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How Book Tok is Changing Book of the Month’s Influencer Marketing Strategy
The book industry arguably hasn’t seen a significant tech disruption since the Kindle…which Amazon rolled out in 2007. Introducing Book ToK! When a TikTok community dubbed “BookTok” started driving sales for the industry in early 2020, with major publishing companies like Simon & Schuster and HarperCollins taking notice, bookish bizzes dogeared their novels and opened […]
