Last Updated 3 years by Emily Standley-Allard
The Best Ways to Get Sponsored Posts on Instagram and Generate an Income
When you are looking to generate an income working from home, you mustn’t underestimate the power of a blogging income when you combine it with social media marketing for small business. Your Instagram account is part of your social media repertoire, and if you aren’t utilizing every feature of Instagram, you’re going to be behind. Sponsored posts are becoming more and more popular on Instagram today, and not only are they fantastic way to expand your reach to your audience, they’re an excellent way to earn some blogging income. When you rack up a high level of followers for your small business, you may be wondering how you can get to that next level and start using collaborations and sponsored posts to up the ante.
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The question is, how do you actually get sponsored posts? Where do you start? How do you approach relevant brands for collaboration when you haven’t done it before? It can seem really daunting when you’re just starting out in the Instagram world and lining up your social media for small business, but it doesn’t have to be hard!
Below, you’ll find some ways to get to know your potential sponsors on Instagram and start getting your posts sponsored by them.
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You Have What They Want
When you are first starting out in getting Instagram followers, you may never think that you’ll be in a position to be looking to collaborate your posts. So, it can feel like a huge challenge to move into the market among all the influencers out there.
It’s important to realize where you fit in the market and where you have a strong visual identity. Posting regularly has already gained you, followers, so you need to understand that you already have what the sponsors want. Once you recognize that, you can build your Instagram collaborations from the ground up.
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Know Your Audience
You already know what your followers need from you; otherwise, you wouldn’t have followers. However, if you want to gain sponsors, you need to understand them in depth. This includes everything from location, gender distribution to age, and post-performance on these demographics.
Knowing all of this will allow you to provide the right content for your audience to enjoy while providing your niche to brands who want to collaborate with you.
The Right Fit
Choosing your collaborators has to make sense for your business, and you need a media kit that showcases your business information in the best possible way. Once you’ve done the preparation work, you need to consider who it is you want to work with.
The best place to start is in what you know. So, if your content is full of beauty products, approaching influencers in the beauty industry makes perfect sense.
Shout out to the brands that capture your attention can help your audience to see who you are influenced by, which then, in turn, attracts the attention of the brand.
This shout-out could be your avenue to a conversation with them about collaboration, and this is your chance to show them what you can offer and how you plan to do it.
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Remain Authentic
One of the most critical steps that you can take in your quest for Instagram sponsorship is to stay as authentic as possible. Brands only want to work with those who will be beneficial for their business, and that includes you if you’re real about what you post.
Remaining authentic to your followers first is essential so that you don’t look like a “sell out” to your audience. The last thing that you want to do is lose followers by posting things that don’t fit your personal brand. People follow you for a reason, and you must stay focused on that reason. Collaboration doesn’t have to take you away from this, either.
You must remember that brands want to reach your audience, so they need your presence as much as you need their sponsorship to make your business shine out in the social media world.
Once you’ve been sponsored for some time, you can become an affiliate and earn money by selling the products belonging to those brands.
It’s an excellent way to diversify when you’re working from home, and Instagram is the perfect platform on which to do that.
Take your time to find the right collaborations for your brand, and don’t sell yourself short. Your business is worth something; you just have to believe in it to get those sponsors.
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