Need to ramp up your marketing game around the holidays quickly and efficiently? Here’s 3 crucial reasons why your brand needs influencer marketing for the holidays and beyond! Every year brands spend thousands of dollars on mainstream ad-space during the holidays; but there is a more effective strategy that brands are starting to opt for […]
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How Book Tok is Changing Book of the Month’s Influencer Marketing Strategy
The book industry arguably hasn’t seen a significant tech disruption since the Kindle…which Amazon rolled out in 2007. Introducing Book ToK! When a TikTok community dubbed “BookTok” started driving sales for the industry in early 2020, with major publishing companies like Simon & Schuster and HarperCollins taking notice, bookish bizzes dogeared their novels and opened […]