For years, a popular marketing trend has been personalization. Knowing how to segment your customer base helps determine what your clients want and when they want it. It also helps drive conversions more effectively and improve brand loyalty. It makes sense. No one wants to feel like another number rather than an individual. Anything you […]
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How to Build an Effective Market Segmentation Strategy to Target Customers
A effective Market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your audience after all and where exactly are they? Understanding your target customer will allow you to create the most successful marketing campaign. This post describes […]