All too often, businesses view their product packaging as an afterthought. As a business owner, your meticulous efforts that go into creating the product, while ignoring the right product packaging, can all lead to a failing marketing campaign. A product’s packaging catches your prospects eye first, and can communicate many things such as company values, […]
branding tips for small business
How to Build an Online Brand in 2023 – A Quick Start Guide
Building a brand online in 2023 can be a tricky business. But the benefits can be incredible and there’s no better time to get started than now. Here’s a quick start guide of what you need to do to make your online brand shine and stand out among all the noise online. This post contains […]
The Importance of Branding Your Small Business and Blog
Why It’s Crucial To Brand Your Business and Blog What’s the difference between a brand and a business? Virtually nothing… But potentially everything. When building a business, whether you’re aware of it or not, you’re also building a brand. And everything you do, everything you say, everything you post and everyone you hire makes an […]