does any of this ring a bell?

You’ve developed a dynamic brand and image around your business. You provide premier services and excellent products. But your competition is leaving you in the dust because you don’t have the time or the right resources to build up a proper social media presence.

Are your Facebook (Meta), Instagram, Pinterest and Twitter pages lying stagnant receiving little to no engagement? Are you clueless when it comes to Instagram Stories, Reels and whether or not TikTok is the right platform for you?

A targeted social media marketing strategy in South Florida allows you to reach prospects locally, regionally, nationally and even globally to expand your business exponentially.

Social media marketing is a high value low-cost way to market your business while allowing you to receive more leads, more connections, more engagement, and most importantly improves your bottom line! Dollar for dollar it can’t be beat!

GET IN TOUCH TO SEE HOW YOUR CONTENT STANDS OUT!

social media networks — All royalty free images provided by pixabay.com please read our disclaimer

Being a business owner, chances are you’re so busy running your business that the last thing you want to think about is taking the time to promote it through social media or hiring an expensive marketing agency to do it for you.

Scroll all the way down to view companies I’ve helped grow through Social Media Marketing for Small Business.

You might consider delegating the task to one of your employees, but even if they are familiar with social media marketing on a personal level, they most likely don’t have the updated skills, tools or knowledge to keep up with the ever-changing trends and algorithms to use it effectively in order to reach your ideal target audience and improve your bottom line.

Does the current person you have performing social media marketing for your small business know for instance…

– how many hashtags are appropriate on Twitter, which hashtags are banned on Instagram, what ‘shadow banning’ means, how to create a ‘swipe up sticker’ , which Pin sizes are ideal for Pinterest, what a ‘rich pin’ is, how to optimize content effectively on Facebook, TikTok or YouTube to get results, what an alt text is, your key KPIs, how to use TikTok & Instagram Reels most effectively, how to decipher social analytics and data, and which channels and times are the optimal for posting content in order to get the maximum ROI for your business and website?

This is just to name but a few of the many various requirements for social media marketing for small business to be successful on the various social media platforms.

And just like Google, these social network algorithms are ALWAYS changing.

BOOK A SOCIAL MEDIA AUDIT NOW!

The Benefits of Using a Social Media Marketing Expert for Your Small Business

If you’ve ever found yourself spending hours and hours on TikTok, Facebook, Twitter, LinkedIn, Pinterest or Instagram, you know social media is “always on”.

Running these platforms for your business takes up an ENORMOUS AMOUNT of time. Time you could be spending elsewhere.

Reasons to hire an expert social media marketer for small business;

1) They apply your own logo and branding to the appropriate platform. That means adapting it to an existing visual style, which may include factors like colors, typefaces, menu structures, and other visual or navigational content.

2) They keep your small business and brand center stage and supercharge brand advocacy

3) They give your small business more streams of revenue

Time equals money. Keeping your social media marketing campaigns up-to-date requires a consistent, committed presence. For some businesses, that can be 24/7/365. Having someone else to assist with social media management these takes a lot of work off your plate.
A social media marketing expert knows the nuances of each platform. There are many different social media platforms, each with their own best practices. An experienced social media manager will know the type of content that works, best image sizes, hashtags, and advertising rules for each platform.
They can measure ROI and impact. Successful social media marketing for small business requires more than just posting cheeky, cute Instagram photos.
Using social media successfully to gain new customers and expand brand awareness requires skills, strategy, and constant monitoring of analytics. This is something your social media marketing consultant will concentrate on and learn from so you can get the best ROI on each social post.
They can improve ad spend efficiency. If you’re running paid social marketing campaigns for your small business, a digital marketing social media consultant can help you improve how efficiently you’re spending your advertising dollars, make sure you’re reaching the right audience, and cut any ads that aren’t getting any results.

How can you save money hiring a social media expert for your small business?

Social media agency and freelancer rates vary, but any business can find someone whose rates meet their budget and needs. To save money on social media marketing costs:

Ask about packages

Many freelancers and social media experts and consultants offer packages for set services and hours per month.

Consider experience level

Sure, you may think can save a lot of money on the hourly rate by hiring a less experienced professional. But it will cost you in the long run.

The national average rates for a social media manager based on experience and demographics are:

0-3 years’ experience: $15 – $50 per hour
3-5 years’ experience: $50 – $100 per hour
5+ years’ experience: $120 per hour and up

With assistance from various key social media software, listening tools and resources the right social media strategy or expert can help you start to see the lead generation, connections, engagement and conversions you’ve been looking for to appear from your social media marketing efforts.

Keep in mind that over 243.6 MILLION people (in the US alone) use their mobile devices daily to check their favorite social media sites and read reviews on companies BEFORE deciding to visit a business, attend a restaurant, shop and make a purchase.

Attention spans are less than a goldfish nowadays, and your social media marketing messages must be succinct, engaging and have the ability to rise above all the noise to get your message across to make sales.

With a Comprehensive Social Media Marketing Strategy for Small Business You Get All This:

Content posted to your social media sites every day of the week (including weekends)
Custom graphics branded for your small business
Targeted Facebook (Meta) advertising used to grow your following or for promoted posts
Monthly reporting showing page growth, engagement, and demographics
Content posted is relevant to your business including articles, images, videos and more
Promotion of your businesses’ products, services, special events…
Unlimited social media marketing support

DIY Social Media Marketing Campaigns

I highly recommend Sprout Social (great for major brands) and a more affordable option is CrowdFire for automated social media management, scheduling, posting and analytics.

It is very hard for businesses, bloggers, creative entrepreneurs and small-scale social media marketing agencies to be at the top of their social media game because of restrictions in terms of manpower or marketing budget.

You can be active on all the social media platforms 24/7/365 all at once, but a targeted social media marketing strategy will help grow your business faster.

Why You Must Have a Social Media Marketing Plan for Your Small Business

The online landscape is more competitive than ever. You need to further your reach, get more prospects, more clients, more business, and more engagement (to improve your bottom line)
You know you need to take more advantage of social media marketing for your business to stay ahead of your competition.
A proper social media marketing strategy for your small business will help you be in control – of what you share on social media, and when and where you share it.
A social media marketing plan will help you figure out which platforms will bring you the best outcome, which times are best to post and what content will bring the most engagement, interest and ultimately business
Social media marketing campaigns will help you to build a solid business networking relationships – which will benefit your business effectively without draining your resources.
A social media strategy will help your business to relay the right messages to the right audiences, along with measurable data and reports leading to a positive ROI
A social media marketing plan will engage your viewers and prospective clients to help lead them through the sales funnel by being trustworthy, reliable and authentic.

social media icons — Image by Pixabay.com

Love it or hate it Social Media Marketing is the modern version of word-of-mouth advertising that every business and industry MUST employ.

Social media marketing for small business is one of the most cost-effective forms of marketing your business can use.

Social media specialists and consultants can help you generate the leads you’ve been searching for with hashtags, links to your webpages and paid social ads.

Social media experts at can offer you a number of different pricing plans to choose from so that you can select the one that is the best fit for your business.

How a Social Media Audit Can Get You More Business

Whether your social media marketing for small business is in house or outsourced, it’s really difficult to see where the gaps are between your success and where you need to be.

Your inbox is jam-packed full of tips, tools and hacks to improve results and it’s downright exhausting.

The only way to remove the guesswork is through a detailed social media audit.

You may find as a small business owner or entrepreneur that you’re not receiving the traffic, engagement, and connections from your blog or website as rapidly as you expected.

Do you wonder where your investment is going?

Are you throwing money out the window on social media marketing campaigns that are not producing results? Do you wonder any of the following?

Is your site getting any traffic from your social media marketing efforts?
Are your viewers subscribing?
Are you getting just a few likes or follows on social media?
What keeps your prospects on social from converting from prospect to customer?

There are several factors that could be causing your social media platforms to miss out on getting the engagement it deserves and is getting in the way of your overall business’s success.

A professional social media marketing audit for your small business is a super smart step because time and resources are often wasted trying to improve things that don’t need improving while neglecting the things that really need your attention.

Stop flying blind and order your Social Media Marketing Audit Now

A social media marketing audit will give you the insight into why your social platforms are not bringing you the customers and traffic you need. It will provide you a clear picture of what’s working and what isn’t.

BOOK A SOCIAL MEDIA AUDIT NOW

social media manager — Image by Pixabay.com

A social media audit will reveal the puzzle…

A social media marketing audit will offer you an actionable plan on what you can do to improve business from social media networks.

A social media marketing strategist can take look at your current social strategy and immediately TARGET in on any problem areas you may be having.

If you’re new to social or have a small presence but aren’t getting any response from it, the need for a social media audit is even more crucial.

Social media strategists and experts can provide you with professional insights in the form of a social media marketing S.W.O.T (Strength, Weakness, Opportunity and Threat) analysis, as well as a detailed actionable report for what you can do to improve your social media channels in order to drive more traffic, build your engagement, get more prospects, and the bottom line, help you make more money from it.

A social media marketing audit for small business puts the power in your hands.

A social media audit in South Florida, takes a thorough look at your company, business, or product’s existing social media presence and competition.

The discoveries from the audit provide actionable feedback that will help you engage more customers and make more sales.

Your Audit and S.W.O.T. (Strength, Weakness, Opportunity, Threat) Analysis Will Include a PDF Assessment of:

– An individual analysis of your current social media presence
– A review of your business goals and activities
– Review of your current products, services, market and target audience to determine your future direction
– Competitor Analysis (learn how you stack up)
– Keyword Research and Analytics
– Search Engine Visibility
– Top Content Analysis
– Position Tracking
– Organic Search & SEO Ranking
– Mentions of you and your competitor’s brand across the web (this gives you a distinct advantage)
– Input on how to improve your site’s rank
– A publishing plan related to your niche designed to attract engagement and a following

We also offer:

1) Content optimization and monetization tips
2) Digital website analysis
3) Blog audits
4) On Page SEO Recommendations & Services
5) Social Media monetization tips
6) UX Design website recommendations

A social media marketing audit will examine how, where and when you’re losing potential customers in your social sales funnel!

A comprehensive social media marketing audit strategy with a typical marketing firm can cost upwards of thousands of dollars.

A social media marketing audit can provide you with the insight and answers you need right NOW. And help you keep your goals on track.

A simple social audit can tell you if your current efforts in social media are working for or against you.

What does social media marketing success look like?

Key performance indicators or KPI’s are integral for social media success. After all, you’ll achieve goals quicker by determining exactly what these are for your business.

Only you know for certain what your goals and perception of success is. Social media marketing ROI is achieved when goals are set, results are measured, and tied back to your goals. A social media marketing audit will provide KPI’s to track and measure these results.

I can help you find out where the gaps lie in your tactics to make appropriate changes. After all, no one wants to fly ‘blind’ posting random content.

Check Out Some of the Companies I’ve worked with:

Keto Summit
Bellmore Family Dental
Yacht Tech
Bullseye Marketing Consultants
Cannabis MD of Jupiter, FL
Culinary Concerts
The Disability Champions of Florida
HealthyFoodLife
Brand Builders
Hubspot
elementor
Flippa
Podia
Shopify
SmugMug
Tailwind
Admiral Plumbing
Paws off Beauty (cruelty free beauty site)
Maurice’s Furnishings
And MANY MORE!